Big Little Legends How Everyday Leaders Build Irresistible Brands

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Big Little Legends: How Everyday Leaders Build Irresistible Brands

Author : Gair Maxwell
Publisher : Page Two Press
ISBN 13 : 9781774581667
Total Pages : 350 pages
Book Rating : 4.5/5 (816 download)

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Book Synopsis Big Little Legends: How Everyday Leaders Build Irresistible Brands by : Gair Maxwell

Download or read book Big Little Legends: How Everyday Leaders Build Irresistible Brands written by Gair Maxwell and published by Page Two Press. This book was released on 2021-11-09 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without Magic, It's Just Marketing Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible. But here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results-and reveals how they did it. You'll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a "Category of One" for decades to come. You'll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a "Huggable" car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legendsis jam-packed with reasons why every brand should discover, tell and believe in their own story.

Big Little Legends: How Everyday Leaders Build Irresistible Brands

Author : Gair Maxwell
Publisher : Page Two Press
ISBN 13 : 9781774581667
Total Pages : 350 pages
Book Rating : 4.5/5 (816 download)

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Book Synopsis Big Little Legends: How Everyday Leaders Build Irresistible Brands by : Gair Maxwell

Business Legends

Author : Gita Piramal
Publisher : Penguin UK
ISBN 13 : 9351181480
Total Pages : 835 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Business Legends by : Gita Piramal

Download or read book Business Legends written by Gita Piramal and published by Penguin UK. This book was released on 2010-12-01 with total page 835 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Golden age of Indian industry, as it now seems in retrospect, lasted from 1951 to "62. and industrialists of the lime were not afraid to think ahead and plan big. Among the entrepreneurs who led this Industrial resurgence, four were particularly outstanding, G.D. Birla, Walchand Hirachand, Kasturbhai Lalbhai and, J.R.D. Tata. Gita Piramal, author of the acclaimed Business Maharajas, sensitively recreates the Lives and Times of these four titans of industry. She draws upon hitherto untapped sources of information to Sketch her profiles, making htis perhaps the closest Look at these legends this fair. Thought provoking and incisive. Business Legends is a compelling Account of ambition and achievement.

Catching Dreams

Author : Frazier Robinson
Publisher : Syracuse University Press
ISBN 13 : 9780815606581
Total Pages : 260 pages
Book Rating : 4.6/5 (65 download)

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Book Synopsis Catching Dreams by : Frazier Robinson

Download or read book Catching Dreams written by Frazier Robinson and published by Syracuse University Press. This book was released on 2000-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rare memoir about the Negro Leagues and its celebrated players, Frazier "Slow" Robinson offers an inspiring and often entertaining view of the black baseball diamond through a catcher's mask. In 1939, at the age of 29—after playing professional baseball for twelve years—Frazier Robinson caught the legendary Satchel Paige in barnstorming games from New Orleans to Walla Walla. Robinson played several more seasons in the Negro Leagues before finishing his career in Canada. While his career was a solid one, it was less spectacular than that of his friend and Hall-of-Famer, Satchel Paige, and so more typical of the experience of most Negro Leaguers. Richly embroidered with the threads of black society and of life as a black athlete in a racially divided nation, Robinson recounts his long career with the skill and ease of a natural storyteller. He covers, in remarkable detail, the personal perspective of the men, the teams, and the times that shaped this uniquely American subculture. From playing catcher for obscure industrial teams to barnstorming with Satchel Paige, he chronologically traces his nationwide path through the 1920s, '30s, '40s, and early '50s. The Foreword by John "Buck" O'Neil and Introduction by Gerald Early place Robinson squarely in the world of sports, African American culture, and American history.

Unique Hustle

Author : Will Castro
Publisher : Mango Media Inc.
ISBN 13 : 1633538907
Total Pages : 145 pages
Book Rating : 4.6/5 (335 download)

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Book Synopsis Unique Hustle by : Will Castro

Download or read book Unique Hustle written by Will Castro and published by Mango Media Inc.. This book was released on 2019-06-18 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is a must-read for anybody interested in bangin’ custom cars, Hip Hop culture, and sports lifestyle.” —LeBron James Will Castro, star of Velocity Channel’s Unique Rides and one of the most popular car customizers in the country, has achieved the American Dream, finding great success doing something he loves. He has worked with many marquee names, and Unique Hustle is packed with anecdotes of some of the biggest names in sports, music, film and television; including P. Diddy, LeBron James, Nicki Minaj, Carmelo Anthony, Jason Derulo, Ice-T, and DJ Khaled, just to name a few. Discover Will’s inspiring journey to success from growing up poor in the housing projects of New York’s Lower East Side to customizing the rides of the rich and famous. Unique Hustle tells his personal stories of trial and triumph. With only a high school education, audacity, and passion, he ground out a place for himself in the world and hustled his way to the top. Alongside Will’s story, Unique Hustle also provides a “how to” from a professional to readers who love to learn about cars and customization techniques. Readers will learn: Which cars are best suited for specific customizations The dos and don’ts of car exteriors including paint jobs, rims, and wraps The dos and don’ts of car interiors How to add “unique” flair with stereo and video systems, cigar boxes, and more

Going Viral

Author : Brent Coker
Publisher : Pearson UK
ISBN 13 : 1292087951
Total Pages : 215 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Going Viral by : Brent Coker

Download or read book Going Viral written by Brent Coker and published by Pearson UK. This book was released on 2016-03-10 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

Selling With Dignity

Author : Harry Spaight
Publisher :
ISBN 13 : 9781956353013
Total Pages : 206 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Selling With Dignity by : Harry Spaight

Download or read book Selling With Dignity written by Harry Spaight and published by . This book was released on 2021-09-27 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of sales, there are all kinds of tactics and strategies. What is the latest and greatest strategy to get people to buy our wares? Is it sales automation? Artificial Intelligence? Selling is getting to be more and more challenging. The pressure is on. Companies are spending untold sums of money to grow their businesses. Salespeople are being viewed as robots who are mechanically calling and emailing with little to no relationship building. Accountants are looking at spreadsheets of activity and view the craft of sales as something that can be achieved as simply doing a task. Why are some successful and others are not? They do not understand the nuances of personality, relationships, and the skills required to bring in new business. Customers and clients desire to be treated well. Many prefer to bypass people altogether and buy what they need without human interaction. Who can be trusted these days? There are all kinds of scams, misrepresentations, and con artists taking advantage of people. People at their core prefer to do business with people who can be trusted, who do what is right and put others' interests over their own. But where are these types of salespeople? Many salespeople are only thinking about their own livelihood and quotas. They aren't thinking about service to others. They often don't even have the time to serve others after they sell their product or service and they have already moved on to the next customer (victim). Selling With Dignity takes a different approach. Instead of viewing people as numbers and machines, salespeople can be dignified in their approach. Selling is an honorable profession when it is done right. When sellers feel they are valuable and have integrity and respect, this opens the door for better conversations and eventually relationships. This book puts an end to sleazy sales tactics and proves Selling With Dignity can be done and it leads to massive success.

Secrets of Selling from Real Estate Masters

Author : Terry L. Weaver
Publisher : Elevate
ISBN 13 : 9781601940018
Total Pages : 0 pages
Book Rating : 4.9/5 (4 download)

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Book Synopsis Secrets of Selling from Real Estate Masters by : Terry L. Weaver

Download or read book Secrets of Selling from Real Estate Masters written by Terry L. Weaver and published by Elevate. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to learn everything about selling real estate or simply give your present sales techniques a personal tune up, the time-proven methods in the book make it easy for you. 'Secrets of Selling from the Masters' is presented in seventeen educational, motivational and easily mastered lessons. You are taken under the wing of a mentor who has a natural gift for selling that comes through on every page. Terry Weaver learned his selling techniques the hard way, but you can sidestep the hard knocks by learning and applying his techniques. You'll get lots of help in evaluating clients and their motivations, in how to use the art of questioning and listening in order to diminish the client's resistance to making a decision, and how to overcome objections. If you are in sales, this book will strengthen your skills. If you are just considering making real estate sales your career, the master sales trainer will get you started right.

Shedding the Corporate Bitch

Author : Bernadette Boas
Publisher : Morgan James Pub
ISBN 13 : 9781600379406
Total Pages : 250 pages
Book Rating : 4.3/5 (794 download)

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Book Synopsis Shedding the Corporate Bitch by : Bernadette Boas

Download or read book Shedding the Corporate Bitch written by Bernadette Boas and published by Morgan James Pub. This book was released on 2011-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Shedding the Corporate Bitch" provides an honest and hard look at the pros and cons of manning-up in the workplace, and provides tips and lessons of how women can avoid those same mistakes to realize the riches in life they desire.

Go-Givers Sell More

Author : Bob Burg
Publisher : Penguin
ISBN 13 : 1101195738
Total Pages : 209 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Go-Givers Sell More by : Bob Burg

Download or read book Go-Givers Sell More written by Bob Burg and published by Penguin. This book was released on 2010-02-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business. Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be. As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically. Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

I Want That!

Author : Thomas Hine
Publisher : Harper Collins
ISBN 13 : 9780060959838
Total Pages : 244 pages
Book Rating : 4.9/5 (598 download)

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Book Synopsis I Want That! by : Thomas Hine

Download or read book I Want That! written by Thomas Hine and published by Harper Collins. This book was released on 2003-10-14 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopping has a lot in common with sex. Just about everybody does it. Some people brag about how well they do it. Some keep it a secret. And both provide ample opportunities to make foolish choices. Choosing and using objects is a primal human activity, and I Want That! is nothing less than a portrait of humanity as the species that shops. It explores the history of acquisition -- finding, choosing, spending -- from our amber-coveting Neolithic forebears to Renaissance nobles who outfitted themselves for power to twenty-first-century bargain hunters looking for a good buy on eBay. I Want That! explores the minds of shoppers in the quest to nourish and feed fantasies, to define individuality, to provide for family, and to satisfy the needs for celebration, power, and choice -- all of which lead us to malls, boutiques, websites, and superstores.

Sales Ain't That Damn Hard

Author : Velecia L Williams
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.5/5 (999 download)

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Book Synopsis Sales Ain't That Damn Hard by : Velecia L Williams

Download or read book Sales Ain't That Damn Hard written by Velecia L Williams and published by . This book was released on 2021-02-18 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This a little "black book" on how to make sales an easy task. It is JUST a conversation. In this book, you will see how fun it is.

The Virgin Way

Author : Richard Branson
Publisher : Random House
ISBN 13 : 0753519887
Total Pages : 404 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis The Virgin Way by : Richard Branson

Download or read book The Virgin Way written by Richard Branson and published by Random House. This book was released on 2014-09-09 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In September 2012, a YOUGOV poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson. With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In The Virgin Way: How to Listen, Learn, Laugh and Lead, Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him âe" from politicians, business leaders, explorers, scientists and philanthropists âe" Richard reflects on the qualities he feels are essential for success in todayâe(tm)s world. This is not a conventional book on leadership. There are no rules âe" but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether youâe(tm)re at the beginning of your career, or head of a Fortune 500 company âe" this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader âe" not just a boss.

Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market

Author : Sarah Cordiner
Publisher : Maintraining Pty Limited
ISBN 13 : 9780648079002
Total Pages : 0 pages
Book Rating : 4.0/5 (79 download)

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Book Synopsis Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market by : Sarah Cordiner

Download or read book Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market written by Sarah Cordiner and published by Maintraining Pty Limited. This book was released on 2017-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is the new currency.Regardless of what business or industry you are in; if you wish to sell what you have to others, your commercial survival depends on you becoming the EDUPRENEUR.Consumers are tired of sales pitches and promises, and instead are seeking information and knowledge. By giving it to them you get to demonstrate your capability and expertise as much as they get to experience it - making you choice number 1 for their needs.Edupreneurs strategically share their expertise in a way that provides unprecedented global reach, immeasurable impact on the lives of others, and unlimited income potential.Every single person on Earth has an abundant and unique set of skills, experiences, and knowledge that could be turned into commercially profitable products and services.In this book, Sarah Cordiner will take you through the fundamentals of monetising your expertise and profitably sharing what you know with the world.Whether you are an absolute beginner in creating and selling information and education-based products and services, or are up-levelling to a serious education-based business operation; this book will help you get there.Inside this book:How to commercialise your skills, knowledge, and expertise and start profiting from what is already in your head.How to create your own unique `funnel of service',so that you no longer need to `sell', and instead have your customers coming eagerly to you for your advice and expertise.A deep dive into the 10 stages of designing and building a highly successful information or education-based business so that you maximise your impact and income.How to price your informational and educational products and services; including courses, consulting, workshops and more.Where and how to sell your educational products for maximum exposure and sales - particularly online courses.The critical elements of an online education based business. What online tools, apps and products you need and how they all fit together for maximum profitability, scalability, and automation. How to use your expertise to become a well-known leader in your industry.

Ticket to the Limit

Author : Randy Cohen
Publisher : Greenleaf Book Group
ISBN 13 : 1934572284
Total Pages : 179 pages
Book Rating : 4.9/5 (345 download)

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Book Synopsis Ticket to the Limit by : Randy Cohen

Download or read book Ticket to the Limit written by Randy Cohen and published by Greenleaf Book Group. This book was released on 2009-10 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of the founder and CEO of TicketCity who talks about the importance of work/life balance as part of any successful life.

Swagger and Sweat

Author : Warren Bergen
Publisher : Jasper Island Media Limited
ISBN 13 : 9780988058811
Total Pages : 204 pages
Book Rating : 4.0/5 (588 download)

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Book Synopsis Swagger and Sweat by : Warren Bergen

Download or read book Swagger and Sweat written by Warren Bergen and published by Jasper Island Media Limited. This book was released on 2013-04 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Start-up Capital Boot Camp Every wonder why one company gets funded and 99 do not? Welcome to the alleys of start-up capital, a wild scene where entrepreneurs seek investors to fuel the dream. Venture capitalists fund 1 of 100 deals and angel investors fund a few more. Get the deal right and you accelerate the growth of the company. Get it wrong and you join the unfunded majority. This is the truth about how deals get done, what the investors want and how to avoid the bad money. After seeing well over 1,000 deals in the past decade and seeing consistent mistakes being made, Bergen created this book to help first-time entrepreneurs prepare themselves and their early stage companies to stand above the fray of competing deals. Learn from the stories of masters and fools. Then follow the Tale of Tom as he leaves his job, chooses partners, builds a company and finds funding. Early Praise for Swagger & Sweat: "I believe this to be important and insightful work." Bill Mackenzie Senior Advisor Next Equities "Warren has taken his collective experiences in helping to raise capital and has articulated the most important themes and concepts with absolute brilliancy." Michael Yurechuk, BCOM, MBA, President and CEO, Energy Engine "Swagger & Sweat is a long overdue and much needed resource for emerging entrepreneurs. Warren's book engages us with a plain language and information rich read that should be on every entrepreneur's book shelf. " Marc Elrick Principal & Founder, Critical Path Group Executive Director, Canadian Financing Forum Executive Director, Banff Venture Forum Supporting insights and interviews contributed by: Shawn Abbott, iNovia Capital Bob de Wit, GreenAngel Energy Fund Bill McKenzie, Next Equities Whitney Rockley, McRock Capital Mike Satterfield, Yaletown Venture Partners Geoff Smart & Randy Street, ghSMART Mike Volker, Angel Investor

Mein Kampf

Author : Adolf Hitler
Publisher : ببلومانيا للنشر والتوزيع
ISBN 13 :
Total Pages : 522 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mein Kampf by : Adolf Hitler

Download or read book Mein Kampf written by Adolf Hitler and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-26 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Madman, tyrant, animal—history has given Adolf Hitler many names. In Mein Kampf (My Struggle), often called the Nazi bible, Hitler describes his life, frustrations, ideals, and dreams. Born to an impoverished couple in a small town in Austria, the young Adolf grew up with the fervent desire to become a painter. The death of his parents and outright rejection from art schools in Vienna forced him into underpaid work as a laborer. During the First World War, Hitler served in the infantry and was decorated for bravery. After the war, he became actively involved with socialist political groups and quickly rose to power, establishing himself as Chairman of the National Socialist German Worker's party. In 1924, Hitler led a coalition of nationalist groups in a bid to overthrow the Bavarian government in Munich. The infamous Munich "Beer-hall putsch" was unsuccessful, and Hitler was arrested. During the nine months he was in prison, an embittered and frustrated Hitler dictated a personal manifesto to his loyal follower Rudolph Hess. He vented his sentiments against communism and the Jewish people in this document, which was to become Mein Kampf, the controversial book that is seen as the blue-print for Hitler's political and military campaign. In Mein Kampf, Hitler describes his strategy for rebuilding Germany and conquering Europe. It is a glimpse into the mind of a man who destabilized world peace and pursued the genocide now known as the Holocaust.