Behavioral Science

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Publisher : Lippincott Williams & Wilkins
ISBN 13 : 9780781782579
Total Pages : 340 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Behavioral Science by : Barbara Fadem

Download or read book Behavioral Science written by Barbara Fadem and published by Lippincott Williams & Wilkins. This book was released on 2009 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Board Review Series (BRS) is aimed at providing basic knowledge as it relates to clinical situations and is used primarily by medical students studying for the United States Medical Licensing Examinations (USMLE). BRS Behavioral Science, Fifth Edition covers material on this subject that is addressed on USMLE Step 1, written in outline format to provide an efficient method of studying behavioral science for USMLE. The book includes at least 500 USMLE-style questions with accompanying annotated answers. An exam follows each chapter and a Comprehensive Exam is included at the end of the book. A companion Website will offer the fully searchable text and an interactive question bank.

Behavioral Science in Medicine

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Publisher : Lippincott Williams & Wilkins
ISBN 13 : 1609136640
Total Pages : 371 pages
Book Rating : 4.6/5 (91 download)

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Book Synopsis Behavioral Science in Medicine by :

Download or read book Behavioral Science in Medicine written by and published by Lippincott Williams & Wilkins. This book was released on 2012-03-08 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral Science in Medicine introduces medical students to the science of human behavior. Organized to mirror the behavioral science/psychiatry course taught in the first two years, this text effectively teaches the major concepts of this complex subject and prepares students for board exams. The Second Edition is appropriate for courses in Behavioral Science alone but also for courses that merge Behavioral Science and Neuroscience. The increased depth of coverage of psychiatric illness, substance abuse, and pediatric psychiatry, also makes the Second Edition appropriate for use in Clinical Psychiatry courses in the third and fourth year.

The Wiley Handbook of Contextual Behavioral Science

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Publisher : John Wiley & Sons
ISBN 13 : 111848956X
Total Pages : 564 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Wiley Handbook of Contextual Behavioral Science by : Robert D. Zettle

Download or read book The Wiley Handbook of Contextual Behavioral Science written by Robert D. Zettle and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wiley Handbook of Contextual Behavioral Science describes the philosophical and empirical foundation of the contextual behavioral science movement; it explores the history and goals of CBS, explains its core analytic assumptions, and describes Relational Frame Theory as a research and practice program. This is the first thorough examination of the philosophy, basic science, applied science, and applications of Contextual Behavioral Science Brings together the philosophical and empirical contributions that CBS is making to practical efforts to improve human wellbeing Organized and written in such a way that it can be read in its entirety or on a section-by-section basis, allowing readers to choose how deeply they delve into CBS Extensive coverage of this wide ranging and complex area that encompasses both a rich basic experimental tradition and in-depth clinical application of that experimental knowledge Looks at the development of RFT, and its implications for alleviating human suffering

Becoming a Behavioral Science Researcher

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Publisher : Guilford Press
ISBN 13 : 1606235966
Total Pages : 383 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Becoming a Behavioral Science Researcher by : Rex B. Kline

Download or read book Becoming a Behavioral Science Researcher written by Rex B. Kline and published by Guilford Press. This book was released on 2008-08-21 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been replaced by Becoming a Behavioral Science Researcher, Second Edition, ISBN 978-1-4625-3879-9.

Behavioral Insights

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Publisher : MIT Press
ISBN 13 : 0262539403
Total Pages : 250 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Behavioral Insights by : Michael Hallsworth

Download or read book Behavioral Insights written by Michael Hallsworth and published by MIT Press. This book was released on 2020-09-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.

MCAT Behavioral Sciences Review 2021-2022

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Publisher : Simon and Schuster
ISBN 13 : 1506262147
Total Pages : 934 pages
Book Rating : 4.5/5 (62 download)

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Book Synopsis MCAT Behavioral Sciences Review 2021-2022 by : Kaplan Test Prep

Download or read book MCAT Behavioral Sciences Review 2021-2022 written by Kaplan Test Prep and published by Simon and Schuster. This book was released on 2020-07-14 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt: Always study with the most up-to-date prep! Look for MCAT Behavioral Sciences Review 2022-2023, ISBN 9781506276625, on sale July 06, 2021. Publisher's Note: Products purchased from third-party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitles included with the product.

Psychiatry and Behavioral Science

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Publisher : Temple University Press
ISBN 13 : 1592135323
Total Pages : 312 pages
Book Rating : 4.5/5 (921 download)

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Book Synopsis Psychiatry and Behavioral Science by : David Baron

Download or read book Psychiatry and Behavioral Science written by David Baron and published by Temple University Press. This book was released on 2008-05-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clearly written, introductory psychiatric text guided by the current Institute of Medicine domains and including national board-style review questions.

Building Behavioral Science in an Organization

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Publisher : Action Design Press
ISBN 13 : 9781736652503
Total Pages : 140 pages
Book Rating : 4.6/5 (525 download)

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Book Synopsis Building Behavioral Science in an Organization by : Zarak Khan

Download or read book Building Behavioral Science in an Organization written by Zarak Khan and published by Action Design Press. This book was released on 2021-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: As applied behavioral science has become more widespread, a need has emerged for guidance on how to build and integrate behavioral science functions within an organization. This book draws on the collective wisdom of applied behavioral scientists with deep experience within their respective practice areas to provide practical guidance on building a behavioral science function that has a meaningful impact for your organization.

Behavioral Science in the Wild

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Publisher : University of Toronto Press
ISBN 13 : 1487527535
Total Pages : 400 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis Behavioral Science in the Wild by : Nina Mažar

Download or read book Behavioral Science in the Wild written by Nina Mažar and published by University of Toronto Press. This book was released on 2022-04-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field. Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems. As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the "why" and "how" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field. Nina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.

Research Design for the Behavioral Sciences

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Publisher : Springer Publishing Company
ISBN 13 : 0826143857
Total Pages : 559 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis Research Design for the Behavioral Sciences by : Stephen V. Flynn, PhD, LPC, LMFT-S, NCC, ACS

Download or read book Research Design for the Behavioral Sciences written by Stephen V. Flynn, PhD, LPC, LMFT-S, NCC, ACS and published by Springer Publishing Company. This book was released on 2021-02-17 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I wholeheartedly invite counselor trainees and counselors into this journey of growing the research component of their professional identity... Flynn and his colleagues prepare counselor trainees and counselors for this journey well and guide them carefully toward researcher competency. In an approachable and developmentally appropriate manner, they highlight for the profession the value of research and how it can be conducted." - Danica G. Hays, PhD American Counseling Fellow Professor and Executive Associate Dean University of Nevada, Las Vegas Research Design for the Behavioral Sciences fills an important gap for the helping professions by offering a blueprint for advanced concepts and an applied approach to understanding quantitative, qualitative, and mixed methods research design. This graduate-level text seamlessly weaves together the philosophy, science, and practical application of the most common methodological frameworks in practice. Advanced research design concepts are presented through clear and in-depth blueprints, applied case studies, myriad examples, and helpful learning activities. Written in detailed yet accessible language, this text describes the foundations of behavioral science research. The authors explore research-based philosophical integration, along with the technical application of every tradition. Through this philosophical and pragmatic approach, students will be able to attain a well-rounded and comprehensive understanding of behavioral science research. This text provides students with the opportunity to reach a greater level of research efficacy though the inclusion of methodological procedures, data analysis methods, reliability/validity standards, ethics, and directions on how to increase the rigor of each approach to research. Instructor resources include an instructor's manual, learning activities, test bank, and PowerPoints. Purchase includes digital access for use on most mobile devices and computers. Key Features: Provides clear, detailed, and contextually accurate examples of writing, quantitative, qualitative, and mixed methods procedures Reviews the paradigmatic hierarchy of each research tradition along with key analytic features in detail Delivers instructions for enhancing the methodological rigor of each approach Analyzes methodology-specific multicultural issues Demonstrates the application of a wide range of research methodologies with case studies Reviews the trends and history in research for counseling, psychology, social work, and marriage and family therapy Offers comprehensive instructor resources including manual, learning activities, test bank, and PowerPoint slides

Behavioral Science in the Global Arena

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Publisher : IAP
ISBN 13 : 1648020844
Total Pages : 247 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Behavioral Science in the Global Arena by : Elaine P. Congress

Download or read book Behavioral Science in the Global Arena written by Elaine P. Congress and published by IAP. This book was released on 2020-04-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral scientists are increasingly involved in international work through cross cultural research, conference presentations, and faculty exchanges. Psychology and social work NGOs work at the United Nations, both on providing professional consultation on timely issues, as well as advocating to promote human rights and sustainable development. Although this work at the United Nations is an important arena for behavioral scientists, this has been barely covered in the academic literature. "What are growing roles of psychology and the behavioral sciences at the United Nations today?" This first-ever volume brings together over 20 authors--both key experts and student interns--to answer this question. As the United Nations pursues its 17 Sustainable Development Goals (SDGs) for the year 2030, behavioral scientists now occupy increasingly diverse roles to pursue evidence-based answers for these 17 timely SDGs. This panoramic yet concise 230-page volume is designed for students and professionals in the behavioral sciences, psychology and social work to provide state-of-the-art information on how behavioral scientists are addressing diverse global issues today. Each chapter offers a concise overview of a topic, including a glossary of current concepts, and citations to current research. ENDORSEMENTS "I am delighted to recommend this volume, which uncovers two important truths to the success of the UN. 1. The critical role of civil society that makes the UN more humane. 2. The important role of behavioral sciences in shaping UN policies to produce successful outcomes. Because of the UN, we've not had a third world war, yet. Human Rights have expanded beyond belief of anyone who founded the UN 75 years ago." - Bruce Knotts, U.S. diplomat, author, and Chair of the U.N. DPI NGO Executive Committee "As this new volume describes, the world is a better place because of the United Nations - where most of the world comes together with diverse and lofty goals such as protecting the environment, promoting health, supporting equality, and maintaining peace. All of these major goals require interventions that sometimes maintain and sometimes change human behavior. National and international policies need to be informed by the best available research in the behavioral sciences. Our future depends on it." - Diane F. Halpern, PhD., Former President, American Psychological Association "Attaining the United Nations' 17 Sustainable Development Goals (SDGs) by 2030 is a formidable challenge that can be furthered by a foundation of solid evidence. This book provides a base of relevant psychological knowledge that can inform policy and interventions in the achievement of those goals." - Judith A. Gibbons, PhD, Past-President, Interamerican Society of Psychology "The authors make a convincing case for the relevance of behavioral sciences to the work of the United Nations. Progress on women's rights, preparing for and recovering from natural disasters, adapting to climate change, improving child well-being and more all have behavioral dimensions. These must be addressed for the UN to make progress on its goals. By chronicling the involvements of psychology and social work in the United Nations, this volume will inspire students and practitioners to engage further in global work and advocacy." - Lynne Healy, PhD, International Association of Schools of Social Work "Behavioral Science in the Global Arena - a timely and significant volume about the role of psychologists at the UN addressing our contemporary social problems - i.e. human rights, social justice, climate and environmental change. As Congress, Takooshian, and Asper demonstrate, it is time for psychologists to move from their individual focus toward social change at a macro, diverse and global focus following the UN's 17 sustainable development goals for 2030. We need to acknowledge changing population demographics, growing mobility and aging in our population, and recognize the continued gender inequities and disparities among migrants salient today. No longer can we simply consider psychology's role in the aftermath of disaster, but to be proactive and on the forefront about counterterrorism, climate change, etc. to promote global action so that we think and act together toward shared social change." - Jean Lau Chin, EdD, ABPP, Past-President, International Division, American Psychological Association "As the UN celebrates its diamond anniversary, it is fitting that thinkers in psychology provide critical insights into psychology's engagement with the UN SDG Agenda. The authors have carefully considered the UN from many vantage points, especially behavioural. This important volume posits fresh ideas for psychology's role and future impact in the only global body that brings all governments together to tackle the social, economic, political and security factors that are essential for peace and collective human development in our fragile world." - Saths Cooper, PhD, Past-President, International Union of Psychological Scientists (IUPsyS) "I am very excited to see the publication of a much-needed book on the contribution of the behavioral sciences at the UN which highlights the role of social work. The editors have successfully illuminated how social workers have been increasingly involved in addressing international issues. Speaking as the current president of NASW, member of the International Federation of Social Workers Executive and as a social work educator, I am especially appreciative of the content on the long-term involvement that social workers have had in the work of the UN. This book is a gift to students who are increasingly seeking to become involved in international social work. I am especially impressed by the editors' commitment to promoting the professional development of students by having them co-author the chapters in the book with both academics and UN leaders. Well done!" - Kathryn Conley Wehrmann, PhD, LCSW, President, National Association of Social Workers (NASW)

The Behavioral Code

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Publisher : Beacon Press
ISBN 13 : 0807049093
Total Pages : 314 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis The Behavioral Code by : Benjamin van Rooij

Download or read book The Behavioral Code written by Benjamin van Rooij and published by Beacon Press. This book was released on 2021-10-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2022 PROSE Award finalist in Legal Studies and Criminology A 2022 American Bar Association Silver Gavel Award Finalist A Behavioral Scientist’s Notable Book of 2021 Freakonomics for the law—how applying behavioral science to the law can fundamentally change and explain misbehavior Why do most Americans wear seatbelts but continue to speed even though speeding fines are higher? Why could park rangers reduce theft by removing “no stealing” signs? Why was a man who stole 3 golf clubs sentenced to 25 years in prison? Some laws radically change behavior whereas others are consistently ignored and routinely broken. And yet we keep relying on harsh punishment against crime despite its continued failure. Professors Benjamin van Rooij and Adam Fine draw on decades of research to uncover the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. In doing so, they present the first accessible analysis of behavioral jurisprudence, which will fundamentally alter how we understand the connection between law and human behavior. The Behavioral Code offers a necessary and different approach to battling crime and injustice that is based in understanding the science of human misconduct—rather than relying on our instinctual drive to punish as a way to shape behavior. The book reveals the behavioral code’s hidden role through illustrative examples like: • The illusion of the US’s beloved tax refund • German walls that “pee back” at public urinators • The $1,000 monthly “good behavior” reward that reduced gun violence • Uber’s backdoor “Greyball” app that helped the company evade Seattle’s taxi regulators • A $2.3 billion legal settlement against Pfizer that revealed how whistleblower protections fail to reduce corporate malfeasance • A toxic organizational culture playing a core role in Volkswagen’s emissions cheating scandal • How Peter Thiel helped Hulk Hogan sue Gawker into oblivion Revelatory and counterintuitive, The Behavioral Code catalyzes the conversation about how the law can effectively improve human conduct and respond to some of our most pressing issues today, from police misconduct to corporate malfeasance.

Statistical Power Analysis for the Behavioral Sciences

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Publisher : Routledge
ISBN 13 : 1134742770
Total Pages : 625 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Statistical Power Analysis for the Behavioral Sciences by : Jacob Cohen

Download or read book Statistical Power Analysis for the Behavioral Sciences written by Jacob Cohen and published by Routledge. This book was released on 2013-05-13 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Power Analysis is a nontechnical guide to power analysis in research planning that provides users of applied statistics with the tools they need for more effective analysis. The Second Edition includes: * a chapter covering power analysis in set correlation and multivariate methods; * a chapter considering effect size, psychometric reliability, and the efficacy of "qualifying" dependent variables and; * expanded power and sample size tables for multiple regression/correlation.

Writing Literature Reviews

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Publisher : Taylor & Francis
ISBN 13 : 1351858920
Total Pages : 309 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Writing Literature Reviews by : Jose L. Galvan

Download or read book Writing Literature Reviews written by Jose L. Galvan and published by Taylor & Francis. This book was released on 2017-04-05 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guideline 12: If the Results of Previous Studies Are Inconsistent or Widely Varying, Cite Them Separately

MATLAB for Behavioral Scientists

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Publisher : Routledge
ISBN 13 : 1136281088
Total Pages : 401 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis MATLAB for Behavioral Scientists by : David A. Rosenbaum

Download or read book MATLAB for Behavioral Scientists written by David A. Rosenbaum and published by Routledge. This book was released on 2014-07-17 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written specifically for those with no prior programming experience and minimal quantitative training, this accessible text walks behavioral science students and researchers through the process of programming using MATLAB. The book explores examples, terms, and programming needs relevant to those in the behavioral sciences and helps readers perform virtually any computational function in solving their research problems. Principles are illustrated with usable code. Each chapter opens with a list of objectives followed by new commands required to accomplish those goals. These objectives also serve as a reference to help readers easily relocate a section of interest. Sample code and output and chapter problems demonstrate how to write a program and explore a model so readers can see the results obtained using different equations and values. A web site provides solutions to selected problems and the book’s program code output and examples so readers can manipulate them as needed. The outputs on the website have color, motion, and sound. Highlights of the new edition include: •Updated to reflect changes in the most recent version of MATLAB, including special tricks and new functions. •More information on debugging and common errors and more basic problems in the rudiments of MATLAB to help novice users get up and running more quickly. •A new chapter on Psychtoolbox, a suite of programs specifically geared to behavioral science research. •A new chapter on Graphical User Interfaces (GUIs) for user-friendly communication. •Increased emphasis on pre-allocation of memory, recursion, handles, and matrix algebra operators. The book opens with an overview of what is to come and tips on how to write clear programs followed by pointers for interacting with MATLAB, including its commands and how to read error messages. The matrices chapter reviews how to store and access data. Chapter 4 examines how to carry out calculations followed by a review of how to perform various actions depending on the conditions. The chapter on input and output demonstrates how to design programs to create dialogs with users (e.g., participants in studies) and read and write data to and from external files. Chapter 7 reviews the data types available in MATLAB. Readers learn how to write a program as a stand-alone module in Chapter 8. In Chapters 9 and 10 readers learn how to create line and bar graphs or reshape images. Readers learn how to create animations and sounds in Chapter 11. The book concludes with tips on how to use MATLAB with applications such as GUIs and Psychtoolbox. Intended as a primary text for Matlab courses for advanced undergraduate and/or graduate students in experimental and cognitive psychology and/or neuroscience as well as a supplementary text for labs in data (statistical) analysis, research methods, and computational modeling (programming), the book also appeals to individual researchers in these disciplines who wish to get up and running in MATLAB.

Happy Money

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Publisher : Simon and Schuster
ISBN 13 : 1476740704
Total Pages : 224 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Happy Money by : Elizabeth Dunn

Download or read book Happy Money written by Elizabeth Dunn and published by Simon and Schuster. This book was released on 2013-05-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by companies seeking to create happier employees and provide “happier products” to their customers. Elizabeth Dunn and Michael Norton show how companies from Google to Pepsi to Crate & Barrel have put these ideas into action. Along the way, the authors describe new research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this book, readers will ask themselves one simple question whenever they reach for their wallets: Am I getting the biggest happiness bang for my buck?

Designing for Behavior Change

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449367984
Total Pages : 393 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Designing for Behavior Change by : Stephen Wendel

Download or read book Designing for Behavior Change written by Stephen Wendel and published by "O'Reilly Media, Inc.". This book was released on 2013-11-05 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower