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Author : William Zaranka
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.F/5 ( download)
Download or read book The Brand-X Anthology of Poetry written by William Zaranka and published by . This book was released on 1981 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laurie Gwen Shapiro
Publisher : Delacorte Books for Young Readers
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.0/5 ( download)
Download or read book Brand X written by Laurie Gwen Shapiro and published by Delacorte Books for Young Readers. This book was released on 2006 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: When she lands an internship at an advertising agency, high school junior Jordie gets some dubious help from her new colleagues who suggest that she try advertising techniques to attract a handsome boy at school.
Author : Rob Frankel
Publisher :
ISBN 13 : 9780967991214
Total Pages : 272 pages
Book Rating : 4.9/5 (912 download)
Download or read book The Revenge of Brand X written by Rob Frankel and published by . This book was released on 2000 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eliane Pereira Zamith Brito
Publisher : Business Expert Press
ISBN 13 : 1606499432
Total Pages : 130 pages
Book Rating : 4.6/5 (64 download)
Download or read book Corporate Branding in Facebook Fan Pages written by Eliane Pereira Zamith Brito and published by Business Expert Press. This book was released on 2015-03-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company’s strategies influence this process, and how online communication benefits from the integration of the manager’s vision with communication policies.
Author : Xingming Sun
Publisher : Springer Nature
ISBN 13 : 3030786099
Total Pages : 753 pages
Book Rating : 4.0/5 (37 download)
Download or read book Artificial Intelligence and Security written by Xingming Sun and published by Springer Nature. This book was released on 2021-07-09 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set of LNCS 12736-12737 constitutes the refereed proceedings of the 7th International Conference on Artificial Intelligence and Security, ICAIS 2021, which was held in Dublin, Ireland, in July 2021. The conference was formerly called “International Conference on Cloud Computing and Security” with the acronym ICCCS. The total of 93 full papers and 29 short papers presented in this two-volume proceedings was carefully reviewed and selected from 1013 submissions. Overall, a total of 224 full and 81 short papers were accepted for ICAIS 2021; the other accepted papers are presented in CCIS 1422-1424. The papers were organized in topical sections as follows: Part I: Artificial intelligence; and big data Part II: Big data; cloud computing and security; encryption and cybersecurity; information hiding; IoT security; and multimedia forensics
Author : John A. Quelch
Publisher : Chinese University Press
ISBN 13 : 9789629962791
Total Pages : 772 pages
Book Rating : 4.9/5 (627 download)
Download or read book Readings in Modern Marketing written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Author : Peter David
Publisher : Marvel Entertainment
ISBN 13 : 1302470426
Total Pages : 145 pages
Book Rating : 4.3/5 (24 download)
Download or read book All-New X-Factor Vol. 1 written by Peter David and published by Marvel Entertainment. This book was released on 2015-11-25 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collects All-New X-Factor (2014) #1-6. X-Factor is back...like never before! Serval Industries, one of the world's most trusted names in electronics and a leader in cutting-edge internet and weapons technology, has just unveiled their newest contribution to society...the All-New XFactor! Led by mutant mistress of magnetism, Polaris, the team uses its corporate backing for the betterment of society. But with her half-brother Quicksilver, notorious thief Gambit and more by her side, can Polaris trust that her corporate masters really have good intentions? Especially when X-Factor is meant to help people, but one of their own has a dark secret?! (Hint: it's Gambit.) Be here as the team takes on their former frenemy, Danger, learns the sinister secret of Techno, Inc., and more! Experience the All-New X-Factor...brought to you by Serval Industries!
Author : Gabriele Siegert
Publisher : Springer
ISBN 13 : 3319182366
Total Pages : 405 pages
Book Rating : 4.3/5 (191 download)
Download or read book Handbook of Media Branding written by Gabriele Siegert and published by Springer. This book was released on 2015-08-07 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
Author : group of authors
Publisher : Czech Institute of Academic Education
ISBN 13 : 8088203031
Total Pages : 331 pages
Book Rating : 4.0/5 (882 download)
Download or read book Proceedings of IAC 2017 in Vienna written by group of authors and published by Czech Institute of Academic Education. This book was released on 2017-08-15 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing Vienna, Austria 2017 (IAC-MEM 2017 + IAC-TLEl 2017), August 18 - 19, 2017
Author : T.W. Anderson
Publisher : Springer Science & Business Media
ISBN 13 : 146124000X
Total Pages : 717 pages
Book Rating : 4.4/5 (612 download)
Download or read book The New Statistical Analysis of Data written by T.W. Anderson and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: A non-calculus based introduction for students studying statistics, business, engineering, health sciences, social sciences, and education. It presents a thorough coverage of statistical techniques and includes numerous examples largely drawn from actual research studies. Little mathematical background is required and explanations of important concepts are based on providing intuition using illustrative figures and numerical examples. The first part shows how statistical methods are used in diverse fields in answering important questions, while part two covers descriptive statistics and considers the organisation and summarisation of data. Parts three to five cover probability, statistical inference, and more advanced statistical techniques.
Author : Glenn Dromgoole
Publisher : Sourcebooks, Inc.
ISBN 13 : 9781402202957
Total Pages : 124 pages
Book Rating : 4.2/5 (29 download)
Download or read book What Happy Dogs Know written by Glenn Dromgoole and published by Sourcebooks, Inc.. This book was released on 2004 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tricks dogs teach us are more important than any tricks we can ever teach them. We teach them to beg, roll over and fetch. They teach us about loyalty, friendship, enthusiasm, joy, patience, forgiveness and unconditional love. This lovely gift book by the author of What Dogs Teach Us (more than 200,000 sold) offers a heart-warming look at the life lessons dogs have to offer us, such as: - No whining. Why do we complain so much? Isn't that one of the things we like about dogs? -They don't complain. After dealing all day with criticisms, whines and complaints everywhere we turn - from the boss, from fellow workers, from customers, from commuters - it's refreshing to come home and be greeted with happiness, acceptance and an enthusiastic kiss! - Just say thanks. Dogs are so appreciative of even the slightest favor or attention - a pat on the head, a dog biscuit, a romp in the back yard. We, on the other hand, rarely stop to express our appreciation for anything. If we said thank you as often and as sincerely as dogs do, we might find we like each other as much as we like our dogs.
Author : Kenneth B. Kahn
Publisher : Taylor & Francis
ISBN 13 : 1000327248
Total Pages : 271 pages
Book Rating : 4.0/5 (3 download)
Download or read book Innovation and New Product Planning written by Kenneth B. Kahn and published by Taylor & Francis. This book was released on 2020-12-28 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet comprehensive manner. The book delves into the front end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital elements for international success. There are stand-alone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This book is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management.
Author : Vasudevan Sundararajan
Publisher : Blue Rose Publishers
ISBN 13 : 9358191147
Total Pages : 375 pages
Book Rating : 4.3/5 (581 download)
Download or read book Longitudinal Models in Marketing written by Vasudevan Sundararajan and published by Blue Rose Publishers. This book was released on 2023-07-13 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year. These longitudinal models can be useful to marketing managers to make many informed and important decisions for optimal allocation of resources to marketing mix variables. In particular, we cover three major applications of these principles adhering to Advertising tracking monitors, Brand Equity monitors, and sales promotion monitors. We introduce the reader to the basic principles and theory of econometrics in model building for analyzing sales and market share variables about marketing spending. Different functional forms are discussed in the book. And the readers are encouraged to use these functional forms to model the three monitors mentioned above. This book is targeted towards second-year MBA students and marketing/brand managers in companies to derive insights about the markets and competitors. This is followed up with different tools for forecasting companies' sales and market share. This book is useful for managers in durables and fast-moving consumer goods industries. This book addresses the need for when and where to make insights about marketing mix variables through econometric models. The author has 32 years of industry experience and is an expert in marketing models. The author has a Ph.D. in marketing from Purdue University. The book elucidates these theories without using complicated mathematical equations in simple-to-understand verbal models of complicated equations.
Author : Prof. Michela Marchiori
Publisher : Academic Conferences and publishing limited
ISBN 13 : 191121893X
Total Pages : pages
Book Rating : 4.9/5 (112 download)
Download or read book ECRM 2018 17th European Conference on Research Methods in Business and Management written by Prof. Michela Marchiori and published by Academic Conferences and publishing limited. This book was released on 2018-07-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the 17th European Conference on Research Methodology for Business and Management Studies (ECRM) which is being hosted this year by Università Roma TRE, Rome, Italy on 12-13 July 2018.
Author : Peter Jaret
Publisher : Readers Digest
ISBN 13 : 9780762104529
Total Pages : 262 pages
Book Rating : 4.1/5 (45 download)
Download or read book Heart Healthy for Life written by Peter Jaret and published by Readers Digest. This book was released on 2003-05-12 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides strategies and tips to help live a heart healthy lifestyle, offering natural ways to lower blood pressure and cholesterol, tips to add exercise to any schedule, and recipes that incorporate foods for a healthy heart.
Author : Jacob Jacoby
Publisher : Routledge
ISBN 13 : 1135433585
Total Pages : 298 pages
Book Rating : 4.1/5 (354 download)
Download or read book The Comprehension and Miscomprehension of Print Communication written by Jacob Jacoby and published by Routledge. This book was released on 2013-11-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1987. To writers and visualizers, this study sets a range of expectations for comprehension and miscomprehension—pointing the finger of caution that even what seems the simplest of language can be misunderstood, but also calling forth their best efforts, because this benchmark study shows that some communications can be much more successful than others and there is usually room for improvement. To advertisers, the study says that perhaps we often take comprehension too much for granted, being satisfied when consumers respond with something in the general area of our message, rather than in the precise area of what is meant. To academicians, the study gives reliable reference points for thought and dialogue among themselves and the advertising and publishing communities. It underlines what intuitive editors and writers have always known but have not always practiced: that words and ideas are fragile—handle with care if you hope to deliver them intact from one mind to another.
Author : Kahn
Publisher : M.E. Sharpe
ISBN 13 : 0765629771
Total Pages : 281 pages
Book Rating : 4.7/5 (656 download)
Download or read book Product Planning Essentials written by Kahn and published by M.E. Sharpe. This book was released on 2015-05-18 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.
