Brand Bollywood

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Brand Bollywood

Author : Derek Bose
Publisher : SAGE Publications Pvt. Limited
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Brand Bollywood by : Derek Bose

Download or read book Brand Bollywood written by Derek Bose and published by SAGE Publications Pvt. Limited. This book was released on 2006-11-14 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convenient coincidences and glycerine tears, star-crossed lovers and happy endings, mindless songs and energetic dances…These elements, and more, have sustained the Bollywood brand of cinema for nearly a century, so much so that it has now found acceptance across continents. This book is a road map for the fast-changing entertainment landscape of India. It succinctly outlines how film entertainment in India is no longer just an artistic or creative enterprise. This is due to the rapid convergence of various media—home video, satellite television, radio, Internet, animation and gaming—which determines the success, or otherwise, of films. The author contends that the most successful film-makers will be those who recognise the consolidated potential of these revenue streams as opportunities to be tapped for maximising results—so much so that it would be impossible to produce a flop! Based on original research and personal interviews and discussions with film-makers, media professionals and market players, this book is also backed by solid data from a variety of surveys, audit studies and annual reports available in the public domain. By sifting through and collating inputs from such sources, the author arrives at concrete conclusions that place the issue of media convergence within the framework of film development—something that has not been attempted before.

Networked Bollywood

Author : Swapnil Rai
Publisher : Cambridge University Press
ISBN 13 : 1009400630
Total Pages : 334 pages
Book Rating : 4.0/5 (94 download)

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Book Synopsis Networked Bollywood by : Swapnil Rai

Download or read book Networked Bollywood written by Swapnil Rai and published by Cambridge University Press. This book was released on 2024-01-31 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their "star switching power," theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema, industrial collaborations, structured distinctive business models, influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization.

The Campaign Chronicle: Indian Brands Advertising Saga

Author : Anurag Lala
Publisher : Notion Press
ISBN 13 :
Total Pages : 303 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Campaign Chronicle: Indian Brands Advertising Saga by : Anurag Lala

Download or read book The Campaign Chronicle: Indian Brands Advertising Saga written by Anurag Lala and published by Notion Press. This book was released on 2023-12-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to "The Campaign Chronicle," an exploration into the captivating world of advertising campaigns that have shaped the narrative of Indian consumerism. In these pages, we embark on a journey through the evolution of advertising, dissecting the strategies, creativity, and cultural nuances that define iconic campaigns. As the advertising landscape transforms from traditional print to the digital frontier, this book serves as a guide to understanding the psychological underpinnings of consumer choices, the role of storytelling, and the ethics governing this influential realm. Each chapter unveils a facet of advertising, from the emotional allure of campaigns to the impact of cultural sensitivity, celebrity endorsements, and the measurement metrics that define success. The heart of "The Campaign Chronicle" lies in its case studies, where we delve into the compelling narratives of brands like Amul, Cadbury, Flipkart, Maruti Suzuki, Jio, Pepsi, HDFC Bank, Dove, and Tata Motors. These stories are not just about products; they are about connections, emotions, and the art of persuasion. Beyond the narratives, this book invites you to reflect on the broader implications of advertising on society, culture, and our everyday lives. It is a celebration of creativity, innovation, and the ever-changing dynamics of an industry that continually reinvents itself. May this chronicle be both a source of knowledge and a tribute to the brilliance that advertising injects into our collective consciousness.

The Millennial Woman in Bollywood

Author : Maithili Shyam Rao
Publisher : Oxford University Press
ISBN 13 : 9354974597
Total Pages : 361 pages
Book Rating : 4.3/5 (549 download)

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Book Synopsis The Millennial Woman in Bollywood by : Maithili Shyam Rao

Download or read book The Millennial Woman in Bollywood written by Maithili Shyam Rao and published by Oxford University Press. This book was released on 2020-11-30 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subtitle says it all: how and why Bollywood found it worthwhile to explore the reality of the millennial women who are thriving in India - small part of the demographics but very influential. Advertising discovered women as The Hindi film Heroine is a brand and brand ambassador. The market met contemporary women who are independent, with freer attitudes to relationships, including pre-marital sex, Rom coms of the new millennium reflect this new-found freedom, defying patriarchy that still defines our society. Globalisation is culturally irreversible. From the 1990s onwards, Bollywood has responded to globalisation with fear of loss of identity and desire to integrate with global trends. It results in popular cinema becoming glocal. Bollywood celebrates nonconformists, subversives woman as the hero, stories in their own way unequivocally said No means No. Most daringly. Iconic characters like Choti Bahu, Paro and Chandramukhi transformed into today’s women with the power to change their lives. This happened with the energy infused into the mainstream by indie filmmakers with vision and the will to tell stories in their own way.

Bollywood and Globalization

Author : David J. Schaefer
Publisher : Routledge
ISBN 13 : 0415625238
Total Pages : 208 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis Bollywood and Globalization by : David J. Schaefer

Download or read book Bollywood and Globalization written by David J. Schaefer and published by Routledge. This book was released on 2013 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India’s growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices. The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood’s increasing integration into and subsumption by globalized practices that are fundamentally altering India’s cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations.

Bollywood in Britain

Author : Lucia Krämer
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501307584
Total Pages : 298 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Bollywood in Britain by : Lucia Krämer

Download or read book Bollywood in Britain written by Lucia Krämer and published by Bloomsbury Publishing USA. This book was released on 2016-06-02 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of Bollywood for British mainstream culture oscillates between moments of approximation and distancing, with a clear dominance of the latter. Despite its alleged transculturality, Bollywood in Britain thus emerges as a phenomenon of difference, distance and Othering.

Bollywood's India

Author : Priya Joshi
Publisher : Columbia University Press
ISBN 13 : 023153907X
Total Pages : 214 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Bollywood's India by : Priya Joshi

Download or read book Bollywood's India written by Priya Joshi and published by Columbia University Press. This book was released on 2015-03-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bollywood is India's most popular entertainment and one of its most powerful social forces. Its blockbusters contest ideas about state formation, capture the nation's dispersed anxieties, and fabricate public fantasies of what constitutes "India." Written by an award-winning scholar of popular culture and postcolonial modernity, Bollywood's India analyzes the role of the cinema's most popular blockbusters in making, unmaking, and remaking modern India. With dazzling interpretive virtuosity, Priya Joshi provides an interdisciplinary account of popular cinema as a space that filters politics and modernity for its viewers. Themes such as crime and punishment, family and individuality, vigilante and community capture the diffuse aspirations of an evolving nation. Summoning India's tumultuous 1970s as an interpretive lens, Joshi reveals the cinema's social work across decades that saw the decline of studios, the rise of the multi-starrer genre, and the arrival of corporate capital and new media platforms. In elegantly crafted studies of iconic and less familiar films, including Awara (1951), Ab Dilli Dur Nahin (1957), Deewaar (1975), Sholay (1975), Dil Se (1998), A Wednesday (2008), and 3 Idiots (2009), Joshi powerfully conveys the pleasures and politics of Bollywood blockbusters.

Indian Media

Author : Adrian Athique
Publisher : Polity
ISBN 13 : 0745653332
Total Pages : 193 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Indian Media by : Adrian Athique

Download or read book Indian Media written by Adrian Athique and published by Polity. This book was released on 2012-02-27 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The very rapid growth in the Indian media industries and the vibrancy of India's popular culture are making a working understanding of the Indian scene a prerequisite for any serious study of media in the twenty-first century. As one of the largest and most influential emerging economies in the world today, India now plays a crucial role in any serious discussion of social and economic change taking place at the global level. As new commercial and political alignments take shape in the face of new global circumstances, thinkers and decision-makers are inexorably drawn towards the reality of a new India being forged in the technological and cultural flux of global media flows. Taking an innovative interdisciplinary approach to the complex field of Indian media and society, this book combines a rich descriptive account with critical analysis designed to engender informed debate amongst students, academics and other researchers.

Popular Geopolitics

Author : Robert A. Saunders
Publisher : Routledge
ISBN 13 : 1351205013
Total Pages : 300 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Popular Geopolitics by : Robert A. Saunders

Download or read book Popular Geopolitics written by Robert A. Saunders and published by Routledge. This book was released on 2018-04-27 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together scholars from across a variety of academic disciplines to assess the current state of the subfield of popular geopolitics. It provides an archaeology of the field, maps the flows of various frameworks of analysis into (and out of) popular geopolitics, and charts a course forward for the discipline. It explores the real-world implications of popular culture, with a particular focus on the evolving interdisciplinary nature of popular geopolitics alongside interrelated disciplines including media, cultural, and gender studies.

BRAND EQUITY: AN INDIAN PERSPECTIVE

Author : SANGEETA TROTT
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120351762
Total Pages : 242 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis BRAND EQUITY: AN INDIAN PERSPECTIVE by : SANGEETA TROTT

Download or read book BRAND EQUITY: AN INDIAN PERSPECTIVE written by SANGEETA TROTT and published by PHI Learning Pvt. Ltd.. This book was released on 2016-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand value or brand equity of a product, and makes a product ‘a brand’. Therefore, brand equity becomes a precedence for any product to become a brand. This book delves onto the concepts and theories of Brand Equity, and how it forms an integral part of any product becoming a success. The book skillfully explains fundamental concepts of brand equity, and its importance in product/services marketing, in the Indian context. Divided into four parts, Part 1 of the book begins by explaining the meaning of branding and brand equity. Part 2 then focuses on various components of brand equity. Part 3 educates the readers/students on how to measure brand equity of a product or a brand. Part 4 concludes by elaborating on ways and means to enhance brand equity of any product. This book is designed for the postgraduate degree and PG Diploma students of management specializing in Marketing and brand management. The book will be equally useful for practising Product/Brand Managers.

The Bollywood Reader

Author : Dudrah, Rajinder
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335222129
Total Pages : 321 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis The Bollywood Reader by : Dudrah, Rajinder

Download or read book The Bollywood Reader written by Dudrah, Rajinder and published by McGraw-Hill Education (UK). This book was released on 2008-10-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a road map of the scholarship on modern Hindi cinema in India, with an emphasis on understanding the interplay between cinema and colonialism, nationalism, and globalization. This book attends to issues of capitalism, nationalism, orientalism, and modernity through understandings of race, gender and sexuality, religion, and politics.

Bollywood and Postmodernism

Author : Neelam Sidhar Wright
Publisher : Edinburgh University Press
ISBN 13 : 0748696350
Total Pages : 224 pages
Book Rating : 4.7/5 (486 download)

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Book Synopsis Bollywood and Postmodernism by : Neelam Sidhar Wright

Download or read book Bollywood and Postmodernism written by Neelam Sidhar Wright and published by Edinburgh University Press. This book was released on 2015-06-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying postmodern concepts and locating postmodern motifs in key commercial Hindi films, this innovative study reveals how Indian cinema has changed in the 21st century.

Bollywood Travels

Author : Rajinder Dudrah
Publisher : Routledge
ISBN 13 : 1136451307
Total Pages : 144 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Bollywood Travels by : Rajinder Dudrah

Download or read book Bollywood Travels written by Rajinder Dudrah and published by Routledge. This book was released on 2012-05-23 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using an interdisciplinary framework, this book offers a fresh perspective on the issues of diaspora culture and border crossings in the films, popular cultures, and media and entertainment industries from the popular Hindi cinema of India. It analyses and discusses a range of key contemporary films in detail, such as Veer Zaara, Jhoom Barabar Jhoom, and Dostana. The book uses the notion of travel analytically in and through the cinema to comment on films that have dealt with Indo-Pak border crossings, representations of diaspora, and gender and sexuality in new ways. It engages with common sense assumptions about everyday South Asian and diasporic South Asian cultures and representations as expressed in Bollywood cinema in order to look at these issues further. Moving towards an innovative exploration beyond the films, this book charts the circuits and routes of Bollywood as South Asian club cultures in the diaspora, and Hindi cinema entertainment shows around the world, as well as its impact on social media websites. Bollywood Travels is an original and thought provoking contribution to studies on Asian Culture and Society, Sociology, World Cinema, and Film, Media and Cultural Studies.

Bengali Cinema: An Other Nation

Author : Sharmistha Gooptu
Publisher : Roli Books Private Limited
ISBN 13 : 8193704959
Total Pages : 376 pages
Book Rating : 4.1/5 (937 download)

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Book Synopsis Bengali Cinema: An Other Nation by : Sharmistha Gooptu

Download or read book Bengali Cinema: An Other Nation written by Sharmistha Gooptu and published by Roli Books Private Limited. This book was released on 2018-05-31 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharmistha Gooptu is a founder and managing trustee of the South Asia Research Foundation (SARF), a not-for-profit research body based in India. SARF’s current project SAG (South Asian Gateway) is in partnership with Taylor and Francis, and involves the creation of what will be the largest South Asian digital database of historical materials. She is also the joint editor of the journal South Asian History and Culture (Routledge) and the Routledge South Asian History and Culture book series.

Hindi Cinema

Author : Nandini Bhattacharya
Publisher : Routledge
ISBN 13 : 1136189874
Total Pages : 233 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Hindi Cinema by : Nandini Bhattacharya

Download or read book Hindi Cinema written by Nandini Bhattacharya and published by Routledge. This book was released on 2013-05-07 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hindi Cinema is full of instances of repetition of themes, narratives, plots and characters. By looking at 60 years of Hindi cinema, this book focuses on the phenomenon as a crucial thematic and formal code that is problematic when representing the national and cinematic subject. It reflects on the cinema as motivated by an ongoing crisis of self-formation in modern India. The book looks at how cinema presents liminal and counter-modern identities emerging within repeated modern attempts to re-enact traumatic national events so as to redeem the past and restore a normative structure to happenings. Establishing structure and event as paradigmatic poles of a historical and anthropological spectrum for the individual in society, the book goes on to discuss cinematic portrayals of violence, gender embodiment, religion, economic transformations and new globalised Indianness as events and sites of liminality disrupting structural aspirations. After revealing the impossibility of accurate representation of incommensurable and liminal subjects within the historiography of the nation-state, the book highlights how Hindi cinema as an ongoing engagement with the nation-state as a site of eventfulness draws attention to the problematic nature of the thematic of nation. It is a useful study for academics of Film Studies and South Asian Culture.

Indian Economic Superpower

Author : Jayashankar M. Swaminathan
Publisher : World Scientific
ISBN 13 : 9812814663
Total Pages : 283 pages
Book Rating : 4.8/5 (128 download)

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Book Synopsis Indian Economic Superpower by : Jayashankar M. Swaminathan

Download or read book Indian Economic Superpower written by Jayashankar M. Swaminathan and published by World Scientific. This book was released on 2009 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past 15 years have witnessed unprecedented expansion in the economy of India. This book offers analysis of both potential opportunities & pitfalls to avoid in the software, business process outsourcing, manufacturing, logistics, aviation, marketing, telemedicine & other sectors of the Indian economy.

Travels of Bollywood Cinema

Author : Anjali Gera Roy
Publisher : Oxford University Press
ISBN 13 : 0199088624
Total Pages : 452 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Travels of Bollywood Cinema by : Anjali Gera Roy

Download or read book Travels of Bollywood Cinema written by Anjali Gera Roy and published by Oxford University Press. This book was released on 2014-11-10 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Bombay (Mumbai) and other production centres on the Indian subcontinent, Indian popular cinema has travelled globally for nearly a century, culminating in the Bollywood-inspired, Oscar-winning film Slumdog Millionaire. This volume brings together perspectives on Indian popular cinema, universally known as Bollywood now, from different disciplinary and geographical locations to look afresh at national cinemas. It shows how Bollywood cinema has always crossed borders and boundaries: from the British Malaya, Fiji, Guyana, Trinidad, Mauritius, and East and South Africa to the former USSR, West Asia, the UK, the USA, Canada, and Australia. While looking at the meanings of nation, diaspora, home, and identity in cinematic texts and contexts, the essays also examine how localities are produced in the new global process by broadly addressing nationalism, regionalism, and transnationalism, politics and aesthetics, as well as spectatorship and viewing contexts.