Biographies Of The Founders Pr

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Biography of an Idea

Author : Edward L. Bernays
Publisher : Open Road Media
ISBN 13 : 1497698677
Total Pages : 965 pages
Book Rating : 4.4/5 (976 download)

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Book Synopsis Biography of an Idea by : Edward L. Bernays

Download or read book Biography of an Idea written by Edward L. Bernays and published by Open Road Media. This book was released on 2015-04-07 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

Courtier to the Crowd

Author : Ray Eldon Hiebert
Publisher :
ISBN 13 : 9780999024508
Total Pages : 472 pages
Book Rating : 4.0/5 (245 download)

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Book Synopsis Courtier to the Crowd by : Ray Eldon Hiebert

Download or read book Courtier to the Crowd written by Ray Eldon Hiebert and published by . This book was released on 2017-06-30 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Courtier to the Crowd is the first full-length biography of the public relations pioneer Ivy Ledbetter Lee. This book traces the story of Lee through his early training in the family of a Methodist minister and in schools, in the newspaper office, as a fledgling publicist, and then as a pioneer public relations counsel for some of the greatest corporations in the world. Ivy Lee was born at a crucial moment in history. In the last half of the nineteenth century, the industrial revolution brought exploitative capitalism to a crisis. Unbridled competition was suffocating business from the inside, while public clamor for more control was stifling it from the outside. Lee understood that organization and cooperation were indispensable for success in the new order. And he realized that public acceptance was necessary in a democratic society. To win acceptance, the public had to be fully informed, but it also had to be fully understood. Lee¿s own success in persuading corporate adoption of these new methods of dealing with the business public made him one of the most influential and controversial men of his time. The use of these techniques eventually became known as the practice of public relations. Lee helped bring professional status to those who devoted their time to this kind of activity, and those who have followed in his footsteps regard him as a founder of ¿modern public relations.¿Lee often said he didn¿t know how to describe his work, perhaps because there was as yet no glossary for what he did. Looking back, says author Ray Hiebert, Ivy Lee was practicing social responsibility, conflict resolution, and with his international interests, public diplomacy long before those terms were conceived. These pages are a stimulating combination of history, biography, economics, theology, and journalism. The book should have a place on the shelf of every person who practices in the fields of public relations or journalism, and readily available as a source of information and guidance for corporate executives, businessmen, clergymen, politicians, lawyers, newsmen, and editors.

For Immediate Release

Author : Ronn Torossian
Publisher : BenBella Books, Inc.
ISBN 13 : 1936661276
Total Pages : 271 pages
Book Rating : 4.9/5 (366 download)

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Book Synopsis For Immediate Release by : Ronn Torossian

Download or read book For Immediate Release written by Ronn Torossian and published by BenBella Books, Inc.. This book was released on 2011-10-18 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.

The Father of Spin

Author : Larry Tye
Publisher : Picador
ISBN 13 : 146681876X
Total Pages : 304 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis The Father of Spin by : Larry Tye

Download or read book The Father of Spin written by Larry Tye and published by Picador. This book was released on 2002-09-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

Founding Brothers

Author : Joseph J. Ellis
Publisher : Vintage
ISBN 13 : 0375705244
Total Pages : 306 pages
Book Rating : 4.3/5 (757 download)

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Book Synopsis Founding Brothers by : Joseph J. Ellis

Download or read book Founding Brothers written by Joseph J. Ellis and published by Vintage. This book was released on 2002-02-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: PULITZER PRIZE WINNER • NATIONAL BESTSELLER • A landmark work of history explores how a group of greatly gifted but deeply flawed individuals—Hamilton, Burr, Jefferson, Franklin, Washington, Adams, and Madison—confronted the overwhelming challenges before them to set the course for our nation. “A splendid book—humane, learned, written with flair and radiant with a calm intelligence and wit.” —The New York Times Book Review The United States was more a fragile hope than a reality in 1790. During the decade that followed, the Founding Fathers—re-examined here as Founding Brothers—combined the ideals of the Declaration of Independence with the content of the Constitution to create the practical workings of our government. Through an analysis of six fascinating episodes—Hamilton and Burr’s deadly duel, Washington’s precedent-setting Farewell Address, Adams’ administration and political partnership with his wife, the debate about where to place the capital, Franklin’s attempt to force Congress to confront the issue of slavery and Madison’s attempts to block him, and Jefferson and Adams’ famous correspondence—Founding Brothers brings to life the vital issues and personalities from the most important decade in our nation’s history.

The Business of Persuasion

Author : Harold Burson
Publisher : RosettaBooks
ISBN 13 : 0795350449
Total Pages : 390 pages
Book Rating : 4.7/5 (953 download)

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Book Synopsis The Business of Persuasion by : Harold Burson

Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today

Public Relations

Author : Edward L. Bernays
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Public Relations by : Edward L. Bernays

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

The National Cyclopædia of American Biography

Author :
Publisher :
ISBN 13 :
Total Pages : 1128 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The National Cyclopædia of American Biography by :

Download or read book The National Cyclopædia of American Biography written by and published by . This book was released on 1918 with total page 1128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Arthur W. Page

Author : Noel L. Griese
Publisher : Anvil Publishers, Inc.
ISBN 13 : 9780970497505
Total Pages : 458 pages
Book Rating : 4.4/5 (975 download)

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Book Synopsis Arthur W. Page by : Noel L. Griese

Download or read book Arthur W. Page written by Noel L. Griese and published by Anvil Publishers, Inc.. This book was released on 2001 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noel Griese has written the definitive biography of public relations pioneer Arthur W. Page, whose father Walter H. Page with Frank N. Doubleday in 1900 created the publishing house of Doubleday, Page & Co. Arthur Page joined the firm as a reporter on the World's Work magazine after graduating from Harvard in 1905. In 1913, when his father was named U.S. ambassador to Great Britain, Arthur Page became editor of the World's Work. He remained with Doubleday until 1926 except for one break during World War I during which he served on the propaganda staff of Gen. John J. "Black Jack" Pershing. In 1927, he left Doubelday to become the public relations vice president of AT&T, then America's largest corporation. A close friend of Henry L. Stimson, Page during World War II headed the Joint Army and Navy Committee on Welfare and Recreation, which oversaw such morale activities as the American Red Cross, USO, Yank magazine, the Stars & Stripes newspaper, Army films and other activities. He went to England in 1944 to oversee troop information for the Normandy Invasion. In 1945, he wrote the news release announcing the first use of the atom bomb at Hiroshima. Page retired from AT&T at the end of 1946. From then until his death in 1960, he was an eminent public relations consultant and a founder of Radio Free Europe. Noel Griese's biography has been selected to the Knowledge Is Power short list of the best books ever written on the subject of public relations.

Bulletin of the New York Public Library

Author : New York Public Library
Publisher :
ISBN 13 :
Total Pages : 1012 pages
Book Rating : 4.:/5 (33 download)

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Book Synopsis Bulletin of the New York Public Library by : New York Public Library

Download or read book Bulletin of the New York Public Library written by New York Public Library and published by . This book was released on 1914 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes its Report, 1896-19 .

Bulletin of the Public Library of the City of Boston

Author : Boston Public Library
Publisher :
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Bulletin of the Public Library of the City of Boston by : Boston Public Library

Download or read book Bulletin of the Public Library of the City of Boston written by Boston Public Library and published by . This book was released on 1915 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Revolutionaries and Founders of the Nation

Author : James Meisner
Publisher :
ISBN 13 : 9780766011151
Total Pages : 116 pages
Book Rating : 4.0/5 (111 download)

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Book Synopsis American Revolutionaries and Founders of the Nation by : James Meisner

Download or read book American Revolutionaries and Founders of the Nation written by James Meisner and published by . This book was released on 1999 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collective biography, authors James Meisner, Jr. and Amy Ruth examine the lives of ten of the men who helped establish our country. From John Jay, the first chief justice of the Supreme Court, to future presidents John Adams, Thomas Jefferson, and James Madison, each founding father and his contributions to the fight for liberty and the framing of the new American democracy are discussed. Others included are Alexander Hamilton, Richard Henry Lee, George Mason, Gouverneur Morris, William Paterson, and Roger Sherman.

Monthly Bulletin of Books Added to the Public Library of the City of Boston

Author : Boston Public Library
Publisher :
ISBN 13 :
Total Pages : 486 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Monthly Bulletin of Books Added to the Public Library of the City of Boston by : Boston Public Library

Download or read book Monthly Bulletin of Books Added to the Public Library of the City of Boston written by Boston Public Library and published by . This book was released on 1900 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A New Biographical Dictionary, of 3000 Cotemporary Public Characters, British and Foreign, of All Ranks and Professions

Author :
Publisher :
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis A New Biographical Dictionary, of 3000 Cotemporary Public Characters, British and Foreign, of All Ranks and Professions by :

Download or read book A New Biographical Dictionary, of 3000 Cotemporary Public Characters, British and Foreign, of All Ranks and Professions written by and published by . This book was released on 1825 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Report of the Work of the Public Archives ...

Author : Public Archives of Canada
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Report of the Work of the Public Archives ... by : Public Archives of Canada

Download or read book Report of the Work of the Public Archives ... written by Public Archives of Canada and published by . This book was released on 1903 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Report on Canadian Archives and on the System of Keeping Public Records

Author : Public Archives of Canada
Publisher :
ISBN 13 :
Total Pages : 1526 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Report on Canadian Archives and on the System of Keeping Public Records by : Public Archives of Canada

Download or read book Report on Canadian Archives and on the System of Keeping Public Records written by Public Archives of Canada and published by . This book was released on 1902 with total page 1526 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Steve Jobs

Author : Walter Isaacson
Publisher : Simon and Schuster
ISBN 13 : 1451648545
Total Pages : 656 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Steve Jobs by : Walter Isaacson

Download or read book Steve Jobs written by Walter Isaacson and published by Simon and Schuster. This book was released on 2011 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draws on more than forty interviews with Steve Jobs, as well as interviews with family members, friends, competitors, and colleagues to offer a look at the co-founder and leading creative force behind the Apple computer company.