Branded Women In Us Television

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Branded Women in U.S. Television

Author : Peter Bjelskou
Publisher : Lexington Books
ISBN 13 : 0739187945
Total Pages : 143 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Branded Women in U.S. Television by : Peter Bjelskou

Download or read book Branded Women in U.S. Television written by Peter Bjelskou and published by Lexington Books. This book was released on 2014-12-18 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded Women in U.S. Television examines how The Real Housewives of New York City, Martha Stewart, and other female entrepreneurs create branded televised versions of the iconic U.S. housewife. Using their television presence to establish and promote their own product lines, including jewelry, cookware, clothing, and skincare, they become the primary physical representations of these brands. While their businesses are serious and seriously lucrative, especially reality television enables a certain representational flexibility that allows participants to create campy and sometimes tongue-in-cheek personas. Peter Bjelskou explores their innovative branding strategies, specifically the complex relationships between their entrepreneurial endeavors and their physical bodies, attires, tastes, and personal histories. Generally these branded women speak volumes about their contemporaneous political environments, and this book illustrates how they, and many other women in U.S. television history, are indicative of larger societal trends and structures.

Women Watching Television

Author : Andrea L. Press
Publisher : University of Pennsylvania Press
ISBN 13 : 9780812212860
Total Pages : 260 pages
Book Rating : 4.2/5 (128 download)

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Book Synopsis Women Watching Television by : Andrea L. Press

Download or read book Women Watching Television written by Andrea L. Press and published by University of Pennsylvania Press. This book was released on 1991-03 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women's inclinations to identify with television characters varies with their assessment of the realism of these characters and their social world.

Stealing the Show

Author : Joy Press
Publisher : Atria Books
ISBN 13 : 1501137727
Total Pages : 320 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Stealing the Show by : Joy Press

Download or read book Stealing the Show written by Joy Press and published by Atria Books. This book was released on 2019-03-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a leading cultural journalist, the definitive cultural history of female showrunners—including exclusive interviews with such influential figures as Shonda Rhimes, Amy Sherman-Palladino, Mindy Kaling, Amy Schumer, and many more. “An urgent and entertaining history of the transformative powers of women in TV” (Kirkus Reviews, starred review). In recent years, women have radically transformed the television industry both behind and in front of the camera. From Murphy Brown to 30 Rock and beyond, these shows and the extraordinary women behind them have shaken up the entertainment landscape, making it look as if equal opportunities abound. But it took decades of determination in the face of outright exclusion to reach this new era. In this “sharp, funny, and gorgeously researched” (Emily Nussbaum, The New Yorker) book, veteran journalist Joy Press tells the story of the maverick women who broke through the barricades and the iconic shows that redefined the television landscape starting with Diane English and Roseanne Barr—and even incited controversy that reached as far as the White House. Drawing on a wealth of original interviews with the key players like Amy Sherman-Palladino (Gilmore Girls), Jenji Kohan (Orange is the New Black), and Jill Soloway (Transparent) who created storylines and characters that changed how women are seen and how they see themselves, this is the exhilarating behind-the-scenes story of a cultural revolution.

REDESIGNING WOMEN

Author : Amanda D. Lotz
Publisher : University of Illinois Press
ISBN 13 : 0252091760
Total Pages : 242 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis REDESIGNING WOMEN by : Amanda D. Lotz

Download or read book REDESIGNING WOMEN written by Amanda D. Lotz and published by University of Illinois Press. This book was released on 2010-10-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime-time dramatic series such as Buffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City, and Ally McBeal empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels. Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers.

The Branding of Right-Wing Activism

Author : Khadijah Costley White
Publisher : Oxford University Press
ISBN 13 : 0190879335
Total Pages : 256 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis The Branding of Right-Wing Activism by : Khadijah Costley White

Download or read book The Branding of Right-Wing Activism written by Khadijah Costley White and published by Oxford University Press. This book was released on 2018-08-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

Invisible Stars

Author : Donna L. Halper
Publisher : M.E. Sharpe
ISBN 13 : 0765636719
Total Pages : 384 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Invisible Stars by : Donna L. Halper

Download or read book Invisible Stars written by Donna L. Halper and published by M.E. Sharpe. This book was released on 2014-02-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on social history, the author skillfully explains how the changing role of women in different eras influenced their participation in broadcasting. The second edition is expanded to include the social and political changes that occurred in the 2000s, such as the growing number of women talk show hosts; changing attitudes about women in leadership roles in business; more about minority women in media; and women in sports and women sports announcers. The author addresses the question of whether women are in fact no longer invisible in electronic media. She provides an assessment of where progress for women (in society as well as broadcasting) can be seen, and where progress appears totally stalled.

Humor and Latina/o Camp in Ugly Betty

Author : Tanya González
Publisher : Lexington Books
ISBN 13 : 0739197509
Total Pages : 199 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Humor and Latina/o Camp in Ugly Betty by : Tanya González

Download or read book Humor and Latina/o Camp in Ugly Betty written by Tanya González and published by Lexington Books. This book was released on 2015-07-29 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor and Latina/o Camp in Ugly Betty: Funny Looking expands the vista of critical approaches to comedy and representational politics on mainstream television from an interdisciplinary Latina/o studies approach. González and Rodriguez y Gibson examine how Ugly Betty uses humor and Latina/o camp to reframe socially charged issues on the show: representations of masculinity and familia, immigration, drag and queer subjectivities, Latina sexuality, and finally, a Latina feminist critique of the American Dream. Ugly Betty moves beyond the binaries of traditional representational politics and opens a vista of critical possibility applicable to all mainstream texts that portray people of color through comedy. This work will be of interest to scholars in media studies, Latina/o studies, and communication studies.

The Myth of Post-Racialism in Television News

Author : Libby Lewis
Publisher : Routledge
ISBN 13 : 1317607260
Total Pages : 218 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Myth of Post-Racialism in Television News by : Libby Lewis

Download or read book The Myth of Post-Racialism in Television News written by Libby Lewis and published by Routledge. This book was released on 2015-08-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the written and unwritten requirements Black journalists face in their efforts to get and keep jobs in television news. Informed by interviews with journalists themselves, Lewis examines how raced Black journalists and their journalism organizations process their circumstances and choose to respond to the corporate and institutional constraints they face. She uncovers the social construction and attempted control of "Blackness" in news production and its subversion by Black journalists negotiating issues of objectivity, authority, voice, and appearance along sites of multiple differences of race, gender, and sexuality.

Television Brandcasting

Author : Jennifer Gillan
Publisher : Routledge
ISBN 13 : 1135020620
Total Pages : 276 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Television Brandcasting by : Jennifer Gillan

Download or read book Television Brandcasting written by Jennifer Gillan and published by Routledge. This book was released on 2014-11-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

Topographies of Popular Culture

Author : Maarit Piipponen
Publisher : Cambridge Scholars Publishing
ISBN 13 : 144389916X
Total Pages : 239 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Topographies of Popular Culture by : Maarit Piipponen

Download or read book Topographies of Popular Culture written by Maarit Piipponen and published by Cambridge Scholars Publishing. This book was released on 2016-08-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Topographies of Popular Culture departs from the deceptively simple notion that popular culture always takes place somewhere. By studying the spatial and topographic imaginations at work in popular culture, the book identifies and illustrates several specific tendencies that deserve increased attention in studies of the popular. In combining the study of popular texts with a broad variety of geographical contexts, the volume presents a global and cross-cultural approach to popular culture’s topographies. In part, Topographies of Popular Culture takes its cue from recent theorisations of spatiality in the field of critical theory, and from such global transformations as the processes and after-effects of decolonisation and globalisation. It contemplates the spatiality of genre and the interactions between the local and the global, as well as the increasing circulation and adaptation of popular texts across the globe. The ten individual chapters analyse the spaces of popular culture at a scale that extends from an individual’s everyday experience to genuinely global questions, offering new theoretical and analytical insights into the relation between spatiality and the popular.

Play Among Books

Author : Miro Roman
Publisher : Birkhäuser
ISBN 13 : 3035624054
Total Pages : 528 pages
Book Rating : 4.0/5 (356 download)

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Book Synopsis Play Among Books by : Miro Roman

Download or read book Play Among Books written by Miro Roman and published by Birkhäuser. This book was released on 2021-12-06 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does coding change the way we think about architecture? This question opens up an important research perspective. In this book, Miro Roman and his AI Alice_ch3n81 develop a playful scenario in which they propose coding as the new literacy of information. They convey knowledge in the form of a project model that links the fields of architecture and information through two interwoven narrative strands in an “infinite flow” of real books. Focusing on the intersection of information technology and architectural formulation, the authors create an evolving intellectual reflection on digital architecture and computer science.

America, As Seen on TV

Author : Clara E Rodríguez
Publisher : NYU Press
ISBN 13 : 1479804762
Total Pages : 288 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis America, As Seen on TV by : Clara E Rodríguez

Download or read book America, As Seen on TV written by Clara E Rodríguez and published by NYU Press. This book was released on 2018-03-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finalist, 2020 Latino Book Awards, Best Academic Themed Book The surprising effects of American TV on global viewers As a dominant cultural export, American television is often the first exposure to American ideals and the English language for many people throughout the world. Yet, American television is flawed, and, it represents race, class, and gender in ways that many find unfair and unrealistic. What happens, then, when people who grew up on American television decide to come to the United States? What do they expect to find, and what do they actually find? In America, As Seen on TV, Clara E. Rodríguez surveys international college students and foreign nationals working or living in the US to examine the impact of American television on their views of the US and on their expectations of life in the United States. She finds that many were surprised to learn that America is racially and economically diverse, and that it is not the easy-breezy, happy endings culture portrayed in the media, but a work culture. The author also surveys US-millennials about their consumption of US TV and finds that both groups share the sense that American TV does not accurately reflect racial/ethnic relations in the US as they have experienced them. However, the groups differ on how much they think US TV has influenced their views on sex, smoking and drinking. America, As Seen on TV explores the surprising effects of TV on global viewers and the realities they and US millennials actually experience in the US.

WOrld War II Goes to the Movies & Television Guide

Author : Terry Rowan
Publisher : Lulu.com
ISBN 13 : 1105586022
Total Pages : 578 pages
Book Rating : 4.1/5 (55 download)

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Book Synopsis WOrld War II Goes to the Movies & Television Guide by : Terry Rowan

Download or read book WOrld War II Goes to the Movies & Television Guide written by Terry Rowan and published by Lulu.com. This book was released on 2006 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Window Dressing on the Set

Author : United States Commission on Civil Rights
Publisher : [Washington] : The Commission
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Window Dressing on the Set by : United States Commission on Civil Rights

Download or read book Window Dressing on the Set written by United States Commission on Civil Rights and published by [Washington] : The Commission. This book was released on 1977 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Advertising Practice in a Borderless World

Author : Robert Crawford
Publisher : Routledge
ISBN 13 : 1317421698
Total Pages : 270 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Global Advertising Practice in a Borderless World by : Robert Crawford

Download or read book Global Advertising Practice in a Borderless World written by Robert Crawford and published by Routledge. This book was released on 2017-07-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

Shaded Lives

Author : Beretta E. Smith-Shomade
Publisher : Rutgers University Press
ISBN 13 : 9780813531052
Total Pages : 260 pages
Book Rating : 4.5/5 (31 download)

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Book Synopsis Shaded Lives by : Beretta E. Smith-Shomade

Download or read book Shaded Lives written by Beretta E. Smith-Shomade and published by Rutgers University Press. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Shaded Lives, Beretta Smith-Shomade sets out to dissect images of the African American woman in television from the 1980s. She calls their depiction "binaristic," or split. African American women, although an essential part of television programming today, are still presented as distorted and deviant. By closely examining the television texts of African-American women in comedy, music video, television news and talk shows (Oprah Winfrey is highlighted), Smith-Shomade shows how these voices are represented, what forces may be at work in influencing these images, and what alternate ways of viewing might be available.

Television Program Master Index

Author : Charles V. Dintrone
Publisher : McFarland
ISBN 13 : 0786472456
Total Pages : 337 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Television Program Master Index by : Charles V. Dintrone

Download or read book Television Program Master Index written by Charles V. Dintrone and published by McFarland. This book was released on 2014-01-23 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work indexes books, dissertations and journal articles that mention television shows. Memoirs, autobiographies, biographies, and some popular works meant for fans are also indexed. The major focus is on service to researchers in the history of television. Listings are keyed to an annotated bibliography. Appendices include a list of websites; an index of groups or classes of people on television; and a list of programs by genre. Changes from the second edition include more than 300 new shows, airing on a wider variety of networks; 2000-plus references (more than double the second edition); and a large increase in scholarly articles. The book provides access to materials on almost 2300 shows, including groundbreaking ones like All in the Family (almost 200 entries); cult favorites like Buffy: The Vampire Slayer (200-plus entries); and a classic franchise, Star Trek (more than 400 entries for all the shows). The shows covered range from the late 1940s to 2010 (The Walking Dead). References range from 1956 to 2013.