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Author :
Publisher :
ISBN 13 : 9781461943259
Total Pages : 212 pages
Book Rating : 4.9/5 (432 download)
Download or read book Black Still Matters in Marketing written by and published by . This book was released on 2012 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pepper Miller
Publisher : Paramount Market Publishing
ISBN 13 : 9780972529099
Total Pages : 152 pages
Book Rating : 4.5/5 (29 download)
Download or read book What's Black about It? written by Pepper Miller and published by Paramount Market Publishing. This book was released on 2005 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.
Author : Yuya Kiuchi
Publisher : SUNY Press
ISBN 13 : 1438462735
Total Pages : 414 pages
Book Rating : 4.4/5 (384 download)
Download or read book Race Still Matters written by Yuya Kiuchi and published by SUNY Press. This book was released on 2016-11-15 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays debunking the notion that contemporary America is a colorblind society. More than half a century after the civil rights era of the mid-1950s to the late 1960s, American society is often characterized as postracial. In other words, that the country has moved away from prejudice based on skin color and we live in a colorblind society. The reality, however, is the opposite. African Americans continue to face both explicit and latent discriminations in housing, healthcare, education, and every facet of their lives. Recent cases involving law enforcement officers shooting unarmed Black men also attest to the reality: the problem of the twenty-first century is still the problem of the color line. In Race Still Matters, contributors drawn from a wide array of disciplines use multidisciplinary methods to explore topics such as Black family experiences, hate crimes, race and popular culture, residual discrimination, economic and occupational opportunity gaps, healthcare disparities, education, law enforcement issues, youth culture, and the depiction of Black female athletes. The volume offers irrefutable evidence that race still very much matters in the United States today.
Author : Monique Morris
Publisher : New Press, The
ISBN 13 : 1595589198
Total Pages : 242 pages
Book Rating : 4.5/5 (955 download)
Download or read book Black Stats written by Monique Morris and published by New Press, The. This book was released on 2014-01-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black Stats—a comprehensive guide filled with contemporary facts and figures on African Americans—is an essential reference for anyone attempting to fathom the complex state of our nation. With fascinating and often surprising information on everything from incarceration rates, lending practices, and the arts to marriage, voting habits, and green jobs, the contextualized material in this book will better attune readers to telling trends while challenging commonly held, yet often misguided, perceptions. A compilation that at once highlights measures of incredible progress and enumerates the disparate impacts of social policies and practices, this book is a critical tool for advocates, educators, and policy makers. Black Stats offers indispensable information that is sure to enlighten discussions and provoke debates about the quality of Black life in the United States today—and help chart the path to a better future. There are less than a quarter-million Black public school teachers in the U.S.—representing just 7 percent of all teachers in public schools. Approximately half of the Black population in the United States lives in neighborhoods that have no White residents. In the five years before the Great Recession, the number of Black-owned businesses in the United States increased by 61 percent. A 2010 study found that 41 percent of Black youth feel that rap music videos should be more political. There are no Black owners or presidents of an NFL franchise team. 78 percent of Black Americans live within 30 miles of a coal-fired power plant, compared with 56 percent of White Americans.
Author : Adria Y. Goldman
Publisher : Lexington Books
ISBN 13 : 0739192299
Total Pages : 334 pages
Book Rating : 4.7/5 (391 download)
Download or read book Black Women and Popular Culture written by Adria Y. Goldman and published by Lexington Books. This book was released on 2014-07-30 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the emergence of popular culture phenomena such as reality television, blogging, and social networking sites, it is important to examine the representation of Black women and the potential implications of those images, messages, and roles. Black Women and Popular Culture: The Conversation Continues provides such a comprehensive analysis. Using an array of theoretical frameworks and methodologies, this collection features cutting edge research from scholars interested in the relationship among media, society, perceptions, and Black women. The uniqueness of this book is that it serves as a compilation of “hot topics” including ABC’s Scandal, Beyoncé’s Visual Album, and Oprah’s Instagram page. Other themes have roots in reality television, film, and hip hop, as well as issues of gender politics, domestic violence, and colorism. The discussion also extends to the presentation and inclusion of Black women in advertising, print, and digital media.
Author : Valerie K. Jones
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440833435
Total Pages : 845 pages
Book Rating : 4.4/5 (48 download)
Download or read book The New Advertising written by Valerie K. Jones and published by Bloomsbury Publishing USA. This book was released on 2016-09-19 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Author : Pepper Miller
Publisher : PMP
ISBN 13 : 9781941688793
Total Pages : 0 pages
Book Rating : 4.6/5 (887 download)
Download or read book Let Me Explain Black, Again written by Pepper Miller and published by PMP. This book was released on 2023-04-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black Insights for Marketing and Understanding Black Culture & the Perspectives of Black People in America today!With over twenty-five years of experience as a market researcher and Black American subject-matter expert, Pepper Miller shares foundational insights about Black culture-delving into the back stories and sharing marketing and market research examples to help readers understand the importance of language, beliefs, and behaviors related to Black culture. In this book Pepper explores and explains: SEVEN Blind Spots that prevent business leaders from "Getting" the real perspective of their Black employees, customers, and the potential of audiences they are not currently serving. FIVE Shape-Shifting segments within the Black population, including Black immigrants and LGBTQ+ individuals, and how each of the five groups is unapologetically different from mainstream, and also different from each other, in meaningful ways. Throughout the book dozens of well-known celebrities, leaders and individual cultural shapeshifters are recognized for their impressive contributions to society at large. More than FIVE important sectors indicating that America today is NOT post-racial, including: education, health and healthcare, housing, wealth & financial services, and the justice system itself. Eye-popping Statistics contradicting many commonly held stereotypes, assumptions, and beliefs. After presenting "issues" that still need to be addressed, the remainder of the book explores opportunities for a better future-what real inclusion, equality, and celebration look like. Taking readers closer to the heart and soul of Black culture Pepper addresses Black Identity and language; the authentic realism of Black cyberspace; the importance of the Black church; connecting to the community in positive ways with Black media, grassroots events, authenticity, and inclusive market research; and so much more. Upon completing this journey with Pepper, readers should have a clear understanding of "the why" about Black America and the value of aligning with and investing in this distinctive and rising sector of American people.
Author : Seth Godin
Publisher : Penguin
ISBN 13 : 0593328973
Total Pages : 274 pages
Book Rating : 4.5/5 (933 download)
Download or read book The Practice written by Seth Godin and published by Penguin. This book was released on 2020-11-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 196 pages
Book Rating : 4.4/5 (79 download)
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author : Paul Klein
Publisher : ECW Press
ISBN 13 : 1773059319
Total Pages : 226 pages
Book Rating : 4.7/5 (73 download)
Download or read book Change for Good written by Paul Klein and published by ECW Press. This book was released on 2022-03-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: An action-oriented approach for businesses to solve the world’s most urgent social problems — and benefit from doing so. More than a year into a global pandemic, profit and shareholder value are no longer the primary metric of business success. Customers, shareholders, and communities are demanding that companies do good, do more, and do better. In Change for Good, Paul Klein shows how companies must move beyond what he calls “corporate social responsibility light” and demonstrate how they can help solve social problems that have been defined as UN Sustainable Development Goals. Change for Good is a new system for making social change through business that reflects Paul’s experience over the last 35 years. One of the core principles of Change for Good is including people with lived experience of social problems in identifying promising solutions and collaborating to bring these solutions to life. This methodology can create impactful and sustainable social change in society in ways that aren’t possible when executives make decisions in their boardrooms that are intended to impact the lives of vulnerable people. Through personal experiences, case studies, and practical tools, Change for Good will inspire readers and their organizations to make the shift from a passive social responsibility to taking action to help solve the world’s most pressing social problems.
Author : Karen Kelsky
Publisher : Crown
ISBN 13 : 0553419420
Total Pages : 450 pages
Book Rating : 4.5/5 (534 download)
Download or read book The Professor Is In written by Karen Kelsky and published by Crown. This book was released on 2015-08-04 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Author : Jason Chambers
Publisher : University of Pennsylvania Press
ISBN 13 : 0812203852
Total Pages : 330 pages
Book Rating : 4.8/5 (122 download)
Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Author : Guillaume D. Johnson
Publisher : Springer
ISBN 13 : 3030117111
Total Pages : 283 pages
Book Rating : 4.0/5 (31 download)
Download or read book Race in the Marketplace written by Guillaume D. Johnson and published by Springer. This book was released on 2019-03-26 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Author : Greg Bankoff
Publisher : Routledge
ISBN 13 : 1000570991
Total Pages : 261 pages
Book Rating : 4.0/5 (5 download)
Download or read book Why Vulnerability Still Matters written by Greg Bankoff and published by Routledge. This book was released on 2022-04-27 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: We think vulnerability still matters when considering how people are put at risk from hazards and this book shows why in a series of thematic chapters and case studies written by eminent disaster studies scholars that deal with the politics of disaster risk creation: precarity, conflict, and climate change. The chapters highlight different aspects of vulnerability and disaster risk creation, placing the stress rightly on what causes disasters and explaining the politics of how they are created through a combination of human interference with natural processes, the social production of vulnerability, and the neglect of response capacities. Importantly, too, the book provides a platform for many of those most prominently involved in launching disaster studies as a social discipline to reflect on developments over the past 50 years and to comment on current trends. The interdisciplinary and historical perspective that this book provides will appeal to scholars and practitioners at both the national and international level seeking to study, develop, and support effective social protection strategies to prevent or mitigate the effects of hazards on vulnerable populations. It will also prove an invaluable reference work for students and all those interested in the future safety of the world we live in.
Author : Mara Einstein
Publisher : OR Books
ISBN 13 : 1682190439
Total Pages : 250 pages
Book Rating : 4.6/5 (821 download)
Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Author : Alana Lentin
Publisher : John Wiley & Sons
ISBN 13 : 1509535721
Total Pages : 149 pages
Book Rating : 4.5/5 (95 download)
Download or read book Why Race Still Matters written by Alana Lentin and published by John Wiley & Sons. This book was released on 2020-04-22 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Why are you making this about race?' This question is repeated daily in public and in the media. Calling someone racist in these times of mounting white supremacy seems to be a worse insult than racism itself. In our supposedly post-racial society, surely it’s time to stop talking about race? This powerful refutation is a call to notice not just when and how race still matters but when, how and why it is said not to matter. Race critical scholar Alana Lentin argues that society is in urgent need of developing the skills of racial literacy, by jettisoning the idea that race is something and unveiling what race does as a key technology of modern rule, hidden in plain sight. Weaving together international examples, she eviscerates misconceptions such as reverse racism and the newfound acceptability of 'race realism', bursts the 'I’m not racist, but' justification, complicates the common criticisms of identity politics and warns against using concerns about antisemitism as a proxy for antiracism. Dominant voices in society suggest we are talking too much about race. Lentin shows why we actually need to talk about it more and how in doing so we can act to make it matter less.
Author : Alessandro Giudici
Publisher : Taylor & Francis
ISBN 13 : 042981898X
Total Pages : 98 pages
Book Rating : 4.4/5 (298 download)
Download or read book An Analysis of Pankaj Ghemawat's Distance Still Matters written by Alessandro Giudici and published by Taylor & Francis. This book was released on 2018-05-20 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.
