Publish and Prosper

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Author :
Publisher : Pearson Education
ISBN 13 : 013270496X
Total Pages : 360 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Publish and Prosper by : DL Byron

Download or read book Publish and Prosper written by DL Byron and published by Pearson Education. This book was released on 2006-06-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Blogging to Drive Business

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Author :
Publisher : Que Publishing
ISBN 13 : 9780789749949
Total Pages : 0 pages
Book Rating : 4.7/5 (499 download)

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Book Synopsis Blogging to Drive Business by : Eric Butow

Download or read book Blogging to Drive Business written by Eric Butow and published by Que Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more - building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr."--Back cover.

Blogging Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613082762
Total Pages : 1076 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Blogging Business by : Entrepreneur magazine

Download or read book Blogging Business written by Entrepreneur magazine and published by Entrepreneur Press. This book was released on 2014-01-01 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt: This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists and more. Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years. Downloadable, customizable business letters, sales letters, and other sample documents. Entrepreneur’s Small Business Legal Toolkit. Blogs are still one of the internet’s fastest-growing phenomena–and one of the best and easiest ways to make money online. Packed with the latest blog tools, tricks, and up-and-coming trends, this fully revised edition teaches you the ins and outs of creating an eye-catching blog that captures millions of eyeballs and reaps huge financial rewards–all within hours and with little to no financial investment. We’ll reveal: The latest forms of blogging including Twitter/micro-blogging, mobile blogging, and video blogging •How you can make money as a YouTube partner and develop a YouTube Channel •10 proven ways to promote your blog •How to avoid the most common blogging mistakes •Priceless advice from successful bloggers for maximizing profits •How to create new and original content to attract new followers Now you can create your own incredible platform to showcase your thoughts, knowledge, expertise, and opinions to millions of web surfers and make money doing it!

Start Your Own Blogging Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613082746
Total Pages : 186 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Blogging Business by : Jason R. Rich

Download or read book Start Your Own Blogging Business written by Jason R. Rich and published by Entrepreneur Press. This book was released on 2014-01-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised with new and expanded chapters, Start Your Own Blogging Business delivers the perfect startup guide for online enthusiasts. Providing valuable updates such as the latest forms of blogging including Twitter/micro-blogging, mobile blogging, and video blogging, the experts at Entrepreneur lead aspiring bloggers from planning and publishing their blog to promoting themselves and turning a profit. Also included are an appendix with Ten Proven Ways to Promote your Blog and How to Avoid the Most Common Blogging Mistakes, and a new chapter on creating creating original content to attract new and continuous followers, as well as updated interviews, insight, examples, and tips. Entrepreneurs are presented with new content ideas, fresh ways to promote their blogs, new techniques for generating revenue, and priceless advice from successful bloggers of today.

Blogwild!

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Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Blogwild! by : Andy Wibbels

Download or read book Blogwild! written by Andy Wibbels and published by . This book was released on 2006 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for small businesses and nonprofits, this book is a funny, fast-results guide to business blogging.

How to Start a Home-based Blogging Business

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 0762790946
Total Pages : 178 pages
Book Rating : 4.7/5 (627 download)

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Book Synopsis How to Start a Home-based Blogging Business by : Brett Snyder

Download or read book How to Start a Home-based Blogging Business written by Brett Snyder and published by Rowman & Littlefield. This book was released on 2012-11-06 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having passion about a topic is a great reason to start blogging, but there is a lot more to it than that. This book will be able to help potential bloggers by asking the important questions needed to focus the blog. It will also set expectations so there are fewer surprises along the way. Making a blog a success can be a challenge, but it’s not out of reach for those who are determined.

Cupcakes and Cashmere

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Publisher : ABRAMS
ISBN 13 : 1613123221
Total Pages : 461 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Cupcakes and Cashmere by : Emily Schuman

Download or read book Cupcakes and Cashmere written by Emily Schuman and published by ABRAMS. This book was released on 2012-07-20 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: A seasonal guide to fashion, food, entertaining, and more—from spring cleaning to summer beach beauty, fall flavor recipes to a winter gift guide. Based on Emily Schuman’s popular lifestyle blog of the same name, Cupcakes and Cashmere is the must-have guide for those looking to establish their own sense of style, organize and decorate their home, or throw an easy and stylish party. Organized by season, the book expands on Schuman’s blog by including DIY projects, organization tips, party-planning ideas, beauty how-tos, and seasonal recipes. Cupcakes and Cashmere features original material that has not been previously published on the site. With her signature photographic layouts, Emily creates a lifestyle that is chic and achievable for every reader, making this the ultimate style guide for living a fashionable life.

The Secret Power of Blogging

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Author :
Publisher : Atlantic Publishing Company
ISBN 13 : 1601380097
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Secret Power of Blogging by : Bruce C. Brown

Download or read book The Secret Power of Blogging written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the website owner. In a recent study by the Pew Internet; American Life Project estimated that the U.S. "blog population has grown to about 12 million Americans," some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population). If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost. A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

ProBlogger

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Publisher : John Wiley & Sons
ISBN 13 : 0470881747
Total Pages : 176 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis ProBlogger by : Darren Rowse

Download or read book ProBlogger written by Darren Rowse and published by John Wiley & Sons. This book was released on 2010-04-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

Blogging for Creatives

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Author :
Publisher : Hachette UK
ISBN 13 : 1781570167
Total Pages : 678 pages
Book Rating : 4.7/5 (815 download)

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Book Synopsis Blogging for Creatives by : Robin Houghton

Download or read book Blogging for Creatives written by Robin Houghton and published by Hachette UK. This book was released on 2012-06-11 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogging for Creatives teaches you everything you need to know about how to design and profit from a beautiful blog that people will want to return to again and again. Complete with hundreds of tips, tricks and motivational stories from artistic bloggers who have started from scratch, Blogging for Creatives covers how to publish and host a blog, as well as keeping it fresh, staying motivated and forging connections. Whether you're looking to create a platform for your creative trade, an inspirational journal, or a hub for people with similar tastes and interests, learn how to benefit from being part of the blogosphere in this accessible, non-techie guide.

Blogging to Drive Business

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Author :
Publisher : Que Publishing
ISBN 13 : 0133103587
Total Pages : 402 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Blogging to Drive Business by : Eric Butow

Download or read book Blogging to Drive Business written by Eric Butow and published by Que Publishing. This book was released on 2012-09-25 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr. WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO: Launch a blog that truly represents the best of your business Create a comprehensive, long-term blogging strategy to maximize the return on investment (ROI) from your blog Staff your blogging initiative Integrate blogs with other offline and online marketing programs, including social networking websites Use your blog to drive customers and prospects to the business Push up-to-the-minute information to customers via RSS Build a thriving online community—and learn from what it tells you Manage comments (and decide whether to have them) Operate successful contests and sweepstakes campaigns on your blog Utilize podcasts, vlogs, microblogging, and other new techniques Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web Track your blog performance, spot and respond to trends, and translate and report data you receive from your blog

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071811176
Total Pages : 178 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by : Mark Schaefer

Download or read book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time written by Mark Schaefer and published by McGraw Hill Professional. This book was released on 2013-04-05 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer

How To Build Your Business With Blogging

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Author :
Publisher : Barb Drozdowich
ISBN 13 : 1988821916
Total Pages : 158 pages
Book Rating : 4.9/5 (888 download)

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Book Synopsis How To Build Your Business With Blogging by : Barb Drozdowich

Download or read book How To Build Your Business With Blogging written by Barb Drozdowich and published by Barb Drozdowich. This book was released on 2021-05-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you hoping to build your business – grow your audience - using blogging? Have you considered blogging as a method of connecting with the existing audience of a small business? Technical trainer Barb Drozdowich has been blogging since 2010. She has grown her 3 primary blogs to host thousands of visitors each day. She understands how to build an audience and how to build a business using blogging. She supports her family using money earned from her blogs. One of the best ways to connect with an audience and grow an audience is through the use of a blog. A blog can provide entertainment or provide education. A blog can show that you are the “go-to” person for information in your niche. Do you feel uncertain about the technology or what to blog about? How to Build your Business with Blogging is aimed at a beginner to intermediate audience. Barb teaches not only how to set up a blog, but how to turn it into a money-making tool of communication with your audience. She brings several decades of teaching experience and common everyday language to what many see as a complicated subject. In this book you’ll discover: How blogging can help to build and improve communication with an audience How to create powerful topics to blog about that generate shareable content and grow your audience How to create optimized blog posts that will get people talking How to maintain, protect & backup your content to keep your site safe for years to come How to monetize a blog and how to understand the actions of your audience Through a series of short & easy to follow chapters, How to Build Your Business with Blogging helps you choose the right platform, understand the technical aspects & get started today. If you like an easy-to-understand book that cuts through the technobabble that exists in many tech manuals, this book is for you! Pick up this great deal today & start blogging right away!

The Ride of a Lifetime

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Author :
Publisher : Random House
ISBN 13 : 0399592105
Total Pages : 272 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis The Ride of a Lifetime by : Robert Iger

Download or read book The Ride of a Lifetime written by Robert Iger and published by Random House. This book was released on 2019-09-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The executive chairman of Disney, Time’s 2019 businessperson of the year, shares the ideas and values he embraced during his fifteen years as CEO while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets. Today, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era. In The Ride of a Lifetime, Robert Iger shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including: • Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. • Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. • Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. • Fairness. Treat people decently, with empathy, and be accessible to them. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology. “The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

They Ask, You Answer

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis They Ask, You Answer by : Marcus Sheridan

Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

How to Start a Blog and Make Money Blogging

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Author :
Publisher : ARX Reads
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Start a Blog and Make Money Blogging by : ARX Reads

Download or read book How to Start a Blog and Make Money Blogging written by ARX Reads and published by ARX Reads. This book was released on with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10 step process to build, launch, and scale your blogging business you will ever need. Blogging changed our lives forever, but it’s not just us. We’ve been able to help people go from $0 to making over $5,000 per month blogging and being able to quit jobs and to help people fight with things like anxiety and depression. And, this book is going to show you exactly how to do it all the right way.

Startup CEO

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119723663
Total Pages : 486 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Startup CEO by : Matt Blumberg

Download or read book Startup CEO written by Matt Blumberg and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.