Branding Humanity

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Branding Humanity

Author : Amal Hassan Fadlalla
Publisher : Stanford University Press
ISBN 13 : 1503607275
Total Pages : 475 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Branding Humanity by : Amal Hassan Fadlalla

Download or read book Branding Humanity written by Amal Hassan Fadlalla and published by Stanford University Press. This book was released on 2018-11-20 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Save Darfur movement gained an international following, garnering widespread international attention to this remote Sudanese territory. Celebrities and other notable public figures participated in human rights campaigns to combat violence in the region. But how do local activists and those throughout the Sudanese diaspora in the United States situate their own notions of rights, nationalism, and identity? Based on interviews with Sudanese social actors, activists, and their allies in the United States, the Sudan, and online, Branding Humanity traces the global story of violence and the remaking of Sudanese identities. Amal Hassan Fadlalla examines how activists contest, reshape, and reclaim the stories of violence emerging from the Sudan and their identities as migrants. Fadlalla charts the clash and friction of the master-narratives and counter-narratives circulated and mobilized by competing social and political actors negotiating social exclusion and inclusion through their own identity politics and predicament of exile. In exploring the varied and individual experiences of Sudanese activists and allies, Branding Humanity helps us see beyond the oft-monolithic international branding of conflict. Fadlalla asks readers to consider how national and transnational debates about violence circulate, shape, and re-territorialize ethnic identities, disrupt meanings of national belonging, and rearticulate notions of solidarity and global affiliations.

Branding Humanity

Author : Amal Hassan Fadlalla
Publisher : Stanford Studies in Human Rights
ISBN 13 : 9781503606159
Total Pages : 287 pages
Book Rating : 4.6/5 (61 download)

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Book Synopsis Branding Humanity by : Amal Hassan Fadlalla

Download or read book Branding Humanity written by Amal Hassan Fadlalla and published by Stanford Studies in Human Rights. This book was released on 2019 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction : violence narratives and the cultural politics of identity -- Performing humanity : suffering and the making of global citizens -- Humanitarian publics : celebrities, solidarities, and students -- Diaspora as counter response : citizenship rights and the suffering of ghurba -- Contested borders of inhumanity : refuge and the production and circulation of violence narratives -- Routing humanitarian visibilities : rights and dissent on the eve of Sudan's secession -- Conclusion : borders, bodies, and funerals

Marketing and Humanity

Author : Orie Berezan
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527521796
Total Pages : 337 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Marketing and Humanity by : Orie Berezan

Download or read book Marketing and Humanity written by Orie Berezan and published by Cambridge Scholars Publishing. This book was released on 2018-11-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume expands the field of consumer behavior in marketing in order to understand the “real world”, of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely “marketing to consumers as…” (1) “mindful, happy and social”, (2) “intersectional, diverse, and inclusive”, (3) “information seekers”, and (4) “social change agents”. Consisting of fifteen chapters written by leading scholars in marketing, specific topics considered here include mindfulness, happiness, loneliness, sex and gender in advertising, privacy, skin lightening, information overload, health and technology, mitigating extremism, charitable behavior, and corporate social responsibility, among others.

Branding and Designing Disability

Author : Elizabeth DePoy
Publisher : Routledge
ISBN 13 : 1136203087
Total Pages : 304 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Branding and Designing Disability by : Elizabeth DePoy

Download or read book Branding and Designing Disability written by Elizabeth DePoy and published by Routledge. This book was released on 2014-06-27 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label their worth and value, design and branding can wield immense but currently unharnessed powers of social change. Groups designed as devalued can be undesigned, redesigned and rebranded to seamlessly and equivalently participate in community, work and civic life. This innovative book argues that disability as a concept and category is created, reified, and segregated through current design and branding that begs for creative change. Transcending models of disability that locate it either as an embodied medical condition or as a socially constructed entity, this book challenges the very existence and usefulness of the category itself. Proposing and illustrating creative and responsible design, DePoy and Gilson include thinking and action strategies that are useful and potent for "undesigning", redesigning, and rebranding to meet the full range of human needs and to enhance full participation in local through global communities. Divided into two parts, the first section presents a critical examination of disability as a designed and branded phenomenon, exploring what exactly is being designed and branded and how. The second part investigates the redesign of disability and provides principles for redesign and rebranding illustrated with examples from high-tech to place-based sustainable strategies. The book provides a unique and contemporary framework for thinking about disability as well as providing relevant design and branding guidance to designers and engineers interested in embodiment issues.

The Human Brand

Author : Chris Malone
Publisher : John Wiley & Sons
ISBN 13 : 1118611314
Total Pages : 208 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Human Brand by : Chris Malone

Download or read book The Human Brand written by Chris Malone and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

Serving the Marginalized through Design Education

Author : Steven B. Webber
Publisher : Taylor & Francis
ISBN 13 : 1040126537
Total Pages : 123 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Serving the Marginalized through Design Education by : Steven B. Webber

Download or read book Serving the Marginalized through Design Education written by Steven B. Webber and published by Taylor & Francis. This book was released on 2024-07-02 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design education and practice are inherently social from process to implementation. This book explores the transformation in design education, as educators prepare their students to address complex social design problems for all people in society. This seven-chapter volume provides the reader with a range of viewpoints on the role of design education in shaping the world. The book begins with the overarching potential of design to address the needs of an increasingly complex society and the importance of worldview that underpins education methodology. Each chapter addresses a context that varies by discipline – architecture, graphic, packaging and interior design – and location – Nigeria, Canada, Lebanon, UK and USA. The authors pull back the curtain on their educational methods and provide the reader with a candid view of their teaching outcomes. The needs of the marginalized – victims of Asian hate, students with dyslexia, tomato farmers and even design students themselves – are brought into focus here. These specific places and peoples provide a design context that can be translated to other situations in design education and practice. Design educators and practitioners of many design disciplines will benefit from the philosophical discussions and the practical education examples offered here. This volume can contribute to transforming design education that will one day transform design practice to place a greater emphasis on the needs of the forgotten in society.

Business and Branding 2-Book Bundle

Author : Jeremy Miller
Publisher : Dundurn
ISBN 13 : 1459738349
Total Pages : 380 pages
Book Rating : 4.4/5 (597 download)

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Book Synopsis Business and Branding 2-Book Bundle by : Jeremy Miller

Download or read book Business and Branding 2-Book Bundle written by Jeremy Miller and published by Dundurn. This book was released on 2016-08-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your business stand out and grow its potential with this two-book collection of essential guides to creating a sticky brand and keeping the human touch in business. Includes: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands. Touch: Five Factors to Growing and Leading a Human Organization For better or worse, digital business has fundamentally changed how organizations hire, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect more effectively, we have lost the humanity — that critical person-to-person connection. This book will show you how to restore that connection.

Visions of Humanity

Author : Sönke Kunkel
Publisher : Berghahn Books
ISBN 13 : 1805390856
Total Pages : 318 pages
Book Rating : 4.8/5 (53 download)

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Book Synopsis Visions of Humanity by : Sönke Kunkel

Download or read book Visions of Humanity written by Sönke Kunkel and published by Berghahn Books. This book was released on 2023-09-15 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical reflection of the historical genesis, transformation, and problématique of “humanity” in the transatlantic world, with a particular eye on cultural representations. “Humanity,” the essays show, was consistently embedded in networks of actors and cultural practices, and its meanings have evolved in step with historical processes such as globalization, cultural imperialism, the transnationalization of activism, and the spread of racism and nationalism. Visions of Humanity applies a historical lens on objects, sounds, and actors to provide a more nuanced understanding of the historical tensions and struggles involved in constructing, invoking, and instrumentalizing the “we” of humanity.

Bounds of Blackness

Author : Christopher Tounsel
Publisher : Cornell University Press
ISBN 13 : 1501775642
Total Pages : 290 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Bounds of Blackness by : Christopher Tounsel

Download or read book Bounds of Blackness written by Christopher Tounsel and published by Cornell University Press. This book was released on 2024-06-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bounds of Blackness explores the history of Black America's intellectual and cultural engagement with the modern state of Sudan. Ancient Sudan occupies a central place in the Black American imaginary as an exemplar of Black glory, pride, and civilization, while contemporary Sudan, often categorized as part of "Arab Africa" rather than "Black Africa," is often sidelined and overlooked. In this pathbreaking book, Christopher Tounsel unpacks the vacillating approaches of Black Americans to the Sudanese state and its multiethnic populace through periods defined by colonialism, postcolonial civil wars, genocide in Darfur, and South Sudanese independence. By exploring the work of African American intellectuals, diplomats, organizations, and media outlets, Tounsel shows how this transnational relationship reflects the robust yet capricious terms of racial consciousness in the African Diaspora.

Branding Shmanding

Author : Phil Bedford
Publisher : Notion Press
ISBN 13 : 1638735948
Total Pages : 112 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis Branding Shmanding by : Phil Bedford

Download or read book Branding Shmanding written by Phil Bedford and published by Notion Press. This book was released on 2021-04-29 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: I don’t claim to be a branding expert. I don’t build brands for a living and I haven’t spent years learning about logo design and color psychology. However, I do know a great deal about business development. From my experiences with various growing companies, I’ve discovered that many small business owners struggle to grasp the full value of branding. They hear about the concept and assume they need a name and logo for their business – but they don’t see what branding is truly about. Even if you know what a brand is, you may not know how to separate your personal brand from your business identity, or what the difference is between the two. Branding Shmanding offers a way to demystify branding once and for all, so you can leverage the true benefits of the brand for your future.

Human Extension: An Alternative to Evolutionism, Creationism and Intelligent Design

Author : Gregory Sandstrom
Publisher : Springer
ISBN 13 : 1137464895
Total Pages : 97 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Human Extension: An Alternative to Evolutionism, Creationism and Intelligent Design by : Gregory Sandstrom

Download or read book Human Extension: An Alternative to Evolutionism, Creationism and Intelligent Design written by Gregory Sandstrom and published by Springer. This book was released on 2014-08-11 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a new angle on the controversy over evolution as a biological theory, creation as a theological/worldview doctrine and evolutionism, creationism and Intelligent Design theory as social ideologies. Rather than presenting a polemic that will enrage or delight one camp or another, this book proposes that a cease-fire is possible.

Marketing 5.0

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1119668549
Total Pages : 224 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Marketing 5.0 by : Philip Kotler

Download or read book Marketing 5.0 written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-01-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Why Design Matters

Author : Debbie Millman
Publisher : HarperCollins
ISBN 13 : 0062872982
Total Pages : 1054 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Why Design Matters by : Debbie Millman

Download or read book Why Design Matters written by Debbie Millman and published by HarperCollins. This book was released on 2022-02-22 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Roxane Gay “Debbie Millman brings her Design Matters podcast, ‘about how the most creative people in the world create their lives,’ to the page with this excellent interview anthology. Sharpened by Millman’s penetrating commentary, the candid musings teem with insight and empathy. This sparkling collection is one to be savored slowly.”—Publisher’s Weekly The author, educator, brand consultant, and host of the widely successful and award-winning podcast Design Matters showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields. “Debbie Millman has become a singular voice in the world of intimate, enlightening conversations. She has demonstrated time, and again, why design matters.”—Roxane Gay, from the foreword Over the course of her popular podcast’s fifteen-year reign, Debbie Millman has interviewed more than 400 creative minds. In those conversations, she has not only explored what it means to design a creative life, but has, as Millman’s wife, Roxane Gay, assesses in her foreword, “created a gloriously interesting and ongoing conversation about what it means to live well, overcome trauma, face rejection, learn to love and be loved, and thrive both personally and professional.” In this illustrated, curated anthology, Millman includes approximately 80 of her best interviews with visionaries from across diverse fields. Grouped by category—Legends, Truth Tellers, Culture Makers, Trendsetters, and Visionaries—these eye-opening, entertaining, and enlightening conversations—offer insights into new ways of being and living. Accompanying each entry is a brief biography, a portrait photographed by Millman, and a pull quote written in Millman’s artistic hand. Why Design Matters features 100 images and includes interviews with: Marina Abramovic, Cey Adams, Elizabeth Alexander, Laurie Anderson, Lynda Barry, Allison Bechdel, Michael Bierut, Brené Brown, Alain de Botton, Eve Ensler, Shepard Fairey, Tim Ferriss, Louise Fili, Kenny Fries, Anand Girhidardas, Cindy Gallop, Malcolm Gladwell, Milton Glaser, Ira Glass, Seth Godin, Thelma Golden, Gabrielle Hamilton, Steven Heller, Jessica Hische, Michael R. Jackson, Oliver Jeffers, Saeed Jones, Thomas Kail, Maira Kalman, Chip Kidd, Anne Lamott, Elle Luna, Carmen Maria Machado, Thomas Page McBee, Erin McKeown, Chanel Miller, Mike Mills, Marilyn Minter, Isaac Mizrahi, Nico Muhly, Eileen Myles, Emily Oberman, Amanda Palmer, Priya Parker, Esther Perel, Maria Popova, Edel Rodriguez, Paula Scher, Amy Sherald, Simon Sinek, Pete Souza, Aminatou Sow, Brandon Stanton, Cheryl Strayed, Amber Tamblyn, Christina Tosi, Tea Uglow, Chris Ware, and Albert Watson.

Reflections on Process Sociology and Sport

Author : Joseph Maguire
Publisher : Routledge
ISBN 13 : 1135725047
Total Pages : 240 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Reflections on Process Sociology and Sport by : Joseph Maguire

Download or read book Reflections on Process Sociology and Sport written by Joseph Maguire and published by Routledge. This book was released on 2013-09-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on the distinctive contribution that Joseph Maguire has made to process sociology and the study of sport. Maguire’s work over the past three decades highlights how process sociology has a unique perspective on the relationship between sport, culture and society, and to the body, globalisation and civilisational analysis. Reflecting on this body of work and the use of process sociology, Maguire captures the research dynamic of ‘walking the line' between involvement and detachment, theory and observation, and engagement and critique. The book is structured around four broad sections: Theory, Sport and Society; The Meaning of Sport, Body and Society; Case Studies in Sport and Process Sociology; Globalisation, Sport and Civilisational Analysis. Providing an introduction to, and key examples of, a process sociology approach to the study of sport, the body, civilising processes and globalisation, this book will appeal to undergraduates, postgraduates and researchers in sport studies / sports science degrees, sociology, cultural studies and to those studying migration, globalisation and cross cultural civilisation relations. This book was previously published as a Special Issue of Sport in Society.

Beyond Branding

Author : Nicholas Ind
Publisher : Kogan Page Publishers
ISBN 13 : 9780749441159
Total Pages : 262 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Beyond Branding by : Nicholas Ind

Download or read book Beyond Branding written by Nicholas Ind and published by Kogan Page Publishers. This book was released on 2003 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores responsibility in the context of brands: why do some brands behave ethically and others not? Why do some brands engage their employees and others manipulate them? Based on contemporary research and using international case studies, the contributors cover: new ways to measure value; the responsible use of power; leadership and how it can balance ethics, reality and vision; authenticity; the role of NGOs; engaging consumers in ethical issues; and the business benefits of open branding.

Unconscious Branding

Author : Douglas Van Praet
Publisher : St. Martin's Press
ISBN 13 : 1137042788
Total Pages : 288 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Unconscious Branding by : Douglas Van Praet

Download or read book Unconscious Branding written by Douglas Van Praet and published by St. Martin's Press. This book was released on 2012-11-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9813201983
Total Pages : 303 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers by : Philip Kotler

Download or read book Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2016-11-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.