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Big Data Big Dupe
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Download or read book Big Data, Big Dupe written by Stephen Few and published by . This book was released on 2018-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues against the value of big data, suggesting that it is a marketing campaign that distracts from the real and important work of deriving value from data.
Download or read book Dupes written by Paul Kengor and published by Simon and Schuster. This book was released on 2023-06-27 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this startling, intensively researched book, bestselling historian Paul Kengor shines light on a deeply troubling aspect of American history: the prominent role of the "dupe." From the Bolshevik Revolution through the Cold War and right up to the present, many progressives have unwittingly aided some of America's most dangerous opponents. Based on never-before-published FBI files, Soviet archives, and other primary sources, Dupes exposes the legions of liberals who have furthered the objectives of America's adversaries. Kengor shows not only how such dupes contributed to history's most destructive ideology—Communism, which claimed at least 100 million lives—but also why they are so relevant to today's politics.
Download or read book Now You See it written by Stephen Few and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Teaches simple, fundamental, and practical techniques that anyone can use to make sense of numbers." - cover.
Book Synopsis Handbook of Research Methods in International Relations by : Huddleston, R. J.
Download or read book Handbook of Research Methods in International Relations written by Huddleston, R. J. and published by Edward Elgar Publishing. This book was released on 2022-08-05 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together international experts on research methods in International Relations (IR), this Handbook answers the complex practical questions for those approaching a new research topic for the first time. Innovative in its approach, it considers the art of IR research as well as the science, offering diverse perspectives on current research methods and emerging developments in the field.
Book Synopsis Small Talk, Big Results by : Diane Windingland
Download or read book Small Talk, Big Results written by Diane Windingland and published by Small Talk Big Results. This book was released on 2010-10-30 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little tips and techniques for big success in business.
Book Synopsis Predictive Marketing by : Omer Artun
Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Book Synopsis Information Dashboard Design by : Stephen Few
Download or read book Information Dashboard Design written by Stephen Few and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dashboards have become popular in recent years as uniquely powerful tools for communicating important information at a glance. Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste. This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. "Information Dashboard Design will explain how to: Avoid the thirteen mistakes common to dashboard design Provide viewers with the information they need quickly and clearly Apply what we now know about visual perception to the visual presentation of information Minimize distractions, cliches, and unnecessary embellishments that create confusion Organize business information to support meaning and usability Create an aesthetically pleasing viewing experience Maintain consistency of design to provide accurate interpretation Optimize the power of dashboard technology by pairing it with visual effectiveness Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University ofCalifornia in Berkeley. He is also the author of "Show Me the Numbers: Designing Tables and Graphs to Enlighten. Visit his website at www.perceptualedge.com.
Download or read book The Data Loom written by Stephen Few and published by . This book was released on 2019-05-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to popular myth, we do not yet live in the "Information Age." At best, we live the "Data Age," obsessed with the production, collection, storage, dissemination, and monetization of digital data. But data, in and of itself, isn't valuable. Data only becomes valuable when we make sense of it. We rely on "information professionals" to help us understand data, but most fail in their efforts. Why? Not because they lack intelligence or tools, but mostly because they lack the necessary skills. Most information professionals have been trained primarily in the use of data analysis tools (Tableau, PowerBI, Qlik, SAS, Excel, R, etc.), but even the best tools are only useful in the hands of skilled individuals. Anyone can pick up a hammer and pound a nail, but only skilled carpenters can use a hammer to build a reliable structure. Making sense of data is skilled work, and developing those skills requires study and practice. Weaving data into understanding involves several distinct but complementary thinking skills. Foremost among them are critical thinking and scientific thinking. Until information professionals develop these capabilities, we will remain in the dark ages of data. This book is for information professionals, especially those who have been thrust into this important work without having a chance to develop these foundational skills. If you're an information professional and have never been trained to think critically and scientifically with data, this book will get you started. Once on this path, you'll be able to help usher in an Information Age worthy of the name.
Book Synopsis 97 Things Every Data Engineer Should Know by : Tobias Macey
Download or read book 97 Things Every Data Engineer Should Know written by Tobias Macey and published by "O'Reilly Media, Inc.". This book was released on 2021-06-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of today's sky-high demand for data engineers. With this in-depth book, current and aspiring engineers will learn powerful real-world best practices for managing data big and small. Contributors from notable companies including Twitter, Google, Stitch Fix, Microsoft, Capital One, and LinkedIn share their experiences and lessons learned for overcoming a variety of specific and often nagging challenges. Edited by Tobias Macey, host of the popular Data Engineering Podcast, this book presents 97 concise and useful tips for cleaning, prepping, wrangling, storing, processing, and ingesting data. Data engineers, data architects, data team managers, data scientists, machine learning engineers, and software engineers will greatly benefit from the wisdom and experience of their peers. Topics include: The Importance of Data Lineage - Julien Le Dem Data Security for Data Engineers - Katharine Jarmul The Two Types of Data Engineering and Data Engineers - Jesse Anderson Six Dimensions for Picking an Analytical Data Warehouse - Gleb Mezhanskiy The End of ETL as We Know It - Paul Singman Building a Career as a Data Engineer - Vijay Kiran Modern Metadata for the Modern Data Stack - Prukalpa Sankar Your Data Tests Failed! Now What? - Sam Bail
Book Synopsis Technology Leadership for Innovation in Higher Education by : Qian, Yufeng
Download or read book Technology Leadership for Innovation in Higher Education written by Qian, Yufeng and published by IGI Global. This book was released on 2019-02-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher education today faces several challenges including soaring cost, rising student debt, declining state support, and a staggering dropout rate. Digital technology enables numerous paths to innovation and promising solutions to these crises in higher education. However, few efforts have been made to look into the dynamic relationship between technology, innovation, and leadership and how they work together to transform teaching and learning, campus life, student service and support, administration, and university advancement. Technology Leadership for Innovation in Higher Education is a pivotal reference source that provides vital research on the intersection of technology, innovation, and leadership in higher education by examining the role of technology in activating, promoting, and accelerating innovation and by identifying challenges regarding technology leadership. While highlighting topics such as blended teaching, faculty development, and university advancement, this publication is ideally designed for teachers, principals, educational and IT management and staff, researchers, students, and stakeholders in higher education seeking current research on critical leadership dimensions required for effective education leaders.
Book Synopsis How to Rig an Election by : Nic Cheeseman
Download or read book How to Rig an Election written by Nic Cheeseman and published by Yale University Press. This book was released on 2018-04-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engrossing analysis of the pseudo-democratic methods employed by despots around the world to retain control Contrary to what is commonly believed, authoritarian leaders who agree to hold elections are generally able to remain in power longer than autocrats who refuse to allow the populace to vote. In this engaging and provocative book, Nic Cheeseman and Brian Klaas expose the limitations of national elections as a means of promoting democratization, and reveal the six essential strategies that dictators use to undermine the electoral process in order to guarantee victory for themselves. Based on their firsthand experiences as election watchers and their hundreds of interviews with presidents, prime ministers, diplomats, election officials, and conspirators, Cheeseman and Klaas document instances of election rigging from Argentina to Zimbabwe, including notable examples from Brazil, India, Nigeria, Russia, and the United States—touching on the 2016 election. This eye-opening study offers a sobering overview of corrupted professional politics, while providing fertile intellectual ground for the development of new solutions for protecting democracy from authoritarian subversion.
Book Synopsis Big Hair and Plastic Grass by : Dan Epstein
Download or read book Big Hair and Plastic Grass written by Dan Epstein and published by Macmillan. This book was released on 2012-06-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Epstein takes readers on a funky ride through baseball and America in the swinging '70s in this wild pop-culture history of baseball's most colorful and controversial decade. Includes 8-page photo insert.
Book Synopsis Ruby Charm Colors Big Book of Color Charts by : Susan Carlson
Download or read book Ruby Charm Colors Big Book of Color Charts written by Susan Carlson and published by . This book was released on 2021-06-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 222 page, 8.5 x 11", spiral bound and tabbed Artist Edition book dedicated to charting and swatching colored pencils, pastel pencils, watercolor pencils, ink, and markers. Book includes 49 pre-labeled charts (with color names and numbers) of the most popular brands. Book also includes blank charts for additional brands and media, and a large number of original line art illustrations that can be colored. This book was designed and illustrated for the adult coloring market by Susan Carlson (aka Ruby Charm Colors).
Download or read book Signal written by Stephen Few and published by . This book was released on 2015-05-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches the analytical skills necessary to glean value from the warehouses of accumulating data In this age of so-called Big Data, organizations are scrambling to implement new software and hardware to increase the amount of data they collect and store. However, in doing so they are unwittingly making it harder to find the needles of useful information in the rapidly growing mounds of hay. If you don't know how to differentiate signals from noise, adding more noise only makes things worse. When we rely on data for making decisions, how do we tell what qualifies as a signal and what is merely noise? In and of itself, data is neither. Assuming that data is accurate, it is merely a collection of facts. When a fact is true and useful, only then is it a signal. When it's not, it's noise. It's that simple. In "Signal," Stephen Few provides the straightforward, practical instruction in everyday signal detection that has been lacking until now. Using data visualization methods, he teaches how to apply statistics to gain a comprehensive understanding of one's data and adapts the techniques of Statistical Process Control in new ways to detect not just changes in the metrics but also changes in the patterns that characterize data.
Book Synopsis Information Dashboard Design by : Stephen Few
Download or read book Information Dashboard Design written by Stephen Few and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dashboards have become a popular means to present critical information for rapid monitoring, but few do this effectively. When designed well, dashboards engage the power of visual perception to communicate a dense collection of information efficiently, with exceptional clarity. This can only be achieved, however, by applying visual design skills that address the unique challenges of dashboards. These skills are not intuitive; they must be learned. The author teaches a comprehensive set of effective design practices through examples that reveal what works, what doesn't, and why.
Download or read book Disrupted written by Dan Lyons and published by Hachette Books. This book was released on 2016-04-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."
Book Synopsis Advances in Design and Digital Communication by : Nuno Martins
Download or read book Advances in Design and Digital Communication written by Nuno Martins and published by Springer Nature. This book was released on 2020-10-22 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on research findings and practical lessons featuring advances in: digital and interaction design; graphic design and branding; design strategies and methodologies; design education; society and communication in design practice; and other related areas. Gathering the proceedings of the 4th International Conference on Digital Design and Communication, Digicom 2020, held virtually on November 5-6, 2020, the book describes cutting-edge perspectives on and analysis of and solutions to challenges digital communication is currently presenting to society, institutions and brands. It offers a timely guide and a source of inspiration for designers of all kinds, including graphic, digital and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and entrepreneurs, as well as brand or corporate communication managers.
