80/20 Sales and Marketing

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613082363
Total Pages : 258 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis 80/20 Sales and Marketing by : Perry Marshall

Download or read book 80/20 Sales and Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2013-07-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market and applying 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

The Millionaire Training

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Author :
Publisher : Manifest Publishing
ISBN 13 : 9781944913496
Total Pages : pages
Book Rating : 4.9/5 (134 download)

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Book Synopsis The Millionaire Training by : Larry Thompson

Download or read book The Millionaire Training written by Larry Thompson and published by Manifest Publishing. This book was released on 2020-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Maverick Selling Method

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Author :
Publisher : Brian Burns
ISBN 13 :
Total Pages : 129 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Maverick Selling Method by : Brian Burns

Download or read book The Maverick Selling Method written by Brian Burns and published by Brian Burns. This book was released on 2009 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a twenty-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods the Maverick Method has been proven by salespeople on the front lines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments and marginalize their competitors. What you will learn from the Maverick Selling Method: How a complex sale really works How to control the buying process How to customize your selling process for your unique product How to set and change the rules that will justify the buying decision How to marginalize any competitor How to close the deal in a predictable manner before your competitor even knows they have lost What Mavericks do differently How you can become a Maverick

Working Mother

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Author :
Publisher :
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4./5 ( download)

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Book Synopsis Working Mother by :

Download or read book Working Mother written by and published by . This book was released on 2002-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magazine that helps career moms balance their personal and professional lives.

Useless Miracle

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Publisher : Melville House
ISBN 13 : 1612198171
Total Pages : 337 pages
Book Rating : 4.6/5 (121 download)

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Book Synopsis Useless Miracle by : Barry Schechter

Download or read book Useless Miracle written by Barry Schechter and published by Melville House. This book was released on 2021-01-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic, smart comedy in which a college professor attains mankind's oldest dream: the ability to fly...sort of... George Entmen just turned forty, and he can't complain. He is a respected hermeneutics professor, beloved by friends and family, and ready to drift quietly into tenured middle age. But then, he discovers he can fly. Sure, he can only fly very, very slowly, and he only flies three or four inches above the ground . . . But why does this nonetheless amazing phenomenon drive so many people into a rage? Why do he and his family find themselves dodging livid magicians, scheming billionairesses, and, perhaps worst of all, angry hermeneuticians? Beneath all the chaos, his gift has to have a meaning. But to find it, George needs to understand one thing his friend and guru keeps telling him: "You're not flying, you're being flown."

Pre-Suasion

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1501109812
Total Pages : 469 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Pre-Suasion by : Robert Cialdini

Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Verity

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Publisher : Grand Central Publishing
ISBN 13 : 153872474X
Total Pages : 295 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Verity by : Colleen Hoover

Download or read book Verity written by Colleen Hoover and published by Grand Central Publishing. This book was released on 2021-10-05 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whose truth is the lie? Stay up all night reading the sensational psychological thriller that has readers obsessed, from the #1 New York Times bestselling author of Too Late and It Ends With Us. #1 New York Times Bestseller · USA Today Bestseller · Globe and Mail Bestseller · Publishers Weekly Bestseller Lowen Ashleigh is a struggling writer on the brink of financial ruin when she accepts the job offer of a lifetime. Jeremy Crawford, husband of bestselling author Verity Crawford, has hired Lowen to complete the remaining books in a successful series his injured wife is unable to finish. Lowen arrives at the Crawford home, ready to sort through years of Verity’s notes and outlines, hoping to find enough material to get her started. What Lowen doesn’t expect to uncover in the chaotic office is an unfinished autobiography Verity never intended for anyone to read. Page after page of bone-chilling admissions, including Verity's recollection of the night her family was forever altered. Lowen decides to keep the manuscript hidden from Jeremy, knowing its contents could devastate the already grieving father. But as Lowen’s feelings for Jeremy begin to intensify, she recognizes all the ways she could benefit if he were to read his wife’s words. After all, no matter how devoted Jeremy is to his injured wife, a truth this horrifying would make it impossible for him to continue loving her.

Ketchup is My Favorite Vegetable

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Author :
Publisher : Jessica Kingsley Publishers
ISBN 13 : 178450209X
Total Pages : 354 pages
Book Rating : 4.7/5 (845 download)

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Book Synopsis Ketchup is My Favorite Vegetable by : Liane Kupferberg Carter

Download or read book Ketchup is My Favorite Vegetable written by Liane Kupferberg Carter and published by Jessica Kingsley Publishers. This book was released on 2015-10-21 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you create an ordinary family life, while dealing with the extraordinary needs of an autistic child? Meet Mickey - charming, funny, compassionate, and autistic. In this unflinching portrait of family life, Liane Kupferberg Carter gives us a mother's insight into what really goes on in the two decades after diagnosis. From the double-blow of a subsequent epilepsy diagnosis, to bullying and Bar Mitzvahs, Mickey's struggles and triumphs along the road to adulthood are honestly detailed to show how one family learned to grow and thrive with autism.

Rebirth of the Salesman

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Author :
Publisher :
ISBN 13 : 9780994311641
Total Pages : 300 pages
Book Rating : 4.3/5 (116 download)

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Book Synopsis Rebirth of the Salesman by : Cian McLoughlin

Download or read book Rebirth of the Salesman written by Cian McLoughlin and published by . This book was released on 2015-11-18 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chock full of case studies, war stories and interviews with sales leaders, Rebirth of the Salesman provides a candid perspective on the multi-billion dollar sales industry. Each chapter focuses on a specific character trait for achieving sales mastery, providing concrete steps, for readers to develop their sales effectiveness and enhance their personal brand. Blending insights from opposing sides of the sales spectrum, Rebirth of the Salesman delivers an engaging, entertaining and inspiring read.

Results

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Publisher : Crown Business
ISBN 13 : 0307337316
Total Pages : 256 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Results by : Bruce A. Pasternack

Download or read book Results written by Bruce A. Pasternack and published by Crown Business. This book was released on 2005-10-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company has a personality. Does yours help or hinder your results? Does it make you fit for growth? Find out by taking the quiz that’s helped 50,000 people better understand their organizations at OrgDNA.com and to learn more about Organizational DNA. Just as you can understand an individual’s personality, so too can you understand a company’s type—what makes it tick, what’s good and bad about it. Results explains why some organizations bob and weave and roll with the punches to consistently deliver on commitments and produce great results, while others can’t leave their corner of the ring without tripping on their own shoelaces. Gary Neilson and Bruce Pasternack help you identify which of the seven company types you work for—and how to keep what’s good and fix what’s wrong. You’ll feel the shock of recognition (“That’s me, that’s my company”) as you find out whether your organization is: • Passive-Aggressive (“everyone agrees, smiles, and nods, but nothing changes”): entrenched underground resistance makes getting anything done like trying to nail Jell-O to the wall • Fits-and-Starts (“let 1,000 flowers bloom”): filled with smart people pulling in different directions • Outgrown (“the good old days meet a brave new world”): reacts slowly to market developments, since it’s too hard to run new ideas up the flagpole • Overmanaged (“we’re from corporate and we’re here to help”): more reporting than working, as managers check on their subordinates’ work so they can in turn report to their bosses • Just-in-Time (“succeeding, but by the skin of our teeth”): can turn on a dime and create real breakthroughs but also tends to burn out its best and brightest • Military Precision (“flying in formation”): executes brilliant strategies but usually does not deal well with events not in the playbook • Resilient (“as good as it gets”): flexible, forward-looking, and fun; bounces back when it hits a bump in the road and never, ever rests on its laurels For anyone who’s ever said, “Wow, that’s a great idea, but it’ll never happen here” or “Whew, we pulled it off again, but I’m tired of all this sprinting,” Results provides robust, practical ideas for becoming and remaining a resilient business. Also available as an eBook From the Hardcover edition.

The Great CEO Within: The Tactical Guide to Company Building

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Author :
Publisher :
ISBN 13 : 9780578599281
Total Pages : 202 pages
Book Rating : 4.5/5 (992 download)

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Book Synopsis The Great CEO Within: The Tactical Guide to Company Building by : Matt Mochary

Download or read book The Great CEO Within: The Tactical Guide to Company Building written by Matt Mochary and published by . This book was released on 2019-12-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback. Becoming a great CEO requires training. For a founding CEO, there is precious little time to complete that training, especially at the helm of a rapidly growing company. Now you have the guidance you need in one book.

The Cult of Smart

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Publisher : All Points Books
ISBN 13 : 1250200385
Total Pages : 272 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Cult of Smart by : Fredrik deBoer

Download or read book The Cult of Smart written by Fredrik deBoer and published by All Points Books. This book was released on 2020-08-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of Vulture’s Top 10 Best Books of 2020! Leftist firebrand Fredrik deBoer exposes the lie at the heart of our educational system and demands top-to-bottom reform. Everyone agrees that education is the key to creating a more just and equal world, and that our schools are broken and failing. Proposed reforms variously target incompetent teachers, corrupt union practices, or outdated curricula, but no one acknowledges a scientifically-proven fact that we all understand intuitively: Academic potential varies between individuals, and cannot be dramatically improved. In The Cult of Smart, educator and outspoken leftist Fredrik deBoer exposes this omission as the central flaw of our entire society, which has created and perpetuated an unjust class structure based on intellectual ability. Since cognitive talent varies from person to person, our education system can never create equal opportunity for all. Instead, it teaches our children that hierarchy and competition are natural, and that human value should be based on intelligence. These ideas are counter to everything that the left believes, but until they acknowledge the existence of individual cognitive differences, progressives remain complicit in keeping the status quo in place. This passionate, voice-driven manifesto demands that we embrace a new goal for education: equality of outcomes. We must create a world that has a place for everyone, not just the academically talented. But we’ll never achieve this dream until the Cult of Smart is destroyed.

Leading at the Speed of Growth

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Leading at the Speed of Growth by : Katherine Catlin

Download or read book Leading at the Speed of Growth written by Katherine Catlin and published by John Wiley & Sons. This book was released on 2001-05-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to take your company to the next level of growth through the stories of over 500 successful entrepreneurs. Developed by the Kauffman Center for Entrepreneurial Leadership, this flagship book introduces a new series on managing growth. The authors expertly guide you through the three stages of entrepreneurial growth: initial growth, rapid growth, and continuous growth. Personal stories told by successful entrepreneurs reveal the hows and whys of evolving as a leader at each stage, identifying red flags, vital signs, and secrets of sustained growth. Become a dynamic leader by using this book as your roadmap to entrepreneurial success.

Fortune

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Publisher :
ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Fortune by : Henry Robinson Luce

Download or read book Fortune written by Henry Robinson Luce and published by . This book was released on 2001-03 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Change Minds

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609948319
Total Pages : 196 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis How to Change Minds by : Rob Jolles

Download or read book How to Change Minds written by Rob Jolles and published by Berrett-Koehler Publishers. This book was released on 2013-06-03 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

The 5AM Club

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Author :
Publisher : HarperCollins
ISBN 13 : 1443456632
Total Pages : 356 pages
Book Rating : 4.4/5 (434 download)

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Book Synopsis The 5AM Club by : Robin Sharma

Download or read book The 5AM Club written by Robin Sharma and published by HarperCollins. This book was released on 2018-12-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing book, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness and feelings of aliveness. Through an enchanting—and often amusing—story about two struggling strangers who meet an eccentric tycoon who becomes their secret mentor, The 5am Club will walk you through: How great geniuses, business titans and the world’s wisest people start their mornings to produce astonishing achievements A little-known formula you can use instantly to wake up early feeling inspired, focused and flooded with a fiery drive to get the most out of each day A step-by-step method to protect the quietest hours of daybreak so you have time for exercise, self-renewal and personal growth A neuroscience-based practice proven to help make it easy to rise while most people are sleeping, giving you precious time for yourself to think, express your creativity and begin the day peacefully instead of being rushed “Insider-only” tactics to defend your gifts, talents and dreams against digital distraction and trivial diversions so you enjoy fortune, influence and a magnificent impact on the world Part manifesto for mastery, part playbook for genius-grade productivity and part companion for a life lived beautifully, The 5am Club is a work that will transform your life. Forever.

Predictive Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1119037336
Total Pages : 217 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Predictive Marketing by : Omer Artun

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.