Branding Concierge Medicine

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Author :
Publisher : Createspace Independent Pub
ISBN 13 : 9781479355488
Total Pages : 174 pages
Book Rating : 4.3/5 (554 download)

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Book Synopsis Branding Concierge Medicine by : Michael Tetreault

Download or read book Branding Concierge Medicine written by Michael Tetreault and published by Createspace Independent Pub. This book was released on 2012-10-03 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concierge medicine has always had somewhat of a "brand/identity" problem in the media, amongst patients and in the widely discussed health care debate. But in general, the term concierge medicine is used to describe a modern-day relationship with a doctor in which the patient pays an affordable fee for access and cost effective care with their primary care of family physician. BRANDING CONCIERGE MEDICINE explores the popularity of concierge medicine across the U.S. and examines recent data and surveys inside these medical practices – showing how exactly they are growing and why. Tetreault also outlines the specific marketing and branding strategies being used, both online and offline and how each concierge medical practice can follow six simple rules to reinforce and communicate their brand in their local community.

Handbook of Concierge Medical Practice Design

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Author :
Publisher : CRC Press
ISBN 13 : 1040084559
Total Pages : 216 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Handbook of Concierge Medical Practice Design by : Maria K. Todd

Download or read book Handbook of Concierge Medical Practice Design written by Maria K. Todd and published by CRC Press. This book was released on 2017-11-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In concierge medicine, physicians develop amenities-rich membership programs and collect a monthly or annual membership fee to pay for the amenities in addition to the medical services rendered. Handbook of Concierge Medical Practice Design examines the many considerations physicians must make prior to transitioning their practices into concierge services. Maria K. Todd, a recognized expert in concierge medicine, branding, consulting, healthcare, marketing, medical tourism, planning, and physician practice administration, explains how to set up a concierge practice. She describes how this new business model affects workflow and outlines financial considerations including managed care payer relations, the hybrid practice, and predictive modeling to uncover the hidden factors that affect bottom-line performance. The book supplies readers with models for creating a business plan and a strategy for transforming a practice into a concierge practice. It concludes by covering the legal aspects of creating a concierge practice. It includes patient acquisition and retention strategies as well as detailed plans for adding additional doctors and physician extenders, such as nurse practitioners and physician assistants.The book provides sample employment contracts and advice on how to select and work with consultants. It includes chapters on business process re-engineering, workflow management, financial considerations, competitive analysis, developing a business plan, and how to market the new practice.

Marketing Your Clinical Practice

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Author :
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449609961
Total Pages : 609 pages
Book Rating : 4.4/5 (496 download)

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Book Synopsis Marketing Your Clinical Practice by : Neil Baum

Download or read book Marketing Your Clinical Practice written by Neil Baum and published by Jones & Bartlett Publishers. This book was released on 2010-10-22 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations

The Doctor's Expanded Guide to Concierge Medicine

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Author :
Publisher : Independently Published
ISBN 13 : 9781075013096
Total Pages : 664 pages
Book Rating : 4.0/5 (13 download)

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Book Synopsis The Doctor's Expanded Guide to Concierge Medicine by : J Catherine Sykes

Download or read book The Doctor's Expanded Guide to Concierge Medicine written by J Catherine Sykes and published by Independently Published. This book was released on 2019-06-19 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised and expanded edition of the Doctor's Guide to Concierge Medicine, Physicians and healthcare professionals will find the guidance and resources they need to their your own Concierge Medicine or cash-based practice. The Expanded and Revised edition includes updated commentary from Physicians in this uniquely niche industry as well as exclusive interviews and access to podcasts, audio content and updated infographics. The Doctor's Guide To Concierge Medicine 2019 edition will help you discover an old-fashioned delivery model of medicine in a modern economy. It will help you follow important steps required for conducting business, set realistic expectations and grow your practice by follow and find your place in healthcare and provide the advice and insight relayed directly to us by Physicians across the country over the past decade. You'll Learn from Physicians and industry experts alike who've shared their expertise on: Advice on choosing the right business model; updated stats and figures; legal information to help you play by the rules; compliance; business planning and launch considerations; hints for effective patient marketing; launch and startup considerations; patient communication and proven strategies to acquire new patients; the latest marketplace research; and so much more!

The Doctor's Guide To Concierge Medicine

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781494717131
Total Pages : 0 pages
Book Rating : 4.7/5 (171 download)

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Book Synopsis The Doctor's Guide To Concierge Medicine by : Michael Tetreault

Download or read book The Doctor's Guide To Concierge Medicine written by Michael Tetreault and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You will never regret being a doctor IF you work only for patients. But if you don't work only for patients, you will regret your decision in the end." Dr. T.L., Concierge Physician, California -- Whether you're the owner of an existing medical practice or looking for guidance and advice to start your own concierge medicine or cash-based practice, The Doctor's Guide To Concierge Medicine helps you discover an old-fashioned delivery model of medicine in a modern economy. It will help you follow important steps required for conducting business, set realistic expectations and grow your practice by following in the steps and advice relayed directly to us by physicians across the country over the past decade.What You'll Learn: Physician expertise shared by over two dozen successful industry leading Concierge Medicine doctors and Direct Primary Care physicians; Advice on choosing the right business model; Guidance on business planning and launch; Hints for effective patient communication and proven strategies to acquire new patients; Marketplace research; latest policy updates and so much more! This book is not providing legal, accounting or any other professional advice. Disclaimer: This book in part or in full does not constitute medical, financial, legal or other professional advice. Readers should seek independent guidance and specific expertise however, when transitioning or considering moving into one of these business models and/or practices. This book, the opinions expressed and all content may be that of the publisher, Concierge Medicine Today, LLC and the individual contributors. An interview/story is also not an endorsement. Published by Concierge Medicine Today, LLC.

The Business of Building and Managing a Healthcare Practice

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Author :
Publisher : Springer Nature
ISBN 13 : 3031376234
Total Pages : 261 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis The Business of Building and Managing a Healthcare Practice by : Neil Baum

Download or read book The Business of Building and Managing a Healthcare Practice written by Neil Baum and published by Springer Nature. This book was released on 2023-08-31 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the foundation of the previous edition, this book takes readers to the next level of management of medical practices for the 21st century. The road to becoming a physician is not an easy one to travel, nor does it become easier once a doctor completes his\her training. After a long and arduous training process, doctors embark on their professional journey, and there are major crossroads that are fraught with challenges, unknowns and risk. The transition to professional practice is daunting, and many physicians leave their training unprepared for the business of medicine. Even at the peak of their careers, sustaining a successful and profitable practice is not easy. Opening chapters revisit the basic business concepts that every physician needs to know, emphasizing the benefits that accrue to a physician who understands the basics of business, from accounting and contracts to managing people and personal finances. The next set of chapters offers a roadmap for doctors who are beginning a medical practice and will include new methods and procedures that have become available since the original edition, defining the various options for doctors’ employment such as solo practice, group practice and academic medicine. The final chapters emphasize strategies on how to build and grow a successful practice, including the use of technology and telemedicine, cybersecurity, marketing and much more. Unfortunately, not every doctor has the background, training and skills to manage a medical practice. The Business of Building and Managing a Healthcare Practice simplifies the process of business management and provides the practicing physician with knowledge to be able to enjoy the business component of his\her medical practice.

The Doctor's Guide to Concierge Medicine

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Author :
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis The Doctor's Guide to Concierge Medicine by : Catherine Sykes

Download or read book The Doctor's Guide to Concierge Medicine written by Catherine Sykes and published by . This book was released on 2021-12-14 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You will never regret being a doctor IF you work only for patients. But if you don't work only for patients, you will regret your decision in the end." ~Dr. T.L., Concierge Physician, California -- Whether you're the owner of an existing medical practice or looking for guidance and advice to start your own concierge medicine or cash-based practice, The Doctor's Guide To Concierge Medicine helps you discover an old-fashioned delivery model of medicine in a modern economy. It will help you follow important steps required for conducting business, set realistic expectations and grow your practice by following in the steps and advice relayed directly to us by physicians across the country over the past decade.What You'll Learn: Physician expertise shared by over two dozen successful industry leading Concierge Medicine doctors and Direct Primary Care physicians; Advice on choosing the right business model; Legal information to help you play by the rule; Guidance on business planning and launch; Hints for effective patient communication and proven strategies to acquire new patients; Marketplace research; latest policy updates and so much more! Published By Concierge Medicine Today, LLC.

Handbook of Concierge Medical Practice Design

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Author :
Publisher : CRC Press
ISBN 13 : 1466568194
Total Pages : 208 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Handbook of Concierge Medical Practice Design by : Maria K. Todd

Download or read book Handbook of Concierge Medical Practice Design written by Maria K. Todd and published by CRC Press. This book was released on 2017-11-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In concierge medicine, physicians develop amenities-rich membership programs and collect a monthly or annual membership fee to pay for the amenities in addition to the medical services rendered. Handbook of Concierge Medical Practice Design examines the many considerations physicians must make prior to transitioning their practices into concierge s

Facebook Marketing for Doctors

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781976420122
Total Pages : 96 pages
Book Rating : 4.4/5 (21 download)

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Book Synopsis Facebook Marketing for Doctors by : Michael Tetreault

Download or read book Facebook Marketing for Doctors written by Michael Tetreault and published by Createspace Independent Publishing Platform. This book was released on 2017-09 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've all seen them. Miracle workers and "Masters" of the Facebook Post. They continue to receive acclaim, dozens if not hundreds of Comments, multiple Likes and the elusive, Share. We want to have their creativity. Most of all, we want their audience and popularity on Facebook. After all, what medical practice can't afford not to spend a little time on Facebook? But it is time consuming. You can look up from your phone and suddenly find you've missed out on the last 30-minutes and you've accomplished virtually nothing. What if you could spend just 20-minutes each day reaching out to current patients and their friends? I'm here to tell you that after years of discovery, mishaps, mistakes, success and thousands of followers and posts later, Facebook Marketing is primarily an extension of YOU. It's not simply a billboard for your medical practice you can use on command. It's one, and only one of many tools in your marketing utility belt.

Branding Health Services

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834211759
Total Pages : 268 pages
Book Rating : 4.2/5 (117 download)

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Book Synopsis Branding Health Services by : Amy Ziegenfuss

Download or read book Branding Health Services written by Amy Ziegenfuss and published by Jones & Bartlett Learning. This book was released on 2000 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents Contents: Introduction * From Ben Franklin to Branding: The Evolution of Marketing of Health Service Marketing * Branding and Beyond: Emotion and Reputation Management in Health Care * Consumers' Use of Brands: Implications for Health Care * The Fundamentals of Identity, Image, and Brands * The Cleveland Clinic: Protecting and Enhancing A Power Brand * Branding an Academic Medical Center: A Case History * Leveraging Scientific Discoveries to Further Brand Recognition * Protecting Brand Equities Post-Merger * Scripps' Branding Story: A Step by Step Account * The Children' s Hospital of Philadelphia: Creating Image and Identity for a Specialty Hospital * Women and Heart Disease: Building a Service Line Brand * The Evolution of a Health Care Brand * The American Cancer Society: Creating and Managing an Institutional Brand for a Voluntary Health Organization * Lessons Learned and the Future of Branding in Health Care *index.

New Techniques for Brand Management in the Healthcare Sector

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Author :
Publisher : IGI Global
ISBN 13 : 1799830365
Total Pages : 244 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis New Techniques for Brand Management in the Healthcare Sector by : Borges, Ana Pinto

Download or read book New Techniques for Brand Management in the Healthcare Sector written by Borges, Ana Pinto and published by IGI Global. This book was released on 2021-01-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Brand Medicine

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Author :
Publisher : Springer
ISBN 13 : 0230522513
Total Pages : 337 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Brand Medicine by : T. Blackett

Download or read book Brand Medicine written by T. Blackett and published by Springer. This book was released on 2001-04-27 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.

Service Extraordinaire

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1351971514
Total Pages : 121 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Service Extraordinaire by : David Winter

Download or read book Service Extraordinaire written by David Winter and published by Taylor & Francis. This book was released on 2017-12-15 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concierge medicine represents a relatively novel health care delivery model that is becoming more appealing both to providers and patients because of its potential to improve quality and value in health care. A gap exists in the current literature regarding the benefits and challenges associated with concierge medicine as well as best practices for developing and sustaining a successful, patient-centered concierge practice. This book aims to close the gap by discussing the role of concierge medicine in the context of the evolving U.S. healthcare system and the changes produced by the Affordable Care Act. It will address questions about affordability, access, quality, value, communication, technology, and patient-centered care, and will include real-world best practice examples from a successful concierge medicine practice.

The Marketing MD

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Author :
Publisher :
ISBN 13 : 9781494433109
Total Pages : 182 pages
Book Rating : 4.4/5 (331 download)

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Book Synopsis The Marketing MD by : MR Michael Tetreault

Download or read book The Marketing MD written by MR Michael Tetreault and published by . This book was released on 2013-12-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why wait until Saturday to see new patients? Are Homeowners Association (HOA) newsletters and middle school soccer teams a good way to reach my target audience? Should I have extended practice hours every Thursday until 8pm? The difference between good and great is subtle. But what exactly are all of the great medical offices doing? Where are they doing it? In what order? If you've studied the operational and marketing habits of both good and great medical practices, you'll find the differences are minuscule. However, they're a stop light on the road to treatment for most patients nowadays. Many believe, the battle of marketing against your competition will always come down to one thing, who can spend the most to acquire a new patient? The doctor's office with the biggest wallet is NOT the practice who is going to win this battle. The practice who understands its patients' and executes a written plan [even those with limited/no budget] to reach them will always win. We all search for shortcuts. We all secretly hope there is a backdoor strategy to acquire new patients. Maybe there's an advertisement we haven't used yet -there's not. The secret to marketing and acquiring new patients is that there is no secret. It's simple purchases, a written budget and a discerning marketing plan that involves knowing your audience, where they are, what they want, and how you can create informative pattern-interruptions that make you the obvious healthcare provider for them ...for life!

Concierge Medicine

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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.4/5 (6 download)

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Book Synopsis Concierge Medicine by : Steven D. Knope

Download or read book Concierge Medicine written by Steven D. Knope and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Little Book of Healthcare Marketing

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Author :
Publisher :
ISBN 13 : 9781606509395
Total Pages : 0 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis Little Book of Healthcare Marketing by : Drew Stevens

Download or read book Little Book of Healthcare Marketing written by Drew Stevens and published by . This book was released on 2016-08-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical marketing is something not thought of by physicians. The notion is that referrals will come from insurance companies, so there is no need to worry about patient flow. Yet, our contemporary world with its prevalence of the Internet especially with websites and review sites places too much control in the hands of the patient. With this in mind, patients have choices and no longer use insurance companies for referrals--they use other patients. Your role as a practitioner is changed and so is your staff. The ideology today is that you are all in the relationship business. When you develop more relationships, you allow these new individuals to your "marketing" world. Today's doctors must create a community and a strong one. The larger the community, the stronger the brand. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.

Promoting Your Medical Practice

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Author :
Publisher : Practice Management Information Corporation
ISBN 13 : 9780874894943
Total Pages : 420 pages
Book Rating : 4.8/5 (949 download)

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Book Synopsis Promoting Your Medical Practice by : Stephen Walter Brown

Download or read book Promoting Your Medical Practice written by Stephen Walter Brown and published by Practice Management Information Corporation. This book was released on 1989 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: