Brand Fusion

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Brand Fusion

Author : Terry Smith
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110718634
Total Pages : 620 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Brand Fusion by : Terry Smith

Download or read book Brand Fusion written by Terry Smith and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-07-05 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profi t with purpose, are sustainable, and create mutually benefi cial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

Fusion

Author : Denise Lee Yohn
Publisher :
ISBN 13 : 9781529359121
Total Pages : 0 pages
Book Rating : 4.3/5 (591 download)

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Book Synopsis Fusion by : Denise Lee Yohn

Download or read book Fusion written by Denise Lee Yohn and published by . This book was released on 2021-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, Fusion provides you with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing your business"--

Fusion for Profit

Author : Sharan Jagpal
Publisher : Oxford University Press
ISBN 13 : 0199888124
Total Pages : 664 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Fusion for Profit by : Sharan Jagpal

Download or read book Fusion for Profit written by Sharan Jagpal and published by Oxford University Press. This book was released on 2008-09-26 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.

Brand Fusion

Author : Terry Smith
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110718731
Total Pages : 743 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Brand Fusion by : Terry Smith

Download or read book Brand Fusion written by Terry Smith and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-07-05 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

Brand Command

Author : Alex Marland
Publisher : UBC Press
ISBN 13 : 0774832061
Total Pages : 528 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis Brand Command by : Alex Marland

Download or read book Brand Command written by Alex Marland and published by UBC Press. This book was released on 2016-03-15 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.

Hotelier Indonesia Edition 42

Author : Hery Sudrajat
Publisher : Hotelier Indonesia Magazine
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4./5 ( download)

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Book Synopsis Hotelier Indonesia Edition 42 by : Hery Sudrajat

Download or read book Hotelier Indonesia Edition 42 written by Hery Sudrajat and published by Hotelier Indonesia Magazine. This book was released on 2019-10-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ho n g K o n g – Swire Hotels is pleased to a n n o u n c e t h a t S i m o n McHendry, former General Manager of EAST, Beijing, has been transferred to The Temple House as the new General Manager, effective July, and will oversee the operations and lead the team in Chengdu readmore on Page 8. One of the greatest events in early 2020 is International Trade Fair for Home and Contract Textiles Frankfurt am Main, 7 to 10 January 2020 Heimtextil Trends 20/21 read the Overview here on Page 146 Remember to registered the Shanghai international Hospitality Design & Supplies Expo 2020 which SET TO BE HELD AT SNIEC SHANGHAI ON APR 27 – 29. Please contact Jade via email [email protected] Many more to read ...be my guest

Learning from Winners

Author : Raymond C. Pettit
Publisher : Psychology Press
ISBN 13 : 0805856536
Total Pages : 198 pages
Book Rating : 4.8/5 (58 download)

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Book Synopsis Learning from Winners by : Raymond C. Pettit

Download or read book Learning from Winners written by Raymond C. Pettit and published by Psychology Press. This book was released on 2008 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.

What Great Brands Do

Author : Denise Lee Yohn
Publisher : John Wiley & Sons
ISBN 13 : 111861125X
Total Pages : 278 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis What Great Brands Do by : Denise Lee Yohn

Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Understanding Consumer Behavior and Consumption Experience

Author : Rajagopal
Publisher : IGI Global
ISBN 13 : 1466675195
Total Pages : 319 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Understanding Consumer Behavior and Consumption Experience by : Rajagopal

Download or read book Understanding Consumer Behavior and Consumption Experience written by Rajagopal and published by IGI Global. This book was released on 2015-01-31 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher

Business Dynamics in North America

Author : Rajagopal
Publisher : Springer
ISBN 13 : 3319576062
Total Pages : 301 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Business Dynamics in North America by : Rajagopal

Download or read book Business Dynamics in North America written by Rajagopal and published by Springer. This book was released on 2017-08-08 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape.

Music Education, Ecopolitical Professionalism, and Public Pedagogy

Author : Margaret S. Barrett
Publisher : Springer Nature
ISBN 13 : 3031458931
Total Pages : 107 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Music Education, Ecopolitical Professionalism, and Public Pedagogy by : Margaret S. Barrett

Download or read book Music Education, Ecopolitical Professionalism, and Public Pedagogy written by Margaret S. Barrett and published by Springer Nature. This book was released on 2024-01-01 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book challenges the dominant expertise professionalism rationale for music education by responding to the call to develop ‘ecological awareness’ at a time when all professions have a moral obligation to place sustainable and interdependent life at the center. The book aims to expand music education’s professional horizons to acknowledge the responsibility of the music field to contribute to the demands of complex questions of sustainability and identify the ways in which sustainable music education may be strengthened through an activist relational ecological stance. It suggests a radical moral turn by asking: What if music education is recognised as part of the problem of sustaining unsustainability? and What if music teacher education was developed in and through dialogue with a futures perspective? These questions are interrogated through a critical analysis of the historical positioning of music in education and an interdisciplinary application of theories of ecology and professionalism.

Civic Lessons from Mayor Mitchel's Defeat

Author : Eda Amberg
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Civic Lessons from Mayor Mitchel's Defeat by : Eda Amberg

Download or read book Civic Lessons from Mayor Mitchel's Defeat written by Eda Amberg and published by . This book was released on 1921 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Stop Advertising Start Branding

Author : Marcus Osborne
Publisher : Troubador Publishing Ltd
ISBN 13 : 1785892509
Total Pages : 304 pages
Book Rating : 4.7/5 (858 download)

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Book Synopsis Stop Advertising Start Branding by : Marcus Osborne

Download or read book Stop Advertising Start Branding written by Marcus Osborne and published by Troubador Publishing Ltd. This book was released on 2016-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A five-star triumph. This has to be SE Asia’s business book of the year.’ Kevin Boland, CEO, OHMM Pte Ltd, Singapore. Traditional advertising doesn’t work any more. Even Samsung, with a marketing budget of US$14 billion a year, is seeing profits plummet and smartphone sales decline sharply. The world has changed, and throwing money at the problem isn’t going to be the answer. For the global giants aiming to dominate SE Asia’s fast-growing markets, this is dreadful news. For the local and regional companies that are fighting to beat off the invaders, the end of the era of mass market advertising offers a wealth of new opportunities. What matters now, above everything, is building a strong, durable brand, based on great customer relationships. And the key to that is what you do, not how much you spend. Marcus Osborne demonstrates how many organisations can cut their marketing costs by up to 50 per cent yet still achieve better results: ‘Take your money,’ he says, ‘and put it back in the bank.’ He gives practical guidance on all the fine details, from retraining staff to deliver an unforgettable experience to collecting the right data and how to use Facebook and other tools to build a brand that will guarantee a profitable future. Written for CEOs and government servants keen to communicate more effectively with citizens, Stop Advertising Start Branding draws on Marcus’ vast experience in the region to show how SE Asian companies can use the new tools provided by the internet and social media to engage and win customers and keep those customers coming back to their brands. He demonstrates how many organisations can cut their marketing costs yet still achieve better, more measurable results. ‘An experienced understanding of what works and what doesn’t,’ Bobby McGill, Editor-in-Chief, Branding in Asia.

Arthrodesis—Advances in Research and Application: 2013 Edition

Author :
Publisher : ScholarlyEditions
ISBN 13 : 1481685317
Total Pages : 289 pages
Book Rating : 4.4/5 (816 download)

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Book Synopsis Arthrodesis—Advances in Research and Application: 2013 Edition by :

Download or read book Arthrodesis—Advances in Research and Application: 2013 Edition written by and published by ScholarlyEditions. This book was released on 2013-06-21 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arthrodesis—Advances in Research and Application: 2013 Edition is a ScholarlyBrief™ that delivers timely, authoritative, comprehensive, and specialized information about ZZZAdditional Research in a concise format. The editors have built Arthrodesis—Advances in Research and Application: 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about ZZZAdditional Research in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Arthrodesis—Advances in Research and Application: 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

The Asian Modern

Author : C. J. Wan-ling Wee
Publisher : NUS Press
ISBN 13 : 9789971693923
Total Pages : 236 pages
Book Rating : 4.6/5 (939 download)

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Book Synopsis The Asian Modern by : C. J. Wan-ling Wee

Download or read book The Asian Modern written by C. J. Wan-ling Wee and published by NUS Press. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fusion

Author : Denise LeeYohn
Publisher : Nicholas Brealey
ISBN 13 : 1473676991
Total Pages : 228 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Fusion by : Denise LeeYohn

Download or read book Fusion written by Denise LeeYohn and published by Nicholas Brealey. This book was released on 2018-03-13 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to unleash the power of brand-culture fusion to achieve sustainable competitive advantage and new growth. "This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside your world of work." --Adam Grant, New York Times bestselling author of Originals and Give and Take "Denise Lee Yohn hit a home run with her first book, What Great Brands Do. Now she's written FUSION and it is just as provocative. Denise proves beyond a shadow of a doubt that great companies are powered by brand-culture fusion. I highly recommend this book!" --Ken Blanchard, Coauthor, The New One Minute Manager®, Coeditor, Servant Leadership in Action Internal culture + External brand = FUSION For years, leaders at companies like Southwest, Starbucks, and Google have done something differently that's put their organizations at the top of "the most admired companies," "best brands," and "great workplaces" lists. They don't often talk about that "something" specifically in terms of brand-culture fusion, but, as author Denise Lee Yohn reveals, aligning and integrating their brands and cultures is precisely how they've achieved their successes. Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world-class brands, FUSION provides readers with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business. This is a must-read for readers interested in workplace culture, brand management, strategy, leadership, employee experience, employee engagement, integration, branding, and organization development.

The Designful Company

Author : Marty Neumeier
Publisher : Peachpit Press
ISBN 13 : 0321648811
Total Pages : 183 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis The Designful Company by : Marty Neumeier

Download or read book The Designful Company written by Marty Neumeier and published by Peachpit Press. This book was released on 2009-03-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls “knowing” and “doing.” Yet in today’s innovation-driven marketplace, managers need to insert a middle step, called “making.” Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn’t exist before. The reader is challenged to consider the author’s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads. Covered in THE DESIGNFUL COMPANY: - the top 10 “wicked problems” that only design can solve - a new, broader definition of design - why designing trumps deciding in an era of change - how to harness the “organic drivetrain” of value creation - how aesthetics add nuance to managing - 16 levers to transform your company - why you should bring design management inside - how to assemble an innovation metateam - how to recognize and reward talent From the back cover: The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward–or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.