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Best Practices For Transportation Agency Use Of Social Media
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Book Synopsis Best Practices for Transportation Agency Use of Social Media by : Susan Bregman
Download or read book Best Practices for Transportation Agency Use of Social Media written by Susan Bregman and published by CRC Press. This book was released on 2013-10-02 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practit
Book Synopsis Best Practices for Transportation Agency Use of Social Media by : Susan Bregman
Download or read book Best Practices for Transportation Agency Use of Social Media written by Susan Bregman and published by CRC Press. This book was released on 2013-10-02 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts. The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interviews that illustrate what creative agencies are doing to improve service, provide real-time updates, garner valuable information from their customers, and better serve their communities. It reveals powerful lessons learned from various transportation agencies, including a regional airport, city and state departments of transportation, and municipal transit agencies. Filled with examples from transportation organizations, the text provides ideas that can apply to all modes of transportation including mass transit, highways, aviation, ferries, bicycling, and walking. It describes how to measure the impact of your social media presence and also examines advanced uses of social media for obtaining information by involving customers and analyzing their social media use. The book outlines all the resources you will need to maintain a social media presence and describes how to use social media analytical tools to assess service strengths and weaknesses and customer sentiment. Explaining how to overcome the digital divide, language barriers, and accessibility challenges for patrons with disabilities, it provides you with the understanding of the various social media technologies along with the knowhow to determine which one is best for a specific situation and purpose.
Book Synopsis Understanding Use of Social Media for Dissemination of Transportation Information by : Janet Fraser
Download or read book Understanding Use of Social Media for Dissemination of Transportation Information written by Janet Fraser and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This research explores how agencies use social media and how helpful these technologies are from both the agency and social media-using public perspectives. The impetus for this is the increased use of social media among transportation agencies to reach publics using these technologies. Surveys administered to both transportation agencies and the general public, as well as information collected directly from social media accounts, are used to statistically analyze (negative binomial, logit, ordered logit) how agencies utilize social media. Social media content analysis indicates that the content posted by agencies and the mode of the agency (e.g. transit or highway) are particularly important to the popularity of agency Twitter and Facebook accounts. Analysis of the agency survey found greater participation and engagement in social media activities leads to more successful outreach. These activities include events such as monitoring social media for service-impacting events, developing a formal system for collecting content, and establishing a formal social media strategy. Analysis of the general public survey found that those more engaged with technology and less engaged with traditional media have more specific preferences and critiques of agency use of social media.Comparing the results of the surveys, agencies and the general public have a mismatch both in how they perceive success in social media outreach and how information is best communicated. Agencies evaluated their success with social media better than the public did. The agencies also generally thought social media was a better platform for sharing more types of information than the public did.From comparing the results between the two sets of surveys and the content analyses, it is clear that evaluation and guidance tools for social media use for dissemination of transportation information could be helpful to improve the consistency of information shared, a critical weakness identified by the public, because social media are viewed as an increasingly authoritative and legitimate transportation information source.
Book Synopsis Uses of Social Media in Public Transportation by : Susan Bregman
Download or read book Uses of Social Media in Public Transportation written by Susan Bregman and published by Transportation Research Board. This book was released on 2012 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB’s Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada.
Book Synopsis Uses of Social Media in Public Transportation by :
Download or read book Uses of Social Media in Public Transportation written by and published by . This book was released on 2022 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: A high percentage of transit agencies believe social media is important for increasing ridership, improving customer satisfaction, and improving agency image. The TRB Transit Cooperative Research Program's TCRP Synthesis 156: Uses of Social Media in Public Transportation updates 2012's TCRP Synthesis 99: Uses of Social Media in Public Transportation and again explores the use of social media among transit agencies. It documents innovative and effective practices in the United States and Canada.
Book Synopsis 20 Tips to Up Your Agency’s Social Media Game by : Tom Holmes
Download or read book 20 Tips to Up Your Agency’s Social Media Game written by Tom Holmes and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As social media has become more popular, local governments have begun to use social media platforms to share news and project information, respond to questions and concerns, educate people about programs, and humanize their agencies. While many agencies are using social media to communicate to their constituents, there are challenges that come with using these tools. This guide is designed to help the average local transportation practitioner cut through the noise and identify methods to more effectively communicate with local residents on social media for transportation and public works topics. It documents best practices and lessons learned by public agencies related to issues such as the selection and appropriate use of various platforms, targeting geographic areas or demographics, building audience, creating content, receiving and responding to complaints, handling negative input, and generally increasing the effectiveness of social media use." -- Project website.
Book Synopsis Advances in Mobility-as-a-Service Systems by : Eftihia G. Nathanail
Download or read book Advances in Mobility-as-a-Service Systems written by Eftihia G. Nathanail and published by Springer Nature. This book was released on 2020-11-03 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers together innovative research and practical findings relating to urban mobility transformation. It is especially intended to provide academicians, researchers, practitioners and decision makers with effective strategies and techniques that can support urban mobility in a sustainable way. The chapters, which report on contributions presented at the 5th Conference on Sustainable Urban Mobility, held virtually on June 17-19, 2020, from Greece, cover the thematic areas of: social networks and traveler behavior; applications of technologies in transportation and big data analytics; transport infrastructure and traffic management; and transportation modeling and impact assessment. Special attention is given to public transport and demand responsive systems, electromobility, micromobility and automated vehicles. The book addresses the challenges of the near future, highlighting the importance of knowledge transfer, and it is intended to foster communication among universities, industries and public administration.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Between Public and Private Mobility by :
Download or read book Between Public and Private Mobility written by and published by . This book was released on 2016-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB Special Report 319 analyzes the ways that innovative transportation services--including ridesharing, carsharing, bikesharing, and microtransit--are changing mobility for millions of travelers. Such services could reduce congestion and emissions from surface transportation if regulated wisely to encourage concurrent, instead of sequential, ridesharing. Rapidly growing transportation network companies (TNCs), such as Uber and Lyft, however, are disrupting conventional taxi and limousine services and are raising policy challenges related to personal security and public safety, insurance requirements, employment and labor issues, and accessibility and equity. The committee's report offers guidance to state and local officials responsible for policy setting and regulation of for-hire transportation services in each of these areas. The report also addresses the need for greater consistency in regulations across jurisdictions and calls for TNCs to share more information about the volume, the frequency, and the types of trips they are providing, to allow for informed regulation and planning of transportation services"--provided by publisher.
Book Synopsis Data Presentation on Transportation Agency Websites by : Frances Cherman
Download or read book Data Presentation on Transportation Agency Websites written by Frances Cherman and published by . This book was released on 2017 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Data Analytics for Intelligent Transportation Systems by : Mashrur Chowdhury
Download or read book Data Analytics for Intelligent Transportation Systems written by Mashrur Chowdhury and published by Elsevier. This book was released on 2017-04-05 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Analytics for Intelligent Transportation Systems provides in-depth coverage of data-enabled methods for analyzing intelligent transportation systems that includes detailed coverage of the tools needed to implement these methods using big data analytics and other computing techniques. The book examines the major characteristics of connected transportation systems, along with the fundamental concepts of how to analyze the data they produce. It explores collecting, archiving, processing, and distributing the data, designing data infrastructures, data management and delivery systems, and the required hardware and software technologies. Users will learn how to design effective data visualizations, tactics on the planning process, and how to evaluate alternative data analytics for different connected transportation applications, along with key safety and environmental applications for both commercial and passenger vehicles, data privacy and security issues, and the role of social media data in traffic planning. Includes case studies in each chapter that illustrate the application of concepts covered Presents extensive coverage of existing and forthcoming intelligent transportation systems and data analytics technologies Contains contributors from both leading academic and commercial researchers Explains how to design effective data visualizations, tactics on the planning process, and how to evaluate alternative data analytics for different connected transportation applications
Book Synopsis TCRP Synthesis 99 by : Susan Bregman
Download or read book TCRP Synthesis 99 written by Susan Bregman and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Get the Word Out by : Michele Regenold
Download or read book Get the Word Out written by Michele Regenold and published by . This book was released on 1997* with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Participation Strategies for Transit by : Scott Giering
Download or read book Public Participation Strategies for Transit written by Scott Giering and published by Transportation Research Board. This book was released on 2011 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB’s Transit Cooperative Research Program (TCRP) Synthesis 89: Public Participation Strategies for Transit documents the state-of-the-practice in terms of public participation strategies to inform and engage the public for transit-related activities.
Book Synopsis Better Buses, Better Cities by : Steven Higashide
Download or read book Better Buses, Better Cities written by Steven Higashide and published by . This book was released on 2019-10-10 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a bus system that is fast, frequent, and reliable--what would that change about your city? Buses can and should be the cornerstone of urban transportation. They offer affordable mobility and can connect citizens with every aspect of their lives. But in the US, they have long been an afterthought in budgeting and planning. Transit expert Steven Higashide uses real-world stories of reform to show us what a successful bus system looks like. Higashide explains how to marshal the public in support of better buses and argues that better bus systems will create better cities for all citizens. With a compelling narrative and actionable steps, Better Buses, Better Cities describes how decision-makers, philanthropists, activists, and public agency leaders can work together to make the bus a win in any city.
Book Synopsis Transit Advertising Revenue by : Beverly R. Silverberg
Download or read book Transit Advertising Revenue written by Beverly R. Silverberg and published by Transportation Research Board. This book was released on 1998 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers information from selected North American and other transit agencies about the existing environment for advertising on transit property and describes agency experiences. It also explores innovative revenue-generating practices.
Book Synopsis Social Media in the Public Sector Field Guide by : Ines Mergel
Download or read book Social Media in the Public Sector Field Guide written by Ines Mergel and published by John Wiley & Sons. This book was released on 2012-11-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stocked with real-life examples and case studies, this book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy. Written in a jargon-free and accessible style, the book is a go-to resource for anyone in government who wants to put the power of social media to work for their organization. Praise for Social Media in the Public Sector Field Guide "Twitter and Facebook and Blogs, Oh My! In this bewildering new field of social media, Mergel and Greeves expertly provide practical advice for governments to harness the power of these new online services." Bill Schrier, deputy director, Center for Digital Government, eRepublic.com; former CTO (CIO), City of Seattle "This is simply a must-read book for anyone interested in or involved with social media in the public sector. The authors take a refreshing and original approach supported by excellent examples regarding the evolving role social media is playing and can play in government. I cannot think of two better experienced authors to help guide us through the new realities of social media in government." Dr. Alan R. Shark, executive director, Public Technology Institute; assistant professor, Rutgers University School of Public Affairs and Administration "In the local government sector there seem to be three schools of thought regarding social media: I've got a Facebook page let's jump right in!, Not happening on my watch!, and Who cares? This field guide is perfect for any of the above, as it provides practical applications and rationale for why local government needs to connect with people where they are which is on the Internet. Our association of nearly 500 innovative local governments knows that Mergel and Greeves are the perfect authors for this must-have tutorial." Karen Thoreson, president and chief operating officer, Alliance for Innovation "Every day on GovLoop.com, our network of 60,000 government leaders share best practices and ask questions about using social media in government. I've often been asked by members for a good reference to help them get going on their federal, state, or local government social media programs. I never had an answer now I do: This field guide is the go-to resource to ensure your social media programs deliver real mission results. Mergel and Greeves are experts in the field a blend of research and real-world experience to get you to where you need to go." Steve Ressler, founder and president, GovLoop.com
