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Author : Chris Hudson
Publisher :
ISBN 13 : 9788776946876
Total Pages : pages
Book Rating : 4.9/5 (468 download)
Download or read book Beyond the Singapore Girl written by Chris Hudson and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Koh Buck Song
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814398705
Total Pages : 218 pages
Book Rating : 4.8/5 (143 download)
Download or read book Brand Singapore written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-08-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.
Author : Loizos Th Heracleous
Publisher : McGraw-Hill Singapore - Professional
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.3/5 (91 download)
Download or read book Flying High in a Competitive Industry written by Loizos Th Heracleous and published by McGraw-Hill Singapore - Professional. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades in an industry where it is notoriously difficult to succeed consistently? This updated second edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries. This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.
Author : James Eckardt
Publisher : Monsoon Books
ISBN 13 : 9814358061
Total Pages : 146 pages
Book Rating : 4.8/5 (143 download)
Download or read book Singapore Girl written by James Eckardt and published by Monsoon Books. This book was released on 2007-08-01 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the true story of a long-vanished Singapore and the dangerous carnival known as Bugis Street. James Eckardt arrived in 1970s Singapore only to fall in love with a Singaporean nymph named Milly. Thirty years later an email arrived that would lead Eckardt to discover what had happened to the Singapore girl, who, at the time he had loved her, had not technically been female.
Author : Chris Hudson
Publisher : Nordic Institute of Asian Studies
ISBN 13 : 9788776941253
Total Pages : 0 pages
Book Rating : 4.9/5 (412 download)
Download or read book Beyond the Singapore Girl written by Chris Hudson and published by Nordic Institute of Asian Studies. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the gendering of national subjects in Singapore, describing how gender difference has been represented and now is challenged in public discourses --
Author : Bernice Loh
Publisher : Springer Nature
ISBN 13 : 9811695113
Total Pages : 175 pages
Book Rating : 4.8/5 (116 download)
Download or read book Tween Girls' Dressing and Young Femininity in Singapore written by Bernice Loh and published by Springer Nature. This book was released on 2022-04-19 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an insight into girls’ cultural identities and young femininities through an understanding of tween girls’ dressing in Singapore. The book adopts a girl-centred approach to shed light on the narratives and experiences of young Singaporean girls that have often been overlooked. It draws on the conversations with young Singaporean girls aged 8 to 12 to understand how they wanted to dress, from where they gained their inspiration, and what the social factors were that influenced their dressing. Through understanding how girls want to fashion themselves, the book shows that it is imprecise to discuss issues based on the assumption that there is one dominant, ‘correct’ way to grow up as a young person in Singapore. This book unpacks how young Singaporean girls negotiate their cultural identities through clothing that do not simply conform to or reflect their roles as students. It also shows how girlhood in Singapore is multi-faceted and the values and meanings that tween girls’ attach to their dressing intersect at the personal, social, and cultural level. The book offers new ways of approaching and looking at girls’ adult-like dressing that move beyond the discourse of sexualisation. In establishing a space for young Singaporean girls’ voices in an area that has been dominated by studies from the West, this book also shows how the focus on tween girls in Asia can contribute to and advance the current state of girls’ studies.
Author : Ryan Bishop
Publisher : Routledge
ISBN 13 : 1134422776
Total Pages : 241 pages
Book Rating : 4.1/5 (344 download)
Download or read book Beyond Description written by Ryan Bishop and published by Routledge. This book was released on 2004-08-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Treated from a range of disciplinary perspectives, this book addresses and challenges issues of space, historicity, architecture and textuality by focusing on Singapore's singular position in the region and as a global city.
Author : Yunah Lee
Publisher : Bloomsbury Publishing
ISBN 13 : 1350091464
Total Pages : 257 pages
Book Rating : 4.3/5 (5 download)
Download or read book Design and Modernity in Asia written by Yunah Lee and published by Bloomsbury Publishing. This book was released on 2022-10-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edited volume of critical essays examines designs for modern living in Asia between 1945 and 1990. Focusing particularly on the post-World War II and postcolonial years, this book advances multidisciplinary knowledge on approaches to and designs for modern living. Developed from extensive primary research and case studies, each essay illuminates commonalities and particularities of the trajectories of Modernism and notions of modernity, their translation and manifestation in life across Asia through design. Authors address everyday negotiations and experiences of being modern by studying exhibitions, architecture, modern interiors, printed ephemera, literary discourses, healthy living movements and transnational networks of modern designers. They examine processes of exchange between people, institutions and with governments, in and across Asia, as well as with the USA and countries in Western Europe. This book highlights the ways in which the production and discourses of modern design were underscored by economic advancement and modernization processes, and fuelled by aesthetic debates on modern design. Critically exploring design for modern living in Asia, this book offers fresh perspectives on Modernism to students and scholars.
Author : Andrew J. Moody
Publisher : Oxford University Press
ISBN 13 : 019285528X
Total Pages : 865 pages
Book Rating : 4.1/5 (928 download)
Download or read book The Oxford Handbook of Southeast Asian Englishes written by Andrew J. Moody and published by Oxford University Press. This book was released on 2024-04-16 with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume describes both the history and the contemporary forms, functions, and status of English in Southeast Asia. The chapters provide a comprehensive overview of current research on a wide range of topics, addressing the impact of English as a language of globalization and exploring new approaches to the spread of English in the region.
Author : Adeline Koh
Publisher : Routledge
ISBN 13 : 1317662911
Total Pages : 209 pages
Book Rating : 4.3/5 (176 download)
Download or read book Women and the Politics of Representation in Southeast Asia written by Adeline Koh and published by Routledge. This book was released on 2015-06-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Singapore and Malaysia are rapidly modernising, globalising Asian states which, although being distinct nations since 1965, share common elements in the on-going struggle over the meaning of gender and sexuality in their societies. This is the first book to discuss a range of discourses around gender in these two countries. Women and the Politics of Representation in Southeast Asia: Engendering Discourse in Singapore and Malaysia seeks to give an overview of how gender and representation come together in various configurations in the history and contemporary culture of both nations. It examines the discursive construction of gender, sexuality and representation in a variety of areas, including the politics of everyday life, education, popular culture, literature, film, theatre and photography. Chapters examine a range of tropes such as the Orientalist "Sarong Party Girl," the iconic "Singapore Girl" of Singapore Airlines, and the figure of pious Muslim femininity celebrated by Malaysian NGO IMAN, all of which play important roles in delineating limitations for gender roles. The collection also draws attention to resistance to these gender boundaries in theatre, film, blogs and social media, and pedagogy. Bringing together research from a variety of humanistic and social science fields, such as film, material culture, semiotics, literature and pedagogy, the book is a comprehensive feminist survey that will be of use for students and scholars of Women’s Studies and Asian Studies, as well as on courses on gender, media and popular culture in Asia.
Author : Angelia Poon
Publisher : Routledge
ISBN 13 : 1315307731
Total Pages : 443 pages
Book Rating : 4.3/5 (153 download)
Download or read book Singapore Literature and Culture written by Angelia Poon and published by Routledge. This book was released on 2017-03-03 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the nation-state sprang into being in 1965, Singapore literature in English has blossomed energetically, and yet there have been few books focusing on contextualizing and analyzing Singapore literature despite the increasing international attention garnered by Singaporean writers. This volume brings Anglophone Singapore literature to a wider global audience for the first time, embedding it more closely within literary developments worldwide. Drawing upon postcolonial studies, Singapore studies, and critical discussions in transnationalism and globalization, essays unearth and introduce neglected writers, cast new light on established writers, and examine texts in relation to their specific Singaporean local-historical contexts while also engaging with contemporary issues in Singapore society. Singaporean writers are producing work informed by debates and trends in queer studies, feminism, multiculturalism and social justice -- work which urgently calls for scholarly engagement. This groundbreaking collection of essays aims to set new directions for further scholarship in this exciting and various body of writing from a place that, despite being just a small ‘red dot’ on the global map, has much to say to scholars and students worldwide interested in issues of nationalism, diaspora, cosmopolitanism, neoliberalism, immigration, urban space, as well as literary form and content. This book brings Singapore literature and literary criticism into greater global legibility and charts pathways for future developments.
Author : Koh Buck Song
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814779431
Total Pages : 140 pages
Book Rating : 4.8/5 (147 download)
Download or read book Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2017-06-15 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.
Author : Noeleen Heyzer
Publisher :
ISBN 13 : 9789814954242
Total Pages : 240 pages
Book Rating : 4.9/5 (542 download)
Download or read book Beyond Storms and Stars - a Memoir written by Noeleen Heyzer and published by . This book was released on 2021-06-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter A. Jackson
Publisher : NIAS Press
ISBN 13 : 8776943089
Total Pages : 325 pages
Book Rating : 4.7/5 (769 download)
Download or read book Deities and Divas written by Peter A. Jackson and published by NIAS Press. This book was released on 2022-01-22 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: In central Thailand, a flamboyantly turbaned gay medium for the Hindu god of the underworld posts Facebook selfies of himself hugging and kissing a young man. In Myanmar’s largest city Yangon, a one-time member of a gay NGO dons an elaborate wedding dress to be ritually married to a possessing female spirit; he believes she will offer more support for his gay lifestyle than the path of LGBTQ activism. The only son of a Chinese trading family in Bangkok finds acceptance for his homosexuality and crossdressing when he becomes the medium for a revered female Chinese deity. And in northern Thailand, female mediums smoke, drink, flaunt butch masculine poses and flirt with female followers when they are ritually possessed by male warrior deities. Across the Buddhist societies of mainland Southeast Asia, local queer cultures are at the center of a recent proliferation of professional spirit mediumship. Drawing on detailed ethnographies and extensive comparative research, Deities and Divas captures this variety and ferment. The first book to trace commonalities between queer and religious cultures in Southeast Asia and the West, it reveals how modern gay, trans and spirit medium communities all emerge from a shared formative matrix of capitalism and new media. With insights and analysis that transcend the modern opposition of religion vs secularity, it provides fascinating new perspectives in transnational cultural, religious and queer studies.
Author : Theresa Catalano
Publisher : Springer Nature
ISBN 13 : 3030493792
Total Pages : 427 pages
Book Rating : 4.0/5 (34 download)
Download or read book Critical Discourse Analysis, Critical Discourse Studies and Beyond written by Theresa Catalano and published by Springer Nature. This book was released on 2020-09-28 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the problem-oriented interdisciplinary research movement comprised of Critical Discourse Analysis (CDA) and Critical Discourse Studies (CDS) for scholars, teachers, and students from many backgrounds. Beginning with a Preface by renowned CDA/CDS scholar Ruth Wodak, it introduces CDA/CDS through examples of what its research looks like, delineates various precursors to CDA/CDS and important foundational concepts and theories, and traces its development from its early years until it became established. After the relationship between CDA and CDS is discussed, seven commonly cited approaches to CDA/CDS are outlined, including their connections and differences, their origins and development, major and associated scholars, research focus(es), and central concepts and distinguishing features. After a summary of critiques of CDA/CDS and responses by CDA/CDS scholars, the book provides an overview of its salient connections to other interdisciplinary areas of scholarship such as critical applied linguistics, education, anthropology/ ethnography, sociolinguistics, gender studies, queer linguistics, pragmatics and ecolinguistics. The final chapter describes how scholars use their knowledge of CDA/CDS to make a difference in the world.
Author : Kamran Kashani
Publisher : John Wiley & Sons
ISBN 13 : 0470015446
Total Pages : 324 pages
Book Rating : 4.4/5 (7 download)
Download or read book Beyond Traditional Marketing written by Kamran Kashani and published by John Wiley & Sons. This book was released on 2005-09-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.
Author : Martin Lindstrom
Publisher : Simon and Schuster
ISBN 13 : 1439172013
Total Pages : 194 pages
Book Rating : 4.4/5 (391 download)
Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
