Blindsight

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Publisher : BenBella Books
ISBN 13 : 1950665232
Total Pages : 243 pages
Book Rating : 4.9/5 (56 download)

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Book Synopsis Blindsight by : Matt Johnson

Download or read book Blindsight written by Matt Johnson and published by BenBella Books. This book was released on 2020-05-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.

The Spontaneous Brain

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Publisher : MIT Press
ISBN 13 : 0262552825
Total Pages : 533 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Spontaneous Brain by : Georg Northoff

Download or read book The Spontaneous Brain written by Georg Northoff and published by MIT Press. This book was released on 2024-08-06 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: An argument for a Copernican revolution in our consideration of mental features—a shift in which the world-brain problem supersedes the mind-body problem. Philosophers have long debated the mind-body problem—whether to attribute such mental features as consciousness to mind or to body. Meanwhile, neuroscientists search for empirical answers, seeking neural correlates for consciousness, self, and free will. In this book, Georg Northoff does not propose new solutions to the mind-body problem; instead, he questions the problem itself, arguing that it is an empirically, ontologically, and conceptually implausible way to address the existence and reality of mental features. We are better off, he contends, by addressing consciousness and other mental features in terms of the relationship between world and brain; philosophers should consider the world-brain problem rather than the mind-body problem. This calls for a Copernican shift in vantage point—from within the mind or brain to beyond the brain—in our consideration of mental features. Northoff, a neuroscientist, psychiatrist, and philosopher, explains that empirical evidence suggests that the brain's spontaneous activity and its spatiotemporal structure are central to aligning and integrating the brain within the world. This spatiotemporal structure allows the brain to extend beyond itself into body and world, creating the “world-brain relation” that is central to mental features. Northoff makes his argument in empirical, ontological, and epistemic-methodological terms. He discusses current models of the brain and applies these models to recent data on neuronal features underlying consciousness and proposes the world-brain relation as the ontological predisposition for consciousness.

Beast-People Onscreen and in Your Brain

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Beast-People Onscreen and in Your Brain by : Mark Pizzato

Download or read book Beast-People Onscreen and in Your Brain written by Mark Pizzato and published by Bloomsbury Publishing USA. This book was released on 2016-02-22 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new take on our bio-cultural evolution explores how the "inner theatre" of the brain and its "animal-human stages" are reflected in and shaped by the mirror of cinema. Vampire, werewolf, and ape-planet films are perennial favorites—perhaps because they speak to something primal in human nature. This intriguing volume examines such films in light of the latest developments in neuroscience, revealing ways in which animal-human monster movies reflect and affect what we naturally imagine in our minds. Examining specific films as well as early cave images, the book discusses how certain creatures on rock walls and movie screens express animal-to-human evolution and the structures of our brains. The book presents a new model of the human brain with its theatrical, cinematic, and animal elements. It also develops a theory of "rasa-catharsis" as the clarifying of emotions within and between spectators of the stage or screen, drawing on Eastern and Western aesthetics as well as current neuroscience. It focuses on the "inner movie theater" of memories, dreams, and reality representations, involving developmental stages, as well as the "hall of mirrors," ape-egos, and body-swapping identifications between human beings. Finally, the book shows how ironic twists onscreen—especially of contradictory emotions—might evoke a reappraisal of feelings, helping spectators to be more attentive to their own impulses. Through this interdisciplinary study, scholars, artists, and general readers will find a fresh way to understand the potential for interactive mindfulness and yet cathartic backfire between human brains—in cinema, in theater, and in daily life.

Societies of Brains

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Publisher : Psychology Press
ISBN 13 : 1317779266
Total Pages : 241 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Societies of Brains by : Walter J. Freeman

Download or read book Societies of Brains written by Walter J. Freeman and published by Psychology Press. This book was released on 2014-03-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph from a leading neuroscientist and neural networks researcher investigates and offers a fresh approach to the perplexing scientific and philosophical problems of minds and brains. It explains how brains have evolved from our earliest vertebrate ancestors. It details how brains provide the basis for successful comprehension of the environment, for the formulation of actions and prediction of their consequences, and for cooperating or competing with other beings that have brains. The book also offers observations regarding such issues as: * how and why people fall in and out of love; * the biological basis for experiencing feelings of love and hate; and * how music and dance have provided the ancestral technology for forming social groups such as tribes and clans. The author reviews the history of the mind-brain problem, and demonstrates how the new sciences of behavioral electrophysiology and nonlinear dynamics -- combined with the latest computer technology -- have made it possible for us to observe brains in action. He also provides an answer to the question: What happens to a stimulus after it enters the brain? The answer: The stimulus triggers the construction of a percept and is then washed away. All that we know is what our brains construct for us by neurodynamics. Brains are not logical devices that process information. They are dynamical systems that create meaning through interactions with the environment -- and each other. The book shows how the learning process by which brains construct meaning tends to isolate brains into self-centered worlds, and how nature has provided a remedy -- first appearing in mammals as a mechanism for pair-bonding -- to ensure reproduction of the young dependent on parents. The remedy is based in the neurochemistry of sex which serves to dissolve belief structures in order to open the way for new patterns of understanding and behavior. Individuals experience these changes in various ways, such as falling in love, collegiate indoctrination, tribal bonding, brain washing, political or religious conversions, and related types of socialization. The highest forms of meaning for humans come through these social attachments.

Development and Evolution of Brain Size

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Publisher : Elsevier
ISBN 13 : 0323151531
Total Pages : 412 pages
Book Rating : 4.3/5 (231 download)

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Book Synopsis Development and Evolution of Brain Size by : Martine Hahn

Download or read book Development and Evolution of Brain Size written by Martine Hahn and published by Elsevier. This book was released on 2012-12-02 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Development and Evolution of Brain Size: Behavioral Implications contains the proceedings of a symposium entitled ""Development and Evolution of Brain Size: Behavioral Implications,"" held at William Paterson College in Wayne, New Jersey, in April 1978. The papers explore the relationship between evolution and development and its implications for brain size and behavior. This book is comprised of 18 chapters and begins with an overview of the brain-behavior relationship, with emphasis on the importance of brain size for behavior; the effects of genetic selection for brain size on brain substructures and behavior; and whether genetic and environmental manipulations of brain size have similar consequences. The next two chapters explain evolutionary theory and the evolution of the human brain as well as diversity in brain size. A general model for brain evolution that offers some synthetic possibilities for approaching the questions of brain evolution, size, allometry, and reorganization is then described. The correlation between cerebral indices and behavioral differences is also discussed, along with biochemical correlates of selective breeding for brain size. The results of an experiment that assessed the effects of early undernutrition on brain and behavior of developing mice are presented. This monograph should be of interest to students and practitioners in a wide range of disciplines, including evolutionary biology and clinical psychology.

The Brain Abstracted

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Author :
Publisher : MIT Press
ISBN 13 : 0262548046
Total Pages : 377 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Brain Abstracted by : M. Chirimuuta

Download or read book The Brain Abstracted written by M. Chirimuuta and published by MIT Press. This book was released on 2024-03-05 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting, new framework for interpreting the philosophical significance of neuroscience. All science needs to simplify, but when the object of research is something as complicated as the brain, this challenge can stretch the limits of scientific possibility. In fact, in The Brain Abstracted, an avowedly “opinionated” history of neuroscience, M. Chirimuuta argues that, due to the brain’s complexity, neuroscientific theories have only captured partial truths—and “neurophilosophy” is unlikely to be achieved. Looking at the theory and practice of neuroscience, both past and present, Chirimuuta shows how the science has been shaped by the problem of brain complexity and the need, in science, to make things as simple as possible. From this history, Chirimuuta draws lessons for debates in philosophy of science over the limits and definition of science and in philosophy of mind over explanations of consciousness and the mind-body problem. The Brain Abstracted is the product of a historical rupture that has become visible in the twenty-first century, between the “classical” scientific approach, which seeks simple, intelligible principles underlying the manifest complexity of nature, and a data-driven engineering approach, which dispenses with the search for elegant, explanatory laws and models. In the space created by this rupture, Chirimuuta finds grounds for theoretical and practical humility. Her aim in The Brain Abstracted is not to reform neuroscience, or offer advice to neuroscientists, but rather to interpret their work—and to suggest a new framework for interpreting the philosophical significance of neuroscience.

Neuroanatomy of Human Brain Development

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2889451208
Total Pages : 223 pages
Book Rating : 4.8/5 (894 download)

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Book Synopsis Neuroanatomy of Human Brain Development by : Hao Huang

Download or read book Neuroanatomy of Human Brain Development written by Hao Huang and published by Frontiers Media SA. This book was released on 2017-03-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The human brain is extraordinary complex and yet its origin is a simple tubular structure. Rapid and dramatic structural growth takes place during the fetal and perinatal period. By the time of birth, a repertoire of major cortical, subcortical and white matter structures resembling the adult pattern has emerged, however there are continued maturational changes of the gray matter and white matter throughout childhood and adolescence and into adulthood. The maturation of neuronal structures provides the neuroanatomical basis for the acquisition and refinement of cognitive functions during postnatal development. Histological imaging has been traditionally dominant in understanding neuroanatomy of early brain development and still plays an unparalleled role in this field. Modern magnetic resonance imaging (MRI) techniques including diffusion MRI, as noninvasive tools readily applied to in vivo brains, have become an important complementary approach in revealing the detailed brain anatomy, including the structural connectivity between brain regions. In this research topic, we presented the most recent investigations on understanding the neuroanatomy and connectivity of human brain development using both histology and MRI. Modern advances in mapping normal developmental brain anatomy and connectivity should elucidate many neurodevelopmental disorders, ranging from rare congenital malformations to common disorders such as autism and attention deficit hyperactivity disorder (ADHD), which is a prerequisite for better diagnosis and treatment of these currently poorly understood diseases.

Mind, Brain, and Education Science: A Comprehensive Guide to the New Brain-Based Teaching

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Publisher : W. W. Norton & Company
ISBN 13 : 0393706818
Total Pages : 460 pages
Book Rating : 4.3/5 (937 download)

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Book Synopsis Mind, Brain, and Education Science: A Comprehensive Guide to the New Brain-Based Teaching by : Tracey Tokuhama-Espinosa

Download or read book Mind, Brain, and Education Science: A Comprehensive Guide to the New Brain-Based Teaching written by Tracey Tokuhama-Espinosa and published by W. W. Norton & Company. This book was released on 2010-12-20 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing the parameters and goals of the new field of mind, brain, and education science. A groundbreaking work, Mind, Brain, and Education Science explains the new transdisciplinary academic field that has grown out of the intersection of neuroscience, education, and psychology. The trend in “brain-based teaching” has been growing for the past twenty years and has exploded in the past five to become the most authoritative pedagogy for best learning results. Aimed at teachers, teacher trainers and policy makers, and anyone interested in the future of education in America and beyond, Mind, Brain, and Education Science responds to the clamor for help in identifying what information could and should apply in classrooms with confidence, and what information is simply commercial hype. Combining an exhaustive review of the literature, as well as interviews with over twenty thought leaders in the field from six different countries, this book describes the birth and future of this new and groundbreaking discipline. Mind, Brain, and Education Science looks at the foundations, standards, and history of the field, outlining the ways that new information should be judged. Well-established information is elegantly separated from “neuromyths” to help teachers split the wheat from the chaff in classroom planning, instruction and teaching methodology.

fMRI: From Nuclear Spins to Brain Functions

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Publisher : Springer
ISBN 13 : 1489975918
Total Pages : 926 pages
Book Rating : 4.4/5 (899 download)

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Book Synopsis fMRI: From Nuclear Spins to Brain Functions by : Kamil Uludag

Download or read book fMRI: From Nuclear Spins to Brain Functions written by Kamil Uludag and published by Springer. This book was released on 2015-09-16 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the revolutionary fMRI field from basic principles to state-of-the-art research. It covers a broad spectrum of topics, including the history of fMRI's development using endogenous MR blood contrast, neurovascular coupling, pulse sequences for fMRI, quantitative fMRI; fMRI of the visual system, auditory cortex, and sensorimotor system; genetic imaging using fMRI, multimodal neuroimaging, brain bioenergetics and function and molecular-level fMRI. Comprehensive and intuitively structured, this book engages the reader with a first-person account of the development and history of the fMRI field by the authors. The subsequent sections examine the physiological basis of fMRI, the basic principles of fMRI and its applications and the latest advances of the technology, ending with a discussion of fMRI’s future. fMRI: From Nuclear Spins to Brain Function, co-edited by leading and renowned fMRI researchers Kamil Ugurbil, Kamil Uludag and Lawrence Berliner, is an ideal resource for clinicians and researchers in the fields of neuroscience, psychology and MRI physics.

Big Brain

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Publisher : Macmillan
ISBN 13 : 1403979782
Total Pages : 268 pages
Book Rating : 4.4/5 (39 download)

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Book Synopsis Big Brain by : Gary S. Lynch

Download or read book Big Brain written by Gary S. Lynch and published by Macmillan. This book was released on 2008-03-04 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radical and groundbreaking look at our potential to enhance cognition

Ghostly Muscles, Wrinkled Brains, Heresies and Hobbits

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Publisher : World Scientific
ISBN 13 : 9812797424
Total Pages : 495 pages
Book Rating : 4.8/5 (127 download)

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Book Synopsis Ghostly Muscles, Wrinkled Brains, Heresies and Hobbits by : Charles E. Oxnard

Download or read book Ghostly Muscles, Wrinkled Brains, Heresies and Hobbits written by Charles E. Oxnard and published by World Scientific. This book was released on 2008 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Leverhulme Trust (UK) required Charles Oxnard to present a series of public lectures during his tenure of a Leverhulme Professorship at University College, London. The lectures had to be understandable not only to undergraduate and graduate students and colleagues, but also to the interested lay public. Furthermore, they were expected to meet and venture beyond present-day thought in the subject. This near-impossible task is reproduced in this unique volume.Each chapter shows what is rarely, if ever, done in scientific papers: how the problems truly arose; how the methods came about; the curious collaborators involved; the twists and turns of thought involved in the stories; the solutions that have so far appeared; and the surprising new ideas that stem from the work. In particular, the part played by serendipity becomes ever more evident. Research is very often a kind of ?Alice-in-Wonderland? task, and both students and the public alike are fascinated by the inside stories of how discoveries are really made. It is precisely this excitement and complexity that is presented in this book.

Unlocking the Brain

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Author :
Publisher : OUP Us
ISBN 13 : 0199826994
Total Pages : 737 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Unlocking the Brain by : Georg Northoff

Download or read book Unlocking the Brain written by Georg Northoff and published by OUP Us. This book was released on 2014 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes our brain a brain? This is the central question posited in Unlocking the Brain. By providing a fascinating venture into different territories of neuroscience, psychiatry, and philosophy, the author takes a novel exploration of the brain's resting state in the context of the neural code, and its ability to yield consciousness.

Rhythms of the Brain

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Author :
Publisher : Oxford University Press
ISBN 13 : 0199828237
Total Pages : 465 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Rhythms of the Brain by : G. Buzsáki

Download or read book Rhythms of the Brain written by G. Buzsáki and published by Oxford University Press. This book was released on 2011 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of mechanisms in the brain that allow complicated things to happen in a coordinated fashion have produced some of the most spectacular discoveries in neuroscience. This book provides eloquent support for the idea that spontaneous neuron activity, far from being mere noise, is actually the source of our cognitive abilities. It takes a fresh look at the coevolution of structure and function in the mammalian brain, illustrating how self-emerged oscillatory timing is the brain's fundamental organizer of neuronal information. The small-world-like connectivity of the cerebral cortex allows for global computation on multiple spatial and temporal scales. The perpetual interactions among the multiple network oscillators keep cortical systems in a highly sensitive "metastable" state and provide energy-efficient synchronizing mechanisms via weak links. In a sequence of "cycles," György Buzsáki guides the reader from the physics of oscillations through neuronal assembly organization to complex cognitive processing and memory storage. His clear, fluid writing-accessible to any reader with some scientific knowledge-is supplemented by extensive footnotes and references that make it just as gratifying and instructive a read for the specialist. The coherent view of a single author who has been at the forefront of research in this exciting field, this volume is essential reading for anyone interested in our rapidly evolving understanding of the brain.

Modern Approaches to Augmentation of Brain Function

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Author :
Publisher : Springer Nature
ISBN 13 : 3030545644
Total Pages : 747 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Modern Approaches to Augmentation of Brain Function by : Ioan Opris

Download or read book Modern Approaches to Augmentation of Brain Function written by Ioan Opris and published by Springer Nature. This book was released on 2021-08-25 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers recent advances in neural technology that provide for enhancements for brain function. It addresses a broad range of neural phenomena occurring in the brain circuits involved in perception, cognition, emotion and action, that represent the building blocks of behavior and cognition. Augmentation of brain function can be achieved by using brain implants for recordings, stimulation, or drug delivery. Alternative methods include employing brain-machine interfaces, as well as noninvasive activation of certain brain areas. This volume evaluates existing methods of brain augmentation while discussing the brain circuitry and neuronal mechanisms that make augmentation possible. This volume offers novel insights into brain disorders, and explores new devices for brain repair while also addressing the philosophical and ethical implications of brain augmentation. The information in this book is relevant to researchers in the fields of neuroscience, engineering, and clinical practice. Advance Praise for Modern Approaches to Augmentation of Brain Function: “This impressive book by leading experts in neuroscience and neuroengineering lays out the future of brain augmentation, in which the human mind and machine merge, leading to a rapid exponential growth of the power of humanity.” Ray Kurzweil, best-selling author, inventor, entrepreneur and a recipient of the National Medal of Technology and Innovation (1999), and the Lemelson-MIT Prize (2001) "This book employs a holistic approach in covering the recent advances in the fields of neuroscience, neuroinformatics, neurotechnology and neuro-psycho-pharmacology. Each chapter of the book covers major aspects of modern brain research in connection with the human mind and behavior, and is authored by researchers with unique expertise in their field. " Ioan Dumitrache, Prof. Dr. Eng. Faculty of Computer Science, Polytechnic University of Bucharest, Bucharest, Romania “This book presents compelling perspectives on what interactive neuroscience will look like in the future, delving into the innovatory ideas of a diverse set of neuroscientists, and speculating on the different ways computer chips implanted in the brains of humans can effect intelligence and communication.” György Buzsáki, MD, PhD is the Biggs Professor of Neuroscience, NYU School of Medicine, New York, NY

Brain Informatics

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642049532
Total Pages : 248 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Brain Informatics by : Ning Zhong

Download or read book Brain Informatics written by Ning Zhong and published by Springer Science & Business Media. This book was released on 2009-10-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains the papers selected for presentation at The 2009 Inter- tional Conference on Brain Informatics (BI 2009) held at Beijing University of Technology, China, on October 22–24, 2009. It was organized by the Web Int- ligence Consortium (WIC) and IEEE Computational Intelligence Society Task Force on Brain Informatics (IEEE TF-BI). The conference was held jointly with The 2009 International Conference on Active Media Technology (AMT 2009). Brain informatics (BI) has emergedas an interdisciplinaryresearch?eld that focuses on studying the mechanisms underlying the human information proce- ing system (HIPS). It investigates the essential functions of the brain, ranging from perception to thinking, and encompassing such areas as multi-perception, attention,memory,language,computation,heuristicsearch,reasoning,planning, decision-making, problem-solving, learning, discovery, and creativity. The goal of BI is to develop and demonstrate a systematic approach to achieving an integrated understanding of both macroscopic and microscopic level working principles of the brain, by means of experimental, computational, and cognitive neuroscience studies, as well as utilizing advanced Web Intelligence (WI) centric information technologies. BI represents a potentially revolutionary shift in the way that research is undertaken. It attempts to capture new forms of c- laborative and interdisciplinary work. Following this vision, new kinds of BI methods and global research communities will emerge, through infrastructure on the wisdom Web and knowledge grids that enables high speed and d- tributed, large-scale analysis and computations, and radically new ways of sh- ing data/knowledge.

From Brain Dynamics to the Mind

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Author :
Publisher : Elsevier
ISBN 13 : 0128227397
Total Pages : 692 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis From Brain Dynamics to the Mind by : Georg Northoff

Download or read book From Brain Dynamics to the Mind written by Georg Northoff and published by Elsevier. This book was released on 2024-04-01 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Brain Dynamics to the Mind: Spatiotemporal Neuroscience explores how the self and consciousness is related to neural events. Sections in the book cover existing models used to describe the mind/brain problem, recent research on brain mechanisms and processes and what they tell us about the self, consciousness and psychiatric disorders. The book presents a spatiotemporal approach to understanding the brain and the implications for artificial intelligence, novel therapies for psychiatric disorders, and for ethical, societal and philosophical issues. Pulling concepts from neuroscience, psychology and philosophy, the book presents a modern and complete look at what we know, what we can surmise, and what we may never know about the distinction between brain and mind. Reviews models of understanding the mind/brain problem Identifies neural processes involved in consciousness, sense of self and brain function Includes concepts and research from neuroscience, psychology, cognitive science and philosophy Discusses implications for AI, novel therapies for psychiatric disorders and issues of ethics Suggests experimental designs and data analyses for future research on the mind/brain issue

Attack of the Teenage Brain!

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Author :
Publisher : ASCD
ISBN 13 : 1416625518
Total Pages : 235 pages
Book Rating : 4.4/5 (166 download)

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Book Synopsis Attack of the Teenage Brain! by : John Medina

Download or read book Attack of the Teenage Brain! written by John Medina and published by ASCD. This book was released on 2018 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marvel at the biological and evolutionary factors that drive teenage behavior and achievement! Thrill to a vision of a better school for the teenage brain!