Best Management Quotes

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The Making of a Manager

Author : Julie Zhuo
Publisher : Penguin
ISBN 13 : 0735219567
Total Pages : 290 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Making of a Manager by : Julie Zhuo

Download or read book The Making of a Manager written by Julie Zhuo and published by Penguin. This book was released on 2019-03-19 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're doing. That's exactly how Julie Zhuo felt when she became a rookie manager at the age of 25. She stared at a long list of logistics--from hiring to firing, from meeting to messaging, from planning to pitching--and faced a thousand questions and uncertainties. How was she supposed to spin teamwork into value? How could she be a good steward of her reports' careers? What was the secret to leading with confidence in new and unexpected situations? Now, having managed dozens of teams spanning tens to hundreds of people, Julie knows the most important lesson of all: great managers are made, not born. If you care enough to be reading this, then you care enough to be a great manager. The Making of a Manager is a modern field guide packed everyday examples and transformative insights, including: * How to tell a great manager from an average manager (illustrations included) * When you should look past an awkward interview and hire someone anyway * How to build trust with your reports through not being a boss * Where to look when you lose faith and lack the answers Whether you're new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had.

Practical RichFaces

Author : Max Katz
Publisher : Apress
ISBN 13 : 1430234504
Total Pages : 404 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Practical RichFaces by : Max Katz

Download or read book Practical RichFaces written by Max Katz and published by Apress. This book was released on 2011-12-09 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: RichFaces 4 is a component library for JavaServer Faces, and an advanced framework for easily integrating AJAX capabilities into business applications. It lets you quickly develop next-generation web applications based on JSF 2/Ajax. In this definitive RichFaces 4 book, instead of using JBoss Tools, the author bases all examples on Maven so that any IDE can be used—whether it's NetBeans, Eclipse, JBoss or even Spring. Practical RichFaces also describes how to best take advantage of RichFaces—the integration of the Ajax4jsf and RichFaces libraries—to create flexible and powerful programs. Assuming some JSF background, it shows how you can radically reduce programming time and effort to create rich AJAX-based applications.

The Leader in You

Author : Dale Carnegie
Publisher : Diamond Pocket Books Pvt Ltd
ISBN 13 : 9390088062
Total Pages : 233 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis The Leader in You by : Dale Carnegie

Download or read book The Leader in You written by Dale Carnegie and published by Diamond Pocket Books Pvt Ltd. This book was released on 2020-03-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on identifying your own leadership strengths to get success. Leadership is never easy. But thankful, something else is also true. Everyone of us has the potential to be a leader every day. Many people still have a narrow understanding of what leadership really is. But the fact of the matter is that leadership doesn't begin and end at the very top. It is every bit as important, perhaps more important, in the place most of us live and work. The leadership techniques that will work best for you are the ones you nurture inside. The best selling book on Human relations.

Welcome to Management: How to Grow From Top Performer to Excellent Leader

Author : Ryan Hawk
Publisher : McGraw Hill Professional
ISBN 13 : 1260458075
Total Pages : 241 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Welcome to Management: How to Grow From Top Performer to Excellent Leader by : Ryan Hawk

Download or read book Welcome to Management: How to Grow From Top Performer to Excellent Leader written by Ryan Hawk and published by McGraw Hill Professional. This book was released on 2020-01-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The ultimate all-in-one guide to becoming a great leader.”—Daniel Pink From the creator and host of The Learning Leader Show, “the most dynamic leadership podcast out there” (Forbes) that will “help you lead smarter” (Inc.), comes an essential tactical guide for newly promoted managers. Every year, millions of top performers are promoted to management-level jobs—only to discover that the tactics that got them promoted are not the tactics that will make them effective in their new role. In Welcome to Management, Ryan Hawk provides practical, actionable advice and tools designed to ensure that transition is a successful one. He presents a new actionable three-part framework distilled from best practices drawn from in-depth interviews with over 300 of the most forward-thinking leaders around the world, as well as his own professional experience going from exceptional individual producer to new leader. Learn how to: • lead yourself: build skills and earn credibility. Compliance can be commanded, but commitment cannot. People reserve their full capacity for emotional commitment for leaders they find credible, and credibility must be earned. • build your team: develop a healthy and sustainable culture of mutual trust and respect that creates cohesion. This includes effective hiring and firing practices. • lead your team: set a clear strategy and vision for your team, communicate effectively, and ultimately drive the results the organization is counting on your team to deliver. Through case studies, hundreds of interviews, and personal stories, the book will help high performers make the leap from individual contributor to manager with greater ease, grace, courage, and effectiveness. Welcome to management!

The Little Book of Big Management Wisdom

Author : James McGrath
Publisher : Pearson UK
ISBN 13 : 1292148454
Total Pages : 259 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis The Little Book of Big Management Wisdom by : James McGrath

Download or read book The Little Book of Big Management Wisdom written by James McGrath and published by Pearson UK. This book was released on 2017-03-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will remain whilst the Bookshelf software is installed. eBooks are downloaded to your computer and accessible either offline through the VitalSource Bookshelf (available as a free download), available online and also via the iPad/Android app. When the eBook is purchased, you will receive an email with your access code. Simply go to http://bookshelf.vitalsource.com/ to download the FREE Bookshelf software. After installation, enter your access code for your eBook. Time limit The VitalSource products do not have an expiry date. You will continue to access your VitalSource products whilst you have your VitalSource Bookshelf installed. The Little Book of Big Management Wisdom outlines 90 of the greatest management quotations ever. The majority of quotes have been taken from legendary business leaders and commentators, including Warren Buffet and Peter Drucker. However, there are a few surprise inclusions from such people as Robert Frost and Elvis Presley. Each quotation, what it means, how to use it and the questions you should be asking, is outlined in two pages so you can immediately start to apply it in the real world. Packed with advice on how to deal with a wide range of management issues, this book will provide you with the insight and skills you require to succeed. Manage and develop your business Manage yourself and your career Motivate and lead people Turn your customers into partners Plan effectively Make better decisions All you want to know and how to apply it - in a nutshell.

Best Management Quotes

Author : Suresh Mohan Semwal
Publisher : Prabhat Prakashan
ISBN 13 : 9351869210
Total Pages : 192 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Best Management Quotes by : Suresh Mohan Semwal

Download or read book Best Management Quotes written by Suresh Mohan Semwal and published by Prabhat Prakashan. This book was released on 2021-01-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quotes are valuable. They are knowledge; and wisdom and insight. They offer us the opportunity to learn through others. Quotations are great tools to reinforce and reaffirm what we already understand. Sometimes hearing the words of a famous or successful person is enough to help us accept an idea and put it into action. Experience is the best teacher; no doubts about it but waiting for your own experience to teach you everything can be expensive or very late at times. Human beings have the capability to learn from other’s experiences too. Keeping all this mind I came up with this idea of compilation of greatest management thoughts of great people. I am sure these thoughts will trigger lot of positivity and inspiration in our day to day lives. It will work like seeds for our fertile mind.

First-Time Leader

Author : George B. Bradt
Publisher : John Wiley & Sons
ISBN 13 : 1118828127
Total Pages : 246 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis First-Time Leader by : George B. Bradt

Download or read book First-Time Leader written by George B. Bradt and published by John Wiley & Sons. This book was released on 2014-02-03 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: First-time leaders get motivational and planning tools from top executive coaching firms The First-Time Leader provides basic frameworks, processes, and tools to help first-time leaders and their teams deliver better results faster. Leading is about inspiring and enabling others to do their absolute best, together, to realize a meaningful and rewarding shared purpose. Authors George Bradt, Managing Director of PrimeGenesis, and Gillian Davis, Managing Director of AlanKey, show how to achieve these results through the BRAVE acronym: Behaviors, Relationships, Attitudes, Values, Environment. Learn the three stages of team development, and get advice for specific leadership situations including onboarding yourself, onboarding others, and crisis management. Offers a way of thinking about leadership and a structure for action to help first-time leaders lead at both overall conceptual and tactical levels Includes downloadable tools that are easily adaptable for each leader's specific context Contains illustrative examples and stories from a range of experienced leaders and experts to help guide first-time leaders through things they may not have experienced themselves The First-Time Leader shows new leaders what to do next, later, never, why, and how. It's an indispensible guide for stepping up and inspiring others to come together for success.

Managing Humans

Author : Michael Lopp
Publisher : Apress
ISBN 13 : 1430202718
Total Pages : 198 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Managing Humans by : Michael Lopp

Download or read book Managing Humans written by Michael Lopp and published by Apress. This book was released on 2007-10-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Humans is a selection of the best essays from Michael Lopp's popular website Rands in Repose(www.randsinrepose.com). Lopp is one of the most sought-after IT managers in Silicon Valley, and draws on his experiences at Apple, Netscape, Symantec, and Borland. This book reveals a variety of different approaches for creating innovative, happy development teams. It covers handling conflict, managing wildly differing personality types, infusing innovation into insane product schedules, and figuring out how to build lasting and useful engineering culture. The essays are biting, hilarious, and always informative.

First, Break All The Rules

Author : Marcus Buckingham
Publisher : Simon and Schuster
ISBN 13 : 0684852861
Total Pages : 279 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis First, Break All The Rules by : Marcus Buckingham

Download or read book First, Break All The Rules written by Marcus Buckingham and published by Simon and Schuster. This book was released on 1999-05-05 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals. Yet despite their differences, great managers share one common trait: They do not hesitate to break virtually every rule held sacred by conventional wisdom. They do not believe that, with enough training, a person can achieve anything he sets his mind to. They do not try to help people overcome their weaknesses. They consistently disregard the golden rule. And, yes, they even play favorites. This amazing book explains why. Marcus Buckingham and Curt Coffman of the Gallup Organization present the remarkable findings of their massive in-depth study of great managers across a wide variety of situations. Some were in leadership positions. Others were front-line supervisors. Some were in Fortune 500 companies; others were key players in small, entrepreneurial companies. Whatever their situations, the managers who ultimately became the focus of Gallup's research were invariably those who excelled at turning each employee's talent into performance. In today's tight labor markets, companies compete to find and keep the best employees, using pay, benefits, promotions, and training. But these well-intentioned efforts often miss the mark. The front-line manager is the key to attracting and retaining talented employees. No matter how generous its pay or how renowned its training, the company that lacks great front-line managers will suffer. Buckingham and Coffman explain how the best managers select an employee for talent rather than for skills or experience; how they set expectations for him or her -- they define the right outcomes rather than the right steps; how they motivate people -- they build on each person's unique strengths rather than trying to fix his weaknesses; and, finally, how great managers develop people -- they find the right fit for each person, not the next rung on the ladder. And perhaps most important, this research -- which initially generated thousands of different survey questions on the subject of employee opinion -- finally produced the twelve simple questions that work to distinguish the strongest departments of a company from all the rest. This book is the first to present this essential measuring stick and to prove the link between employee opinions and productivity, profit, customer satisfaction, and the rate of turnover. There are vital performance and career lessons here for managers at every level, and, best of all, the book shows you how to apply them to your own situation.

The Effective Executive

Author : Peter Drucker
Publisher : Routledge
ISBN 13 : 1136017534
Total Pages : 198 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis The Effective Executive by : Peter Drucker

Download or read book The Effective Executive written by Peter Drucker and published by Routledge. This book was released on 2018-03-09 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The measure of the executive, Peter Drucker reminds us, is the ability to 'get the right things done'. Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive. He identifies five talents as essential to effectiveness, and these can be learned; in fact, they must be learned just as scales must be mastered by every piano student regardless of his natural gifts. Intelligence, imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results. One of the talents is the management of time. Another is choosing what to contribute to the particular organization. A third is knowing where and how to apply your strength to best effect. Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making. How these can be developed forms the main body of the book. The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive. He turns familiar experience upside down to see it in new perspective. The book is full of surprises, with its fresh insights into old and seemingly trite situations.

Self-Leadership: How to Become a More Successful, Efficient, and Effective Leader from the Inside Out

Author : Andrew Bryant
Publisher : McGraw Hill Professional
ISBN 13 : 0071799109
Total Pages : 239 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Self-Leadership: How to Become a More Successful, Efficient, and Effective Leader from the Inside Out by : Andrew Bryant

Download or read book Self-Leadership: How to Become a More Successful, Efficient, and Effective Leader from the Inside Out written by Andrew Bryant and published by McGraw Hill Professional. This book was released on 2012-09-07 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead yourself to success—and others are sure to follow “For leaders looking for a plan of ‘Why, What, and How’ to become a better leader, the answer is between the covers of this book.” —Chester Elton, New York Times bestselling author of The Carrot Principle, The Orange Revolution, and All In “Ever wish you could be more confident, more engaged, or more productive in your life? Look no further. All the concepts and tools are right here.” —Ryan M. Niemiec, Psy.D., Psychologist and Education Director, VIA Institute on Character “Self-reliance, courage, confidence, emotional self-awareness, and perseverance encompassed into one leadership concept.” —Garee W. Earnest, Ph.D., Professor, The Ohio State University “Bryant and Kazan’s groundbreaking work challenges us to take the first small steps of what will be for many a lifelong journey of self-discovery from the inside out.” —R. Dale Safrit, Ed.D., Professor, North Carolina State University “Andrew and Ana’s . . . research, insights, and experience provide a practical tool-kit on how you can choose to live your life and your work and influence others to do the same.” —Philip Beck, Chairman, Dubeta “It is generally accepted in the business literature that the heart of leadership is leading self. I believe that leading self is also the path to being a ‘responsible’ leader. The important contribution made by Self Leadershipis that it tells you what to do if you want to get better at leading self. Read this book if you desire to be more effective as a leader and remember, "You don't have to be bad at leadership to get better." —Stephen C. Lundin Ph.D., author of the bestseller, Fish!

Managing Oneself

Author : Peter Ferdinand Drucker
Publisher : Harvard Business Review Press
ISBN 13 : 1633691012
Total Pages : 72 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Managing Oneself by : Peter Ferdinand Drucker

Download or read book Managing Oneself written by Peter Ferdinand Drucker and published by Harvard Business Review Press. This book was released on 2008-01-07 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession regardless of where you started out. But with opportunity comes responsibility. Companies today aren't managing their knowledge workers careers. Instead, you must be your own chief executive officer. That means it's up to you to carve out your place in the world and know when to change course. And it's up to you to keep yourself engaged and productive during a career that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it. The keys: Cultivate a deep understanding of yourself by identifying your most valuable strengths and most dangerous weaknesses; Articulate how you learn and work with others and what your most deeply held values are; and Describe the type of work environment where you can make the greatest contribution. Only when you operate with a combination of your strengths and self-knowledge can you achieve true and lasting excellence. Managing Oneself identifies the probing questions you need to ask to gain the insights essential for taking charge of your career. Peter Drucker was a writer, teacher, and consultant. His 34 books have been published in more than 70 languages. He founded the Peter F. Drucker Foundation for Nonprofit Management, and counseled 13 governments, public services institutions, and major corporations.

Leaders Eat Last

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591848016
Total Pages : 370 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Leaders Eat Last by : Simon Sinek

Download or read book Leaders Eat Last written by Simon Sinek and published by Penguin. This book was released on 2017-05-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally in paperback: the New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

Above the Line

Author : Urban Meyer
Publisher : Penguin
ISBN 13 : 1101980710
Total Pages : 272 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Above the Line by : Urban Meyer

Download or read book Above the Line written by Urban Meyer and published by Penguin. This book was released on 2015-10-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant New York Times bestseller Remarkable lessons in leadership and team building from one of the greatest football coaches of our time. Urban Meyer has established himself as one of the elite in the annals of his sport, having lead his players to three national championships. In Above the Line, he offers readers his unparalleled insights into leadership, team building, and the keys to empowering people to achieve things they might never have thought possible. Meyer shares his groundbreaking game plan—the game plan followed every day in the Ohio State Buckeyes’ championship season—for creating a culture of success built on trust and a commitment to a common purpose. Packed with real life examples from Meyer’s storied career, Above the Line delivers wisdom and inspiration for taking control and turning setbacks into victories for a team, a family, or a Fortune 500 company.

Managing Up

Author : Mary Abbajay
Publisher : John Wiley & Sons
ISBN 13 : 1119437164
Total Pages : 183 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Managing Up by : Mary Abbajay

Download or read book Managing Up written by Mary Abbajay and published by John Wiley & Sons. This book was released on 2018-03-07 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build vital connections to accelerate your career success Managing Up is your guide to the most valuable 'soft skill' your career has ever seen. It's not about sucking up or brown-nosing; it's about figuring out who you are, who your boss is, and finding where you meet. It's about building real relationships with people who have influence over your career. Managing up is good for you, good for your boss, and good for the organization as a whole. This book gives you strategies for developing these all-important connections and building more than rapport; you become able to quickly assess situations, and determine which actions will move you forward; you become your own talent manager, and your boss's top choice for that new opportunity. As a skill, managing up can do more for your career than simply 'networking' ever could—and this book shows you how. Real-world strategies give you a set of actionable steps, supplemented by expert advice from a top leadership consultant that helps you get on track to advancement. It's never too early or too late to start adjusting your alignment, and this book provides the help you need to start accelerating your trajectory. Develop robust relationships with influential people Enhance your self-awareness and become more adaptable Gain new opportunities and accelerate your career Stop 'schmoozing' and develop true, lasting connections Managing up helps you build the sort of relationships that foster more communication, collaboration, cooperation, and understanding between people at different levels of power, with a variety of perspectives and skills. This type of bridge-building builds your reputation for effectiveness and fit, so you can start skipping rungs on the ladder as you build a strong, successful career. Managing Up is your personal manual for building this vital skill so you can begin building your best future.

Good Strategy Bad Strategy

Author : Richard Rumelt
Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

They Ask, You Answer

Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis They Ask, You Answer by : Marcus Sheridan

Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.