Brain Trust

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Brain Trust

Author : Colm A. Kelleher
Publisher : Simon and Schuster
ISBN 13 : 1416507566
Total Pages : 330 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Brain Trust by : Colm A. Kelleher

Download or read book Brain Trust written by Colm A. Kelleher and published by Simon and Schuster. This book was released on 2004-10-19 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the cattle-borne sickness known as Mad Cow Disease first appeared in America in 2003, authorities were quick to assure the nation that the outbreak was isolated, quarantined, and posed absolutely no danger to the general public. What we were not told was that the origins of the sickness may already have been here and suspected for a quarter of a century. This illuminating exposé of the threat to our nation's health reveals for the first time how Mad Cow Disease (a.k.a. Bovine Spongiform Encephalopathy) has jumped species, infecting humans in the form of Creutzfeldt-Jakob Disease (CJD), and may be hidden in the enormous increase in the number of Alzheimer's cases since 1979. Detailing the history and biology of Mad Cow Disease, Brain Trust discloses how an investigation into the mysterious deaths in a group of cannibals in a remote part of the world evolved into a research program in the United States that may have had unforeseen and frightening consequences. The shocking questions examined include: • Have millions of Americans already been exposed to the prions known to cause Mad Cow Disease through years of eating tainted beef? • Does the epidemic of prion disease spreading like wildfire through the nation's deer and elk pose a threat to hunters and venison eaters? • Are the cattle mutilations discovered in the last 30 years part of a covert, illegal sampling program designed to learn how far the deadly prions have spread throughout the nation's livestock and beef products? Exposing the devastating truth about Mad Cow Disease and a new theory of the possible consequences of a little-known government research program and the potential national health catastrophe that may be the result, Brain Trust inoculates Americans with an effective cure: the truth.

Braintrust

Author : Patricia S. Churchland
Publisher : Princeton University Press
ISBN 13 : 0691180970
Total Pages : 296 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Braintrust by : Patricia S. Churchland

Download or read book Braintrust written by Patricia S. Churchland and published by Princeton University Press. This book was released on 2018-05-22 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is morality? Where does it come from? And why do most of us heed its call most of the time? In Braintrust, neurophilosophy pioneer Patricia Churchland argues that morality originates in the biology of the brain. She describes the "neurobiological platform of bonding" that, modified by evolutionary pressures and cultural values, has led to human styles of moral behavior. The result is a provocative genealogy of morals that asks us to reevaluate the priority given to religion, absolute rules, and pure reason in accounting for the basis of morality. Moral values, Churchland argues, are rooted in a behavior common to all mammals--the caring for offspring. The evolved structure, processes, and chemistry of the brain incline humans to strive not only for self-preservation but for the well-being of allied selves--first offspring, then mates, kin, and so on, in wider and wider "caring" circles. Separation and exclusion cause pain, and the company of loved ones causes pleasure; responding to feelings of social pain and pleasure, brains adjust their circuitry to local customs. In this way, caring is apportioned, conscience molded, and moral intuitions instilled. A key part of the story is oxytocin, an ancient body-and-brain molecule that, by decreasing the stress response, allows humans to develop the trust in one another necessary for the development of close-knit ties, social institutions, and morality. A major new account of what really makes us moral, Braintrust challenges us to reconsider the origins of some of our most cherished values.

Brain Trust

Author : Garth Sundem
Publisher : Crown
ISBN 13 : 030788614X
Total Pages : 258 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Brain Trust by : Garth Sundem

Download or read book Brain Trust written by Garth Sundem and published by Crown. This book was released on 2012-03-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blind Them…with SCIENCE! How much better would your life be if you had an army of Nobel Laureates, MacArthur ‘geniuses’ and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase you’ll regret tomorrow, or when to sell your car—or even helping you trick your spouse into doing the dishes? With this mighty little tome, you can have the next best thing--because Brain Trust is packed with bite-sized scientific wisdom on our everyday challenges, hand-delivered to you direct from the galaxy’s biggest brains. Based entirely on interviews with an incredible lineup of luminaries from the fields of neuroscience, economics, anthropology, music, mathematics, and more, Brain Trust is full of cutting-edge science that’ll help you see the real world better—and smarter. Discover: --what advanced math can teach you about getting all your chores done today --how creating a ‘future self’ can help you shop smarter at the grocery store --what prairie voles can teach us about love --how the science of happiness can help you trick lawyers into doing charity work --the components of gullibility, and how they can help you scam-proof yourself --the secrets to building your very own army of cyborg beetles --how memetic information can help you exploit altruism for good…or evil --why eating for eight hours can help you lose weight --the behavioral economics behind selling your junk for big bucks on eBay --how to get more plasure for less price …And much, much more.

Creativity, Inc. (The Expanded Edition)

Author : Ed Catmull
Publisher : Random House
ISBN 13 : 0593594657
Total Pages : 366 pages
Book Rating : 4.5/5 (935 download)

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Book Synopsis Creativity, Inc. (The Expanded Edition) by : Ed Catmull

Download or read book Creativity, Inc. (The Expanded Edition) written by Ed Catmull and published by Random House. This book was released on 2023-09-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

The Brain Trust Program

Author : Larry McCleary
Publisher : Penguin
ISBN 13 : 9780399533587
Total Pages : 288 pages
Book Rating : 4.5/5 (335 download)

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Book Synopsis The Brain Trust Program by : Larry McCleary

Download or read book The Brain Trust Program written by Larry McCleary and published by Penguin. This book was released on 2007 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: MCCLEARY/BRAIN TRUST PROGRAM

Imperial Brain Trust

Author : Laurence H. Shoup
Publisher : iUniverse
ISBN 13 : 0595324266
Total Pages : 350 pages
Book Rating : 4.5/5 (953 download)

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Book Synopsis Imperial Brain Trust by : Laurence H. Shoup

Download or read book Imperial Brain Trust written by Laurence H. Shoup and published by iUniverse. This book was released on 1977 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hoover, Roosevelt and the Brains Trust

Author : Elliot A. Rosen
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (251 download)

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Book Synopsis Hoover, Roosevelt and the Brains Trust by : Elliot A. Rosen

Download or read book Hoover, Roosevelt and the Brains Trust written by Elliot A. Rosen and published by . This book was released on 1977 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Words Can Change Your Brain

Author : Andrew Newberg
Publisher : Penguin
ISBN 13 : 1101585706
Total Pages : 262 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Words Can Change Your Brain by : Andrew Newberg

Download or read book Words Can Change Your Brain written by Andrew Newberg and published by Penguin. This book was released on 2012-06-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our default state, our brains constantly get in the way of effective communication. They are lazy, angry, immature, and distracted. They can make a difficult conversation impossible. But Andrew Newberg, M.D., and Mark Waldman have discovered a powerful strategy called Compassionate Communication that allows two brains to work together as one. Using brainscans as well as data collected from workshops given to MBA students at Loyola Marymount University, and clinical data from both couples in therapy and organizations helping caregivers cope with patient suffering, Newberg and Waldman have seen that Compassionate Communication can reposition a difficult conversation to lead to a satisfying conclusion. Whether you are negotiating with your boss or your spouse, the brain works the same way and responds to the same cues. The truth, though, is that you don't have to understand how Compassionate Communication works. You just have to do it. Some of the simple and effective takeaways in this book include: • Make sure you are relaxed; yawning several times before (not during) the meeting will do the trick • Never speak for more than 20-30 seconds at a time. After that they other person's window of attention closes. • Use positive speech; you will need at least three positives to overcome the effect of every negative used • Speak slowly; pause between words. This is critical, but really hard to do. • Respond to the other person; do not shift the conversation. • Remember that the brain can only hold onto about four ideas at one time Highly effective across a wide range of settings, Compassionate Communication is an excellent tool for conflict resolution but also for simply getting your point across or delivering difficult news.

Culturally Responsive Teaching and The Brain

Author : Zaretta Hammond
Publisher : Corwin Press
ISBN 13 : 1483308022
Total Pages : 311 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Culturally Responsive Teaching and The Brain by : Zaretta Hammond

Download or read book Culturally Responsive Teaching and The Brain written by Zaretta Hammond and published by Corwin Press. This book was released on 2014-11-13 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold, brain-based teaching approach to culturally responsive instruction To close the achievement gap, diverse classrooms need a proven framework for optimizing student engagement. Culturally responsive instruction has shown promise, but many teachers have struggled with its implementation—until now. In this book, Zaretta Hammond draws on cutting-edge neuroscience research to offer an innovative approach for designing and implementing brain-compatible culturally responsive instruction. The book includes: Information on how one’s culture programs the brain to process data and affects learning relationships Ten “key moves” to build students’ learner operating systems and prepare them to become independent learners Prompts for action and valuable self-reflection

Critical Thinking, Science, and Pseudoscience

Author : Caleb W. Lack, PhD
Publisher : Springer Publishing Company
ISBN 13 : 0826194265
Total Pages : 304 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis Critical Thinking, Science, and Pseudoscience by : Caleb W. Lack, PhD

Download or read book Critical Thinking, Science, and Pseudoscience written by Caleb W. Lack, PhD and published by Springer Publishing Company. This book was released on 2016-03-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text for undergraduate courses teaches students to apply critical thinking skills across all academic disciplines by examining popular pseudoscientific claims through a multidisciplinary lens. Rather than merely focusing on critical thinking grounded in philosophy and psychology, the text incorporates the perspectives of biology, physics, medicine, and other disciplines to reinforce different categories of rational explanation. The book is also distinguished by its respectful approach to individuals whose ideas are, according to the authors, deeply flawed. Accessible and engaging, it describes what critical thinking is, why it is important, and how to learn and apply skillsóusing scientific methods--that promote it. The text also examines why critical thinking can be difficult to engage in and explores the psychological and social reasons why people are drawn to and find credence in extraordinary claims. From alien abductions and psychic phenomena to strange creatures and unsupported alternative medical treatments, the text uses examples from a wide range of pseudoscience fields and brings evidence from diverse disciplines to critically examine these erroneous claims. Particularly timely is the text's examination of how, using the narrative of today's "culture wars," religion and culture impact science. The authors focus on how the human brain, rife with natural biases, does not process information in a rational fashion, and the social factors that prevent individuals from gaining an unbiased, critical perspective on information. Authored by a psychologist and a philosopher who have extensive experience teaching and writing on critical thinking and skeptical inquiry, this work will help students to strengthen their skills in reasoning and debate, become intelligent consumers of research, and make well-informed choices as citizens. Key Features: Addresses the foundations of critical thinking and how to apply it through the popular activity of examining pseudoscience Explains why humans are vulnerable to pseudoscientific claims and how critical thinking can overcome fallacies and biases Reinforces critical thinking through multidisciplinary analyses of pseudoscience Examines how religion and culture impact science Enlightens using an engaging, entertaining approach Written by experienced and innovative scholar/educators well known in the skeptic community Features teaching resources including an Instructor's Guide and Powepoint slides

NeuroSelling

Author : Jeff Bloomfield
Publisher :
ISBN 13 : 9781733787048
Total Pages : 200 pages
Book Rating : 4.7/5 (87 download)

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Book Synopsis NeuroSelling by : Jeff Bloomfield

Download or read book NeuroSelling written by Jeff Bloomfield and published by . This book was released on 2020-01-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business lives and dies by your customer conversations. Shouldn't you have those down to a science? If you're tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can't seem to make a decision, then you need NeuroSelling(R), the only customer conversation tool grounded in neuroscience and behavioral psychology. But NeuroSelling(R) is more than just theory--it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. Start communicating in a way that: -Builds personal and professional trust faster -Naturally drives urgency to buy -Creates an automatic commitment to change In this book, you'll also read the stories of a sales rep who went from the bottom half of his sales organization to becoming rep of the year, as well as the dark-horse executive candidate who became CEO, chosen over three more experienced leaders. No matter your situation, successful selling begins and ends with the customer conversation.

Understanding the Human Mind

Author : John Edward Terrell
Publisher : Routledge
ISBN 13 : 1000093565
Total Pages : 162 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Understanding the Human Mind by : John Edward Terrell

Download or read book Understanding the Human Mind written by John Edward Terrell and published by Routledge. This book was released on 2020-06-09 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on current research in anthropology, cognitive psychology, neuroscience, and the humanities, Understanding the Human Mind explores how and why we, as humans, find it so easy to believe we are right—even when we are outright wrong. Humans live out their own lives effectively trapped in their own mind and, despite being exceptional survivors and a highly social species, our inner mental world is often misaligned with reality. In order to understand why, John Edward Terrell and Gabriel Stowe Terrell suggest current dual-process models of the mind overlook our mind’s most decisive and unpredictable mode: creativity. Using a three-dimensional model of the mind, the authors examine the human struggle to stay in touch with reality—how we succeed, how we fail, and how winning this struggle is key to our survival in an age of mounting social problems of our own making. Using news stories of logic-defying behavior, analogies to famous fictitious characters, and analysis of evolutionary and cognitive psychology theory, this fascinating account of how the mind works is a must-read for all interested in anthropology and cognitive psychology.

Feed Your Brain, Lose Your Belly

Author : Larry McCleary
Publisher : Greenleaf Book Group
ISBN 13 : 1608321010
Total Pages : 289 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Feed Your Brain, Lose Your Belly by : Larry McCleary

Download or read book Feed Your Brain, Lose Your Belly written by Larry McCleary and published by Greenleaf Book Group. This book was released on 2011 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a breath of fresh air for diet-weary people. The book reveals how to choose heart- and brain-healthy foods to make you thin. The former acting Chief of Paediatric Neurosurgery at Denver Children's Hospital, Dr Larry McCleary became fascinated by the paradox of the fattening of America and the brain starvation being seen in ageing brains. His research led to this innovative conclusion: Calories we are consuming bypass our brains and end up being stored in fat cells. He outlines the Brain-Belly connection that describes how sticky fat cells send mixed messages to the brain, causing us to experience persistent hunger, to overeat, and to get fat as a result. His book offers a unique approach that enables us to get in touch with the signals our bodies generate so that we work with, not against, our innate metabolic machinery. This makes weight loss easy and keeps hunger at bay while providing our brains with high-octane fuel that keeps us mentally sharp. By breaking down how different styles of eating "cruise-ship" diets, starvation diets, among others -- affect us, the author reveals a novel perspective on the counterintuitive benefits of brain-healthy fat consumption. Dr McCleary's Feed Your Brain Lose Your Belly Diet and Activity program was clinically tested with a group that called themselves the "Biggest Losers", and the results were amazing. The firsthand accounts of their heartache and despair and how they overcame these feelings and successfully lost weight are inspirational. This book pairs its advice with 7 days' worth of helpful meal plans and plenty of delicious recipes. Learning to choose foods that prevent the production of sticky fat cells, rather than forcing ourselves to eat less, is the best way to feed our hungry brain cells and stay thin.

The Pentagon's Brain

Author : Annie Jacobsen
Publisher : Hachette UK
ISBN 13 : 0316371653
Total Pages : 560 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis The Pentagon's Brain by : Annie Jacobsen

Download or read book The Pentagon's Brain written by Annie Jacobsen and published by Hachette UK. This book was released on 2015-09-15 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the definitive history of DARPA, the Defense Advanced Research Project Agency, in this Pulitzer Prize finalist from the author of the New York Times bestseller Area 51. No one has ever written the history of the Defense Department's most secret, most powerful, and most controversial military science R&D agency. In the first-ever history about the organization, New York Times bestselling author Annie Jacobsen draws on inside sources, exclusive interviews, private documents, and declassified memos to paint a picture of DARPA, or "the Pentagon's brain," from its Cold War inception in 1958 to the present. This is the book on DARPA -- a compelling narrative about this clandestine intersection of science and the American military and the often frightening results.

Lunch with Lucy

Author : Sherry Stewart Deutschmann
Publisher : Greenleaf Book Group
ISBN 13 : 1733478116
Total Pages : 209 pages
Book Rating : 4.7/5 (334 download)

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Book Synopsis Lunch with Lucy by : Sherry Stewart Deutschmann

Download or read book Lunch with Lucy written by Sherry Stewart Deutschmann and published by Greenleaf Book Group. This book was released on 2020-03-10 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformational Leadership Through Empathy When entrepreneur Sherry Deutschmann first decided to start a business, she knew she wanted to build something totally different. In her first book, Lunch with Lucy, Sherry tells the story of the creation of that company, LetterLogic, and how she turned it into a $40-million company by putting employees first—even ahead of customers and shareholders. Putting her people first took many forms, with an extremely generous profit sharing plan and fair living wages among them. But the centerpiece and heart of LetterLogic’s culture was the employee-centric practice Sherry designed called “Lunch with Lucy”—a practice that removed the hierarchical dynamics found in most organizations. On any given Wednesday, any employee could invite “Lucy” (Sherry’s midday moniker) out to lunch, at a place of their choice, with the bill picked up by Sherry. At these events, Sherry wasn’t the CEO. She was “Lucy,” a co-worker. By making herself 100% available, “Lucy” created a judgment-free environment where she could learn about a team member’s dreams, ambitions, and challenges—and gain their insight into what she was doing right or wrong as a leader. She credits this approach with the success of her company. Lunch with Lucy’s interior, refreshingly laid out like courses on a menu, invites us to see how a leader’s choices directly impact employee morale, engagement, and commitment—and in this author’s case, ultimately led to a healthy and hearty bottom line. Sherry’s voice is new, and her honesty, humor, and humility shine through this story of a woman building a successful business through empathetic leadership and uncommon, commonsense business practices, one lunch at a time. Sit down at the table and learn about a business model that is truly transformational.

Making up the Mind

Author : Chris Frith
Publisher : John Wiley & Sons
ISBN 13 : 1118697480
Total Pages : 257 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Making up the Mind by : Chris Frith

Download or read book Making up the Mind written by Chris Frith and published by John Wiley & Sons. This book was released on 2013-05-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by one of the world’s leading neuroscientists, Making Up the Mind is the first accessible account of experimental studies showing how the brain creates our mental world. Uses evidence from brain imaging, psychological experiments and studies of patients to explore the relationship between the mind and the brain Demonstrates that our knowledge of both the mental and physical comes to us through models created by our brain Shows how the brain makes communication of ideas from one mind to another possible

Scrum for the Rest of Us!

Author : Brian M. Rabon
Publisher :
ISBN 13 : 9781457525803
Total Pages : 92 pages
Book Rating : 4.5/5 (258 download)

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Book Synopsis Scrum for the Rest of Us! by : Brian M. Rabon

Download or read book Scrum for the Rest of Us! written by Brian M. Rabon and published by . This book was released on 2014-01 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scrum For The Rest Of US offers practical advice, questions and answers, and tips for avoiding common mistakes with Scrum. Author Brian Rabon provides the latest Scrum knowledge from his interactions with hundreds of companies using Scrum today. The more tricks you know, the more knowledge about common pitfalls you have, the better your Scrum knowledge, the more likely you are to succeed with Scrum. In this book, Rabon gives you everything you needincluding: *When and why to use Scrum *In-depth coverage of the roles, meetings, and artifacts in Scrum *Frequent questions and answers *Common pitfalls and how to avoid them *All without any references to software development ABOUT THE AUTHOR Brian M. Rabon, CST, PMP is passionate about helping both companies and individuals grow, today he does this through teaching Agile methods as a Certified Scrum Trainer. Brian has an extensive background as a practitioner of Agile methods he has gained valuable insights that he uses to explain key concepts. As a professional member of the National Speakers Association and a regular presenter at every major Agile conference, Brian has helped thousands understand the fundamentals of Agile. Through this practical field guide, Brian will guide you through the fundamentals of Scrum and how they can be applied to improve your work.