Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Beeinflussungstechniken In Werbung Und Verkauf full books in PDF, epub, and Kindle. Read online Beeinflussungstechniken In Werbung Und Verkauf ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Walter Becker
Publisher :
ISBN 13 : 9783890194806
Total Pages : 69 pages
Book Rating : 4.1/5 (948 download)
Download or read book Beeinflussungstechniken in Werbung und Verkauf written by Walter Becker and published by . This book was released on 1999 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1420 pages
Book Rating : 4.F/5 ( download)
Download or read book German books in print written by and published by . This book was released on 2003 with total page 1420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert E. Pitts
Publisher : Free Press
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.:/5 (89 download)
Download or read book Personal Values and Consumer Psychology written by Robert E. Pitts and published by Free Press. This book was released on 1984 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andris A. Zoltners
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814426166
Total Pages : 504 pages
Book Rating : 4.4/5 (261 download)
Download or read book The Complete Guide to Accelerating Sales Force Performance written by Andris A. Zoltners and published by AMACOM/American Management Association. This book was released on 2001 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: To boost your sales group's performance, give your salespeople very specific assessments and instructions, as per authors Andris A. Zoltners, Prabhakant Sinha and Greggor A. Zoltners. The trouble here is that the instructions are not only detailed, they are highly technical. You have to see sales as a science to make the best use of the graphs, charts, lists, diagrams and formulas. If you can make your way through the academic writing, you'll find some useful hard data, such as statistical evidence that backs the need for precise sales performance assessments. Despite its lengthy retelling of some very basic sales principles, getAbstract.com recommends this manual to the audience its authors suggest, "sales managers, top managers, salespeople who want to advance professionally, divisional presidents and business owners" plus business school students. If you're going to be academic, you might as well learn something.
Author : Scott Weems
Publisher : Basic Books
ISBN 13 : 0465080804
Total Pages : 258 pages
Book Rating : 4.4/5 (65 download)
Download or read book Ha! written by Scott Weems and published by Basic Books. This book was released on 2014-03-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entertaining tour of the science of humor and laughter Humor, like pornography, is famously difficult to define. We know it when we see it, but is there a way to figure out what we really find funny -- and why? In this fascinating investigation into the science of humor and laughter, cognitive neuroscientist Scott Weems uncovers what's happening in our heads when we giggle, guffaw, or double over with laughter. While we typically think of humor in terms of jokes or comic timing, in Ha! Weems proposes a provocative new model. Humor arises from inner conflict in the brain, he argues, and is part of a larger desire to comprehend a complex world. Showing that the delight that comes with "getting" a punchline is closely related to the joy that accompanies the insight to solve a difficult problem, Weems explores why surprise is such an important element in humor, why computers are terrible at recognizing what's funny, and why it takes so long for a tragedy to become acceptable comedic fodder. From the role of insult jokes to the benefit of laughing for our immune system, Ha! reveals why humor is so idiosyncratic, and why how-to books alone will never help us become funnier people. Packed with the latest research, illuminating anecdotes, and even a few jokes, Ha! lifts the curtain on this most human of qualities. From the origins of humor in our brains to its life on the standup comedy circuit, this book offers a delightful tour of why humor is so important to our daily lives.
Author : Graham Wilson
Publisher : Burns & Oates
ISBN 13 : 9780485263190
Total Pages : 338 pages
Book Rating : 4.2/5 (631 download)
Download or read book The Hazards of Immunization written by Graham Wilson and published by Burns & Oates. This book was released on 2002-02-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erich Joachimsthaler
Publisher : Harvard Business Press
ISBN 13 : 1422163318
Total Pages : 271 pages
Book Rating : 4.4/5 (221 download)
Download or read book Hidden in Plain Sight written by Erich Joachimsthaler and published by Harvard Business Press. This book was released on 2007-03-30 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.
Author : Arvind Singhal
Publisher : Routledge
ISBN 13 : 1135624569
Total Pages : 481 pages
Book Rating : 4.1/5 (356 download)
Download or read book Entertainment-Education and Social Change written by Arvind Singhal and published by Routledge. This book was released on 2003-12-08 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
Author : Md Nurunnabi
Publisher : Elsevier
ISBN 13 : 0128162694
Total Pages : 402 pages
Book Rating : 4.1/5 (281 download)
Download or read book Biomedical Applications of Graphene and 2D Nanomaterials written by Md Nurunnabi and published by Elsevier. This book was released on 2019-03-31 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biomedical Applications of Graphene and 2D Nanomaterials provides a much-needed reference on the biomedical applications of 2D nanomaterials, as well as theoretical knowledge on their structure, physicochemical properties and biomedical applications. Chapters are dedicated to growth areas, such as size and shape-dependent chemical and physical properties and applications, such as in diagnostic and therapeutic products. The book also discusses the concept, development and preclinical studies of 2D nanomaterials-based biomedical tools, such as biosensors, artificial organs and photomedicine. Case studies and reports form the core of the book, making it an ideal resource on potential applications in biomedical science and engineering. This timely resource for scientists and engineers in this rapidly advancing field features contributions from over 30 leaders who address advanced methods and strategies for controlling the physical-chemical properties of 2D nanomaterials, along with expert opinions on a range of 2D nanomaterials that have therapeutic and diagnostic applications. - Presents advanced methods and strategies for controlling the physical-chemical properties of 2D nanomaterials - Provides state-of-the-art biomedical applications for 2D nanomaterials, including graphene and boron nitride - Includes key information from a broad selection of subject areas for researchers in both materials, engineering and medicine
Author : Rod A. Martin
Publisher : Academic Press
ISBN 13 : 0128135093
Total Pages : 550 pages
Book Rating : 4.1/5 (281 download)
Download or read book The Psychology of Humor written by Rod A. Martin and published by Academic Press. This book was released on 2018-07-14 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us laugh at something funny multiple times during a typical day. Humor serves multiple purposes, and although there is a sizable and expanding research literature on the subject, the research is spread in a variety of disciplines. The Psychology of Humor, 2e reviews the literature, integrating research from across subdisciplines in psychology, as well as related fields such as anthropology, biology, computer science, linguistics, sociology, and more. This book begins by defining humor and presenting theories of humor. Later chapters cover cognitive processes involved in humor and the effects of humor on cognition. Individual differences in personality and humor are identified as well as the physiology of humor, the social functions of humor, and how humor develops and changes over the lifespan. This book concludes noting the association of humor with physical and mental health, and outlines applications of humor use in psychotherapy, education, and the workplace. In addition to being fully updated with recent research, the second edition includes a variety of new materials. More graphs, tables, and figures now illustrate concepts, processes, and theories. It provides new brief interviews with prominent humor scholars via text boxes. The end of each chapter now includes a list of key concepts, critical thinking questions, and a list of resources for further reading. Covers research on humor and laughter in every area of psychology Integrates research findings into a coherent conceptual framework Includes brain imaging studies, evolutionary models, and animal research Integrates related information from sociology, linguistics, neuroscience, and anthropology Explores applications of humor in psychotherapy, education, and the workplace Provides new research, plus key concepts and chapter summaries
Author : Lance deHaven-Smith
Publisher : University of Texas Press
ISBN 13 : 0292743793
Total Pages : 273 pages
Book Rating : 4.2/5 (927 download)
Download or read book Conspiracy Theory in America written by Lance deHaven-Smith and published by University of Texas Press. This book was released on 2013-04-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asserts that the Founders' hard-nosed realism about the likelihood of elite political misconduct—articulated in the Declaration of Independence—has been replaced by today's blanket condemnation of conspiracy beliefs as ludicrous by definition.
Author : Manuel Graña
Publisher : IOS Press
ISBN 13 : 1614991049
Total Pages : 2307 pages
Book Rating : 4.6/5 (149 download)
Download or read book Advances in Knowledge-Based and Intelligent Information and Engineering Systems written by Manuel Graña and published by IOS Press. This book was released on 2012 with total page 2307 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this 2012 edition of Advances in Knowledge-Based and Intelligent Information and Engineering Systems the latest innovations and advances in Intelligent Systems and related areas are presented by leading experts from all over the world. The 228 papers that are included cover a wide range of topics. One emphasis is on Information Processing, which has become a pervasive phenomenon in our civilization. While the majority of Information Processing is becoming intelligent in a very broad sense, major research in Semantics, Artificial Intelligence and Knowledge Engineering supports the domain specific applications that are becoming more and more present in our everyday living. Ontologies play a major role in the development of Knowledge Engineering in various domains, from Semantic Web down to the design of specific Decision Support Systems. Research on Ontologies and their applications is a highly active front of current Computational Intelligence science that is addressed here. Other subjects in this volume are modern Machine Learning, Lattice Computing and Mathematical Morphology.The wide scope and high quality of these contributions clearly show that knowledge engineering is a continuous living and evolving set of technologies aimed at improving the design and understanding of systems and their relations with humans.
Author : George Karlin-Neumann
Publisher : Humana Press
ISBN 13 : 9781493977765
Total Pages : 557 pages
Book Rating : 4.9/5 (777 download)
Download or read book Digital PCR written by George Karlin-Neumann and published by Humana Press. This book was released on 2018-05-01 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores and explains how digital PCRs (dPCRs) help in the study of numerous topics, such as infectious diseases, evolution of cancer and treatment responses, somatic mosaicism, genome editing and cell therapy, and food testing for GMOs and pathogens. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Authoritative and thorough, Digital PCR: Methods and Protocols is a valuable resource for specialists in various fields, including geneticists, neurologists, immunologists, oncologists, and researchers who are interested in environmental sciences.”
Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 614 pages
Book Rating : 4.:/5 (318 download)
Download or read book Dynamic Marketing for a Changing World written by American Marketing Association and published by . This book was released on 1960 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hubert Tardieu
Publisher : Springer Nature
ISBN 13 : 3030379558
Total Pages : 324 pages
Book Rating : 4.0/5 (33 download)
Download or read book Deliberately Digital written by Hubert Tardieu and published by Springer Nature. This book was released on 2020-02-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital revolution is changing virtually every aspect of the business world. However, most attempts at the digital transformation of enterprises fail – largely because of a lack of comprehensive and coherent strategy. This book takes lessons learned from the rise of the digital platform giants and explores how they can be adapted and effectively applied to established businesses, allowing them to compete within the new digital business paradigm. Offering a holistic perspective on the business and technology landscape, the book describes the megatrends, evolution and impact of digital technologies and business models. It brings together what for many is a disjointed set of business transformation imperatives, to provide a practical guide to digital success. Drawing on the authors’ decades of experience in supporting transformation and innovation, the book lays out a path to a progressive iteration of business change and value realization, balancing the perspectives of revolutionary transformation and change-enabling optimization.
Author : Michael D. Hutt
Publisher :
ISBN 13 : 9789814510608
Total Pages : 438 pages
Book Rating : 4.5/5 (16 download)
Download or read book Business Marketing Management written by Michael D. Hutt and published by . This book was released on 2014 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website.
Author : Sanjay Phadke
Publisher :
ISBN 13 : 9789353885687
Total Pages : 194 pages
Book Rating : 4.8/5 (856 download)
Download or read book FinTech Future written by Sanjay Phadke and published by . This book was released on 2020 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fintech is challenging banks and squeezing all our financial transactions onto a mobile screen! Should we be worried? We make payments via PayPal or Paytm, shop on Amazon or Flipkart, book accommodation on Airbnb or Oyo and call a cab using Uber or Ola apps. The big tech companies are taking care of all our finances virtually while new technologies such as artificial intelligence (AI), internet of things (IoT), blockchain, big data, 5G and quantum computing promise to raise a new storm in the future of finance. Fintech Future is the story of technology disrupting finance - from coin to bitcoin, banknote to cloud and stodgy old banks to AI - viewed from the perspective of whether it helps make the world a better place.
