Big City Public Relations

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Author :
Publisher : Outskirts Press
ISBN 13 : 1977272517
Total Pages : 360 pages
Book Rating : 4.9/5 (772 download)

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Book Synopsis Big City Public Relations by : Zack Germroth, APR

Download or read book Big City Public Relations written by Zack Germroth, APR and published by Outskirts Press. This book was released on 2024-02-14 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big City Public Relations: Real PR Experiences + Lessons Learned Through 30-plus episodes, author Zack Germroth covers PR strategies, media relations and crisis communication. Each experience ends with “Lessons Learned.” Big City Public Relations replays the largest implosion in the western hemisphere attracting 50,000 onlookers and national media, to a collapsing TV infrastructure, the closing of the Preakness, and a “most wanted” suspect pursuit by 100 police officers. The author served Baltimore’s dual housing agencies with some 2,000 employees. The 10 most troubling landlords and demolishing 10,000 row homes were also topics for the thousands of media stories he handled. While wearing the Public Relations Director’s hat, he also served as the Public Information Officer (PIO) for “Housing’s” 35-officer police force. Chapters 1 through 4 set the scene, and chapters 5 through 32 each replay in detail a PR/media-heavy episode: some were picture-perfect; others needed extensive hands-on mitigation. Three contributing PIOs from Fire, Police, and Public Works detail one of their agencies’ national-news-making episodes. If you’re a PR practitioner, student or teacher; city employee or resident; someone who may occasionally respond to the media, or just curious about PR in a big city, you may enjoy this Big City Public Relations tour covering 14 years.

Making It in Public Relations

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Publisher : Routledge
ISBN 13 : 1135641773
Total Pages : 350 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Making It in Public Relations by : Leonard Mogel

Download or read book Making It in Public Relations written by Leonard Mogel and published by Routledge. This book was released on 2002-03-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

The American City

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Publisher :
ISBN 13 :
Total Pages : 1362 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis The American City by : Arthur Hastings Grant

Download or read book The American City written by Arthur Hastings Grant and published by . This book was released on 1966 with total page 1362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bulletin of the United States Bureau of Labor Statistics

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Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Bulletin of the United States Bureau of Labor Statistics by :

Download or read book Bulletin of the United States Bureau of Labor Statistics written by and published by . This book was released on 1980 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Black Enterprise

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Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4./5 ( download)

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Book Synopsis Black Enterprise by :

Download or read book Black Enterprise written by and published by . This book was released on 1997-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.

Land Access and Resettlement

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Publisher : Routledge
ISBN 13 : 1351285580
Total Pages : 445 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Land Access and Resettlement by : Gerry Reddy

Download or read book Land Access and Resettlement written by Gerry Reddy and published by Routledge. This book was released on 2017-09-08 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an up-to-date, accessible and practical guide on how to optimally plan for, implement and review land access and resettlement. It provides step-by-step information on how to avoid pitfalls, ensure that best practice is being employed and the correct standards are being applied. With useful real-life examples of when projects have gone well and when they haven't, the book is based on the main lessons that have been learned on-the-ground over the past decade. Natural resource projects can have considerable impacts on local communities, chiefly due to the need to acquire large areas of land. When projects are located in developing and middle income economies, the impacts are most keenly felt, as it often requires displacement of large rural populations, with predominately land-based livelihoods. The authors have planned, implemented and reviewed over 50 land access and resettlement projects in over 30 countries internationally, and conducted benchmarking exercises on a further 60 projects. This experience provides the basis for the book. The book guides the reader through the different stages of preparing for a land resettlement project. Land Access and Resettlement is a key social risk for the natural resources sector, particularly the mining, oil and gas industries, who are operating in a context of increased awareness and regulation regarding the potential social impacts of their activities. At the same time, companies increasingly appreciate the business case for ‘getting social right’. This book provides a practical road map to corporate leaders, project managers, practitioners, academia, government and civil society for practically planning and implementing successful land access and resettlement, and creating win-win outcomes for companies and communities.

Mass Media Education in Transition

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Publisher : Routledge
ISBN 13 : 1135674337
Total Pages : 303 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Mass Media Education in Transition by : Thomas Dickson

Download or read book Mass Media Education in Transition written by Thomas Dickson and published by Routledge. This book was released on 1999-08 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the changes taking place in media education, for educators and administrators in comm depts

Myths of PR

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Publisher : Kogan Page Publishers
ISBN 13 : 0749479604
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Myths of PR by : Rich Leigh

Download or read book Myths of PR written by Rich Leigh and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Public Relations for Asia

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Publisher : Springer
ISBN 13 : 0230583458
Total Pages : 225 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Public Relations for Asia by : T. Morris

Download or read book Public Relations for Asia written by T. Morris and published by Springer. This book was released on 2007-10-25 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.

Exploring Careers: Performing arts, design, and communications occupations

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Author :
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Exploring Careers: Performing arts, design, and communications occupations by :

Download or read book Exploring Careers: Performing arts, design, and communications occupations written by and published by . This book was released on 1979 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays, questionnaires, and games provide information which help the reader assess his or her interests and talents in order to make career choices.

Big-city Politics, Governance, and Fiscal Constraints

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Author :
Publisher : The Urban Insitute
ISBN 13 : 9780877665731
Total Pages : 298 pages
Book Rating : 4.6/5 (657 download)

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Book Synopsis Big-city Politics, Governance, and Fiscal Constraints by : George E. Peterson

Download or read book Big-city Politics, Governance, and Fiscal Constraints written by George E. Peterson and published by The Urban Insitute. This book was released on 1994 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big-city mayors and other political leaders face the triple challenge of assembling a winning political coalition; translating this into an effective governing coalition; and coping with a tightening local budget constraint. The challenge is still greater when elections have produced a change in ethnic control of local government, bringing into power new groups that want to use government spending to serve their constituents' demands but are resisted by those controlling the economic resources. This volume explores the political transition now going on in big cities. One group of chapters examines recent electoral politics in Chicago, Philadelphia, Los Angeles, Miami, and San Antonio, where different types of ethnic and class lines have been drawn, and where different strategies have been employed to adjust political machines to the new realities. A second group of chapters considers the business of governing under the conflicting pressures of community organizations, the press, the business community, and higher levels of government. A final group of chapters examines the fiscal and budgetary constraints upon big-city governments, and the difficulty that these governments, no matter how well motivated, face in generating jobs and economic opportunity for their political constituents.

The Public Relations Practitioner's Playbook

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Publisher : AuthorHouse
ISBN 13 : 1438994753
Total Pages : 586 pages
Book Rating : 4.4/5 (389 download)

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Book Synopsis The Public Relations Practitioner's Playbook by : M. Larry Litwin

Download or read book The Public Relations Practitioner's Playbook written by M. Larry Litwin and published by AuthorHouse. This book was released on 2009 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter

Public Relations for the New Europe

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Author :
Publisher : Springer
ISBN 13 : 0230594840
Total Pages : 243 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Public Relations for the New Europe by : Trevor Morris

Download or read book Public Relations for the New Europe written by Trevor Morris and published by Springer. This book was released on 2008-10-28 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.

The Public Relations Practitioner's Playbook for (all) Strategic Communicators

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Author :
Publisher : Author House
ISBN 13 : 1491804521
Total Pages : 622 pages
Book Rating : 4.4/5 (918 download)

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Book Synopsis The Public Relations Practitioner's Playbook for (all) Strategic Communicators by : M. Larry Litwin, APR, Fellow PRSA

Download or read book The Public Relations Practitioner's Playbook for (all) Strategic Communicators written by M. Larry Litwin, APR, Fellow PRSA and published by Author House. This book was released on 2013-08-27 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a “how-to-do-it book, light on theory and without footnotes” that offered hundreds of tips and “ideas.” Its title evolved into School Communication Ideas that Work. Like that successful and widely used book, published in 1972, The Public Relations Practitioner's Playbook for (all) Strategic Communicators is how-to and hands-on. Edition three was considered for the 2009 Pulitzer Prize. The theory it contains is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over 626 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations, publicity and other strategic communication disciplines. It won't do the work for the would-be publicity or PR practitioner or counselor, but it will make his or her job much easier. Devotees of the Public Relations Practitioner's Playbook may have noticed, its title now includes for (all) Strategic Communicators. That's because the public relations profession has evolved into the more encompassing strategic communication, which includes not only public relations but public affairs, advertising, marketing, social media, graphic and web design and other areas of digital media convergence, strategic planning and campaigns. “Strategic communication occurs in corporate, non-profit, governmental and agency settings,” according to Elon (N.C.) University's website. “Organizations strategically communicate to audiences through publications and videos, crisis management through the news media, special events planning, building brand identity and product value, and communicating with stockholders (and stakeholders), clients or donors.

Social Media Strategy

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Publisher : Rowman & Littlefield
ISBN 13 : 153810136X
Total Pages : 377 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Social Media Strategy by : Keith A. Quesenberry

Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2018-07-09 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.

Public Relations

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Publisher : Routledge
ISBN 13 : 1351374494
Total Pages : 304 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Public Relations by : Carolyn Mae Kim

Download or read book Public Relations written by Carolyn Mae Kim and published by Routledge. This book was released on 2019-02-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.

Lesly's Public Relations Handbook

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Author :
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Lesly's Public Relations Handbook by : Philip Lesly

Download or read book Lesly's Public Relations Handbook written by Philip Lesly and published by Prentice Hall. This book was released on 1983 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: