Brand Platform In The Professional Sport Industry

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Brand Platform in the Professional Sport Industry

Author : Jingxuan Zheng
Publisher : Springer
ISBN 13 : 3319903535
Total Pages : 104 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Brand Platform in the Professional Sport Industry by : Jingxuan Zheng

Download or read book Brand Platform in the Professional Sport Industry written by Jingxuan Zheng and published by Springer. This book was released on 2018-05-17 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television, were not universally supported by sports leagues, wary of existing industry relationships with stakeholders, and new media have made the multi-sided market model of professional sports leagues – which has focused on protection and exploitation of league content – inefficient, and calls for a new model to integrate new media into the market. By integrating platform theory with the Service Dominant Logic (SDL) of marketing we describe how the multi-sided market of professional sports is evolving into a platform ecosystem, and the role of its most important customers – the fans – will also evolve from end users, to value co-creators, complementors and innovators. This book will create a new way of understanding the evolution of professional sports leagues and future growth of the industry, and lay the foundation for new research within the academic realm of sport management and sports marketing.

Leveraging Brands in Sport Business

Author : Mark P. Pritchard
Publisher : Routledge
ISBN 13 : 1136267948
Total Pages : 347 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Leveraging Brands in Sport Business by : Mark P. Pritchard

Download or read book Leveraging Brands in Sport Business written by Mark P. Pritchard and published by Routledge. This book was released on 2013-08-15 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Insights in sports social science

Author : Hans Westerbeek
Publisher : Frontiers Media SA
ISBN 13 : 2832526721
Total Pages : 114 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Insights in sports social science by : Hans Westerbeek

Download or read book Insights in sports social science written by Hans Westerbeek and published by Frontiers Media SA. This book was released on 2023-06-22 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling in the Sport Industry

Author :
Publisher :
ISBN 13 : 9781792420306
Total Pages : pages
Book Rating : 4.4/5 (23 download)

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Book Synopsis Selling in the Sport Industry by :

Download or read book Selling in the Sport Industry written by and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The History and Politics of Motor Racing

Author : Damion Sturm
Publisher : Springer Nature
ISBN 13 : 3031228251
Total Pages : 780 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis The History and Politics of Motor Racing by : Damion Sturm

Download or read book The History and Politics of Motor Racing written by Damion Sturm and published by Springer Nature. This book was released on 2023-06-09 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the history and politics of motor racing, one of the most popular and lucrative elements in the international sport industry. Written by a group of international scholars and motor racing specialists it discusses the sport’s origins, the relationship of motor racing to nation building and modernity (noting its links to fascism and dictatorship), the links between motor racing and the automobile industry, motor racing and the politics both of gender and of race, motor racing, the media and postmodernity, and motor racing, the spatial and globalization. This book speaks to scholars in history, politics, sport studies, the sociology of sport, sport management and cultural studies, along with the many lay readers who are interested in the relationship between motor sport and society.

Sports Marketing

Author : Matthew D. Shank
Publisher : Taylor & Francis
ISBN 13 : 0429641338
Total Pages : 809 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Sports Marketing by : Matthew D. Shank

Download or read book Sports Marketing written by Matthew D. Shank and published by Taylor & Francis. This book was released on 2021-11-29 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.

Managing Sport Business

Author : David Hassan
Publisher : Routledge
ISBN 13 : 1351967282
Total Pages : 674 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Managing Sport Business by : David Hassan

Download or read book Managing Sport Business written by David Hassan and published by Routledge. This book was released on 2018-05-11 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

Sport Brands

Author : Patrick Bouchet
Publisher : Routledge
ISBN 13 : 0415532841
Total Pages : 210 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Sport Brands by : Patrick Bouchet

Download or read book Sport Brands written by Patrick Bouchet and published by Routledge. This book was released on 2013 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

Sports Marketing

Author : Michael J. Fetchko
Publisher : Routledge
ISBN 13 : 1315506475
Total Pages : 699 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis Sports Marketing by : Michael J. Fetchko

Download or read book Sports Marketing written by Michael J. Fetchko and published by Routledge. This book was released on 2016-11-03 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Sports Marketing. Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment. Features: Present information from the field: A practitioner’s approach. Most sports marketing texts are crafted using a marketing principles template. The organization and chapter themes of these texts are often too similar to Principles of Marketing texts. Sports Marketing strives to depart from that practice by focusing on important conceptual, strategic, and actionable areas of the sports marketing function. Practitioner contributions come from the author team, and a high caliber roster of successful sports executives from media, marketing, and other areas of sports business. Industry experts highlights. Each chapter features an industry expert. Each expert was selected based on his or her knowledge and provided input on chapter content. The Insider Expert feature that appears early in each chapter gives biographical information on the chapter’s industry contributor. Sports examples. Throughout the book, concepts are reinforced with examples of practices and events from the sports industry. A variety of sports, properties, and companies are used as examples to bring to life definitions and concepts presented. Put students’ analytical skills into play: Critical thinking exercises, which are found throughout this text, require students to consider various situations faced by the sports marketers and sports executives. The end-of-chapter sports marketing cases put students in the role of decision maker, enabling students to apply knowledge and key concepts to business situations faced by actual sports brands. Expert insights. Each chapter concludes with Insider Insights, a question-and-answer feature with the chapter’s industry contributor. In this feature, experts share examples of best practices from their experiences and opinions about trends in sports marketing. Preview the chapter’s game plan: Lead-in vignettes. Each chapter begins with a vignette related to sports marketing and the content of the chapter. The vignette describes a practice or occurrence that illustrates a topic appearing in the chapter, setting the stage for more in-depth coverage in the chapter. Get students ready for the big leagues: Career planning. Many students take a sports marketing course because they have a serious interest in pursuing a career in sports business. In order to help students plan for their future careers, the final chapter contains: -Information about different career opportunities in sports marketing. -Steps students can take to position themselves as job candidates. -Advice on career planning and management from a panel of the book’s industry experts.

Education Management, Education Theory and Education Application

Author : Yuanzhi Wang
Publisher : Springer Science & Business Media
ISBN 13 : 3642247725
Total Pages : 902 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Education Management, Education Theory and Education Application by : Yuanzhi Wang

Download or read book Education Management, Education Theory and Education Application written by Yuanzhi Wang and published by Springer Science & Business Media. This book was released on 2011-10-09 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes extended and revised versions of a set of selected papers from the 2011 2nd International Conference on Education and Educational Technology (EET 2011) held in Chengdu, China, October 1-2, 2011. The mission of EET 2011 Volume 2 is to provide a forum for researchers, educators, engineers, and government officials involved in the general areas of education management, education theory and education application to disseminate their latest research results and exchange views on the future research directions of these fields. 133 related topic papers were selected into this volume. All the papers were reviewed by 2 program committee members and selected by the volume editor Prof. Yuanzhi Wang, from Intelligent Information Technology Application Research Association, Hong Kong. The conference will bring together leading researchers, engineers and scientists in the domain of interest. We hope every participant can have a good opportunity to exchange their research ideas and results and to discuss the state of the art in the areas of the education management, education theory and education application.

Brand Fans

Author : Aaron C.T. Smith
Publisher : Springer
ISBN 13 : 3319488546
Total Pages : 249 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Brand Fans by : Aaron C.T. Smith

Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Sports Marketing

Author : Michael J. J. Fetchko
Publisher : Taylor & Francis
ISBN 13 : 1003819508
Total Pages : 527 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Sports Marketing by : Michael J. J. Fetchko

Download or read book Sports Marketing written by Michael J. J. Fetchko and published by Taylor & Francis. This book was released on 2024-01-31 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.

The Sport Business Handbook

Author : Rick Horrow
Publisher : Human Kinetics
ISBN 13 : 1718214006
Total Pages : 481 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis The Sport Business Handbook by : Rick Horrow

Download or read book The Sport Business Handbook written by Rick Horrow and published by Human Kinetics. This book was released on 2022-10-03 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, make this book a bible of information for those looking to advance their careers in this field.

Sports Marketing

Author : Daniel J. Bruton
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1284034097
Total Pages : 334 pages
Book Rating : 4.2/5 (84 download)

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Book Synopsis Sports Marketing by : Daniel J. Bruton

Download or read book Sports Marketing written by Daniel J. Bruton and published by Jones & Bartlett Publishers. This book was released on 2015-01-23 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Sports Marketing: The View of Industry Experts, industry leaders discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will get a behind the scenes look at the many different opportunities available in the wide field of sports marketing, as well as a look at the fundamentals of the positions described.

Marketing Analysis in Sport Business

Author : Kevin K Byon
Publisher : Taylor & Francis
ISBN 13 : 1000618919
Total Pages : 323 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Marketing Analysis in Sport Business by : Kevin K Byon

Download or read book Marketing Analysis in Sport Business written by Kevin K Byon and published by Taylor & Francis. This book was released on 2022-07-15 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.

Sales and Revenue Generation in Sport Business

Author : David J. Shonk
Publisher : Human Kinetics
ISBN 13 : 1492594237
Total Pages : 346 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sales and Revenue Generation in Sport Business by : David J. Shonk

Download or read book Sales and Revenue Generation in Sport Business written by David J. Shonk and published by Human Kinetics. This book was released on 2021-10-21 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Sport Marketing

Author : Windy Dees
Publisher : Human Kinetics
ISBN 13 : 1492594628
Total Pages : 490 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Marketing by : Windy Dees

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--