Brand Shastra

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Brand Shastra

Author : Mainak Dhar
Publisher : Penguin UK
ISBN 13 : 9386057212
Total Pages : 187 pages
Book Rating : 4.3/5 (86 download)

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Book Synopsis Brand Shastra by : Mainak Dhar

Download or read book Brand Shastra written by Mainak Dhar and published by Penguin UK. This book was released on 2016-06-15 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald's change your life? This is not the sort of marketing you learn in business schools, but more a science which influences human perception and through it, behaviour. From the days of Adam, this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleagues-there are lessons and insights in the book that you'll find yourself relating to and applying in how you lead your life. Combining the business and branding experience of a CEO, with the storytelling ability of a novelist, Mainak Dhar's Brand Shastra will stimulate, inspire and entertain.

Guide for NIFT/NID/IIFT 2022

Author : Aarif
Publisher : Arihant Publications India limited
ISBN 13 : 9325298481
Total Pages : 145 pages
Book Rating : 4.3/5 (252 download)

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Book Synopsis Guide for NIFT/NID/IIFT 2022 by : Aarif

Download or read book Guide for NIFT/NID/IIFT 2022 written by Aarif and published by Arihant Publications India limited. This book was released on 2021-06-18 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. This book is the ultimate guide for the fashion entrances 2. The guide is divided into 7 main sections 3. Complete theory has been synced with the syllabus 4. For section practice 2 Sections Tests are given in each 5. MCQs, Crack Sets and Previous Solved Papers for complete practice 6. Detailed Solutions of Solved paper 2021 & Crack Sets also have been provided. The best thing about fashion is that it ‘changes’. Miuccia Prada once said, “What you wear is how you represent yourself to the world. Fashion is instant language.” the top institutions like; NID, NIFT and IIFT conduct their own entrance exam to provide good and flourishing careers in the field of fashion. Get yourself prepared with “The Ultimate Guide for NIFT, NID, IIFT Entrance Examination 2022” that leads on the path of fashion and covering almost every institution entrance test syllabus. It carries complete study material that covers for both graduate and postgraduate entrance. Entire syllabus of the book has been categorized in 7 majors and sub categorized into chapters for complete learning. For good grasping of concepts, each chapter has been well explained & elaborated in a student friendly manner. At the end of every section 2 Section Tests are given for quick revision of subjects and ample number of MCQs are provided for complete practice. Last but not the least, well detailed Solved Paper of 2021& 3 Crack Sets are given to analyze the paper pattern. TOC NIFT Solved Paper (2021 – 2015), Numerical Ability, English Language and Comprehension, Reasoning and Logical Deduction, General Awareness, Case Studies and Caselets, Creative Ability, Group Discussion & Personal Interview, Crack Sets (1-3), Answer to Sections Test and Crack Sets (1-3)

Guide for NIFT/NID/IIFT 2021

Author : Arihant Experts
Publisher : Arihant Publications India limited
ISBN 13 : 9324196561
Total Pages : 909 pages
Book Rating : 4.3/5 (241 download)

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Book Synopsis Guide for NIFT/NID/IIFT 2021 by : Arihant Experts

Download or read book Guide for NIFT/NID/IIFT 2021 written by Arihant Experts and published by Arihant Publications India limited. This book was released on 2020-04-26 with total page 909 pages. Available in PDF, EPUB and Kindle. Book excerpt: One certain thing in the fashion world is change. Fashion is a language which tells a story about the person who wears it. Katherine Hamnett, a Top British Fashion designer describes fashion as “Clothes create a wordless means of communication that we all understand”. Some of the top Institution like NIFT, NID and IIFT conduct their respective entrance exams to provide lucrative and flourishing careers in fashion designing. The Ultimate Guide for NIFT/ NID/ IIFT leads you to the path of fashion and its design, comprehensively covering all the syllabus of almost all the universities and Institutions which are offering the bachelors and masters courses in Fashion Designing. The book carries complete study material that covers both Undergraduate and Postgraduate entrance examinations. It has been divided into Seven Sections which are further divided into chapter as per the syllabi and exam pattern. The explanation of each section has well elaborated leave no stones untouched in a lucid manner. After each section 2 Sections Tests provided for the quick revision of the concepts, ample number of MCQs have been provided and for the complete practice 3 Practice Sets have been provided at the end of the book, Detailed Solved Paper 2020 have been provided to give hint to the level and types of questions they come in the exams.

The Dharam shastra

Author :
Publisher :
ISBN 13 :
Total Pages : 414 pages
Book Rating : 4.:/5 (33 download)

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Book Synopsis The Dharam shastra by :

Download or read book The Dharam shastra written by and published by . This book was released on 1979 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:

9 Brand Shaastras

Author : Jagdeep Kapoor
Publisher : SAGE Publications Pvt. Limited
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis 9 Brand Shaastras by : Jagdeep Kapoor

Download or read book 9 Brand Shaastras written by Jagdeep Kapoor and published by SAGE Publications Pvt. Limited. This book was released on 2009-10-06 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.

Green Initiatives for Business Sustainability and Value Creation

Author : Paul, Arun Kumar
Publisher : IGI Global
ISBN 13 : 1522526633
Total Pages : 323 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Green Initiatives for Business Sustainability and Value Creation by : Paul, Arun Kumar

Download or read book Green Initiatives for Business Sustainability and Value Creation written by Paul, Arun Kumar and published by IGI Global. This book was released on 2017-06-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability has become an unavoidable topic in modern society. In order for sustainable development to be fully achieved, it must be integrated into the planning and measurement systems of business enterprises. Green Initiatives for Business Sustainability and Value Creation is an essential reference source including the most recent scholarly research on the development and application of green business models for contemporary organizations, with a focus on possible contexts and constructs of closed loop supply chain management. Featuring extensive coverage on topics such as consumption behavior, political economy, and structural modeling, this book is ideally designed for academicians, researchers, and professionals seeking current research on the importance of strategic green business practices.

Launch to Legacy: A Comprehensive Guide to Entrepreneurial Success

Author : Vinay Rajagopal Iyer
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4./5 ( download)

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Book Synopsis Launch to Legacy: A Comprehensive Guide to Entrepreneurial Success by : Vinay Rajagopal Iyer

Download or read book Launch to Legacy: A Comprehensive Guide to Entrepreneurial Success written by Vinay Rajagopal Iyer and published by Blue Rose Publishers. This book was released on 2024-03-08 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Numero Sutras

Author : Vastu Guru Abhishek Goel
Publisher : Vastu Guru Abhishek Goel
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4./5 ( download)

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Book Synopsis Numero Sutras by : Vastu Guru Abhishek Goel

Download or read book Numero Sutras written by Vastu Guru Abhishek Goel and published by Vastu Guru Abhishek Goel. This book was released on 2021-04-14 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Numero Sutras, Vastu Guru Abhishek Goel has revealed all the hidden secrets behind the magical power of Numbers for creating more Money, Good Health and Prosperity in Life. After reading this book, you will get answers to what is Numerology? How does it work? What is your Destiny Number, Supportive Number and Lucky Number? How to Find Universal Consciousness Number, SubConscious Number and How to Change your Name Spelling or Create a Powerful Brand name with the help of Numerology. Also, you will learn How to apply Vastu Remedies in your Home, Office or Factory based on your Lucky Number for More Money, Growth and Happiness? You will also be able to find your Lucky Gemstone with the help of Numerology.

You, Too, Can Be A Brand

Author : PKD Nambiar
Publisher : Indus Scrolls Press
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4./5 ( download)

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Book Synopsis You, Too, Can Be A Brand by : PKD Nambiar

Download or read book You, Too, Can Be A Brand written by PKD Nambiar and published by Indus Scrolls Press. This book was released on 2022-11-17 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: “You, Too, can be a Brand by PKD Nambiar is a useful guide to those seeking to create or strengthen a personal brand,” writes Shashi Tharoor. Written in a lucid and interesting way, the book treats the subject in an attractive manner bereft of jargon. A self-taught brand builder, Nambiar helps scores of corporates shape their strategies to emerge as formidable brands. His experience as an advertising professional has also sharpened his insights and understanding of the requirements of today’s consumer

Wi

Author : Bill Reed
Publisher : Reed Independent
ISBN 13 : 0648764117
Total Pages : 879 pages
Book Rating : 4.6/5 (487 download)

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Book Synopsis Wi by : Bill Reed

Download or read book Wi written by Bill Reed and published by Reed Independent. This book was released on 2020-01-03 with total page 879 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surely you remember Wi, a name especially chosen to fit our attention spans? The world-record kidnappee, nabbee, swipee, snatchee, hoisted so many times even he’s lost count? (How about those three times in five minutes effort? That takes rare raw talent, that does.) I mean, if it wasn’t for our Wi how many of these yabbers, yarns, shaggy dogs and yank-your-chain whoppers could I trot out for you? Even getting across one’s not easy when it’s always against the wind from people laughing in your face. No, really, without our Wi, where would all the odd-balls be, drowning their sorrows by ingesting the food in Dominic’s Eatery, swallowing whole mouthfuls without a thought for their own safety? Would any plate get the Wi wipe and come out miraculously unscathed from what had been just laid upon it? Without Wi, how many screwballs could have hired him to do all they’ve always wanted to do? God knows, and the Talls say ‘God knows’ because, if you take it that God made him in His own image, then maybe you’ve stumbled across the one time God spoke too soon. Okay, setting that aside, coming to you is a cast of Lankan characters – and you’d cast too -- and barf, and burp – if you had some of Dominic’s food inside you, let’s not kid ourselves. Not all of us have cast-iron guts and can absorb what could canonize you if you kept it down. And our Wi can’t help being White, either. Did he ever ask for the hoists he’s had to suffer, or complained about the lack of duty-of-care his kidnappers have shown him -- their kidnappee, after all? No. All he asked was a hideaway high above the stars so bright. At least he got that. And, though having to watchfully wait, at least he received the epiphs, too. With the epiphs, he could epiphicatedly dream, so I guess he had something going for him. And let’s not forget he’s Talls recorded as having said, ‘Just let me know if I’m breathing too much and I’ll stop’. Hey, what kidnappee or country like Australia gets a kidnappee so considerate? Is he a peach of a pooch, or what? ---------------------- Bill Reed is an Australian novelist, playwright and short-story writer with national awards for all three. He now lives in both Australia and Sri Lanka.

Hindi Hindu Histories

Author : Charu Gupta
Publisher : State University of New York Press
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.8/5 (558 download)

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Book Synopsis Hindi Hindu Histories by : Charu Gupta

Download or read book Hindi Hindu Histories written by Charu Gupta and published by State University of New York Press. This book was released on 2024-12-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: What did everyday Hinduism in India look like a hundred years ago? Were its practices more varied and less politically curtailed than now? Hindi Hindu Histories provides illuminating historical accounts of Hindu life through individual actors, autobiographical narratives, and genres in the Hindi print-public culture of early twentieth-century North India. It focuses on four fascinating figures: a successful woman doctor in the Indigenous medical regime, a globe-trotting Hindu ascetic who opposed Gandhi, an anticaste campaigner who spoke for sexual equality, and a Hindu communist who envisioned an egalitarian utopia in the world of labor. These public intellectuals harbored vernacular dreams of freedom and Hindi-Hindu nationhood through their vantage points of caste, Ayurveda, travel, and communism. Opening up a vast and under-explored Hindi archive, this book presents a dynamic spectacle of a plural Hindi-Hindu universe of facets that coexisted, challenged each other, and comprised an idea of Hinduness far more inclusive than anything conceivable in the present moment.

American Book Publishing Record

Author :
Publisher :
ISBN 13 :
Total Pages : 784 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis American Book Publishing Record by :

Download or read book American Book Publishing Record written by and published by . This book was released on 2003 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Fundamentals of Design Management

Author : Kathryn Best
Publisher : Bloomsbury Publishing
ISBN 13 : 2940439338
Total Pages : 210 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis The Fundamentals of Design Management by : Kathryn Best

Download or read book The Fundamentals of Design Management written by Kathryn Best and published by Bloomsbury Publishing. This book was released on 2010-05-26 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.

Indigenous Indian Management

Author : Ashish Pandey
Publisher : Springer Nature
ISBN 13 : 3030879062
Total Pages : 581 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Indigenous Indian Management by : Ashish Pandey

Download or read book Indigenous Indian Management written by Ashish Pandey and published by Springer Nature. This book was released on 2022-03-09 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects on the growing appetite for plurality in management knowledge that addresses the problems important to business and society. Over the last three decades, India’s rapid economic growth has helped to make it a leading economy of the world. The social and cultural setting of India is unique because of its diversity, large population, and social and economic stratification. India is a living culture of more than three thousand years that simultaneously embraces traditional and contemporary beliefs and practices. From world trade to climate change to democratization, India’s actions have a global impact. Reviewing management literature in the Indian context, this book attempts explaining and addressing the problems important to business and society. This book has three primary aims: to identify and describe the insights from traditional culture of India relevant to management, to report on the Indian institutional dynamics and its reflection on management and to present pedagogical initiatives that integrate the wisdom of Indian culture and tradition with contemporary management knowledge. In light of these objectives, this book will be relevant to management scholars, educators, and practitioners, particularly in the areas of organizational behavior, human resource management, strategic management, marketing, entrepreneurship, and international management.

Swatantra

Author :
Publisher :
ISBN 13 :
Total Pages : 1238 pages
Book Rating : 4.:/5 (29 download)

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Book Synopsis Swatantra by :

Download or read book Swatantra written by and published by . This book was released on 1953 with total page 1238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The PR Knowledge Book

Author : Sangeeta Waldron
Publisher : Business Expert Press
ISBN 13 : 1949991652
Total Pages : 162 pages
Book Rating : 4.9/5 (499 download)

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Book Synopsis The PR Knowledge Book by : Sangeeta Waldron

Download or read book The PR Knowledge Book written by Sangeeta Waldron and published by Business Expert Press. This book was released on 2019-07-31 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

The Bhagavad-Gita for the Modern Reader

Author : M. V. Nadkarni
Publisher : Taylor & Francis
ISBN 13 : 1315438992
Total Pages : 309 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis The Bhagavad-Gita for the Modern Reader by : M. V. Nadkarni

Download or read book The Bhagavad-Gita for the Modern Reader written by M. V. Nadkarni and published by Taylor & Francis. This book was released on 2016-10-04 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the Bhagavad-Gita? Is it just a religious text? When was it composed? How relevant is it to the modern world? This book answers these foundational questions and goes beyond. It critically examines the Bhagavad-Gita in terms of its liberal, humanist and inclusive appeal, bringing out its significance for the present times and novel applications. The author elaborates the philosophy underlying the text as also its ethical, spiritual and moral implications. He also responds to criticisms that have been levelled against the text by Ambedkar, D. D. Kosambi, and more recently, Amartya Sen. The volume proposes unique bearings of the text in diverse fields such as business & management and scientific research. Eclectic and accessible, this work will be of interest to scholars of philosophy, religion, history, business & management studies as well as the general reader.