Better Business Decisions From Data

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Better Business Decisions from Data

Author : Peter Kenny
Publisher : Apress
ISBN 13 : 1484201841
Total Pages : 260 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Better Business Decisions from Data by : Peter Kenny

Download or read book Better Business Decisions from Data written by Peter Kenny and published by Apress. This book was released on 2014-07-04 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone encounters statistics on a daily basis. They are used in proposals, reports, requests, and advertisements, among others, to support assertions, opinions, and theories. Unless you’re a trained statistician, it can be bewildering. What are the numbers really saying or not saying? Better Business Decisions from Data: Statistical Analysis for Professional Success provides the answers to these questions and more. It will show you how to use statistical data to improve small, every-day management judgments as well as major business decisions with potentially serious consequences. Author Peter Kenny—with deep experience in industry—believes that "while the methods of statistics can be complicated, the meaning of statistics is not." He first outlines the ways in which we are frequently misled by statistical results, either because of our lack of understanding or because we are being misled intentionally. Then he offers sound approaches for understanding and assessing statistical data to make excellent decisions. Kenny assumes no prior knowledge of statistical techniques; he explains concepts simply and shows how the tools are used in various business situations. With the arrival of Big Data, statistical processing has taken on a new level of importance. Kenny lays a foundation for understanding the importance and value of Big Data, and then he shows how mined data can help you see your business in a new light and uncover opportunity. Among other things, this book covers: How statistics can help you assess the probability of a successful outcome How data is collected, sampled, and best interpreted How to make effective forecasts based on the data at hand How to spot the misuse or abuse of statistical evidence in advertisements, reports, and proposals How to commission a statistical analysis Arranged in seven parts—Uncertainties, Data, Samples, Comparisons, Relationships, Forecasts, and Big Data—Better Business Decisions from Data is a guide for busy people in general management, finance, marketing, operations, and other business disciplines who run across statistics on a daily or weekly basis. You’ll return to it again and again as new challenges emerge, making better decisions each time that boost your organization’s fortunes—as well as your own.

Better Data, Better Decisions

Author : Nate Moore
Publisher : Medical Group Management Association/Center for Research in Ambulatory Health Care Administration
ISBN 13 : 9781568294322
Total Pages : 154 pages
Book Rating : 4.2/5 (943 download)

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Book Synopsis Better Data, Better Decisions by : Nate Moore

Download or read book Better Data, Better Decisions written by Nate Moore and published by Medical Group Management Association/Center for Research in Ambulatory Health Care Administration. This book was released on 2013 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data flows into medical practices daily from practice management systems, electronic medical record (EMR) systems, accounting systems and many other sources. Too many practices extract only the bare minimum of data to file claims and meet reporting obligations, without recognizing the value in the flood of data that passes through the practice.

The Big Picture: How to Use Data Visualization to Make Better Decisions—Faster

Author : Steve Wexler
Publisher : McGraw Hill Professional
ISBN 13 : 1260473538
Total Pages : 208 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Big Picture: How to Use Data Visualization to Make Better Decisions—Faster by : Steve Wexler

Download or read book The Big Picture: How to Use Data Visualization to Make Better Decisions—Faster written by Steve Wexler and published by McGraw Hill Professional. This book was released on 2021-05-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not a data expert? Here’s an engaging and entertaining guide to interpreting and drawing insights from any chart, graph, or other data visualization you’ll encounter. You’re a business professional, not a data scientist. How do you make heads or tails of the data visualizations that come across your desk—let alone make critical business decisions based on the information they’re designed to convey? In The Big Picture, top data visualization consultant Steve Wexler provides the tools for developing the graphical literacy you need to understand the data visualizations that are flooding your inbox—and put that data to use. Packed with the best four-color examples created in Excel, Tableau, Power BI, and Qlik, among others, this one-stop resource empowers you to extract the most important information from data visualizations quickly and accurately, act on key insights, solve problems, and make the right decisions for your organization every time.

Data Driven

Author : Thomas C. Redman
Publisher : Harvard Business Press
ISBN 13 : 1422163644
Total Pages : 257 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Data Driven by : Thomas C. Redman

Download or read book Data Driven written by Thomas C. Redman and published by Harvard Business Press. This book was released on 2008-09-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Behind Every Good Decision

Author : Piyanka Jain
Publisher : AMACOM
ISBN 13 : 0814449220
Total Pages : 276 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Behind Every Good Decision by : Piyanka Jain

Download or read book Behind Every Good Decision written by Piyanka Jain and published by AMACOM. This book was released on 2014-11-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a misconception in business that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. However, nothing could be further from the truth. If you feel that you can’t understand how to read, let alone implement, these complex software programs that crunch the data and spit out more data, that will no longer be a problem! Authors and analytics experts Piyanka Jain and Puneet Sharma demystify the process of business analytics and demonstrate how professionals at any level can take the information at their disposal and in only five simple steps--using only Excel as a tool--make the decision necessary to increase revenue, decrease costs, improve product, or whatever else is being asked of them at that time. In Behind Every Good Decision, you will learn how to: Clarify the business question Lay out a hypothesis-driven plan Pull relevant data Convert it to insights Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. It doesn’t take a numbers person to know that is a formula you need!

Using Statistics for Better Business Decisions

Author : Justin Bateh
Publisher :
ISBN 13 : 9781631572722
Total Pages : 0 pages
Book Rating : 4.5/5 (727 download)

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Book Synopsis Using Statistics for Better Business Decisions by : Justin Bateh

Download or read book Using Statistics for Better Business Decisions written by Justin Bateh and published by . This book was released on 2015-12-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More and more organizations around the globe are expecting that professionals will make data-driven decisions. Employees, team leaders, managers, and executives that can think quantitatively should be in high demand. The goal of this book is to increase ability to identify a problem, collect data, organize, and analyze data that will help aid in making more effective decisions. This book will provide you with a solid foundation for thinking quantitatively within your company. To help facilitate this objective, this book follows two fictitious companies that encounter a series of business problems, while demonstrating how managers would use the concepts in the book to solve these problems and determine the next course of action. This book is for beginners and does not require prior statistical training. All computations will be completed using Microsoft Excel.

Business Intelligence

Author : Carlo Vercellis
Publisher : John Wiley & Sons
ISBN 13 : 1119965470
Total Pages : 314 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Business Intelligence by : Carlo Vercellis

Download or read book Business Intelligence written by Carlo Vercellis and published by John Wiley & Sons. This book was released on 2011-08-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made. Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence. This book: Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence. Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation. Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies. Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions. This book is aimed at postgraduate students following data analysis and data mining courses. Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.

Data Driven Business Decisions

Author : Chris J. Lloyd
Publisher : John Wiley & Sons
ISBN 13 : 0470619600
Total Pages : 512 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Data Driven Business Decisions by : Chris J. Lloyd

Download or read book Data Driven Business Decisions written by Chris J. Lloyd and published by John Wiley & Sons. This book was released on 2011-10-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on guide to the use of quantitative methods and software for making successful business decisions The appropriate use of quantitative methods lies at the core of successful decisions made by managers, researchers, and students in the field of business. Providing a framework for the development of sound judgment and the ability to utilize quantitative and qualitative approaches, Data Driven Business Decisions introduces readers to the important role that data plays in understanding business outcomes, addressing four general areas that managers need to know about: data handling and Microsoft Excel®, uncertainty, the relationship between inputs and outputs, and complex decisions with trade-offs and uncertainty. Grounded in the author's own classroom approach to business statistics, the book reveals how to use data to understand the drivers of business outcomes, which in turn allows for data-driven business decisions. A basic, non-mathematical foundation in statistics is provided, outlining for readers the tools needed to link data with business decisions; account for uncertainty in the actions of others and in patterns revealed by data; handle data in Excel®; translate their analysis into simple business terms; and present results in simple tables and charts. The author discusses key data analytic frameworks, such as decision trees and multiple regression, and also explores additional topics, including: Use of the Excel® functions Solver and Goal Seek Partial correlation and auto-correlation Interactions and proportional variation in regression models Seasonal adjustment and what it reveals Basic portfolio theory as an introduction to correlations Chapters are introduced with case studies that integrate simple ideas into the larger business context, and are followed by further details, raw data, and motivating insights. Algebraic notation is used only when necessary, and throughout the book, the author utilizes real-world examples from diverse areas such as market surveys, finance, economics, and business ethics. Excel® add-ins StatproGo and TreePlan are showcased to demonstrate execution of the techniques, and a related website features extensive programming instructions as well as insights, data sets, and solutions to problems included in the material. Data Driven Business Decisions is an excellent book for MBA quantitative analysis courses or undergraduate general statistics courses. It also serves as a valuable reference for practicing MBAs and practitioners in the fields of statistics, business, and finance.

Big Data Demystified

Author : David Stephenson
Publisher : Pearson UK
ISBN 13 : 1292218126
Total Pages : 178 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Big Data Demystified by : David Stephenson

Download or read book Big Data Demystified written by David Stephenson and published by Pearson UK. This book was released on 2018-02-19 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. 'Big Data' refers to a new class of data, to which 'big' doesn't quite do it justice. Much like an ocean is more than simply a deeper swimming pool, big data is fundamentally different to traditional data and needs a whole new approach. Packed with examples and case studies, this clear, comprehensive book will show you how to accumulate and utilise 'big data' in order to develop your business strategy. Big Data Demystified is your practical guide to help you draw deeper insights from the vast information at your fingertips; you will be able to understand customer motivations, speed up production lines, and even offer personalised experiences to each and every customer. With 20 years of industry experience, David Stephenson shows how big data can give you the best competitive edge, and why it is integral to the future of your business.

Decision Quality

Author : Carl Spetzler
Publisher : John Wiley & Sons
ISBN 13 : 111914468X
Total Pages : 256 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Decision Quality by : Carl Spetzler

Download or read book Decision Quality written by Carl Spetzler and published by John Wiley & Sons. This book was released on 2016-02-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Add value with every decision using a simple yet powerful framework Few things are as valuable in business, and in life, as the ability to make good decisions. Can you imagine how much more rewarding your life and your business would be if every decision you made were the best it could be? Decision Quality empowers you to make the best possible choice and get more of what you truly want from every decision. Dr. Carl Spetzler is a leader in the field of decision science and has worked with organizations across industries to improve their decision-making capabilities. He and his co-authors, all experienced consultants and educators in this field, show you how to frame a problem or opportunity, create a set of attractive alternatives, identify relevant uncertain information, clarify the values that are important in the decision, apply tools of analysis, and develop buy-in among stakeholders. Their straightforward approach is elegantly simple, yet practical and powerful. It can be applied to all types of decisions. Our business and our personal lives are marked by a stream of decisions. Some are small. Some are large. Some are life-altering or strategic. How well we make those decisions truly matters. This book gives you a framework and thinking tools that will help you to improve the odds of getting more of what you value from every choice. You will learn: The six requirements for decision quality, and how to apply them The difference between a good decision and a good outcome Why a decision can only be as good as the best of the available alternatives Methods for making both "significant" and strategic decisions The mental traps that undermine decision quality and how to avoid them How to deal with uncertainty—a factor in every important choice How to judge the quality of a decision at the time you're making it How organizations have benefited from building quality into their decisions. Many people are satisfied with 'good enough' when making important decisions. This book provides a method that will take you and your co-workers beyond 'good enough' to true Decision Quality.

Actionable Web Analytics

Author : Jason Burby
Publisher : John Wiley & Sons
ISBN 13 : 0470181133
Total Pages : 290 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Actionable Web Analytics by : Jason Burby

Download or read book Actionable Web Analytics written by Jason Burby and published by John Wiley & Sons. This book was released on 2007-08-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

The Decision Model

Author : Barbara von Halle
Publisher : CRC Press
ISBN 13 : 9781420082821
Total Pages : 553 pages
Book Rating : 4.0/5 (828 download)

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Book Synopsis The Decision Model by : Barbara von Halle

Download or read book The Decision Model written by Barbara von Halle and published by CRC Press. This book was released on 2009-10-27 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current fast-paced and constantly changing business environment, it is more important than ever for organizations to be agile, monitor business performance, and meet with increasingly stringent compliance requirements. Written by pioneering consultants and bestselling authors with track records of international success, The Decision Model: A Business Logic Framework Linking Business and Technology provides a platform for rethinking how to view, design, execute, and govern business logic. The book explains how to implement the Decision Model, a stable, rigorous model of core business logic that informs current and emerging technology. The authors supply a strong theoretical foundation, while succinctly defining the path needed to incorporate agile and iterative techniques for developing a model that will be the cornerstone for continual growth. Because the book introduces a new model with tentacles in many disciplines, it is divided into three sections: Section 1: A Complete overview of the Decision Model and its place in the business and technology world Section 2: A Detailed treatment of the foundation of the Decision Model and a formal definition of the Model Section 3: Specialized topics of interest on the Decision Model, including both business and technical issues The Decision Model provides a framework for organizing business rules into well-formed decision-based structures that are predictable, stable, maintainable, and normalized. More than this, the Decision Model directly correlates business logic to the business drivers behind it, allowing it to be used as a lever for meeting changing business objectives and marketplace demands. This book not only defines the Decision Model and but also demonstrates how it can be used to organize decision structures for maximum stability, agility, and technology independence and provide input into automation design.

Text Analytics for Business Decisions

Author : Andres Fortino
Publisher : Mercury Learning and Information
ISBN 13 : 1683926641
Total Pages : 454 pages
Book Rating : 4.6/5 (839 download)

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Book Synopsis Text Analytics for Business Decisions by : Andres Fortino

Download or read book Text Analytics for Business Decisions written by Andres Fortino and published by Mercury Learning and Information. This book was released on 2021-05-13 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise in data science development, we now have many remarkable techniques and tools to extend data analysis from numeric and categorical data to textual data. Sifting through the open-ended responses from a survey, for example, was an arduous process when performed by hand. Using a case study approach, this book was written for business analysts who wish to increase their skills in extracting answers for text data in order to support business decision making. Most of the exercises use Excel, today’s most common analysis tool, and R, a popular analytic computer environment. The techniques covered range from the most basic text analytics, such as key word analysis, to more sophisticated techniques, such as topic extraction and text similarity scoring. Companion files with numerous datasets are included for use with case studies and exercises. FEATURES: Organized by tool or technique, with the basic techniques presented first and the more sophisticated techniques presented later Uses Excel and R for datasets in case studies and exercises Features the CRISP-DM data mining standard with early chapters for conducting the preparatory steps in data mining Companion files with numerous datasets and figures from the text. The companion files are available online by emailing the publisher with proof of purchase at [email protected].

Business Intelligence, Reprint Edition

Author : Stacia Misner
Publisher : Microsoft Press
ISBN 13 : 0735645833
Total Pages : 196 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Business Intelligence, Reprint Edition by : Stacia Misner

Download or read book Business Intelligence, Reprint Edition written by Stacia Misner and published by Microsoft Press. This book was released on 2008-12-10 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This readable, practical book helps business people quickly understand what business intelligence is, how it works, where it's used, and why and when to use it—all illustrated by real case studies, not just theory.” Nigel Pendse Author of The OLAP Report www.olapreport.com So much information, so little time. All too often, business data is hard to get at and use—thus slowing decision-making to a crawl. This insightful book illustrates how organizations can make better, faster decisions about their customers, partners, and operations by turning mountains of data into valuable business information that’s always at the fingertips of decision makers. You’ll learn what’s involved in using business intelligence to bring together information, people, and technology to create successful business strategies—and how to execute those strategies with confidence. Topics covered include: THE BUSINESS INTELLIGENCE MINDSET: Discover the basics behind business intelligence, such as how it’s defined, why and how to use it in your organization, and what characteristics, components, and general architecture most business intelligence solutions share. THE CASE FOR BUSINESS INTELLIGENCE: Read how world leaders in finance, manufacturing, and retail have successfully implemented business intelligence solutions and see what benefits they have reaped. THE PRACTICE OF BUSINESS INTELLIGENCE: Find out what’s involved in implementing a business intelligence solution in your organization, including how to identify your business intelligence opportunities, what decisions you must make to get a business intelligence project going, and what to do to sustain the momentum so that you can continue to make sense of all the data you gather.

Better Business Decisions Using Cost Modeling

Author : Victor E. Sower
Publisher : Business Expert Press
ISBN 13 : 1606492675
Total Pages : 140 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Better Business Decisions Using Cost Modeling by : Victor E. Sower

Download or read book Better Business Decisions Using Cost Modeling written by Victor E. Sower and published by Business Expert Press. This book was released on 2011-09-23 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: : Information is power in supply chain operations, negotiations, continuous improvement programs, and process improvement, and indeed in all aspects of managing an operation. Accurate and timely information can result in better decisions that translate into improvement of bottom line results. The development and effective use of cost modeling as a method to understand the cost of products, services, and processes can help drive improvements in the quality and timeliness of decision making. In the supply chain community an understanding of the actual cost structures of products and services, whether with new or non-partner suppliers, can facilitate fact-based discussions which are more likely to result in agreements that are competitively priced and with fair margins. Further, accurate cost models which are cooperatively developed between supply chain partners can form the basis for joint efforts to reduce non-value-added costs and provide additional focus towards operational improvement. While many organizations feel confident they have an understanding of the cost structure for products and services produced internally, cost modeling often uncovers areas where significant cost improvement can be obtained. Cost of quality is a particular type of internal cost model that analyzes the true costs associated with the production of less than perfect products and services. The development of a cost of quality model can provide insight into how products or services of higher quality can be produced at lower cost. This book provides the business student or professional a concise guide to the creation and effective use of both internal and external cost models. Development of internal cost models is discussed with illustrations showing how they can be deployed to assist in new product development, pricing decisions, make-or-buy decisions and the identification of opportunities for internal process improvement projects. The creation and use of external cost models are discussed providing insight into how their use can drive collaborative improvement efforts among supply chain partners, better prepare for price negotiations, and keep negotiations focused on facts rather than emotions--all while allowing for future discussions with preferred suppliers to focus on more strategic and operational improvement initiatives, and less on pricing. A number of detailed cost model examples are provided to educate on both how cost models are constructed, and to demonstrate how they have been effectively deployed

Data Analysis for Business Decision Making

Author : Andres Fortino
Publisher :
ISBN 13 : 9781683925927
Total Pages : 200 pages
Book Rating : 4.9/5 (259 download)

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Book Synopsis Data Analysis for Business Decision Making by : Andres Fortino

Download or read book Data Analysis for Business Decision Making written by Andres Fortino and published by . This book was released on 2020-07-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This laboratory manual is intended forbusiness analysts who wish to increase their skills in the use of statisticalanalysis to support business decisions. Most of the case studies use Excel,today's most common analysis tool. They range from the most basic descriptiveanalytical techniques to more advanced techniques such as linear regression andforecasting. Advanced projects cover inferential statistics for continuousvariables (t-Test) and categorical variables (chi-square), as well as A/B testing. The manual ends with techniques to deal with the analysis of text data and tools to manage the analysis of large data sets (Big Data) using Excel. Includes companion files with solution spreadsheets, sample files, data sets, etc. from the book. Features: Teaches the statistical analysis skills needed to support business decisions Provides projects ranging from the most basic descriptive analytical techniques to more advanced techniques such as linearregression, forecasting, inferential statistics, and analyzing big data sets Includes companion files with solution spreadsheets, sample files, data sets, etc. used in the book's case studies

Data Science for Business

Author : Foster Provost
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 144937428X
Total Pages : 414 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Data Science for Business by : Foster Provost

Download or read book Data Science for Business written by Foster Provost and published by "O'Reilly Media, Inc.". This book was released on 2013-07-27 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization—and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you’re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates