Author : Charles Raw
Publisher : Crown
ISBN 13 : 0767921593
Total Pages : 594 pages
Book Rating : 4.7/5 (679 download)
Book Synopsis Do You Sincerely Want to Be Rich? by : Charles Raw
Download or read book Do You Sincerely Want to Be Rich? written by Charles Raw and published by Crown. This book was released on 2005-05-17 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.