Branding Humanity

Download Branding Humanity full books in PDF, epub, and Kindle. Read online Branding Humanity ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Branding Humanity

Author : Amal Hassan Fadlalla
Publisher : Stanford University Press
ISBN 13 : 1503607275
Total Pages : 429 pages
Book Rating : 4.5/5 (36 download)

DOWNLOAD NOW!

Book Synopsis Branding Humanity by : Amal Hassan Fadlalla

Download or read book Branding Humanity written by Amal Hassan Fadlalla and published by Stanford University Press. This book was released on 2018-11-20 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Save Darfur movement gained an international following, garnering widespread international attention to this remote Sudanese territory. Celebrities and other notable public figures participated in human rights campaigns to combat violence in the region. But how do local activists and those throughout the Sudanese diaspora in the United States situate their own notions of rights, nationalism, and identity? Based on interviews with Sudanese social actors, activists, and their allies in the United States, the Sudan, and online, Branding Humanity traces the global story of violence and the remaking of Sudanese identities. Amal Hassan Fadlalla examines how activists contest, reshape, and reclaim the stories of violence emerging from the Sudan and their identities as migrants. Fadlalla charts the clash and friction of the master-narratives and counter-narratives circulated and mobilized by competing social and political actors negotiating social exclusion and inclusion through their own identity politics and predicament of exile. In exploring the varied and individual experiences of Sudanese activists and allies, Branding Humanity helps us see beyond the oft-monolithic international branding of conflict. Fadlalla asks readers to consider how national and transnational debates about violence circulate, shape, and re-territorialize ethnic identities, disrupt meanings of national belonging, and rearticulate notions of solidarity and global affiliations.

Marketing and Humanity

Author : Orie Berezan
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527521796
Total Pages : 337 pages
Book Rating : 4.5/5 (275 download)

DOWNLOAD NOW!

Book Synopsis Marketing and Humanity by : Orie Berezan

Download or read book Marketing and Humanity written by Orie Berezan and published by Cambridge Scholars Publishing. This book was released on 2018-11-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume expands the field of consumer behavior in marketing in order to understand the “real world”, of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely “marketing to consumers as…” (1) “mindful, happy and social”, (2) “intersectional, diverse, and inclusive”, (3) “information seekers”, and (4) “social change agents”. Consisting of fifteen chapters written by leading scholars in marketing, specific topics considered here include mindfulness, happiness, loneliness, sex and gender in advertising, privacy, skin lightening, information overload, health and technology, mitigating extremism, charitable behavior, and corporate social responsibility, among others.

The Human Centered Brand

Author : Nela Dunato
Publisher :
ISBN 13 : 9789534817117
Total Pages : 322 pages
Book Rating : 4.8/5 (171 download)

DOWNLOAD NOW!

Book Synopsis The Human Centered Brand by : Nela Dunato

Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

The Human Brand

Author : Chris Malone
Publisher : John Wiley & Sons
ISBN 13 : 1118611314
Total Pages : 211 pages
Book Rating : 4.1/5 (186 download)

DOWNLOAD NOW!

Book Synopsis The Human Brand by : Chris Malone

Download or read book The Human Brand written by Chris Malone and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

Branding Shmanding

Author : Phil Bedford
Publisher : Notion Press
ISBN 13 : 1638735948
Total Pages : 112 pages
Book Rating : 4.6/5 (387 download)

DOWNLOAD NOW!

Book Synopsis Branding Shmanding by : Phil Bedford

Download or read book Branding Shmanding written by Phil Bedford and published by Notion Press. This book was released on 2021-04-29 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: I don’t claim to be a branding expert. I don’t build brands for a living and I haven’t spent years learning about logo design and color psychology. However, I do know a great deal about business development. From my experiences with various growing companies, I’ve discovered that many small business owners struggle to grasp the full value of branding. They hear about the concept and assume they need a name and logo for their business – but they don’t see what branding is truly about. Even if you know what a brand is, you may not know how to separate your personal brand from your business identity, or what the difference is between the two. Branding Shmanding offers a way to demystify branding once and for all, so you can leverage the true benefits of the brand for your future.

Marketing 5.0

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1119668549
Total Pages : 224 pages
Book Rating : 4.1/5 (196 download)

DOWNLOAD NOW!

Book Synopsis Marketing 5.0 by : Philip Kotler

Download or read book Marketing 5.0 written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-01-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Marketing Rebellion

Author : Mark W. Schaefer
Publisher :
ISBN 13 : 9780578419862
Total Pages : 320 pages
Book Rating : 4.4/5 (198 download)

DOWNLOAD NOW!

Book Synopsis Marketing Rebellion by : Mark W. Schaefer

Download or read book Marketing Rebellion written by Mark W. Schaefer and published by . This book was released on 2019-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results

HUMAN BRANDING FOR AUTHORS

Author : Connor Whiteley
Publisher : CGD Publishing
ISBN 13 :
Total Pages : 109 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis HUMAN BRANDING FOR AUTHORS by : Connor Whiteley

Download or read book HUMAN BRANDING FOR AUTHORS written by Connor Whiteley and published by CGD Publishing. This book was released on with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: With all the advancements in Artificial Intelligence, building a human brand has never been so important so: · Do you want to make your author brand more human? · Do you want to learn about the different methods that authors can use to create a brand? · Do you want to learn how to show your humanity to your readers and fans? If the answer to is yes then this book is for you- because in this book you’ll learn over 20 methods and ideas about how to create a more human author brand as well as why human branding is important for the present and the future. By the end of this book, you’ll learn: · What Advancements in Artificial Intelligence are Happening? · The Theory behind Human Branding · How to create a human author brand that readers are connect with? · How to use voice, events, social media and many more techniques to build your human brand? · And you’ll learn much more… BUY NOW TO START BUILDINH YOUR HUMAN BRAND! If you like this book then please consider checking out my other Books for Writers and Authors. Human Branding content: · Introduction · Social psychology and important things to know Part 1: Voice · Introduction to Voice · Podcasting · Narration Part Two: Humanity and you being you · Warm and competence · Photos · Videos · Social media · Personal stories · Purpose and Taking a Stand · Human Branding and Emails · Boundaries Part Three: In-person Events · Webinars · Speaking · Workshops · Facebook Groups · Tours Part Four: Readers · Interaction with Readers Part Five: Mindset, Agility, Learning and Rebellion · Mindset · Agility · Learning and the Rebellion Against Ads

Human Branding

Author : Kenneth Pratt
Publisher : episode publishers
ISBN 13 : 9789059730052
Total Pages : 44 pages
Book Rating : 4.7/5 (3 download)

DOWNLOAD NOW!

Book Synopsis Human Branding by : Kenneth Pratt

Download or read book Human Branding written by Kenneth Pratt and published by episode publishers. This book was released on 2003 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Branding is visible in the works of a number of contemporary artists. These artists are largely not part of a group nor always collaborate. However they share Human Branding. They share a process by which they make work in which figurative human(oid) forms are used in a logo-istic way. A way of rapidly communicating complex information to us in the same way that many other logos or trademarks might. Whether Human Branding is new or is becoming more prevalent in the 'high' visual arts remains open to debate. Its place in street and club culture, however, already verges on orthodoxy.Human Branding is visible in the works of a number of contemporary artists. These artists are largely not part of a group nor always collaborate. However they share Human Branding. They share a process by which they make work in which figurative human(oid) forms are used in a logo-istic way. A way of rapidly communicating complex information to us in the same way that many other logos or trademarks might. Whether Human Branding is new or is becoming more prevalent in the 'high' visual arts remains open to debate.

Becoming Human by Design

Author : Tony Fry
Publisher : Bloomsbury Visual Arts
ISBN 13 : 1350157708
Total Pages : 0 pages
Book Rating : 4.3/5 (51 download)

DOWNLOAD NOW!

Book Synopsis Becoming Human by Design by : Tony Fry

Download or read book Becoming Human by Design written by Tony Fry and published by Bloomsbury Visual Arts. This book was released on 2022-02-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last in Tony Fry's celebrated trilogy of books continues his radical rethinking of design. Becoming Human by Design's provocative argument presents a revised reading of human 'evolution' centred on ontological design. Examining the relation of design to the nature of the human species - where the species came from, how it was created, what it became and its likely future - Fry asserts that current biological and social models of evolution are an insufficient explanation of how 'we humans' became what we are. Making a case for ontological design as an evolutionary agency, the book posits the relation between the formation of the world of human fabrication and the making of mankind itself as indivisible. It also functions as a provocation to rethink the fate of Homo sapiens, recognising that all species are finite and that the fate of humankind turns on a fundamental Darwinian principle - adapt or die. Fry considers the nature of adaptation, arguing that it will depend on an ability to think and design in new ways.

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9813201983
Total Pages : 303 pages
Book Rating : 4.8/5 (132 download)

DOWNLOAD NOW!

Book Synopsis Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers by : Philip Kotler

Download or read book Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2016-11-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.

Becoming Human-Centric, Harness the Soul of Your Brand for the Future of Our World

Author : Kimberly Weisensee Brown
Publisher : First Edition Design Pub.
ISBN 13 : 1506910289
Total Pages : 85 pages
Book Rating : 4.5/5 (69 download)

DOWNLOAD NOW!

Book Synopsis Becoming Human-Centric, Harness the Soul of Your Brand for the Future of Our World by : Kimberly Weisensee Brown

Download or read book Becoming Human-Centric, Harness the Soul of Your Brand for the Future of Our World written by Kimberly Weisensee Brown and published by First Edition Design Pub.. This book was released on 2021-01-14 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human expectations have changed. Technology and sleek branding aren't enough; your organization needs a soul. Speeches and trending hashtags aren't enough; we need to change our communities. How? By learning to become Human-Centric as a person, as a professional, and as a modern-day citizen. Come on this journey to discover how to be human-centric and thrive in this world. The future is human. Are you ready?

Being Human during COVID

Author : Kristin Ann Hass
Publisher : University of Michigan Press
ISBN 13 : 0472902504
Total Pages : 423 pages
Book Rating : 4.4/5 (729 download)

DOWNLOAD NOW!

Book Synopsis Being Human during COVID by : Kristin Ann Hass

Download or read book Being Human during COVID written by Kristin Ann Hass and published by University of Michigan Press. This book was released on 2021-11-29 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science has taken center stage during the COVID-19 crisis; scientists named and diagnosed the virus, traced its spread, and worked together to create a vaccine in record time. But while science made the headlines, the arts and humanities were critical in people’s daily lives. As the world went into lockdown, literature, music, and media became crucial means of connection, and historians reminded us of the resonance of the past as many of us heard for the first time about the 1918 influenza pandemic. As the twindemics of COVID-19 and racial injustice tore through the United States, a contested presidential race unfolded, which one candidate described as “a battle for the soul of the nation." Being Human during COVID documents the first year of the pandemic in real time, bringing together humanities scholars from the University of Michigan to address what it feels like to be human during the COVID-19 crisis. Over the course of the pandemic, the questions that occupy the humanities—about grieving and publics, the social contract and individual rights, racial formation and xenophobia, ideas of home and conceptions of gender, narrative and representations and power—have become shared life-or-death questions about how human societies work and how culture determines our collective fate. The contributors in this collection draw on scholarly expertise and lived experience to try to make sense of the unfamiliar present in works that range from traditional scholarly essays, to personal essays, to visual art projects. The resulting book is shot through with fear, dread, frustration, and prejudice, and, on a few occasions, with a thrilling sense of hope.

Ontological Branding

Author : Bonard Iván Molina García
Publisher : Rowman & Littlefield
ISBN 13 : 1666902365
Total Pages : 151 pages
Book Rating : 4.6/5 (669 download)

DOWNLOAD NOW!

Book Synopsis Ontological Branding by : Bonard Iván Molina García

Download or read book Ontological Branding written by Bonard Iván Molina García and published by Rowman & Littlefield. This book was released on 2022-09-14 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Heideggerian tool ontology to investigate antiblack racism in the United States, Ontological Branding: Power, Privilege, and White Supremacy in a Colorblind World provides a novel account of race and racial justice. Bonard Iván Molina García argues that race is best understood as a tool to brand persons of color, particularly Black persons, as subordinate in order to privilege whiteness as the proper state of persons in a world created by and for persons and in which all (and only) persons are equal. Persons of color, particularly Black persons, are thus excluded from full participation in the rights and privileges of personhood and instead relegated to ways of being in service to the white world. This white supremacist system was created through law, and despite significant changes, U.S. law’s current approach to racial justice through colorblindness only serves to safeguard white supremacy. Racial justice instead requires a critical race consciousness that accounts for the ontology of race. Racial justice requires ontological justice.

Olympic Cities

Author : Gavin Poynter
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 9780754671008
Total Pages : 356 pages
Book Rating : 4.6/5 (71 download)

DOWNLOAD NOW!

Book Synopsis Olympic Cities by : Gavin Poynter

Download or read book Olympic Cities written by Gavin Poynter and published by Ashgate Publishing, Ltd.. This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of London's hosting the 2012 Olympic and Paralympic Games as a means to promote urban regeneration and social renewal in East London and the Thames

Olympic Legacies: Intended and Unintended

Author : J A Mangan
Publisher : Routledge
ISBN 13 : 1317966619
Total Pages : 314 pages
Book Rating : 4.3/5 (179 download)

DOWNLOAD NOW!

Book Synopsis Olympic Legacies: Intended and Unintended by : J A Mangan

Download or read book Olympic Legacies: Intended and Unintended written by J A Mangan and published by Routledge. This book was released on 2013-10-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than a century, the Olympics have been the modern world's most significant sporting event. Indeed, they deserve much credit for globalizing sport beyond the boundaries of the Anglo-American universe, where it originated, into broader global realms. By the 1930s, the Olympics had become a global mega-event that occupied the attention of the media, the interest of the public and the energies of nation-states. Since then, projected by television, funded by global capital and fattened by the desires of nations to garner international prestige, the Olympics have grown to gargantuan dimensions. In the course of its epic history, the Olympics have left numerous legacies, from unforgettable feats to monumental stadiums, from shining triumphs to searing tragedies, from the dazzling debuts on the world's stage of new cities and nations to notorious campaigns of national propaganda. The Olympics represent an essential component of modern global history. The Olympic movement itself has, since the 1990s, recognized and sought to shape its numerous legacies with mixed success as this book makes clear. It offers ground-breaking analyses of the power of Olympic legacies, positive and negative, and surveys the subject from Athens in 1896 to Beijing in 2008, and indeed beyond. This book was published as a special issue of the International Journal of the History of Sport.

Reflections on Process Sociology and Sport

Author : Joseph Maguire
Publisher : Routledge
ISBN 13 : 113572511X
Total Pages : 356 pages
Book Rating : 4.1/5 (357 download)

DOWNLOAD NOW!

Book Synopsis Reflections on Process Sociology and Sport by : Joseph Maguire

Download or read book Reflections on Process Sociology and Sport written by Joseph Maguire and published by Routledge. This book was released on 2013-09-13 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on the distinctive contribution that Joseph Maguire has made to process sociology and the study of sport. Maguire’s work over the past three decades highlights how process sociology has a unique perspective on the relationship between sport, culture and society, and to the body, globalisation and civilisational analysis. Reflecting on this body of work and the use of process sociology, Maguire captures the research dynamic of ‘walking the line' between involvement and detachment, theory and observation, and engagement and critique. The book is structured around four broad sections: Theory, Sport and Society; The Meaning of Sport, Body and Society; Case Studies in Sport and Process Sociology; Globalisation, Sport and Civilisational Analysis. Providing an introduction to, and key examples of, a process sociology approach to the study of sport, the body, civilising processes and globalisation, this book will appeal to undergraduates, postgraduates and researchers in sport studies / sports science degrees, sociology, cultural studies and to those studying migration, globalisation and cross cultural civilisation relations. This book was previously published as a Special Issue of Sport in Society.