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Book Synopsis Brand Page Attachment by : Barbara Kleine-Kalmer
Download or read book Brand Page Attachment written by Barbara Kleine-Kalmer and published by Springer. This book was released on 2016-01-22 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of brand page attachment. On the basis of a comprehensive quantitative study she validates the construct as relevant for user behavior and investigates which instruments and antecedents influence brand page attachment. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media.
Download or read book Brand Attachment written by C. Whan Park and published by Now Publishers Inc. This book was released on 2008 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.
Book Synopsis Attitude Strength by : Richard E. Petty
Download or read book Attitude Strength written by Richard E. Petty and published by Psychology Press. This book was released on 2014-01-14 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.
Book Synopsis Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities by : Pedeliento, Giuseppe
Download or read book Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities written by Pedeliento, Giuseppe and published by IGI Global. This book was released on 2018-02-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Download or read book Place Attachment written by Irwin Altman and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In step with the growing interest in place attachment, this volume examines the phenomena from the perspective of several disciplines-including anthropology, folklore, and psychology-and points towards promising directions of future research.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522551883 Total Pages :1723 pages Book Rating :4.5/5 (225 download)
Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura
Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer Nature. This book was released on 2020-03-09 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Download or read book Attached written by Amir Levine and published by Penguin. This book was released on 2010-12-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Over a decade after its publication, one book on dating has people firmly in its grip.” —The New York Times We already rely on science to tell us what to eat, when to exercise, and how long to sleep. Why not use science to help us improve our relationships? In this revolutionary book, psychiatrist and neuroscientist Dr. Amir Levine and Rachel Heller scientifically explain why some people seem to navigate relationships effortlessly, while others struggle. Discover how an understanding of adult attachment—the most advanced relationship science in existence today—can help us find and sustain love. Pioneered by psychologist John Bowlby in the 1950s, the field of attachment posits that each of us behaves in relationships in one of three distinct ways: • Anxious people are often preoccupied with their relationships and tend to worry about their partner's ability to love them back. • Avoidant people equate intimacy with a loss of independence and constantly try to minimize closeness. • Secure people feel comfortable with intimacy and are usually warm and loving. Attached guides readers in determining what attachment style they and their mate (or potential mate) follow, offering a road map for building stronger, more fulfilling connections with the people they love.
Book Synopsis Human Attachment by : Virginia L. Colin
Download or read book Human Attachment written by Virginia L. Colin and published by Temple University Press. This book was released on 1996 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explains the theory, research methodology, research results in the area of attachment, and discusses both health and pathological development in infancy, childhood, adolescence and adulthood. Personality, relationships and marriage are some of the issues assessed in attachment patterns.
Book Synopsis Place Attachment by : Lynne C. Manzo
Download or read book Place Attachment written by Lynne C. Manzo and published by Routledge. This book was released on 2013-08-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recipient of the 2014 EDRA Achievement Award. Place attachments are emotional bonds that form between people and their physical surroundings. These connections are a powerful aspect of human life that inform our sense of identity, create meaning in our lives, facilitate community and influence action. Place attachments have bearing on such diverse issues as rootedness and belonging, placemaking and displacement, mobility and migration, intergroup conflict, civic engagement, social housing and urban redevelopment, natural resource management and global climate change. In this multidisciplinary book, Manzo and Devine-Wright draw together the latest thinking by leading scholars from around the globe, capturing important advancements in three areas: theory, methods and application. In a wide range of conceptual and applied ways, the authors critically review and challenge contemporary knowledge, identify significant advances and point to areas for future research. This volume offers the most current understandings about place attachment, a critical concept for the environmental social sciences and placemaking professions.
Book Synopsis The Attachment Bond by : Virginia M. Shiller
Download or read book The Attachment Bond written by Virginia M. Shiller and published by Lexington Books. This book was released on 2017-01-17 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Attachment Bond: Affectional Ties across the Lifespan draws together and evaluates the vast body of research on the causes and consequences of attachment security in infants, growing children, and adults. Reviewing and synthesizing the results of five decades of attachment theory and research in the fields of developmental, clinical, and social and personality psychology, Virginia M. Shiller succinctly summarizes the most important findings regarding the significance of early as well as ongoing security in attachment relationships. Conclusions from studies conducted around the globe inform the reader of the impact of relational experiences in childhood, adolescence, and adulthood on the social, emotional, and physical well-being of individuals.
Book Synopsis The Polyvagal Theory: Neurophysiological Foundations of Emotions, Attachment, Communication, and Self-regulation (Norton Series on Interpersonal Neurobiology) by : Stephen W. Porges
Download or read book The Polyvagal Theory: Neurophysiological Foundations of Emotions, Attachment, Communication, and Self-regulation (Norton Series on Interpersonal Neurobiology) written by Stephen W. Porges and published by W. W. Norton & Company. This book was released on 2011-04-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of groundbreaking research by a leading figure in neuroscience. This book compiles, for the first time, Stephen W. Porges’s decades of research. A leading expert in developmental psychophysiology and developmental behavioral neuroscience, Porges is the mind behind the groundbreaking Polyvagal Theory, which has startling implications for the treatment of anxiety, depression, trauma, and autism. Adopted by clinicians around the world, the Polyvagal Theory has provided exciting new insights into the way our autonomic nervous system unconsciously mediates social engagement, trust, and intimacy.
Book Synopsis Attachment Disturbances in Adults: Treatment for Comprehensive Repair by : Daniel P. Brown
Download or read book Attachment Disturbances in Adults: Treatment for Comprehensive Repair written by Daniel P. Brown and published by W. W. Norton & Company. This book was released on 2016-09-13 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive treatment approach for the repair and resolution of attachment disturbances in adults, for use in clinical settings. With contributions by Paula Morgan-Johnson, Paula Sacks, Caroline R. Baltzer, James Hickey, Andrea Cole, Jan Bloom, and Deirdre Fay. Attachment Disturbances in Adults is a landmark resource for (1) understanding attachment, its development, and the most clinically relevant findings from attachment research, and (2) using this understanding to inform systematic, comprehensive, and clinically effective and efficient treatment of attachment disturbances in adults. It offers an innovative therapeutic model and set of methods for treating adult patients with dismissing, anxious-preoccupied, or disorganized attachment. In rich detail, it integrates historical and leading-edge attachment research into practical, effective treatment protocols for each type of insecure attachment. Case transcripts and many sample therapist phrasings illustrate how to apply the methods in practice. Part I, "Foundational Concepts," features a comprehensive overview of the field of attachment, including its history, seminal ideas, and existing knowledge about the development of attachment bonds and behaviors. Part II, "Assessment," addresses the assessment of attachment disturbances. It includes an overview of attachment assessment for the clinician and a trove of practical recommendations for assessing patients' attachment behavior and status both outside of and within the therapeutic relationship. In Part III, "Treatment," the authors not only review existing treatment approaches for attachment disorders in adults, but also introduce an unprecedented, powerful new treatment method. This method, the "Three Pillars" model, is built on three essential clinical ingredients: Systematically utilizing ideal parent figure imagery to develop a new positive, stable internal working model of secure attachment Fostering a range of metacognitive skills Fostering nonverbal and verbal collaborative behavior in treatment Used together, these interdependent pillars form a unified and profoundly effective method of treatment for attachment disturbances in adults—a must for any clinician. In Part IV, "Type-Specific Treatment," readers will learn specific variations of the three treatment pillars to maximize efficacy with each type of insecure attachment. Finally, Part V, "A Treatment Guide and Expected Outcomes," describes treatment in a step-by-step format and provides a success-assessment guide for the Three Pillars approach. This book is a comprehensive educational resource and a deeply practical clinical guide. It offers clinicians a complete set of tools for effective and efficient treatment of adult patients with attachment disturbances.
Download or read book Self-Congruity written by M. Joseph Sirgy and published by Praeger. This book was released on 1986-08-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
Book Synopsis Social Bonding and Nurture Kinship by : Maximilian Holland
Download or read book Social Bonding and Nurture Kinship written by Maximilian Holland and published by Maximilian Holland. This book was released on 2012-10-26 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resolving a decades long divide between what are often held to be incommensurate paradigms, Social Bonding and Nurture Kinship unites cultural and biological approaches to social life and kinship. The synthesis is non-reductive, respecting the core tenets of both paradigms, and also incorporates psychological attachment theory into the account. Praised by adherents of both perspectives, the work provides a thorough survey of the theoretical debates and empirical findings across a wide array of disciplines, providing students of social behaviour and kinship with a rich and comprehensive resource. This work is a powerful example of how social and physical sciences can unite on equal terms, without the danger of one being subsumed by the other. Both approaches emerge stronger as a result. Scholarly Reviews * A landmark in the field of evolutionary biology, which places genetic determinism in the correct perspective. - Folia Primatologica Journal * I will be strongly recommending this book to all of my advanced undergraduates, masters and PhD students, as well as to my colleagues. Not only does it help to resolve debates that have run for many years, but it is also an outstanding example of what can be achieved by immersing oneself in literature from different fields, while retaining an intellectual openness and exercising incisive analysis... a shining example of what can be achieved when excellent scholars engage fully across disciplinary boundaries. - Acta Ethologica Journal * Maximilian Holland gets to the heart of the matter... If he had been in the debate in the 1980s then a lot of subsequent confusion could have been avoided. - Robin Fox, Emeritus Professor of Anthropology, Rutgers. NAS Member * Max Holland has demonstrated extraordinarily thorough scholarship in his exhaustive review of the often contentious discussions of kinship. He has produced a balanced synthesis melding the two approaches exemplified in the biological and sociocultural behavioral positions... This should be the definitive word on the subject. - Irwin Bernstein, Distinguished Research Professor of Primatology, Georgia * A brilliant discussion of the relationship between kinship and social bonding as understood in evolutionary biology and in sociocultural anthropology. - Kirk Endicott, Emeritus Professor of Anthropology, Dartmouth * His synthesis is lucid and effective... Holland has produced a significant work of scholarship that will be of interest to a wide swath of the anthropological community." - Critique of Anthropology Journal * A tremendously useful resource for students of kinship in anthropology, psychology and biology who are interested in looking beyond the confines of their own discipline... highly relevant for anyone interested in this exciting field. - Social Anthropology Journal * Max Holland has provided a wide-ranging and deeply-probing analysis of the influence of genetic relatedness and social context on human kinship. He argues that while genetic relatedness may play a role in the evolution of social behavior, it does not determine the forms of such behavior. His discussion is exemplary for its thoroughness, and should inspire more nuanced ventures in applying Darwinian approaches to sociocultural anthropology. - Philip Kitcher, John Dewey Professor of Philosophy, Colombia. Fellow of the American Academy of Arts and Sciences * Unlike many commentators who have tackled kinship in the context of biology, Holland takes culture seriously and deals fairly with Schneider''s arguments... This book helps to untangle a long-standing disciplinary muddle. - Richard Feinberg, Professor of Anthropology, Kent State
Book Synopsis Creating Marketing Magic and Innovative Future Marketing Trends by : Maximilian Stieler
Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Handbook for Treatment of Attachment-trauma Problems in Children by : Beverly James
Download or read book Handbook for Treatment of Attachment-trauma Problems in Children written by Beverly James and published by Simon and Schuster. This book was released on 1994 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a map, stories, and suggestions for those who are charged with the critical task of instilling a deep sense of trust and security in children so that they can begin to develop lasting normal relationships.
