Dare to Lead

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Author :
Publisher : Random House
ISBN 13 : 0399592520
Total Pages : 321 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Dare to Lead by : Brené Brown

Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

Valuation

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470889934
Total Pages : 860 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Valuation by : McKinsey & Company Inc.

Download or read book Valuation written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: The number one guide to corporate valuation is back and better than ever Thoroughly revised and expanded to reflect business conditions in today's volatile global economy, Valuation, Fifth Edition continues the tradition of its bestselling predecessors by providing up-to-date insights and practical advice on how to create, manage, and measure the value of an organization. Along with all new case studies that illustrate how valuation techniques and principles are applied in real-world situations, this comprehensive guide has been updated to reflect new developments in corporate finance, changes in accounting rules, and an enhanced global perspective. Valuation, Fifth Edition is filled with expert guidance that managers at all levels, investors, and students can use to enhance their understanding of this important discipline. Contains strategies for multi-business valuation and valuation for corporate restructuring, mergers, and acquisitions Addresses how you can interpret the results of a valuation in light of a company's competitive situation Also available: a book plus CD-ROM package (978-0-470-42469-8) as well as a stand-alone CD-ROM (978-0-470-42457-7) containing an interactive valuation DCF model Valuation, Fifth Edition stands alone in this field with its reputation of quality and consistency. If you want to hone your valuation skills today and improve them for years to come, look no further than this book.

Complete Guide to Human Resources and the Law, 2020 Edition

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Author :
Publisher : Wolters Kluwer
ISBN 13 : 1543811140
Total Pages : 1878 pages
Book Rating : 4.5/5 (438 download)

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Book Synopsis Complete Guide to Human Resources and the Law, 2020 Edition by : Shilling

Download or read book Complete Guide to Human Resources and the Law, 2020 Edition written by Shilling and published by Wolters Kluwer. This book was released on 2019-08-23 with total page 1878 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454899945

Digital Branding

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 074946996X
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Digital Branding by : Daniel Rowles

Download or read book Digital Branding written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2014-04-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.

Designing Brand Identity

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Publisher : John Wiley & Sons
ISBN 13 : 1118418743
Total Pages : 338 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Designing Brand Identity by : Alina Wheeler

Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Cassandra: The Definitive Guide, (Revised) Third Edition

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492097101
Total Pages : 432 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Cassandra: The Definitive Guide, (Revised) Third Edition by : Jeff Carpenter

Download or read book Cassandra: The Definitive Guide, (Revised) Third Edition written by Jeff Carpenter and published by "O'Reilly Media, Inc.". This book was released on 2022-01-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine what you could do if scalability wasn't a problem. With this hands-on guide, you'll learn how the Cassandra database management system handles hundreds of terabytes of data while remaining highly available across multiple data centers. This revised third edition--updated for Cassandra 4.0 and new developments in the Cassandra ecosystem, including deployments in Kubernetes with K8ssandra--provides technical details and practical examples to help you put this database to work in a production environment. Authors Jeff Carpenter and Eben Hewitt demonstrate the advantages of Cassandra's nonrelational design, with special attention to data modeling. Developers, DBAs, and application architects looking to solve a database scaling issue or future-proof an application will learn how to harness Cassandra's speed and flexibility. Understand Cassandra's distributed and decentralized structure Use the Cassandra Query Language (CQL) and cqlsh (the CQL shell) Create a working data model and compare it with an equivalent relational model Design and develop applications using client drivers Explore cluster topology and learn how nodes exchange data Maintain a high level of performance in your cluster Deploy Cassandra onsite, in the cloud, or with Docker and Kubernetes Integrate Cassandra with Spark, Kafka, Elasticsearch, Solr, and Lucene

Valuation

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119611881
Total Pages : 964 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Valuation by : McKinsey & Company Inc.

Download or read book Valuation written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2020-05-21 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt: McKinsey & Company's bestselling guide to teaching corporate valuation - the fully updated seventh edition Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help their companies create, manage, and maximize economic value for their shareholders. This latest edition has been carefully revised and updated throughout, and includes new insights on topics such as digital, ESG (environmental, social and governance), and long-term investing, as well as fresh case studies. For thirty years, Valuation has remained true to its basic principles and continues to offer a step-by-step approach to teaching valuation fundamentals, including: Analyzing historical performance Forecasting performance Estimating the cost of capital Interpreting the results of a valuation in context Linking a company's valuation multiples to core performance drivers The University Edition contains end-of-chapter review questions to help students master key concepts from the book. Wiley also offers an Online Instructor's Manual with a full suite of learning resources to complement valuation classroom instruction.

Organization and Education Development

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Author :
Publisher : Routledge
ISBN 13 : 1000451739
Total Pages : 181 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Organization and Education Development by : Suresh Nanwani

Download or read book Organization and Education Development written by Suresh Nanwani and published by Routledge. This book was released on 2021-08-16 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organization and Education Development combines reflective thinking and practice, action research living theory, and organization development to explore the self-discovery of meaning and purpose. It charts a journey undertaken by the author in pursuit of professional development through self-awareness and self-change as a fully integrated person and a better professor. This book is about an individual's integrative journey of self-discovery. The author’s narrative includes values and organizational development concepts and theories shared with fellow travelers, including supervisors, friends, and students. He shares invaluable insights and examples with the reader, using a model of a six-spoke wheel of final discovery and the MICAI intersection model. These integrative guides provide examples on how to search for what is best in everyday life and what gives us true meaning, encouraging personal reflection and ways of nurturing appreciation for our own lives. This multidisciplinary book combines western and eastern models and philosophies and draws from organization development, positive psychology, and education development. It will be ideal reading for students, researchers, and academics in the fields of organizational development, organizational psychology, social psychology, and education. It will appeal to any reader interested in learning about self-development. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Complete Guide to Federal and State Garnishment, 2020 Edition (IL)

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Author :
Publisher : Wolters Kluwer
ISBN 13 : 1543811132
Total Pages : 1292 pages
Book Rating : 4.5/5 (438 download)

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Book Synopsis Complete Guide to Federal and State Garnishment, 2020 Edition (IL) by : Bryant

Download or read book Complete Guide to Federal and State Garnishment, 2020 Edition (IL) written by Bryant and published by Wolters Kluwer. This book was released on 2019-12-12 with total page 1292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete Guide to Federal and State Garnishment provides much-needed clarity when the federal and state laws appear to conflict. You'll find plain-English explanations of the laws and how they interact, as well as the specific steps you and your staff need to take to respond to the order properly. Numerous detailed examples and mathematical calculations make it easy to apply the law under different scenarios. Written by Amorette Nelson Bryant, who was recently appointed by the Uniform Law Commission as an observer for the Drafting Committee on a Wage Garnishment Act and was a past chair of both the APA GATF Child Support Subcommittee and Garnishment Subcommittee, Complete Guide to Federal and State Garnishment brings the payroll professional up-to-date on the latest federal and state laws and regulations affecting this ever-changing area. It is your one-stop source for answers to critical questions, such as: Does the amount exempt from garnishment change when the minimum wage goes up? How do I determine the wages to which the garnishment applies? If an employee is subject to more than one garnishment, which has priority? Which state's rules do I use when I receive a child support order sent from another state? State or federal law - which applies for creditor garnishment and support? Are there alternatives to remitting withheld child support via EFT/EDI? How do I handle garnishments when employees are paid a draw against salary? Previous Edition: Complete Guide to Federal and State Garnishment, 2019 Edition, ISBN 9781454899921

Multiply Your Business Value Through Brand & AI

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Publisher : Business Expert Press
ISBN 13 : 1637421087
Total Pages : 234 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Multiply Your Business Value Through Brand & AI by : Rajan Narayan

Download or read book Multiply Your Business Value Through Brand & AI written by Rajan Narayan and published by Business Expert Press. This book was released on 2021-08-05 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI), is a recent phenomenon that enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.

The Art of Director Excellence

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110689162
Total Pages : 255 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The Art of Director Excellence by : John Hotta

Download or read book The Art of Director Excellence written by John Hotta and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-02 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How would you compare what you expected of board service versus the reality?" "What do you want to say to lifelong learners of corporate governance?" Compiling wisdom and practical knowledge from interviews with over 40 board directors, spanning board chairs and CEOs at public companies, private companies, and nonprofit organizations, The Art of Director Excellence, Volume 1 presents insightful answers to these questions and more. It explores a variety of important topics in corporate governance, including developing business strategy with management, navigating risks, being a board chair or committee member on different types of boards, and improving ESG and diversity, along with the many differences in how these decisions are handled in North America, Asia, and Europe. While this book is an invaluable asset for both new and existing board directors inside the boardroom, it has use outside it as well. The real-world wisdom and experience in this volume will complement academic textbooks as shown in the appendix, which cross references commonly used textbooks to show how this book matches their contents. Academics, business school faculty and students in executive education, as well as graduate and undergraduate corporate governance classes will benefit immensely from this book. Emerging leaders in investment banking, proxy advisory, and executive recruiting will gain knowledge of the inner workings of the boardroom.

Complete Guide to Sport Education

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Author :
Publisher : Human Kinetics
ISBN 13 : 1492582204
Total Pages : 226 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Complete Guide to Sport Education by : Daryl Siedentop

Download or read book Complete Guide to Sport Education written by Daryl Siedentop and published by Human Kinetics. This book was released on 2011-02-22 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Complete Guide to Sport Education contains everything your students need to get—and keep—children active. Regardless of skill or confidence level, your students will learn how to get children to work together, support each other, and gain competence in sport and fitness skills so that they can stay moving now and throughout their lifetime. The Sport Education model is appropriate for various dance forms and recreational activities such as swimming, weightlifting, and other fitness programs such as aerobic routines and hiking. The text for this groundbreaking Sport Education curricular model has expanded to 12 chapters, is updated throughout, and offers even more practical examples and real-world applications from both elementary and secondary levels: • A new emphasis on using the Sport Education model to help students reach national goals for physical activity, including outside of class time • Review of the findings from more than 50 research studies that examine the efficacies of the Sport Education model • More online teacher resources—including ready-to-use forms, plans, assessments, charts, and handouts A few examples of new resources include a series of team practice cards that teachers and team coaches can use to plan practices, and templates that allow teachers to choose among several game-play performance indicators (techniques and tactics, rules and strategies, fair play, and so on). The resources make it easy for professors to use this text in college methods and curriculum courses. Authors Daryl Siedentop, Peter Hastie, and Hans van der Mars provide a perfect blend of rock-solid theory and practical application for a wealth of games, sports, and fitness activities. Through their Sport Education model, children quickly become involved in all aspects of a sport or activity, learning skills, sportsmanship, and responsibility. The curriculum helps students develop as leaders and as team players. And as they learn to become true players and performers, they become more competent and confident—thus leading to the likelihood that they will continue being active after school, on weekends, and as they grow. This second edition of Complete Guide to Sport Education will help school programs meet national physical activity guidelines and the national physical education standards established by NASPE. It contains everything that future physical education teachers need in order to implement an effective program. With its greater emphasis on activity and fitness, its expanded resources, its relevance and freshness, and its practical approach, Complete Guide to Sport Education, Second Edition, is just what your students need to point children in the direction of healthy, active lifestyles.

Brand Management

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Publisher : Springer Nature
ISBN 13 : 3030661199
Total Pages : 276 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Brand Management by : Emmanuel Mogaji

Download or read book Brand Management written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2021-04-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.

Economics

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Author :
Publisher : Do Sustainability
ISBN 13 : 1913019276
Total Pages : 519 pages
Book Rating : 4.9/5 (13 download)

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Book Synopsis Economics by : Anthony J. Evans

Download or read book Economics written by Anthony J. Evans and published by Do Sustainability. This book was released on 2021-03-18 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published as ‘Markets for Managers’, this book has proved to be a popular way for non-economists to understand and apply the key tools of economics. Professor Anthony J. Evans, one of Europe’s leading Managerial Economics instructors, brings the content that works in his classrooms to an even wider audience. Written in an engaging and informal way, whether you are a busy executive or simply an interested amateur this is your go-to guide. In this revised and updated edition, you will be led through the building blocks of economic theory and how they relate to the real world. You will see how thinking like an economist can improve your decision making, and how markets can be used to generate value within organizations and in society at large. The book incorporates the main principles of both micro and macroeconomics and takes a broad and diverse approach. In it you will encounter the most interesting economists and understand their contributions in a historical context. The practical format is perfect for professionals and students who want to gain an applied perspective on today’s most pressing economic issues.

Decoding Branding

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Author :
Publisher : Routledge
ISBN 13 : 1317623010
Total Pages : 196 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Decoding Branding by : Royce Yuen

Download or read book Decoding Branding written by Royce Yuen and published by Routledge. This book was released on 2021-05-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

The Talent Brand

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Author :
Publisher : Lid Publishing
ISBN 13 : 9780998727813
Total Pages : 0 pages
Book Rating : 4.7/5 (278 download)

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Book Synopsis The Talent Brand by : Jody Ordioni

Download or read book The Talent Brand written by Jody Ordioni and published by Lid Publishing. This book was released on 2017-11-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a favorite store that you visit frequently, where the employees know your name and buying preferences? What about the barista at Starbucks who knows just how you like your coffee? Isn't that why you keep going back? That's the hallmark of a truly successful talent brand--when the hearts and minds of an organization's employees are fully aligned with their product brand. Talent branding is the fulfillment of a promise of the employee experience. It is informed with every interaction by employees in the organization, from pre-employment vetting to post-employment separations. It is the dialogue of that experience, owned by every past, present, or potential employee, and visible everywhere. Drawing upon years of experience as founder and chief branding officer of the New York-based branding and communications agency Brandemix, Ordioni outlines the process for creating the key framework for your talent brand architecture. The Talent Brand guides the reader through Brandemix's carefully constructed process, providing complete access to branding tools, brainstorming templates, and learning resources. You only get one reputation, and The Talent Brand will show you how to create the reputation that drives business results. Gold medal winner in the "HR/Employee Training" category in the 2018 Axiom Business Book Awards. Winner in the "Marketing & PR" category in the 2018 National Indie Excellence Awards.

Value Capture Selling

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394158580
Total Pages : 310 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Value Capture Selling by : Jean-Claude Larreche

Download or read book Value Capture Selling written by Jean-Claude Larreche and published by John Wiley & Sons. This book was released on 2023-10-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The sales book of the decade” —Selling Power magazine Value Capture Selling is the first book to directly address one of the most destructive shortcomings in sales organizations today. Author JC Larreche’s approach is so innovative that Selling Power magazine named it “The sales book of the decade.” For years, sales professionals have focused on creating value for their customers—the first phase in selling. However, in today’s fast-moving world of business, that is just not enough. Under increased financial pressure, businesses today are being pushed to move to an emphasis on the second phase of selling: the capture of corporate value. However, as all-too-many business leaders are finding out to their great dismay, sales professionals have not been trained in the techniques for the capture of corporate value, and they are at the mercy of very well-trained and tough professional buyers. Value Capture Selling is the first book to address this gap. It is specifically designed to provide sales professionals—both veteran and new alike—with a complete roadmap for making the transition from value selling to value-capture selling, including: Why the creation of corporate value—short, medium, and long term—is essential for the firm and its internal and external partners How to master the key drivers of corporate value: profitability, market share, and customer satisfaction How to prepare for value capture How to frame strategies and tactics for value capture How to close deals for higher corporate value capture Value-capture selling is the current challenge for corporations and sales professionals everywhere—making the transition from a revenue objective to a focus on corporate value. This requires a fundamental shift from a strong belief that bigger is better to a new creed that richer is better. It is what JC Larreche, professor emeritus at INSEAD and an expert on sustainable value creation, calls the 3rd Sales Transformation. In a future marked by escalating financial pressures, the significance of value capture will only grow, and in Value Capture Selling, JC Larreche provides sales professionals everywhere with the tools they need to become masters at this new art! Praise for Value Capture Selling: 'Most sales forces focus only on revenue, not value capture. Larreche’s book can help you make the necessary transition. If you are in Sales, read it because the data revolution is increasing scrutiny from Finance and others in your firm about how selling efforts build or destroy enterprise value. And if you are a C-Suite executive, read it carefully, because selling affects core elements of value creation.' Frank Cespedes, Harvard Business School, author of Aligning Strategy and Sales and Sales Management That Works 'Value Capture Selling is a very compelling and complete work that illustrates well the challenges of the transition from product value to corporate value—both for the customer and for the supplier. JC Larreche lays out a powerful framework for any sales professional anywhere to win in this new world of selling!' Laurent Beraza, Director - UK, Germany, France - Microsoft Solutions Support Sales 'Value Capture Selling gives us the powerful insights required to capture more value for our company while keeping the customer at the center—right where they belong.' Anna Campagna, Sr. Director Global Sales, HEINEKEN