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Black Is The New Green Marketing To Affluent African Americans
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Book Synopsis Black is the New Green: Marketing to Affluent African Americans by : Leonard Burnett
Download or read book Black is the New Green: Marketing to Affluent African Americans written by Leonard Burnett and published by . This book was released on 2021-06-19 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Leonard E. Burnett, Jr., co-CEO and Group Publisher, of Uptown Media Group and VIBE Lifestyle Network, and Andrea Hoffman, CEO of Culture Shift Labs, a road map for "understanding the dynamics of the affluent African American marketplace as well as its motivations and expectations [which] are critical challenges for all marketers. Black is the New Green is a must-read for marketers who have a lot to gain from understanding this important segment of affluent America."
Book Synopsis What's Black about It? by : Pepper Miller
Download or read book What's Black about It? written by Pepper Miller and published by Paramount Market Publishing. This book was released on 2005 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.
Book Synopsis 50 Billion Dollar Boss by : Kathey Porter
Download or read book 50 Billion Dollar Boss written by Kathey Porter and published by Springer. This book was released on 2016-01-26 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business.
Book Synopsis Black Culture, Inc. by : Patricia A. Banks
Download or read book Black Culture, Inc. written by Patricia A. Banks and published by Stanford University Press. This book was released on 2022-04-19 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A surprising and fascinating look at how Black culture has been leveraged by corporate America. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater, and you'll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc., Patricia A. Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture. Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that Black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of Black cultural initiatives affords these companies something called "diversity capital," an increasingly valuable commodity in today's business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice. Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary.
Book Synopsis Desegregating the Dollar by : Robert E. Weems
Download or read book Desegregating the Dollar written by Robert E. Weems and published by NYU Press. This book was released on 1998-02 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century.
Book Synopsis Madison Avenue and the Color Line by : Jason Chambers
Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Book Synopsis INSPIRED! by : Jeffrey P. Drozdowski
Download or read book INSPIRED! written by Jeffrey P. Drozdowski and published by Dog Ear Publishing. This book was released on 2017-08-19 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The day prior to writing this section Jeff heard it again. He has been hearing it over and over, primarily on the news networks, that the country’s racial and ethnic background is changing. According to the numbers AND the eyeball test Jeff believes it. The Pew Research Center states that by 2055 there will be no racial majority in the United States! Jeff Drozdowski has spent most of his life traveling the country and seeing these changes with his own two eyes. There is more to this change than just race and ethnicity. The generation that has the highest percentage of people in the workplace, The Millennials, are considered the most unique generation ever. The way this group looks at life and their acceptance of people the way they are is something that employers need to acknowledge and embrace. After all great people run great companies! “Inspired! How Our Differences Are Changing The Workplace” explores how the changes that are going on can be a benefit to all of us, especially at work!
Download or read book Our Black Year written by Maggie Anderson and published by PublicAffairs. This book was released on 2012-02-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maggie and John Anderson were successful African American professionals raising two daughters in a tony suburb of Chicago. But they felt uneasy over their good fortune. Most African Americans live in economically starved neighborhoods. Black wealth is about one tenth of white wealth, and black businesses lag behind businesses of all other racial groups in every measure of success. One problem is that black consumers -- unlike consumers of other ethnicities -- choose not to support black-owned businesses. At the same time, most of the businesses in their communities are owned by outsiders. On January 1, 2009 the Andersons embarked on a year-long public pledge to "buy black." They thought that by taking a stand, the black community would be mobilized to exert its economic might. They thought that by exposing the issues, Americans of all races would see that economically empowering black neighborhoods benefits society as a whole. Instead, blacks refused to support their own, and others condemned their experiment. Drawing on economic research and social history as well as her personal story, Maggie Anderson shows why the black economy continues to suffer and issues a call to action to all of us to do our part to reverse this trend.
Book Synopsis Black Still Matters in Marketing by : Pepper Miller
Download or read book Black Still Matters in Marketing written by Pepper Miller and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment."--Abebooks.com viewed June 29, 2022
Book Synopsis Rooted in the Earth by : Dianne D. Glave
Download or read book Rooted in the Earth written by Dianne D. Glave and published by Chicago Review Press. This book was released on 2010-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a basis in environmental history, this groundbreaking study challenges the idea that a meaningful attachment to nature and the outdoors is contrary to the black experience. The discussion shows that contemporary African American culture is usually seen as an urban culture, one that arose out of the Great Migration and has contributed to international trends in fashion, music, and the arts ever since. However, because of this urban focus, many African Americans are not at peace with their rich but tangled agrarian legacy. On one hand, the book shows, nature and violence are connected in black memory, especially in disturbing images such as slave ships on the ocean, exhaustion in the fields, dogs in the woods, and dead bodies hanging from trees. In contrast, though, there is also a competing tradition of African American stewardship of the land that should be better known. Emphasizing the tradition of black environmentalism and using storytelling techniques to dramatize the work of black naturalists, this account corrects the record and urges interested urban dwellers to get back to the land.
Download or read book Black America written by Eric Franey and published by . This book was released on 1996 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely exposure of a world that many took for granted, and others know little about. This book is a must read for all persons, whether general interest readers, business persons large or small, marketers, politicians... There is something for all contained in this eye-opening, stimulating publication. This book's powerful, candid, straightforward discussion delivers excellent information about missed business and marketing opportunities, economics, politics, and the like. It delivers refreshingly expressive, very thought provoking insight.
Book Synopsis African American Environmental Thought by : Kimberly K. Smith
Download or read book African American Environmental Thought written by Kimberly K. Smith and published by University Press of Kansas. This book was released on 2021-02-02 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: African American intellectual thought has long provided a touchstone for national politics and civil rights, but, as Kimberly Smith reveals, it also has much to say about our relationship to nature. In this first single-authored book to link African American and environmental studies, Smith uncovers a rich tradition stretching from the abolition movement through the Harlem Renaissance, demonstrating that black Americans have been far from indifferent to environmental concerns. Beginning with environmental critiques of slave agriculture in the early nineteenth century and evolving through critical engagements with scientific racism, artistic primitivism, pragmatism, and twentieth-century urban reform, Smith highlights the continuity of twentieth-century black politics with earlier efforts by slaves and freedmen to possess the land. She examines the works of such canonical figures as Frederick Douglass, Booker T. Washington, W. E. B. Du Bois, and Alain Locke, all of whom wrote forcefully about how slavery and racial oppression affected black Americans' relationship to the environment. Smith's analysis focuses on the importance of freedom in humans' relationship with nature. According to black theorists, the denial of freedom can distort one's relationship to the natural world, impairing stewardship and alienating one from the land. Her pathbreaking study offers the first linkage of the early conservation movement to black history, the first detailed description of black agrarianism, and the first analysis of scientific racism as an environmental theory. It also offers a new way to conceptualize black politics by bringing into view its environmental dimension, as well as a normative environmental theory grounded in pragmatism and aimed at identifying the social conditions for environmental virtue. Smith's work offers a new approach to established writers and thinkers and shows that they justly deserve a place in the canon of American environmental thought. African American Environmental Thought enriches our understanding of black politics and environmental history, and of environmental theory in general. Because slavery and racism have shaped the meaning of the American landscape, this body of thought offers us fresh conceptual resources by which we can make better sense of our world.
Book Synopsis Minding Your Black Owned Business by : Jessica Thomas
Download or read book Minding Your Black Owned Business written by Jessica Thomas and published by . This book was released on 2021-03-09 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years Black Americans have filled the pockets of Corporate American executives. Majority of these companies were built off the backs of Black/African Americans. It is now time for Black Americans to start building wealth within the Black communities. This all starts with owning your own business. Most Black Americans are afraid to start their own business, because they fear it will be costly. When in fact, it is not. This book is a guide that will take you step by step on becoming a business owner. From creating a budget to marketing your business. Black Americans now have the resource to build within the community. With this information you will learn to Mind Your Black Owned Business.
Book Synopsis Black Business Secrets by : Dante Lee
Download or read book Black Business Secrets written by Dante Lee and published by Hay House, Inc. This book was released on 2010-11-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years. Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—"don’t be a worrier, be a warrior"—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.
Book Synopsis African American Environmental Thought by : Kimberly K. Smith
Download or read book African American Environmental Thought written by Kimberly K. Smith and published by . This book was released on 2007 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the works of Frederick Douglass, Booker T. Washington, W. E. B. Du Bois, and several other canonical figures, to uncover a rich and vital tradition of black environmental thought from the abolition movement through the Harlem Renaissance. Provides the first careful linkage of the early conservation movement to black history, the first detailed description of black agrarianism, and the first analysis of scientific racism as an environmental theory.
Book Synopsis The Myth and Propaganda of Black Buying Power by : Jared A. Ball
Download or read book The Myth and Propaganda of Black Buying Power written by Jared A. Ball and published by Springer Nature. This book was released on 2020-04-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.
Book Synopsis Black Faces, White Spaces by : Carolyn Finney
Download or read book Black Faces, White Spaces written by Carolyn Finney and published by UNC Press Books. This book was released on 2014-06-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are African Americans so underrepresented when it comes to interest in nature, outdoor recreation, and environmentalism? In this thought-provoking study, Carolyn Finney looks beyond the discourse of the environmental justice movement to examine how the natural environment has been understood, commodified, and represented by both white and black Americans. Bridging the fields of environmental history, cultural studies, critical race studies, and geography, Finney argues that the legacies of slavery, Jim Crow, and racial violence have shaped cultural understandings of the "great outdoors" and determined who should and can have access to natural spaces. Drawing on a variety of sources from film, literature, and popular culture, and analyzing different historical moments, including the establishment of the Wilderness Act in 1964 and the aftermath of Hurricane Katrina, Finney reveals the perceived and real ways in which nature and the environment are racialized in America. Looking toward the future, she also highlights the work of African Americans who are opening doors to greater participation in environmental and conservation concerns.
