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Branding Oscar Wilde
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Author :Michael Patrick Gillespie Publisher :Routledge Studies in Nineteenth Century Literature ISBN 13 :9780815365945 Total Pages :162 pages Book Rating :4.3/5 (659 download)
Book Synopsis Branding Oscar Wilde by : Michael Patrick Gillespie
Download or read book Branding Oscar Wilde written by Michael Patrick Gillespie and published by Routledge Studies in Nineteenth Century Literature. This book was released on 2017 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Oscar Wilde traces the development and perception of Wilde�s public persona and examines the impact of interpretations of his writing. Through calculated behavior, provocative language, and arresting dress, Wilde self-consciously created a brand initially recognized by family and friends, then by the British public, and ultimately by large audiences over the world. That brand changed over the course of his public career�both in the way Wilde projected it and in the way it was perceived. Comprehending the fundamental elements of the Wilde brand and following its evolution are integral to a full understanding of his art. The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde�s writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.
Book Synopsis Branding Oscar Wilde by : Michael Patrick Gillespie
Download or read book Branding Oscar Wilde written by Michael Patrick Gillespie and published by Routledge. This book was released on 2017-10-16 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Oscar Wilde traces the development and perception of Wilde’s public persona and examines the impact of interpretations of his writing. Through calculated behavior, provocative language, and arresting dress, Wilde self-consciously created a brand initially recognized by family and friends, then by the British public, and ultimately by large audiences over the world. That brand changed over the course of his public career—both in the way Wilde projected it and in the way it was perceived. Comprehending the fundamental elements of the Wilde brand and following its evolution are integral to a full understanding of his art. The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde’s writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.
Book Synopsis Oscar Wilde's Decorated Books by : Nicholas Frankel
Download or read book Oscar Wilde's Decorated Books written by Nicholas Frankel and published by University of Michigan Press. This book was released on 2000 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: With extensive reference to and exposition on Wilde's theoretical writings and letters, Frankel shows that, far from being marginal elements of the literary text, these decorative devices were central to Wilde's understanding of his own writings as well as to his "aesthetic" theory of language. Extensive illustrations support Frankel's arguments.".
Book Synopsis Lorine Niedecker by : Lorine Niedecker
Download or read book Lorine Niedecker written by Lorine Niedecker and published by Univ of California Press. This book was released on 2002-05-23 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Brontës had their moors, I have my marshes," Lorine Niedecker wrote of flood-prone Black Hawk Island in Wisconsin, where she lived most of her life. Her life by water, as she called it, could not have been further removed from the avant-garde poetry scene where she also made a home. Niedecker is one of the most important poets of her generation and an essential member of the Objectivist circle. Her work attracted high praise from her peers--Marianne Moore, William Carlos Williams, Louis Zukofsky, Cid Corman, Clayton Eshleman--with whom she exchanged life-sustaining letters. Niedecker was also a major woman poet who interrogated issues of gender, domesticity, work, marriage, and sexual politics long before the modern feminist movement. Her marginal status, both geographically and as a woman, translates into a major poetry. Niedecker's lyric voice is one of the most subtle and sensuous of the twentieth century. Her ear is constantly alive to sounds of nature, oddities of vernacular speech, textures of vowels and consonants. Often compared to Emily Dickinson, Niedecker writes a poetry of wit and emotion, cosmopolitan experimentation and down-home American speech. This much-anticipated volume presents all of Niedecker's surviving poetry, plays, and creative prose in the sequence of their composition. It includes many poems previously unpublished in book form plus all of Niedecker's surviving 1930s surrealist work and her 1936-46 folk poetry, bringing to light the formative experimental phases of her early career. With an introduction that offers an account of the poet's life and notes that provide detailed textual information, this book will be the definitive reader's and scholar's edition of Niedecker's work.
Book Synopsis Wilde in America: Oscar Wilde and the Invention of Modern Celebrity by : David M. Friedman
Download or read book Wilde in America: Oscar Wilde and the Invention of Modern Celebrity written by David M. Friedman and published by W. W. Norton & Company. This book was released on 2014-10-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Oscar Wilde’s landmark 1882 American tour explains how this quotable literary eminence became famous for being famous. On January 3, 1882, Oscar Wilde, a twenty-seven-year-old “genius”—at least by his own reckoning—arrived in New York. The Dublin-born Oxford man had made such a spectacle of himself in London with his eccentric fashion sense, acerbic wit, and extravagant passion for art and home design that Gilbert & Sullivan wrote an operetta lampooning him. He was hired to go to America to promote that work by presenting lectures on interior decorating. But Wilde had his own business plan. He would go to promote himself. And he did, traveling some 15,000 miles and visiting 150 American cities as he created a template for fame creation that still works today. Though Wilde was only the author of a self-published book of poems and an unproduced play, he presented himself as a “star,” taking the stage in satin breeches and a velvet coat with lace trim as he sang the praises of sconces and embroidered pillows—and himself. What Wilde so presciently understood is that fame could launch a career as well as cap one. David M. Friedman’s lively and often hilarious narrative whisks us across nineteenth-century America, from the mansions of Gilded Age Manhattan to roller-skating rinks in Indiana, from an opium den in San Francisco to the bottom of the Matchless silver mine in Colorado—then the richest on earth—where Wilde dined with twelve gobsmacked miners, later describing their feast to his friends in London as “First course: whiskey. Second course: whiskey. Third course: whiskey.” But, as Friedman shows, Wilde was no mere clown; he was a strategist. From his antics in London to his manipulation of the media—Wilde gave 100 interviews in America, more than anyone else in the world in 1882—he designed every move to increase his renown. There had been famous people before him, but Wilde was the first to become famous for being famous. Wilde in America is an enchanting tale of travel and transformation, comedy and capitalism—an unforgettable story that teaches us about our present as well as our past.
Book Synopsis Oscar Wilde's Wit and Wisdom by : Oscar Wilde
Download or read book Oscar Wilde's Wit and Wisdom written by Oscar Wilde and published by Courier Corporation. This book was released on 2012-03-01 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amusing, thought-provoking epigrams, aphorisms, and other jests from the plays, essays, and lively conversation of Oscar Wilde offer a feast of humorous and profound quips. Nearly 400 quotes.
Book Synopsis The Unmasking of Oscar Wilde by : Joseph Pearce
Download or read book The Unmasking of Oscar Wilde written by Joseph Pearce and published by Ignatius Press. This book was released on 2009-09-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vilified by fellow Victorians for his sexuality and his dandyism, Oscar Wilde, the great poet, satirist and playwright, is hailed today, in some circles, as a progressive sexual liberator. But this image is not how Wilde saw himself. Joseph Pearce's biography strips away pretensions to show the real man, his aspirations and desires. It uncovers how he was broken by his prison sentence; it probes the deeper thinking behind masterpieces such as The Picture of Dorian Gray and De Profundis; and it traces his fascination with Catholicism through to his eleventh-hour conversion. Pearce removes the masks and reveals the Wilde beneath the surface. He has written a profound, wide-ranging study with many original insights on a great literary figure.
Download or read book Built of Books written by Thomas Wright and published by Henry Holt and Company. This book was released on 2010-04-27 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entirely new kind of biography, Built of Books explores the mind and personality of Oscar Wilde through his taste in books This intimate account of Oscar Wilde's life and writings is richer, livelier, and more personal than any book available about the brilliant writer, revealing a man who built himself out of books. His library was his reality, the source of so much that was vital to his life. A reader first, his readerly encounters, out of all of life's pursuits, are seen to be as significant as his most important relationships with friends, family, or lovers. Wilde's library, which Thomas Wright spent twenty years reading, provides the intellectual (and emotional) climate at the core of this deeply engaging portrait. One of the book's happiest surprises is the story of the author's adventure reading Wilde's library. Reminiscent of Jorge Luis Borges's fictional hero who enters Cervantes's mind by saturating himself in the culture of sixteenth-century Spain, Wright employs Wilde as his own Virgilian guide to world literature. We come to understand how reading can be an extremely sensual experience, producing a physical as well as a spiritual delight.
Download or read book WILDE NOW written by Pierpaolo Martino and published by Springer Nature. This book was released on 2023-05-08 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: WILDE NOWreads Oscar Wilde through our now, through a contemporary sensibility (and approach), in which literature and popular culture interrogate and are interrogated by critical concepts and categories such as performance, celebrity, intermediality, and consumerism. This volume exceeds the shape and meaning of a critical study to turn into a drama of five different acts/moments in Wilde’s life and work: his early performances in Dublin, London and Oxford; the 1882 American tour; his successful season of the first half of the 1890s, his prison years and finally his glorious resurrection in contemporary pop culture. Most importantly WILDE NOW approaches these moments through contemporary rewritings and performances of “Oscar Wilde” in the fields of cinema, music and literature by such artists as Al Pacino, Rupert Everett, Stephen Fry, Gyles Brandreth, David Hare, David Bowie, Morrissey, Nick Cave, Neil Tennant, Gavin Friday. These artists – through their awareness of the importance of being/playing Oscar in their specific worlds and cultural contexts – will also show us that Wilde can be conceived as a subversive, critical role one might successfully perform and appropriate, now more than ever.
Book Synopsis The Wit and Wisdom of Oscar Wilde by : Oscar Wilde
Download or read book The Wit and Wisdom of Oscar Wilde written by Oscar Wilde and published by Courier Corporation. This book was released on 2014-05-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I have put my genius into my life," declared Oscar Wilde, adding, "I have put only my talent into my works." This gift edition of the renowned poet and playwright's aphorisms draws upon both realms. Hundreds of sparkling jests and epigrams include quips from Wilde's personal letters and conversations as well as his fiction, essays, lectures, and plays. The most comprehensive collection of Wilde's witticisms, it will delight both longtime fans and new readers.
Book Synopsis Oscar Wilde : Art and Morality by : Stuart Mason
Download or read book Oscar Wilde : Art and Morality written by Stuart Mason and published by Mundus Publishing. This book was released on 1908 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Branding Landmines Even The Best Brands Step On Sometimes by : Jacky Tai
Download or read book Branding Landmines Even The Best Brands Step On Sometimes written by Jacky Tai and published by . This book was released on 2020-10-20 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eleanor Roosevelt said it best when she said, "Learn from the mistakes of others. You can't live long enough to make them all yourself."Great advice, especially in this day and age of hyper-competition where everyone is trying to get into everyone else's business. Your brand is under greater threat today from competitors new and old, international and domestic, online and offline.Taking risks is part and parcel of running a business. You can't avoid it but you can avoid the 10 deadliest branding landmines even the best brands step on sometimes. What makes these branding mistakes so deadly is that all of them appear to be great ideas but they really are well-disguised traps. What is amazing is that many big brands, despite their huge resources, continue to make these mistakes today.The difference is big global brands have pockets deep enough for them to survive some truly egregious mistakes, but smaller brands - which constitute 90% of the brands out there - will sink faster than the Titanic if they step on one of these landmines.This book is a culmination of the author's 20-plus years of experience observing the branding strategy mistakes made by many companies and also by himself in his younger years. The Irish poet, Oscar Wilde, once wrote that "Experience is simply the name we give our mistakes." By that yardstick, Jacky Tai considers himself very experienced, and this book is written to help smaller brands avoid making these 10 branding mistakes that are completely avoidable.This 40,000-word book is written in a simple, witty and straight-shooting manner with many anecdotal examples to illustrate the concepts the author is trying to get across. This book will either alert you to the unseen dangers waiting around the corner for your brand or confirm some of the things you already suspected to be landmines that can blow up your brand.Best of all, this book is practical, not theoretical, in nature, because it is written by a practitioner who was in the trenches every day for the last 20-plus years developing strategies to help companies win on the battlefield of branding. All the ideas discussed in this book are things that you can easily apply to your brand.
Book Synopsis The Picture of Dorian Gray by : Oscar Wilde
Download or read book The Picture of Dorian Gray written by Oscar Wilde and published by Bernhard Tauchnitz. This book was released on 1908 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Oscar Wilde written by Richard Ellmann and published by Vintage. This book was released on 2013-09-04 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of both the National Book Critics Circle Award and the Pulitzer Prize, Oscar Wilde is the definitive biography of the tortured poet and playwright and the last book by renowned biographer and literary critic Richard Ellmann. Ellmann dedicated two decades to the research and writing of this biography, resulting in a complex and richly detailed portrait of Oscar Wilde. Ellman captures the wit, creativity, and charm of the psychologically and sexually complicated writer, as well as the darker aspects of his personality and life. Covering everything from Wilde's rise as a young literary talent to his eventual imprisonment and death in exile with exquisite detail, Ellmann's fascinating account of Wilde's life and work is a resounding triumph.
Book Synopsis Making Oscar Wilde by : Michèle Mendelssohn
Download or read book Making Oscar Wilde written by Michèle Mendelssohn and published by Oxford University Press. This book was released on 2018 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with new evidence, "Making Oscar Wilde" tells the untold story of a local Irish eccentric who became a global cultural icon. This must-read book dramatizes Oscar Wilde's remarkable rise in Victorian England and post-Civil War America. Michele Mendelssohn interweaves biography and social history to reveal a life like no other.
Book Synopsis Connective Branding by : Claudia Fisher
Download or read book Connective Branding written by Claudia Fisher and published by John Wiley & Sons. This book was released on 2010-04-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact on the brand equity account – either positive or negative. Examples of interactions include: the product itself, the purchasing process, the consumption experience, the ‘face’ of the organization, the call center, media etc. The real issue for the company is how to translate the optimized ‘ideal’ customer journey into effective company programmes, how to track their progress and their actual impact on brand equity, customer satisfaction and loyalty. This book takes a holistic view to brand management and distills this complex system into palatable chunks, involving all functions of the company. The book demonstrates the effect of an organization that facilitates and rewards employee brand commitment on ‘external brand equity (eg: customer satisfaction and loyalty) and ‘internal brand equity’ (eg: product improvement and innovation potential resident in the organization). While the more obvious benefits of this approach include the usual suspects such as increased sales and revenues, less obvious benefits include employee stress reduction through the elimination of tensions and incongruity between external and internal value systems. The result is a significant contribution to creativity, brand commitment, overall employee satisfaction and, finally, a company’s ability to attract and retain talent. The above is achieved via a very practical, step-by-step guide, lavishly illustrated with case studies from over 100 fascinating brands (the authors have researched and surveyed companies such as: Aer Lingus, BMW, BP, Deutsche Bank, Ducati, Edun, Google, innocent drinks, Lacoste, Lego, Manner, Maggi, Orange, Old Mutual, Rabobank, Sony, SOS Childrens Villages, Siemens, Thomas Sabo, TED/United, TUI, UBS, Vauxhall, Wal-Mart, Wikimedia, any many more) the authors are able to paint a very real picture of the issues facing business and provide powerful solutions. Refreshingly, this book draws on examples from across the globe, giving the book cultural depth. Each case helps demonstrate the arguments put forward by the authors. After reading this book the audience should be able to answer the following questions: How can I build a strong brand? Where do I start? Which analyses do I have to conduct? Who needs to be involved? How can I make sure every part of the organisation lives the brand? How can I revive the brand ? How can I create a new and relevant connection between the brand and key target audiences? How can I develop and expand the brand? How can future orientation become part of the brand? How can I best structure the brand portfolio? Which role should each of the brands adapt in order to optimise results? How do I best manage the brand? How do I cultivate and empower brand enthusiasts in the organisation? How do I foster and leverage networked collaboration?
Download or read book Recovery written by Russell Brand and published by Henry Holt and Company. This book was released on 2017-10-03 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to all kinds of addiction from a star who has struggled with heroin, alcohol, sex, fame, food and eBay, that will help addicts and their loved ones make the first steps into recovery “This manual for self-realization comes not from a mountain but from the mud...My qualification is not that I am better than you but I am worse.” —Russell Brand With a rare mix of honesty, humor, and compassion, comedian and movie star Russell Brand mines his own wild story and shares the advice and wisdom he has gained through his fourteen years of recovery. Brand speaks to those suffering along the full spectrum of addiction—from drugs, alcohol, caffeine, and sugar addictions to addictions to work, stress, bad relationships, digital media, and fame. Brand understands that addiction can take many shapes and sizes and how the process of staying clean, sane, and unhooked is a daily activity. He believes that the question is not “Why are you addicted?” but "What pain is your addiction masking? Why are you running—into the wrong job, the wrong life, the wrong person’s arms?" Russell has been in all the twelve-step fellowships going, he’s started his own men’s group, he’s a therapy regular and a practiced yogi—and while he’s worked on this material as part of his comedy and previous bestsellers, he’s never before shared the tools that really took him out of it, that keep him clean and clear. Here he provides not only a recovery plan, but an attempt to make sense of the ailing world.
