Epic Blog

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Publisher :
ISBN 13 : 9780988780071
Total Pages : 118 pages
Book Rating : 4.7/5 (8 download)

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Book Synopsis Epic Blog by : Regina Anaejionu

Download or read book Epic Blog written by Regina Anaejionu and published by . This book was released on 2014-11-10 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-year blog editorial planner helps you create a purposeful and profitable content plan for your blog through a mini blog business plan, ideal reader survey, monthly theme planning, monthly content planning, and standard monthly calendars. The blog planner is set up with blank months so that you can start using it any month of any year. Each month includes a page to plan important goals and tasks before the month begins, a page to track progress on key stats and goals after the month ends, two pages per month to brainstorm content ideas for your blog, email list, products, and collaborations, as well as space near the monthly calendar to write notes or record your content ideas before plugging them into your calendar. Keeping your blog post process checklist, business plan, and other planning pages in the same place as your monthly editorial calendar will help you stay focused in creating a compelling content plan that encourages blog growth and increased profits.

CREATE an Intensive Biz Playbook and Planner

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Publisher : Independently Published
ISBN 13 : 9781717995452
Total Pages : 162 pages
Book Rating : 4.9/5 (954 download)

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Book Synopsis CREATE an Intensive Biz Playbook and Planner by : Meera Kothand

Download or read book CREATE an Intensive Biz Playbook and Planner written by Meera Kothand and published by Independently Published. This book was released on 2018-11-05 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intensive business playbook for ambitious solopreneurs & small business owners who want to build an online business they crave, experience explosive growth, and embrace their zone of genius Need a business coach or mentor without the hefty price tag? Meet CREATE. This intensive business playbook is a companion to the wildly popular CREATE: One-Year Blog & Editorial Planner. Designed to be picked up at any time of the year, you can use this workbook as an end of year business retreat exercise to reflect and reorganize, a mid-year declutter-your-biz exercise, or simply because you need a surge of inspiration. But unlike other planners and workbooks that ask surface level questions, CREATE will help you dig deeper into your business. Here's what you'll uncover with CREATE: How to visualize and create your own powerful 4-step marketing funnel that seamlessly moves your subscriber through his or her buying journey. WHY you're probably sitting on gold mines of existing offers(and WHAT you need to do to polish, refine & relaunch them) How to avoid the feast or famine trapthat businesses fall into How to create an income planfor your business TODAY with real numbers you can track(it's not rocket science. Neither is itscary!) My 4-part process that gives your business a 360 view into 7 critical areas Discover 2 unique ways to increase the number of revenue streams WITHOUT adding a new one The 5 types of peoplewho come into contact with your business and brand (and why you need all 5 of them!) And more... This 160-page playbook has plenty of space to hold your creative thoughts, ideas, and scribbles. The questions it raises will help you reflect, reframe, and realign different aspects of your business. Yet, you'll never feel lost because of the prompts and suggestions you'll be presented with every step of the way. CREATE will hand-hold you through the process as you consider the tough questions that will enable you to design a business that embraces your zone of genius. Intrigued yet? Then scroll to the top and click or tap "Buy Now."

HowExpert Guide to Diet and Nutrition

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Publisher : HowExpert
ISBN 13 : 1648917674
Total Pages : 191 pages
Book Rating : 4.6/5 (489 download)

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Book Synopsis HowExpert Guide to Diet and Nutrition by : HowExpert

Download or read book HowExpert Guide to Diet and Nutrition written by HowExpert and published by HowExpert. This book was released on with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to learn about diet and nutrition, eating the right foods for essential nutrients, and becoming a healthier person, check out the HowExpert Guide to Diet and Nutrition. Find the answers to the most asked nutrition questions: - Where do you find reliable nutrition information? - What are the “right” foods to eat to help with mood? - What are the “right” foods to eat to help with memory, alertness, and brain focus? - What are the “right foods and nutrients to eat to help increase my chances of living a long life free from chronic diseases? - According to research, what are the best strategies for weight loss? - Which supplements do what, based on research? Get these questions answered by a registered dietitian and expert in health and weight loss, Lacy Ngo, MS, RDN. Plus, get 101 of the best evidence-based tips on becoming a healthier person and a 4-week dietitian-created meal plan and recipes. Check out HowExpert Guide to Diet and Nutrition to learn about diet and nutrition, eating the right foods for essential nutrients, and becoming a healthier person! About the Expert Lacy Ngo, MS, RDN, is a registered dietitian with a Master’s of Science in Human Nutrition. She is an expert in health, wellness, and weight loss and has extensive professional and personal health transformation experience. Ngo lost 50 pounds and has since helped her clients transform their health by sharing her best health transformation strategies. Ngo is the author of several books and has been quoted and featured in media outlets like Parade, Eat This, Not That!, The Healthy, CN2 News, and Authority Magazine. Ngo also finished 5th in her group in the Ms. Health and Fitness Competition. HowExpert publishes quick 'how to' guides by everyday experts.

People's Guide to Publishing

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Publisher : Microcosm Publishing
ISBN 13 : 1621063135
Total Pages : 322 pages
Book Rating : 4.6/5 (21 download)

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Book Synopsis People's Guide to Publishing by : Joe Biel

Download or read book People's Guide to Publishing written by Joe Biel and published by Microcosm Publishing. This book was released on 2018-12-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you want to publish books.Drawing on 23 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to:Develop your individual books to connect with readers on a practical and emotional levelChoose between offset printed, digitally printed, and eBook formats and work effectively with printersBuild an authentic niche so you can reach your audience and sell books directlyUnderstand if and when you're ready to work with a distributor or large online retailerCreate a budget and predict the cost and income of each book so your company stays in the blackDecide what work you need to do yourself and what can be done by othersPlan for sustainable growthFeaturing interviews with other upstart independent publishers and funny anecdotes from publishing's long history as well as detailed charts and visuals, this book is intended both beginners looking for a realistic overview of the publishing or self-publishing process and for experienced publishers seeking a deeper understanding of accounting principles, ways to bring their books to new audiences, and how to advance their mission in a changing industry. All readers will come away with the confidence to move forward wisely and a strong sense of why publishing matters today more than ever.

Low Content Publishing

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781545045763
Total Pages : 70 pages
Book Rating : 4.0/5 (457 download)

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Book Synopsis Low Content Publishing by : Amy Harrop

Download or read book Low Content Publishing written by Amy Harrop and published by Createspace Independent Publishing Platform. This book was released on 2017-03-30 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would You Like to Publish Unique Books Fast... Without Spending Hours or Dollars Writing or Outsourcing? That's what Low Content Publishing: How To Publish and Profit ...With No Writing Needed is all about. Inside, Amy Harrop reveals how to create and sell a wide variety of books that require little to absolutely no writing. You'll Discover: What Are Low and No Writing Books How You can Easily Create These Popular Books That Sell The 5 Most Popular Types of No/Low Content Books The Easiest Two Ways to Profit From These Books The Most Popular Types of Books to Publish And Much More!

Brand Admiration

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Publisher : John Wiley & Sons
ISBN 13 : 1119308070
Total Pages : 292 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Brand Admiration by : C. Whan Park

Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Management Information Systems

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Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

The Mom Test

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Publisher : Robfitz Ltd
ISBN 13 : 1492180742
Total Pages : 133 pages
Book Rating : 4.4/5 (921 download)

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Book Synopsis The Mom Test by : Rob Fitzpatrick

Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Real Gardens Grow Natives

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Publisher : Mountaineers Books
ISBN 13 : 1594858675
Total Pages : 645 pages
Book Rating : 4.5/5 (948 download)

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Book Synopsis Real Gardens Grow Natives by : Eileen M Stark

Download or read book Real Gardens Grow Natives written by Eileen M Stark and published by Mountaineers Books. This book was released on 2014-09-24 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: CLICK HERE to download sample native plants from Real Gardens Grow Natives For many people, the most tangible and beneficial impact they can have on the environment is right in their own yard. Aimed at beginning and veteran gardeners alike, Real Gardens Grow Natives is a stunningly photographed guide that helps readers plan, implement, and sustain a retreat at home that reflects the natural world. Gardening with native plants that naturally belong and thrive in the Pacific Northwest’s climate and soil not only nurtures biodiversity, but provides a quintessential Northwest character and beauty to yard and neighborhood! For gardeners and conservationists who lack the time to read through lengthy design books and plant lists or can’t afford a landscape designer, Real Gardens Grow Natives is accessible yet comprehensive and provides the inspiration and clear instruction needed to create and sustain beautiful, functional, and undemanding gardens. With expert knowledge from professional landscape designer Eileen M. Stark, Real Gardens Grow Natives includes: * Detailed profiles of 100 select native plants for the Pacific Northwest west of the Cascades, plus related species, helping make plant choice and placement. * Straightfoward methods to enhance or restore habitat and increase biodiversity * Landscape design guidance for various-sized yards, including sample plans * Ways to integrate natives, edibles, and nonnative ornamentals within your garden * Specific planting procedures and secrets to healthy soil * Techniques for propagating your own native plants * Advice for easy, maintenance using organic methods

Living Proof

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Publisher :
ISBN 13 : 9781470452810
Total Pages : 136 pages
Book Rating : 4.4/5 (528 download)

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Book Synopsis Living Proof by : Allison K. Henrich

Download or read book Living Proof written by Allison K. Henrich and published by . This book was released on 2019 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wow! This is a powerful book that addresses a long-standing elephant in the mathematics room. Many people learning math ask ``Why is math so hard for me while everyone else understands it?'' and ``Am I good enough to succeed in math?'' In answering these questions the book shares personal stories from many now-accomplished mathematicians affirming that ``You are not alone; math is hard for everyone'' and ``Yes; you are good enough.'' Along the way the book addresses other issues such as biases and prejudices that mathematicians encounter, and it provides inspiration and emotional support for mathematicians ranging from the experienced professor to the struggling mathematics student. --Michael Dorff, MAA President This book is a remarkable collection of personal reflections on what it means to be, and to become, a mathematician. Each story reveals a unique and refreshing understanding of the barriers erected by our cultural focus on ``math is hard.'' Indeed, mathematics is hard, and so are many other things--as Stephen Kennedy points out in his cogent introduction. This collection of essays offers inspiration to students of mathematics and to mathematicians at every career stage. --Jill Pipher, AMS President This book is published in cooperation with the Mathematical Association of America.

Blog Planner: Blogging Notebooks and Journals to Help You Plan on Creating Killer Contents of Your Brand Identity

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Author :
Publisher : Independently Published
ISBN 13 : 9781796546972
Total Pages : 122 pages
Book Rating : 4.5/5 (469 download)

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Book Synopsis Blog Planner: Blogging Notebooks and Journals to Help You Plan on Creating Killer Contents of Your Brand Identity by : Blog Journals Brigade

Download or read book Blog Planner: Blogging Notebooks and Journals to Help You Plan on Creating Killer Contents of Your Brand Identity written by Blog Journals Brigade and published by Independently Published. This book was released on 2019-02-10 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: So you want to start to blog and need a kickstart plan to execute your next project, but you don't know where to start? Unleash your inner creativity by sorting it out into a well-planned strategy by using this done-for-you blog planner structure. This 8 x 10 blog planner journal is designed by a seasoned blogger for bloggers, small business owners, freelancers, entrepreneurs and artists to structure and plan blog content by using an effective strategy to prepare the content creation and to manage social media management. It comes with a various layout such as blog planner, content planner, marketing tracker, blog design checklist and other useful plans page to make it clearer for you to take your blog to the next level. Book features: Creative Ideas / Post Planner Monthly Overview Content Management Pages Monetizing Your Blog Affiliate Account Management Blog Design Planner Brand Creation SEO Checklist Design Checklist Blog Control Page Social Media Management Marketing Progress Reports Monthly Goals Guest Post Planning Let's create a compelling blog strategy with action-driven content in the right way by using this blog planner.

Floret Farm's Discovering Dahlias

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Publisher : Chronicle Books
ISBN 13 : 1452181853
Total Pages : 229 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Floret Farm's Discovering Dahlias by : Erin Benzakein

Download or read book Floret Farm's Discovering Dahlias written by Erin Benzakein and published by Chronicle Books. This book was released on 2021-03-09 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning guide to growing, harvesting, and arranging gorgeous dahlia blooms from celebrated farmer-florist and New York Times bestselling author Erin Benzakein, founder of Floret Flower Farm. World-renowned flower farmer and floral designer Erin Benzakein reveals all the secrets to growing, cultivating, and arranging gorgeous dahlias. These coveted floral treasures come in a dazzling range of colors, sizes, and forms, with enough variety for virtually every garden space and personal preference, making them one of the most beloved flowers for arrangements. In these pages, readers will discover: • Expert advice for planting, harvesting, and arranging garden-fresh dahlias • A simple-to-follow overview of the dahlia classification system • An A–Z guide with photos and descriptions of more than 350 varieties • Step-by-step how-to's for designing show-stopping dahlia bouquets that elevate any occasion Expert Author: Erin Benzakein's gorgeous flowers are celebrated throughout the world. Her book Floret Farm's A Year in Flowers was a New York Times bestseller and her first book, Floret Farm's Cut Flower Garden, won the American Horticultural Society Book Award. Filled with Wisdom: Overflowing with hundreds of lush photographs and invaluable advice, DISCOVERING DAHLIAS is an essential resource for gardeners and a must-have for anyone who loves flowers, including flower lovers, avid and novice gardeners, floral designers, florists, small farmers, stylists, and designers.

The 100 Best Business Books of All Time

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Publisher : Penguin
ISBN 13 : 1101992387
Total Pages : 370 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The 100 Best Business Books of All Time by : Jack Covert

Download or read book The 100 Best Business Books of All Time written by Jack Covert and published by Penguin. This book was released on 2016-08-02 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.

The Startup of You (Revised and Updated)

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Publisher : Crown Currency
ISBN 13 : 0307888924
Total Pages : 274 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Startup of You (Revised and Updated) by : Reid Hoffman

Download or read book The Startup of You (Revised and Updated) written by Reid Hoffman and published by Crown Currency. This book was released on 2012-02-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.

The Secret of Our Success

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Publisher : Princeton University Press
ISBN 13 : 0691178437
Total Pages : 464 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Secret of Our Success by : Joseph Henrich

Download or read book The Secret of Our Success written by Joseph Henrich and published by Princeton University Press. This book was released on 2017-10-17 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: How our collective intelligence has helped us to evolve and prosper Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals? This book shows that the secret of our success lies not in our innate intelligence, but in our collective brains—on the ability of human groups to socially interconnect and learn from one another over generations. Drawing insights from lost European explorers, clever chimpanzees, mobile hunter-gatherers, neuroscientific findings, ancient bones, and the human genome, Joseph Henrich demonstrates how our collective brains have propelled our species' genetic evolution and shaped our biology. Our early capacities for learning from others produced many cultural innovations, such as fire, cooking, water containers, plant knowledge, and projectile weapons, which in turn drove the expansion of our brains and altered our physiology, anatomy, and psychology in crucial ways. Later on, some collective brains generated and recombined powerful concepts, such as the lever, wheel, screw, and writing, while also creating the institutions that continue to alter our motivations and perceptions. Henrich shows how our genetics and biology are inextricably interwoven with cultural evolution, and how culture-gene interactions launched our species on an extraordinary evolutionary trajectory. Tracking clues from our ancient past to the present, The Secret of Our Success explores how the evolution of both our cultural and social natures produce a collective intelligence that explains both our species' immense success and the origins of human uniqueness.

Sprint

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Publisher : Random House
ISBN 13 : 1473526809
Total Pages : 288 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Sprint by : Jake Knapp

Download or read book Sprint written by Jake Knapp and published by Random House. This book was released on 2016-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

The Authentic Swing

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Publisher : Black Irish Entertainment LLC
ISBN 13 : 1936891077
Total Pages : 147 pages
Book Rating : 4.9/5 (368 download)

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Book Synopsis The Authentic Swing by : Steven Pressfield

Download or read book The Authentic Swing written by Steven Pressfield and published by Black Irish Entertainment LLC. This book was released on 2013-09-24 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Story Behind THE LEGEND OF BAGGER VANCE If you've read his books THE WAR OF ART and TURNING PRO, you know that for thirty years Steven Pressfield (GATES OF FIRE, THE AFGHAN CAMPAIGN etc.) wrote spec novel after spec novel before any publisher took him seriously. How did he finally break through? Ignoring just about every rule of commercial book publishing, Pressfield's "first" novel not only became a major bestseller (over 250,000 copies sold), it was adapted into a feature film directed by Robert Redford and starring Matt Damon, Will Smith, and Charlize Theron. Where did he get the idea? What magical something did THE LEGEND OF BAGGER VANCE have that his previous manuscripts lacked? Why did Pressfield decide to write a novel when he already had a well established screenwriting career? How does writing a publishable novel really work? Taking a page from John Steinbeck's classic JOURNAL OF A NOVEL, Steven Pressfield offers answers for these and scores of other practical writing questions in THE AUTHENTIC SWING.