Branding Diversity

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Branding Diversity

Author : Susie Khamis
Publisher : Routledge
ISBN 13 : 0429626959
Total Pages : 152 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Branding Diversity by : Susie Khamis

Download or read book Branding Diversity written by Susie Khamis and published by Routledge. This book was released on 2020-01-27 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.

Advertising Diversity

Author : Shalini Shankar
Publisher : Duke University Press
ISBN 13 : 0822375613
Total Pages : 328 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Advertising Diversity by : Shalini Shankar

Download or read book Advertising Diversity written by Shalini Shankar and published by Duke University Press. This book was released on 2015-03-30 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.

Design for Diversity

Author : Emily Talen
Publisher : Routledge
ISBN 13 : 1136411445
Total Pages : 245 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Design for Diversity by : Emily Talen

Download or read book Design for Diversity written by Emily Talen and published by Routledge. This book was released on 2012-07-26 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The city is more than just a sum of its buildings; it is the sum of its communities. The most successful urban communities are very often those that are the most diverse – in terms of income, age, family structure and ethnicity – and yet poor urban design and planning can stifle the very diversity that makes communities successful. Just as poor urban design can lead to sterile monoculture, successful planning can support the conditions needed for diverse communities. Emily Talen explores the linkage between urban forms and social diversity, and how one impacts the other. Learning the lessons from past successes and failures, and building from detailed case studies of different neighborhoods, Design for Diversity provides urban designers and architects with design strategies and tools to ensure that their work sustains and nurtures social diversity.

Advertising Diversity

Author : Shalini Shankar
Publisher : Duke University Press Books
ISBN 13 : 9780822358640
Total Pages : 0 pages
Book Rating : 4.3/5 (586 download)

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Book Synopsis Advertising Diversity by : Shalini Shankar

Download or read book Advertising Diversity written by Shalini Shankar and published by Duke University Press Books. This book was released on 2015-04-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.

Design, User Experience, and Usability: Design for Diversity, Well-being, and Social Development

Author : Marcelo M. Soares
Publisher : Springer Nature
ISBN 13 : 3030782247
Total Pages : 686 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Design, User Experience, and Usability: Design for Diversity, Well-being, and Social Development by : Marcelo M. Soares

Download or read book Design, User Experience, and Usability: Design for Diversity, Well-being, and Social Development written by Marcelo M. Soares and published by Springer Nature. This book was released on 2021-07-03 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three volume set LNCS 12779, 12780, and 12781 constitutes the refereed proceedings of the 10th International Conference on Design, User Experience, and Usability, DUXU 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of DUXU 2021, Part II are organized in topical sections named: Experience Design across Cultures; Design for Inclusion and Social Development ̧ Design for Health and Well-being; DUXU Case Studies.

Diversity in Multinational Corporations

Author : Roxana Maiorescu
Publisher : Taylor & Francis
ISBN 13 : 1317282582
Total Pages : 182 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Diversity in Multinational Corporations by : Roxana Maiorescu

Download or read book Diversity in Multinational Corporations written by Roxana Maiorescu and published by Taylor & Francis. This book was released on 2016-10-26 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, information and communication technologies, and the millennials who have entered the workforce, compelled corporations to change their resistant and defensive approaches to diversity and to proactively address differences. Companies determined that embracing diversity positively impacts their bottom line, as a result of the variety of perspectives and skills that derive from fostering a diverse workforce. To date, the majority of the studies in the business and communication fields shed light on diversity engagement in the US and leave room for the further exploration of how diversity is construed and approached in international milieus. There is a paucity of recent studies on diversity engagement in the US and the topic requires current investigation of the newest corporate engagement in diversity. Diversity in Multinational Corporations aims to address the two gaps in the literature. For this purpose, the book analyzes the diversity approaches of twenty-eight US companies from ten industries to develop a theoretical framework whose practical application enables companies to make significant contributions to the environments in which they operate. The framework addresses the present challenges that American corporations face in their diversity engagement, namely low employee engagement and "diversity fatigue," and proposes the implementation of a new social responsibility approach, whose aim is to address inequality at a global scale by adaption to the local environment and less focus on immediate business benefits. Finally, because the book discusses diversity engagement in global business environments, its results can be applied by international companies that operate at a global scale.

Diversity and Design

Author : Beth Tauke
Publisher : Routledge
ISBN 13 : 1317688511
Total Pages : 326 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Diversity and Design by : Beth Tauke

Download or read book Diversity and Design written by Beth Tauke and published by Routledge. This book was released on 2015-08-27 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity and Design explores how design - whether of products, buildings, landscapes, cities, media, or systems - affects diverse members of society. Fifteen case studies in television, marketing, product design, architecture, film, video games, and more, illustrate the profound, though often hidden, consequences design decisions and processes have on the total human experience. The book not only investigates how gender, race, class, age, disability, and other factors influence the ways designers think, but also emphasizes the importance of understanding increasingly diverse cultures and, thus, averting design that leads to discrimination, isolation, and segregation. With over 140 full-color illustrations, chapter summaries, discussion questions and exercises, Diversity and Design is a valuable tool to help you understand the importance of designing for all.

Marketing and Multicultural Diversity

Author : C. P. Rao
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 9780754643265
Total Pages : 296 pages
Book Rating : 4.6/5 (432 download)

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Book Synopsis Marketing and Multicultural Diversity by : C. P. Rao

Download or read book Marketing and Multicultural Diversity written by C. P. Rao and published by Ashgate Publishing, Ltd.. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. These important issues are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic national, regional and global levels.

Diversity in Advertising

Author : Jerome D. Williams
Publisher : Psychology Press
ISBN 13 : 1135617554
Total Pages : 483 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Diversity in Advertising by : Jerome D. Williams

Download or read book Diversity in Advertising written by Jerome D. Williams and published by Psychology Press. This book was released on 2004-04-13 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.

Diversity in European Marketing

Author : Thomas Rudolph
Publisher : Springer Science & Business Media
ISBN 13 : 3834969761
Total Pages : 264 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Diversity in European Marketing by : Thomas Rudolph

Download or read book Diversity in European Marketing written by Thomas Rudolph and published by Springer Science & Business Media. This book was released on 2012-03-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

Inclusive Housing a Pattern Book

Author : Idea
Publisher : WW Norton
ISBN 13 : 9780393733167
Total Pages : 0 pages
Book Rating : 4.7/5 (331 download)

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Book Synopsis Inclusive Housing a Pattern Book by : Idea

Download or read book Inclusive Housing a Pattern Book written by Idea and published by WW Norton. This book was released on 2010-04-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable resource for designing communities that accommodate social diversity and provide equitable opportunities for all residents. Inclusive Housing focuses on housing that provides access to people with disabilities while benefiting all residents and that incorporates inclusive design practices into neighborhood and housing designs without compromising other important design goals. Emphasizing urban patterns of neighborhood development, the practices outlined here are useful for application to all kinds of housing in all types of neighborhoods. The book addresses trends that have widespread significance in the residential construction market and demonstrates that accessible housing design is compatible with the goals of developing livable and healthy neighborhoods, reducing urban sprawl, reducing reliance on fossil fuels, and ensuring that the benefits of thoughtful urban design are equitably distributed. Inclusive Housing recognizes that to achieve the goals of urbanism, we must consider the total picture. The house must fit on the lot; the lot must fit in the block; and the block must fit with the character of the neighborhood. Its context-sensitive approach uses examples that cover a wide range of housing types, styles, and development densities. Rather than present stock solutions that ignore the context of real projects and design goals, it explores how accessibility can be achieved in different types of neighborhoods and housing forms, all with the goal of achieving high-quality urban places.

Resilient Borders and Cultural Diversity

Author : Koichi Iwabuchi
Publisher : Lexington Books
ISBN 13 : 1498502261
Total Pages : 149 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Resilient Borders and Cultural Diversity by : Koichi Iwabuchi

Download or read book Resilient Borders and Cultural Diversity written by Koichi Iwabuchi and published by Lexington Books. This book was released on 2015-05-06 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acceleration of media culture globalization processes cross-fertilization and people’s exchange beyond the confinement of national borders, but not all of them lead to substantial transformations of national identity or foster cosmopolitan outlook in terms of openness, togetherness and dialogue within and beyond the national borders. Whilst national borders continue to become more and more porous, the measures of border control are constantly reformulated to tame disordered flows and tightly re-demarcate the borders—materially, physically, symbolically and imaginatively. Border crossing does not necessarily bring about the transgression of borders. Transgression of borders requires one to fundamentally question how borders in the existing form have been socio-historically constructed and also seek to displace their exclusionary power that unevenly divide “us” and “them” and “here” and “there.” This book considers how media culture and the management of people’s border crossing movement combine with Japan's cultural diversity to institute the creation of national cultural borders in Japanese millennials. Critical analysis of this development is a pressing matter if we are to seriously consider how to make Japan’s national cultural borders more inclusive and dialogic.

The Fundamentals of Branding

Author : Melissa Davis
Publisher : AVA Publishing
ISBN 13 : 2940373981
Total Pages : 187 pages
Book Rating : 4.9/5 (43 download)

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Book Synopsis The Fundamentals of Branding by : Melissa Davis

Download or read book The Fundamentals of Branding written by Melissa Davis and published by AVA Publishing. This book was released on 2009-11-12 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: and emergent markets. The book's friendly, informative style ensures that it will always be a useful and relevant companion for the branding student." --Book Jacket.

The Routledge Handbook of Diversity, Equity, and Inclusion Management in the Hospitality Industry

Author : Ashokkumar Manoharan
Publisher : Taylor & Francis
ISBN 13 : 1000963004
Total Pages : 464 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Routledge Handbook of Diversity, Equity, and Inclusion Management in the Hospitality Industry by : Ashokkumar Manoharan

Download or read book The Routledge Handbook of Diversity, Equity, and Inclusion Management in the Hospitality Industry written by Ashokkumar Manoharan and published by Taylor & Francis. This book was released on 2023-10-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary in terms of both its coverage and contributions, The Routledge Handbook of Diversity, Equity, and Inclusion Management in the Hospitality Industry provides an informative and systematic guide to the current state of knowledge on workforce diversity and its management. Providing empirical knowledge and reflective practice on diversity issues and their management in the hospitality industry, this handbook includes chapters written by a plethora of experts in the diversity management (DM) field, including scholars, academics, and industry experts, such as managers from leading hospitality industry firms. Logically structured and embellished with illustrative figures throughout, the volume provides critical reviews and an appraisal of current research and the future development of conceptual and theoretical approaches to diversity, equity, and inclusion (DEI) management in the hospitality industry, including dimensions of diversity in hospitality, such as gender, cultural/ethnic, age, disability, sexual orientation, and Indigenous workers. Elucidative examples are used from different countries such as Australia, Austria, Canada, Japan, United Arab Emirates, and India, and the volume takes a solution-based approach, providing future directions for emerging diversity researchers. Global in perspective, this book is a pivotal teaching resource for academics, an illustrative reference resource for Ph.D. students and early career researchers who work on workforce diversity and a practical guide for managers and HR consultants. It will also appeal to wider audiences, including those in tourism, recreation and leisure studies, and other professional fields.

Strategic Diversity Leadership

Author : Damon A. Williams
Publisher : Taylor & Francis
ISBN 13 : 1000978125
Total Pages : 310 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Strategic Diversity Leadership by : Damon A. Williams

Download or read book Strategic Diversity Leadership written by Damon A. Williams and published by Taylor & Francis. This book was released on 2023-07-03 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world – whether viewed through a lens of educational attainment, economic development, global competitiveness, leadership capacity, or social justice and equity – diversity is not just the right thing to do, it is the only thing to do! Following the era of civil rights in the 1960s and ‘70s, the 1990s and early 21st century have seen both retrenchment and backlash years, but also a growing recognition, particularly in business and the military, that we have to educate and develop the capacities of our citizens from all levels of society and all demographic and social groups to live fulfilling lives in an inter-connected globe.For higher education that means not only increasing the numbers of diverse students, faculty, and staff, but simultaneously pursuing excellence in student learning and development, as well as through research and scholarship – in other words pursuing what this book defines as strategic diversity leadership. The aim is to create systems that enable every student, faculty, and staff member to thrive and achieve to maximum potential within a diversity framework. This book is written from the perspective that diversity work is best approached as an intellectual endeavor with a pragmatic focus on achieving results that takes an evidence-based approach to operationalizing diversity. It offers an overarching conceptual framework for pursuing diversity in a national and international context; delineates and describes the competencies, knowledge and skills needed to take effective leadership in matters of diversity; offers new data about related practices in higher education; and presents and evaluates a range of strategies, organizational structures and models drawn from institutions of all types and sizes. It covers such issues as the reorganization of the existing diversity infrastructure, building accountability systems, assessing the diversity process, and addressing legal threats to implementation. Its purpose is to help strategic diversity leaders combine big-picture thinking with an on-the-ground understanding of organizational reality and work strategically with key stakeholders and allies. This book is intended for presidents, provosts, chief diversity officers or diversity professionals, and anyone who wants to champion diversity and embed its objectives on his or her campus, whether at the level of senior administration, as members of campus organizations or committees, or as faculty, student affairs professionals or students taking a leadership role in making and studying the process of change.This title is also available in a set with its companion volume, The Chief Diversity Officer.

Employer Branding For Dummies

Author : Richard Mosley
Publisher : John Wiley & Sons
ISBN 13 : 1119071623
Total Pages : 360 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Employer Branding For Dummies by : Richard Mosley

Download or read book Employer Branding For Dummies written by Richard Mosley and published by John Wiley & Sons. This book was released on 2017-01-19 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

Branding Berlin

Author : Katrina Sark
Publisher : Taylor & Francis
ISBN 13 : 1000914216
Total Pages : 287 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Branding Berlin by : Katrina Sark

Download or read book Branding Berlin written by Katrina Sark and published by Taylor & Francis. This book was released on 2023-07-21 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin. Branding Berlin: From Division to the Cultural Capital of Europe presents a cultural analysis of Berlin’s cultural production, including literature, film, memoirs and non-fiction works, art, media, urban branding campaigns, and cultural diversity initiatives put forth by the Berlin Senate, and allows readers to understand the various changes that transformed the formerly divided city of voids into a hip cultural capital. The book examines Berlin’s branding, urban-economic development, and its search for a post-Wall identity by focusing on manifestations of nostalgic longing in documentary films and other cultural products. Building on the sociological research of urban branding and linking it with an interpretive analysis of cultural products generated in Berlin during that time, the author examines the intersections and tensions between the nostalgic views of the past and the branded images of Berlin’s present and future. This insightful and innovative work will interest scholars and students of cultural and media studies, branding and advertising, urban communication, film studies, visual culture, tourism, and cultural memory.