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Author : Nicholas Ind
Publisher : Kogan Page
ISBN 13 : 9780749478902
Total Pages : 0 pages
Book Rating : 4.4/5 (789 download)
Download or read book Branding Inside Out written by Nicholas Ind and published by Kogan Page. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a successful brand and create value through achieving the active involvement of your organisation's people.
Author : Nicholas Ind
Publisher : Kogan Page Publishers
ISBN 13 : 0749478918
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)
Download or read book Branding Inside Out written by Nicholas Ind and published by Kogan Page Publishers. This book was released on 2017-10-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal branding. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes, and win the active involvement of their people. Online resources include supporting PowerPoint slides and case studies for each chapter.
Author : Rik Riezebos
Publisher : Routledge
ISBN 13 : 113662709X
Total Pages : 209 pages
Book Rating : 4.1/5 (366 download)
Download or read book Positioning the Brand written by Rik Riezebos and published by Routledge. This book was released on 2012-03-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support. This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.
Author : Universal Design Studio
Publisher : Phaidon
ISBN 13 : 9781838663056
Total Pages : 312 pages
Book Rating : 4.6/5 (63 download)
Download or read book Universal Design Studio written by Universal Design Studio and published by Phaidon. This book was released on 2021 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The debut monograph from award-winning and acclaimed architecture and interior design practice Universal Design Studio - and the perfect expression of this award-winning studio's ethos and approach: to design from the inside out
Author : Nicholas Ind
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (113 download)
Download or read book Branding Inside Out written by Nicholas Ind and published by . This book was released on 2017 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.
Author :
Publisher : Chronicle Books
ISBN 13 : 1452147493
Total Pages : 179 pages
Book Rating : 4.4/5 (521 download)
Download or read book The Art of Inside Out written by and published by Chronicle Books. This book was released on 2015-05-26 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an adventurous balloon ride above the clouds to a monster-filled metropolis, Academy Award®-winning director Pete Docter ("Monsters, Inc.," "Up") has taken audiences to unique and imaginative places. In Disney•Pixar's original movie " Inside Out," he will take us to the most extraordinary location of all—inside the mind. Growing up can be a bumpy road, and it's no exception for Riley, who is uprooted from her Midwest life when her father starts a new job in San Francisco. Like all of us, Riley is guided by her emotions – Joy, Fear, Anger, Disgust, and Sadness. The emotions live in Headquarters, the control center inside Riley's mind, where they help advise her through everyday life. As Riley and her emotions struggle to adjust to a new life in San Francisco, turmoil ensues in Headquarters. Although Joy, Riley's main and most important emotion, tries to keep things positive, the emotions conflict on how best to navigate a new city, house and school. In this groundbreaking and illuminating film, Pixar Animation Studios examines the extraordinary depths of the mind and the powers of emotion and imagination. The Art of Inside Out provides an exclusive look into the artistic exploration that went into the making of this vibrant film. Featuring concept art—including sketches, collages, color scripts, and much more—and opening with a foreword by actress Amy Poehler and introduction by the film's writer and director Pete Docter, this is the ultimate behind-the-scenes experience of the making of this landmark film. Copyright ©2015 Disney Enterprises, Inc. and Pixar. All rights reserved.
Author : G. Z. Brown
Publisher :
ISBN 13 :
Total Pages : 354 pages
Book Rating : 4.3/5 (91 download)
Download or read book Insideout written by G. Z. Brown and published by . This book was released on 1992 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the problems involved in making buildings responsive to environmental forces, this study investigates such factors as climate, site and building components through each stage of the design process. Emphasis is placed on the integration of enviro
Author : John Zukowsky
Publisher : Rizzoli Publications
ISBN 13 : 0789337002
Total Pages : 0 pages
Book Rating : 4.7/5 (893 download)
Download or read book Architecture Inside-Out written by John Zukowsky and published by Rizzoli Publications. This book was released on 2019-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty of the world’s most important buildings seen through specially commissioned isometric illustrations and detailed photographs and plans, providing the perfect introduction to architecture for students and anyone interested in buildings. Taking readers behind architecture’s facades and finishes, this charmingly illustrated book explores how some of the most important buildings in the world were constructed. Specially commissioned isometric drawings present the essential structural elements of the world’s masterpiece buildings that are not visible to the naked eye. These illustrations are displayed alongside plans, details, and photographs, all of which are clear and accessible, yet accurate and elegant enough to satisfy the most discerning eye. This fascinating book explores the thinking and expertise behind architects’ designs and offers a means by which to better understand buildings already visited as well as those on the must-see list. Selections range from domestic structures such as Frank Lloyd Wright’s Fallingwater and skyscrapers such as the Chrysler Building, to iconic classics such as the Louvre and Barcelona’s famed Sagrada Familia Cathedral. The buildings have been chosen for their importance and interest, their role in the development of architectural thinking, and the structural secrets that intricate 3-D drawings can reveal.
Author : Tim Andrews
Publisher : Taylor & Francis
ISBN 13 : 1351756842
Total Pages : 238 pages
Book Rating : 4.3/5 (517 download)
Download or read book Building Brands in Asia written by Tim Andrews and published by Taylor & Francis. This book was released on 2017-05-18 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.
Author : Elizabeth Sartain
Publisher : John Wiley & Sons
ISBN 13 : 0470419555
Total Pages : 315 pages
Book Rating : 4.4/5 (74 download)
Download or read book Brand From the Inside written by Elizabeth Sartain and published by John Wiley & Sons. This book was released on 2008-06-06 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
Author : Michael Neill
Publisher : Hay House, Inc
ISBN 13 : 1401942415
Total Pages : 169 pages
Book Rating : 4.4/5 (19 download)
Download or read book The Inside-Out Revolution written by Michael Neill and published by Hay House, Inc. This book was released on 2013-05-06 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to experience amazing clarity, peace, and freedom, even in the midst of challenging circumstances? In this groundbreaking new book, bestselling author Michael Neill shares an extraordinary new understanding of how life works that turns traditional psychology on its head. This revolutionary approach is built around three simple principles that explain where our feelings come from and how our experience of life can transform for the better in a matter of moments. Understanding these principles allows you to tap into the deeper intelligence behind life, access your natural wisdom and guidance, and unleash your limitless creative power. You'll be able to live with less stress, greater ease, and a sense of connection to the larger unfolding of life. Welcome to the space where miracles happen… Are you ready to begin?
Author : Srinivasan Siva Rao
Publisher : Notion Press
ISBN 13 : 1648996922
Total Pages : 95 pages
Book Rating : 4.6/5 (489 download)
Download or read book Marketing Inside Out written by Srinivasan Siva Rao and published by Notion Press. This book was released on 2020-07-19 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING INSIDE OUT is for knowledge-seeking students and marketing enthusiasts, who are interested to learn and give impetus to their careers in the field of marketing. For budding and experienced professionals, this book is an useful companion to reinforce their understanding of marketing. In the recent years, online marketing and futuristic marketing gained a lot of traction. Some people have plunged into online marketing and futuristic marketing without having a solid understanding of marketing. This book is an easy guide that will help enhance their knowledge and understanding about marketing. Divided into various topics, this book provides holistic information on marketing concepts, frameworks, terminologies, advertising platforms, strategies, and metrics in simple words. This book also brings out the difference and the correct usage of the marketing terminologies that marketers interchangeably use. This book also touches upon the importance of economics, production strategies, inventory management, and consumer psychology that influence marketing strategies. To make the reading as well as the learning process interactive, the author has included interesting quizzes at the end of some chapters for readers to work on and get a better understanding of the marketing concepts.
Author : Michael Dunmore
Publisher : Kogan Page Publishers
ISBN 13 : 0749447133
Total Pages : 272 pages
Book Rating : 4.7/5 (494 download)
Download or read book Inside-out Marketing written by Michael Dunmore and published by Kogan Page Publishers. This book was released on 2005-12-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide provides an understanding of internal marketing and the seven components of an internal marketing strategy (IMS). Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization's overall purpose and success. By offering a balance of both theory and practice, Michael Dunmore shows the reader how to develop an IMS that integrates the whole organization and produces teams that can work together towards common goals and outcomes. In this way he shows how a strong internal marketing strategy can be critical to achieving and sustaining competitive advantage, as well as being a major driver of change and enhanced performance. Topics covered include: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and external marketing.
Author : Gerald F. Davis
Publisher : Harvard Business Review Press
ISBN 13 : 1422185109
Total Pages : 224 pages
Book Rating : 4.4/5 (221 download)
Download or read book Changing Your Company from the Inside Out written by Gerald F. Davis and published by Harvard Business Review Press. This book was released on 2015-02-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAKE YOUR COMPANY A FORCE FOR GOOD You’re ambitious. You’re not afraid to take risks. You want to bring about positive social change. And while your peers have left a trail of failed start-ups in their wake, you want to initiate change from within an established company, where you can have a more far-reaching, even global impact. Welcome to the club—you’re a social intrapreneur. But even with your enviable skill set, your unwavering social conscience, and your determination to change the world, your path to success is filled with challenges. So how do you get started and maintain your momentum? Changing Your Company from the Inside Out provides the tools to empower you to jump-start initiatives that matter to you—and that should matter to your company. Drawing on lessons from social movements as well as on the work of successful intrapreneurs, Gerald Davis and Christopher White provide you with a guide for creating positive social change from within your own organization. You’ll learn how to answer four key questions: • When is the right time for change? Learn how to read your organization’s climate. • Why is this a compelling change? Use language and stories to connect your initiative to your organization’s mission, strategy, and values. • Who will make this innovation possible? Identify the decision makers you need to persuade and the potential resisters you need to steer around. • How can you mobilize your supporters to collaborate on your innovation? Use the online and offline tools and platforms that best support your initiative. This book is a road map for intrapreneurs seeking to reshape their companies into drivers of positive change. If you want to spearhead social innovation from within your company, use this book as your guide.
Author : Thanhha Lai
Publisher : Univ. of Queensland Press
ISBN 13 : 0702251178
Total Pages : 227 pages
Book Rating : 4.7/5 (22 download)
Download or read book Inside Out & Back Again written by Thanhha Lai and published by Univ. of Queensland Press. This book was released on 2013-03-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving to America turns H&à's life inside out. For all the 10 years of her life, H&à has only known Saigon: the thrills of its markets, the joy of its traditions, the warmth of her friends close by, and the beauty of her very own papaya tree. But now the Vietnam War has reached her home. H&à and her family are forced to flee as Saigon falls, and they board a ship headed toward hope. In America, H&à discovers the foreign world of Alabama: the coldness of its strangers, the dullness of its food, the strange shape of its landscape, and the strength of her very own family. This is the moving story of one girl's year of change, dreams, grief, and healing as she journeys from one country to another, one life to the next.
Author : Tim Mohin
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609946421
Total Pages : 282 pages
Book Rating : 4.6/5 (99 download)
Download or read book Changing Business from the Inside Out written by Tim Mohin and published by Berrett-Koehler Publishers. This book was released on 2012-07-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It’s not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate behavior, and an increasing number of executives are eager to make their organizations more of a force for good. But corporations can’t act in responsible ways if no “treehuggers” are working inside the system to lead the effort. For more than two decades, Timothy J. Mohin has worked to improve working conditions, clean up factories, and battle climate change—all while being employed by some of the biggest companies in the world. In Changing Business from the Inside Out he’s written the first practical, authoritative insider’s guide to creating a career in corporate responsibility. Mohin describes how to get started and what the day-to-day experience of being “the designated driver at the corporate cocktail party” is really like. He recounts colorful case studies from his own career, provides advice on how CSR workers can have greater impact, and even looks into how employees in other corporate functions can make a difference. He details the programs and processes needed to support a comprehensive CSR effort, but perhaps most importantly, he identifies the personal and professional skills needed to navigate corporate politics and get buy-in from sometimes skeptical colleagues. With more than 80 percent of the Fortune 500 now publishing “sustainability reports,” a new career path has been forged in corporate responsibility. From strategy to data mining to supply chains and communication, this book is the “operator’s manual” for this new career path.
Author : Bobbi Brown
Publisher : Chronicle Books
ISBN 13 : 1452162220
Total Pages : 224 pages
Book Rating : 4.4/5 (521 download)
Download or read book Bobbi Brown Beauty from the Inside Out written by Bobbi Brown and published by Chronicle Books. This book was released on 2017-04-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author and world-famous makeup artist Bobbi Brown reveals her secrets to radiant beauty in this gorgeous lifestyle guide. Featuring the best beauty food recipes, fitness tailoring, recommendations on nutrients, and restorative yoga and mindfulness, Bobbi lays the foundation for beauty from within. Building on her lifelong philosophies, she provides essential skincare routines, cool makeup techniques, the latest cutting-edge beauty treatments, and stunning makeovers to complement that inner glow. Full of inspiring photographs and illuminating contributions from experts in a range of wellness fields, Beauty from the Inside Out is the go-to manual for beautiful confidence for life.
