Brand Real

Download Brand Real full books in PDF, epub, and Kindle. Read online Brand Real ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Brand Real

Author : Laurence VINCENT
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416764
Total Pages : 273 pages
Book Rating : 4.8/5 (144 download)

Book Synopsis Brand Real by : Laurence VINCENT

Download or read book Brand Real written by Laurence VINCENT and published by AMACOM Div American Mgmt Assn. This book was released on 2012-02-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brandsùlogos, advertising, imagery, communicationsùdirectly to the core elements of business strategy and forge a powerful and lasting connection with their customers.

Brand Avatar

Author : Alycia de Mesa
Publisher : Springer
ISBN 13 : 0230233716
Total Pages : 194 pages
Book Rating : 4.2/5 (32 download)

Book Synopsis Brand Avatar by : Alycia de Mesa

Download or read book Brand Avatar written by Alycia de Mesa and published by Springer. This book was released on 2009-02-27 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

Brand is a Four Letter Word

Author : Austin McGhie
Publisher : Advantage Media Group
ISBN 13 : 1599323273
Total Pages : 285 pages
Book Rating : 4.5/5 (993 download)

Book Synopsis Brand is a Four Letter Word by : Austin McGhie

Download or read book Brand is a Four Letter Word written by Austin McGhie and published by Advantage Media Group. This book was released on 2012 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.

Brand Management 101

Author : Mainak Dhar
Publisher : John Wiley & Sons
ISBN 13 : 0470822295
Total Pages : 225 pages
Book Rating : 4.4/5 (78 download)

Book Synopsis Brand Management 101 by : Mainak Dhar

Download or read book Brand Management 101 written by Mainak Dhar and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

Brand Activation: Implementing the Real Drivers of Sales and Profit

Author : Alex McKay
Publisher : Fontaine Press Pty Ltd
ISBN 13 : 1925442411
Total Pages : 159 pages
Book Rating : 4.9/5 (254 download)

Book Synopsis Brand Activation: Implementing the Real Drivers of Sales and Profit by : Alex McKay

Download or read book Brand Activation: Implementing the Real Drivers of Sales and Profit written by Alex McKay and published by Fontaine Press Pty Ltd. This book was released on 2016-03-14 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The days of brand activation are nearing an end. The future lies in customer activation. The concept of ‘brand activation’ has become an overused buzzword in the sales and marketing world. The term is becoming rapidly outdated, used to describe anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insights and real-life examples, the authors of Brand Activation: Implementing the Real Drivers of Sales and Profit argue that there is an urgent need to re-think the role and definition of activation in the modern marketplace. What is its link to actual purchases and, more importantly, how can it be measured? In an environment of unrelenting retail disruption in which the gap between brands and consumers is continually widening how do marketers identify – and measure – those factors that create the all important ‘moment of sale’? This is, after all, where real value begins for both the brand and the consumer. In their previous book, Death of the Salesman, the authors argued that the sales function is ripe for reinvention. In this book they take a deeper look at the sales process and how consumers are navigating the purchase journey in the current environment.

Corporate Branding in Logistics and Transportation

Download Corporate Branding in Logistics and Transportation PDF Online Free

Author : Nor Aida Abdul Rahman
Publisher : Taylor & Francis
ISBN 13 : 1003857841
Total Pages : 248 pages
Book Rating : 4.0/5 (38 download)

Book Synopsis Corporate Branding in Logistics and Transportation by : Nor Aida Abdul Rahman

Download or read book Corporate Branding in Logistics and Transportation written by Nor Aida Abdul Rahman and published by Taylor & Francis. This book was released on 2024-03-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.

Proceedings of The 10th MAC 2017

Download Proceedings of The 10th MAC 2017 PDF Online Free

Author : Group of Authors
Publisher : MAC Prague consulting
ISBN 13 : 8088085136
Total Pages : 294 pages
Book Rating : 4.0/5 (88 download)

Book Synopsis Proceedings of The 10th MAC 2017 by : Group of Authors

Download or read book Proceedings of The 10th MAC 2017 written by Group of Authors and published by MAC Prague consulting. This book was released on 2017-05-25 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th Multidisciplinary Academic Conference in Prague 2017, Czech Republic (The 10th MAC 2017 in Prague)

The 'Made in Germany' Champion Brands

Download The 'Made in Germany' Champion Brands PDF Online Free

Author : Ugesh A. Joseph
Publisher : Routledge
ISBN 13 : 1317025024
Total Pages : 385 pages
Book Rating : 4.3/5 (17 download)

Book Synopsis The 'Made in Germany' Champion Brands by : Ugesh A. Joseph

Download or read book The 'Made in Germany' Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.

The Campaign Chronicle: Indian Brands Advertising Saga

Download The Campaign Chronicle: Indian Brands Advertising Saga PDF Online Free

Author : Anurag Lala
Publisher : Notion Press
ISBN 13 :
Total Pages : 303 pages
Book Rating : 4./5 ( download)

Book Synopsis The Campaign Chronicle: Indian Brands Advertising Saga by : Anurag Lala

Download or read book The Campaign Chronicle: Indian Brands Advertising Saga written by Anurag Lala and published by Notion Press. This book was released on 2023-12-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to "The Campaign Chronicle," an exploration into the captivating world of advertising campaigns that have shaped the narrative of Indian consumerism. In these pages, we embark on a journey through the evolution of advertising, dissecting the strategies, creativity, and cultural nuances that define iconic campaigns. As the advertising landscape transforms from traditional print to the digital frontier, this book serves as a guide to understanding the psychological underpinnings of consumer choices, the role of storytelling, and the ethics governing this influential realm. Each chapter unveils a facet of advertising, from the emotional allure of campaigns to the impact of cultural sensitivity, celebrity endorsements, and the measurement metrics that define success. The heart of "The Campaign Chronicle" lies in its case studies, where we delve into the compelling narratives of brands like Amul, Cadbury, Flipkart, Maruti Suzuki, Jio, Pepsi, HDFC Bank, Dove, and Tata Motors. These stories are not just about products; they are about connections, emotions, and the art of persuasion. Beyond the narratives, this book invites you to reflect on the broader implications of advertising on society, culture, and our everyday lives. It is a celebration of creativity, innovation, and the ever-changing dynamics of an industry that continually reinvents itself. May this chronicle be both a source of knowledge and a tribute to the brilliance that advertising injects into our collective consciousness.

Brand Intervention

Author : David Brier
Publisher :
ISBN 13 : 9780999529706
Total Pages : 290 pages
Book Rating : 4.5/5 (297 download)

Book Synopsis Brand Intervention by : David Brier

Download or read book Brand Intervention written by David Brier and published by . This book was released on 2017-11-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover

Political Marketing in the 2016 U.S. Presidential Election

Download Political Marketing in the 2016 U.S. Presidential Election PDF Online Free

Author : Jamie Gillies
Publisher : Springer
ISBN 13 : 3319593455
Total Pages : 130 pages
Book Rating : 4.3/5 (195 download)

Book Synopsis Political Marketing in the 2016 U.S. Presidential Election by : Jamie Gillies

Download or read book Political Marketing in the 2016 U.S. Presidential Election written by Jamie Gillies and published by Springer. This book was released on 2017-08-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

Conscious Branding

Download Conscious Branding PDF Online Free

Author : David Funk
Publisher : Business Expert Press
ISBN 13 : 1606490591
Total Pages : 142 pages
Book Rating : 4.6/5 (64 download)

Book Synopsis Conscious Branding by : David Funk

Download or read book Conscious Branding written by David Funk and published by Business Expert Press. This book was released on 2009-09-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.

The Startup Brand Manifesto Workbook

Author : Vijay Martis
Publisher : Vijay Martis
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4./5 ( download)

Book Synopsis The Startup Brand Manifesto Workbook by : Vijay Martis

Download or read book The Startup Brand Manifesto Workbook written by Vijay Martis and published by Vijay Martis. This book was released on 2024-09-30 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Startup Brand Manifesto Workbook In today's crowded marketplace, a powerful brand is the key to standing out and achieving lasting success. "The Startup Brand Manifesto Workbook" is your essential guide to crafting a brand that captivates, inspires, and drives growth for your startup. Written by a seasoned brand strategist, this comprehensive workbook takes you on a transformative journey through the art and science of brand building. From defining your core identity to planning for long-term evolution, each chapter is packed with thought-provoking questions, practical exercises, and strategic frameworks designed to unlock your brand's full potential. Inside, you'll discover: • How to articulate your brand's unique value proposition and stand out from competitors • Strategies for developing a compelling visual identity that resonates with your target audience • Techniques for crafting a distinctive brand voice and messaging strategy • Methods to design an exceptional customer experience that builds loyalty • Approaches to create engaging content and tell your brand's story effectively • Tactics for leveraging partnerships to amplify your brand's reach • Frameworks for evolving your brand as your startup grows Whether you're a first-time founder or a seasoned entrepreneur looking to refine your brand strategy, this workbook provides the tools and insights you need to build a brand that leaves a lasting impact. Don't just start a company—create a brand that changes the game. Dive into "The Startup Brand Manifesto Workbook" and transform your startup into a powerhouse brand that customers love and competitors envy. Your brand is your most valuable asset. It's time to make it extraordinary.

International Business Transactions

Download International Business Transactions PDF Online Free

Author : Daniel C.K. Chow
Publisher : Aspen Publishing
ISBN 13 : 1543858775
Total Pages : 944 pages
Book Rating : 4.5/5 (438 download)

Book Synopsis International Business Transactions by : Daniel C.K. Chow

Download or read book International Business Transactions written by Daniel C.K. Chow and published by Aspen Publishing. This book was released on 2022-08-24 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy a new version of this textbook and receive access to the Connected eBook on CasebookConnect, including: lifetime access to the online ebook with highlight, annotation, and search capabilities, plus an outline tool and other helpful resources. Connected eBooks provide what you need most to be successful in your law school classes. Focusing on private international business transactions, International Business Transactions: Problems, Cases, and Materials, Fifth Edition, covers the planning, structure, and implementation of these transactions in today's global economy. New to the Fifth Edition: Extensive treatment of the United States-Mexico-Canada Trade Agreement (USMCA), which replaced the North American Free Trade Agreement (NAFTA), reflecting the fact that --- globally --- regional trade and investment agreements are becoming more important, especially in view of the crisis facing the World Trade Organization. Updated legal materials and problems Additional author-written text explaining key concepts Professors and students will benefit from: Compact but comprehensive coverage of the subject. This book covers both international business planning and international litigation. Thorough and comprehensive teacher's manual helping professors without previous with varying degrees of background in the field to teach the course effectively Optional Additional stimulating problems with Teachers' Guide to stimulates class discussion. Thorough coverage of the United Nations Convention on International Sales of Goods. Students will gain practical knowledge of the types of international business transactions. Students will learn how to handle international business litigation and arbitration. Students will learn how to handle international sales and investment transactions.

Creating Powerful Brands

Download Creating Powerful Brands PDF Online Free

Author : Leslie De Chernatony
Publisher : Routledge
ISBN 13 : 1856178498
Total Pages : 496 pages
Book Rating : 4.8/5 (561 download)

Book Synopsis Creating Powerful Brands by : Leslie De Chernatony

Download or read book Creating Powerful Brands written by Leslie De Chernatony and published by Routledge. This book was released on 2011 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.

Engaging Brands

Download Engaging Brands PDF Online Free

Author : Michela Addis
Publisher : Routledge
ISBN 13 : 0429996381
Total Pages : 277 pages
Book Rating : 4.4/5 (299 download)

Book Synopsis Engaging Brands by : Michela Addis

Download or read book Engaging Brands written by Michela Addis and published by Routledge. This book was released on 2020-05-12 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding. Using extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.

4 Steps to Your Complete Marketing & Branding Strategy

Download 4 Steps to Your Complete Marketing & Branding Strategy PDF Online Free

Author :
Publisher : Tom Gosche
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4./5 ( download)

Book Synopsis 4 Steps to Your Complete Marketing & Branding Strategy by :

Download or read book 4 Steps to Your Complete Marketing & Branding Strategy written by and published by Tom Gosche. This book was released on with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: