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"Made in Italy" branding in China

Author : Zunyue Liu
Publisher : Lampi di stampa
ISBN 13 : 8848817610
Total Pages : 384 pages
Book Rating : 4.8/5 (488 download)

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Book Synopsis "Made in Italy" branding in China by : Zunyue Liu

Download or read book "Made in Italy" branding in China written by Zunyue Liu and published by Lampi di stampa. This book was released on 2015-04-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research is about "Made in Italy" branding in Chinese market, and it is an international research. Through the process of Italian brands branding in China, I try to find more about the role of design and also some useful information for designer get a better job. I try to focus on this branding process from Italy to China, with the studies from the materials which I have collected, and certainly, I will find out some useful solutions, and this research will give out several good advices specially for the Italian SMEs who are thinking to enter into Chinese market with their “Made in Italy” products.

Brands and Branding Geographies

Author : Andy Pike
Publisher : Edward Elgar Publishing
ISBN 13 : 0857930842
Total Pages : 381 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Brands and Branding Geographies by : Andy Pike

Download or read book Brands and Branding Geographies written by Andy Pike and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not what makes the book a welcome addition to the literature. What really makes the book interesting is actually the brave attempt to deal with an intrinsically difficult topic, one that is rarely – if ever – explored: the relationship between brands and branding with the places in and around which these operate. Several facets of this relationship are explored in the book. . . The book is introduced nicely by Andy Pike in a chapter that sets the scene and clarifies the intentions of the book. . . I am glad the first book to handle these issues is on my shelves.' – Mihalis Kavaratzis, Regional Studies 'An incomparably rich trove of work on the multifarious and contradictory "entanglements" between space, place, and brand. The volume helps us understand how and why "places of origin" play an ever greater role in the marketing of commodities, even while corporations continue to seek "placelessness" in pursuit of the bottom line. And it illuminates how and why entrepreneurial governments seeking to enhance global competitiveness increasingly turn to place branding – at the neighborhood, urban, and national scale – even while launching rounds of restructuring that undercut the authenticity and viability of local identities. A valuable and accessible contribution to the urban studies and cultural studies literature.' – Miriam Greenberg, University of California, Santa Cruz, US 'An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.' – John A. Quelch, Harvard Business School, US Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.

Brands and Branding

Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Introduction to Italy

Author : Gilad James, PhD
Publisher : Gilad James Mystery School
ISBN 13 : 028986495X
Total Pages : 114 pages
Book Rating : 4.2/5 (898 download)

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Book Synopsis Introduction to Italy by : Gilad James, PhD

Download or read book Introduction to Italy written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italy is a country located in southern Europe, bordered by the Mediterranean Sea. It is home to a population of approximately 60 million people and is known for its rich history, diverse culture, arts, and architecture. Italy has been inhabited since ancient times by various tribes, including the Etruscans, Greeks, and Romans. The Roman Empire, which was founded in Italy, played a significant role in shaping the countryâs cultural legacy. During the Middle Ages, Italy was divided into city-states, which controlled different regions of the country. It was also the birthplace of the Renaissance, a period of cultural and intellectual revival that had a lasting impact on Europe. Today, Italy is a modern and vibrant country, famous for its contributions to the arts, cuisine, and fashion. The country attracts millions of visitors each year, drawn to its stunning landscapes, historic cities, picturesque villages, and world-famous landmarks. Some of the most famous landmarks in Italy include the Colosseum in Rome, the Leaning Tower of Pisa, and the canals of Venice. The country is also renowned for its culinary traditions, with Italian cuisine being among the most beloved and sought-after in the world. Overall, Italy is a country with a rich cultural heritage and a bright future, making it a fascinating destination for travelers and a vital player on the world stage.

The Brand and Its History

Author : Patricio Sáiz
Publisher : Routledge
ISBN 13 : 1000549380
Total Pages : 528 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Brand and Its History by : Patricio Sáiz

Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.

A Dictionary of British and Irish Travellers in Italy, 1701-1800

Author : John Ingamells
Publisher : Yale University Press
ISBN 13 : 0300071655
Total Pages : 1136 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis A Dictionary of British and Irish Travellers in Italy, 1701-1800 by : John Ingamells

Download or read book A Dictionary of British and Irish Travellers in Italy, 1701-1800 written by John Ingamells and published by Yale University Press. This book was released on 1997-01-01 with total page 1136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary identifies over 6000 British and Irish travellers who toured in Italy in the 18th century. Compiled from the archive accumulted by Sir Brinsley Ford, it provides brief formal biographies of these travellers, their Italian itineries and selective accounts of their experiences.

National Brands and Global Markets

Author : Nikolas Glover
Publisher : Taylor & Francis
ISBN 13 : 1000850374
Total Pages : 259 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis National Brands and Global Markets by : Nikolas Glover

Download or read book National Brands and Global Markets written by Nikolas Glover and published by Taylor & Francis. This book was released on 2023-02-02 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on ‘Made in’ campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of ‘Made in’ can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times ‘Made in’ has been a basic, descriptive trade mark, while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in ‘Made in’ campaigns – commercial logic, national economic policy, and its use as an instrument in political discourse, and it provides an overview of the evolution of ‘Made in’ from a marketing perspective. This is followed by country-specific discussions of ‘Made in’ with case studies including countries in Western Europe, the US, Japan, and the antipodes. This book will be of significant interest to students and scholars of economic history, business history, and marketing. Chapter 7 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Global Branding and Country of Origin

Author : Gaetano Aiello
Publisher : Routledge
ISBN 13 : 1317625188
Total Pages : 133 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Global Branding and Country of Origin by : Gaetano Aiello

Download or read book Global Branding and Country of Origin written by Gaetano Aiello and published by Routledge. This book was released on 2016-04-14 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective. This book was originally published as a special issue of Journal of Global Scholars Marketing Science.

Branding the Nation, the Place, the Product

Author : Ulrich Ermann
Publisher : Routledge
ISBN 13 : 1315393247
Total Pages : 262 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Branding the Nation, the Place, the Product by : Ulrich Ermann

Download or read book Branding the Nation, the Place, the Product written by Ulrich Ermann and published by Routledge. This book was released on 2017-11-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined. To discuss these forms of branding, book chapters refer to states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded. The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an understanding of the intricate and surprising ways in which things, places, and cultural practices become brands.

Nation Branding in Europe

Author : João Freire
Publisher : Routledge
ISBN 13 : 100046122X
Total Pages : 144 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Nation Branding in Europe by : João Freire

Download or read book Nation Branding in Europe written by João Freire and published by Routledge. This book was released on 2021-07-26 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives. Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.

Brand Equity & Advertising

Author : David A. Aaker
Publisher : Psychology Press
ISBN 13 : 1317759826
Total Pages : 406 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Brand Equity & Advertising by : David A. Aaker

Download or read book Brand Equity & Advertising written by David A. Aaker and published by Psychology Press. This book was released on 2013-10-31 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.

Digital Marketing Strategies for Fashion and Luxury Brands

Author : Ozuem, Wilson
Publisher : IGI Global
ISBN 13 : 1522526986
Total Pages : 483 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson

Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Monthly Review of the Dairy and Food Division

Author : Pennsylvania. Dept. of Agriculture. Dairy and Food Division
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Monthly Review of the Dairy and Food Division by : Pennsylvania. Dept. of Agriculture. Dairy and Food Division

Download or read book Monthly Review of the Dairy and Food Division written by Pennsylvania. Dept. of Agriculture. Dairy and Food Division and published by . This book was released on 1906 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Monthly Bulletin

Author : Pennsylvania. Bureau of Foods
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.0/5 (984 download)

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Book Synopsis Monthly Bulletin by : Pennsylvania. Bureau of Foods

Download or read book Monthly Bulletin written by Pennsylvania. Bureau of Foods and published by . This book was released on 1906 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Handbook of Healthcare

Author : Decision Resources Inc
Publisher : SAGE
ISBN 13 : 1847877001
Total Pages : 754 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis The SAGE Handbook of Healthcare by : Decision Resources Inc

Download or read book The SAGE Handbook of Healthcare written by Decision Resources Inc and published by SAGE. This book was released on 2008-05-22 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: With escalating healthcare costs, changes to the regulatory control on pharmaceutical industries and the inevitable adjustments made in policies and investment in healthcare there is enormous interest in the commercial as well as the scientific aspects of today′s healthcare industry. The SAGE Handbook of Healthcare provides an authoritative analysis of the current (and anticipated) developments in the global healthcare industries. Providing a unique perspective that interfaces between the science and business aspects, it combines information on the latest scientific developments with applied, commercial business data from the global marketplace. The Handbook focuses on the aspects of paramount importance in the healthcare sector: - Pharmacoeconomics - Pharmacogenomics - Therapeutics - Diagnostics Areas covered include: - The role of nanotechnology, genomics and cell therapy in medicine - Diagnostics; Biomarkers and technological advances - Case studies in oncology and cardiovascular and CNS therapeutics

Fashion Brands

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442996
Total Pages : 284 pages
Book Rating : 4.4/5 (429 download)

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Book Synopsis Fashion Brands by : Mark Tungate

Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

The impact of a strong global Employer Brand in the war for talent

Author : Romy Kupfernagel
Publisher : diplom.de
ISBN 13 : 3836640015
Total Pages : 62 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis The impact of a strong global Employer Brand in the war for talent by : Romy Kupfernagel

Download or read book The impact of a strong global Employer Brand in the war for talent written by Romy Kupfernagel and published by diplom.de. This book was released on 2009-12-18 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: Defining the task: Microsoft, Google, Cisco or the German E.ON- Führungsgesellschaften : each of them is a well-known company that not only stands for economic success but also for a specific image. Besides, all of them are companies that head the top 100 of the Best Workplaces in Europe in 2009. But, why are companies rewarded as a great place to work at and how do they manage it? Do they only convince with their products and services based on good marketing strategies? In an era of globalisation and a continuous progress in science, technique and economy being competitive poses the most important challenge for a company s success. Of course, product and service quality or customer orientation are important factors but moreover, high qualified people performing in and leading these areas are indispensable. However, even though having an economic crisis actually, this resource is a scarce one and not easy to find. On the one hand, this is caused by a strong socio-demographic change that implicates declining birth rates and thus a rise of ageing workforce. On the other hand, for competing globally companies are demanded to be highly innovative. To expedite innovations and to deal with continuously accelerating progress and more complex technology, skilled workers are needed. Hence, on labour markets the demand for high potentials is increasing whereas the supply is decreasing. As more companies are aware of the possibility to profit from their workforce as a strategic advantage, competition for the best talents grows steadily and leads to a war for talent . Due to the fact that these developments can be recognised all around the world the resource human being becomes incrementally essential. So, companies begin to look for potential specialists and executives not only on national but also on international labour markets. Besides investments in trainings, the further education of older employees and the cooperation with schools or universities, the creation of a strong employer brand may be important. Speaking of buyer s markets employees decide for their individual employer-of- choice. For this purpose, they of course have to know the company and be convinced of the benefits working for it. Thus, to successfully attract and retain the best talent, marketing, brand management and especially a powerful employer brand may be imperative instruments for a company. The creation of a distinctive image and a credible, [...]