Becoming A Marketing Ninja

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Becoming a Marketing Ninja

Author : N. Kannan
Publisher : Authors Tree Publishing
ISBN 13 : 9394807993
Total Pages : 140 pages
Book Rating : 4.3/5 (948 download)

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Book Synopsis Becoming a Marketing Ninja by : N. Kannan

Download or read book Becoming a Marketing Ninja written by N. Kannan and published by Authors Tree Publishing. This book was released on 2024-02-13 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Becoming a Marketing Ninja: A-Z Guide to Fast Track Your Marketing Career for Newbies" is a comprehensive roadmap designed to empower aspiring marketers with the skills and knowledge needed to excel in the dynamic world of marketing. In this book, you will learn about the tools and concepts needed to market your business in today’s world – Creating a Marketing Mix and Brand Identity for your business Finding your target market and attracting new customers Tips on marketing strategies and content creation for the digital world Crafting a Unique Selling Proposition Insider tips for developing great customer relationships Scaling up your business and achieving your growth goals Several real-world examples for all of the above ... and much more.

Ninja Selling

Author : Larry Kendall
Publisher : Greenleaf Book Group
ISBN 13 : 1626342857
Total Pages : 276 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Ninja Selling by : Larry Kendall

Download or read book Ninja Selling written by Larry Kendall and published by Greenleaf Book Group. This book was released on 2017-01-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

Secrets of a Digital Marketing Ninja

Author : Daniel M. Rosenfeld
Publisher : ICL
ISBN 13 : 9789655723625
Total Pages : 136 pages
Book Rating : 4.7/5 (236 download)

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Book Synopsis Secrets of a Digital Marketing Ninja by : Daniel M. Rosenfeld

Download or read book Secrets of a Digital Marketing Ninja written by Daniel M. Rosenfeld and published by ICL. This book was released on 2017-09-27 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain valuable insights into the world of Digital Marketing, and learn how to build strategies for truly sustainable business growth Failing to reach or influence and retain their market ranks high up on the list of why companies go out of business. It is often not for lack of trying, but for lack of understanding the basic elements needed to make sustainable growth a reality. As a Digital Marketer in the high-tech industry, Daniel has had the privilege of working with, and for, some of the most innovative companies in the world, he has worked on projects of all sizes, each needing their own strategy and methods to reach their unique target audience and goal. In "Secrets Of A Digital Marketing Ninja," Daniel shares these insights, tips and methods. This book is a great read for anyone looking to gain a better understanding of Digital Marketing or looking to improve their current online efforts. Your Digital Marketing Journey: Part 1: The Online Marketing EcosystemPart 2: Crafting Your Marketing StrategyPart 3: Finding Your MarketPart 4: Messaging and Marketing MaterialsPart 5: How To Stick The Landing (Landing pages)Part 6: Keeping Your Eye on the PrizePart 7: From Plan To Execution Part 8: Social Media as Part of the Online Strategy Part 9: Content MarketingPart 10: Mobile App MarketingPart 11: Aiming for Growth "Secrets Of A Digital Marketing Ninja by Daniel Rosenfeld is by far one of the best books I have recently read on the subject, it gives you an in-depth understanding of the various tools but more importantly, the structure and base upon which to use them." - The Huffington Post

Newsletter Ninja

Author : Tammi L Labrecque
Publisher : larks & katydids | Newsletter Ninja
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4./5 ( download)

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Book Synopsis Newsletter Ninja by : Tammi L Labrecque

Download or read book Newsletter Ninja written by Tammi L Labrecque and published by larks & katydids | Newsletter Ninja. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Magic

Author : Manuel Suarez
Publisher : AGM Press
ISBN 13 :
Total Pages : 203 pages
Book Rating : 4.9/5 (891 download)

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Book Synopsis Marketing Magic by : Manuel Suarez

Download or read book Marketing Magic written by Manuel Suarez and published by AGM Press. This book was released on 2023-09-28 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does this book promise to make you and your brand an overnight sensation with millions of followers and instant fortune? Nope. Is it a guide offering a 'magic formula' that will eliminate all effort on your path towards success? Absolutely not. But will this book provide you with a detailed, step-by-step roadmap specifically designed to help business owners, entrepreneurs, and those passionate about their crafts build sustainable, profitable brands that last for generations? Yes. And it does so more effectively than you might think possible. Here’s why this book is different: • Create Your Own Economy: Learn about untapped opportunities in any economic landscape to grow your business. You don’t need to be at the mercy of market fluctuations anymore. • Discover the Secret Ingredient to Highly Successful Brands: Discover what sets top-performing brands apart in capturing attention and converting it into revenue—and learn how to instill this magnetic quality into your own brand. • How to Grow Your Business Using Social Media: Essential tips for creating a compelling online presence, even if you’re starting from scratch. This isn’t just another book about marketing—it’s a proven strategy. A practical strategy built on real experiences and successes. So, are you ready to scale your brand and achieve your dreams, regardless of whether you’re running a side hustle or a multi-million-dollar operation?

The Ninja Marketing Toolkit

Author : Susan Lintell
Publisher : New Generation Publishing
ISBN 13 : 9781910266496
Total Pages : 130 pages
Book Rating : 4.2/5 (664 download)

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Book Synopsis The Ninja Marketing Toolkit by : Susan Lintell

Download or read book The Ninja Marketing Toolkit written by Susan Lintell and published by New Generation Publishing. This book was released on 2014-04-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're in business, working in a marketing environment or just want to develop your skills, there's something in here to help you. The Ninja Marketing Toolkit offers you powerful, simple tools for understanding, designing and implementing marketing plans. The Ninja Marketing Toolkit is a practical, inspiring handbook, a companion you can use time and time again. You'll discover powerful techniques and marketing tools to design and implement your own marketing plan. Whether your business is large or small, you're looking for personal development or you just like marketing, you will thoroughly enjoy the journey The Ninja Marketing Toolkit is an original approach to presenting information, using concise text and bullet points in an attractive, digestible format that's fun to use. There are templates for you to use to develop a powerful and practical marketing plan to help you get the results you want. Discover Discover the fascinating world of marketing and get the knowledge and tools you need to achieve your business, marketing and personal goals. Flexibility The flexible format means that you can choose from within the extensive toolkit to equip you to deal with any marketing situation. You don't need a marketing background to understand how to use the toolkit and become a Ninja Marketer, it's practical and fun. Remember, even a journey of a thousand miles begins with one footstep, so you can start your journey with The Ninja Marketing Toolkit today Enjoy and have fun The Ninja Marketing Team

Predictive Marketing

Author : Omer Artun
Publisher : John Wiley & Sons
ISBN 13 : 1119037360
Total Pages : 272 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Predictive Marketing by : Omer Artun

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Do It! Marketing

Author : David Newman
Publisher : AMACOM
ISBN 13 : 0814432875
Total Pages : 291 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Do It! Marketing by : David Newman

Download or read book Do It! Marketing written by David Newman and published by AMACOM. This book was released on 2013-06-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

Fire Your Agency

Author : Radhakrishnan KG
Publisher : Notion Press
ISBN 13 : 1636337732
Total Pages : 229 pages
Book Rating : 4.6/5 (363 download)

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Book Synopsis Fire Your Agency by : Radhakrishnan KG

Download or read book Fire Your Agency written by Radhakrishnan KG and published by Notion Press. This book was released on 2021-03-06 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the Insights and Clarity you need to run successful and scalable marketing campaigns that consistently generate sales on autopilot. In Fire Your Agency, Radhakrishnan KG (Rk), the founder of WebNamaste (a global marketing agency) and the creator of The Growth Launchpad (a thriving community for business owners) reveals the 12 Most Important Lessons from his 12 years of running a marketing agency. This No-Fluff, No-BS book helps business owners become better marketers, by giving them the exact tools, resources, and guidance they need to get “it” together before they hire a marketing agency or spend a ton of money on ads. This isn’t like any other book in the market that talks about tactics that no longer work – these lessons and principles are timeless, and can be applied to any business or startup that has aggressive growth goals. Applying these lessons will help attract the right audience, close deals faster, and help the business owner to go from Unknown to a Thought Leader in their category. Each chapter comes with helpful workbooks and checklists to implement them as you go. It’s finally time to take control of marketing and win big in the new normal.

Become Your Own Boss in 12 Months

Author : Melinda Emerson
Publisher : Simon and Schuster
ISBN 13 : 1440584362
Total Pages : 288 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis Become Your Own Boss in 12 Months by : Melinda Emerson

Download or read book Become Your Own Boss in 12 Months written by Melinda Emerson and published by Simon and Schuster. This book was released on 2014-12-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Become Your Own Boss is a must-read if you're thinking of launching a business of your own." --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business--all of which has been updated for today's market. With Emerson's expert business advice, you will finally follow your dreams and become your own boss!

The Ultimate Guide to Content Marketing and Digital PR

Author : Charlie Marchant
Publisher :
ISBN 13 : 9781534672956
Total Pages : 222 pages
Book Rating : 4.6/5 (729 download)

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Book Synopsis The Ultimate Guide to Content Marketing and Digital PR by : Charlie Marchant

Download or read book The Ultimate Guide to Content Marketing and Digital PR written by Charlie Marchant and published by . This book was released on 2016-06-13 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wanted to get your business featured in publications like Forbes, National newspaper websites, magazines and trade journals? Perhaps you've noticed the rise of blogging and wondered how your business can tap into this ready-made network of highly influential people to boost your credibility and get in front of your perfect target audience? In this groundbreaking book, the superstar Digital PR team from Exposure Ninja break down step-by-step their process for getting any business in any market coverage in the most relevant online publications. Whether you want to build credibility to become an authority, drive traffic to your website or attract the sort of links that turbocharge ranking, this book will walk you through the process. You will discover: How businesses of all size - from 1 person to 100,000 people - can utilise Digital PR for free publicity. How to identify the perfect market to maximise the impact of your Digital PR. How to generate ideas and angles for stories that publications will bite your hand off for. The 'secret underworld' of Sponsored Content and how to utilise it for maximum profit. How to use Content Marketing to spread your reach through infographics, articles, and videos. How to find and connect with the most influential bloggers in your market and have them sing your praises publicly to their audience. How to use contests to boost your social media following (including one example that generated over 3,000 entries for less than the price of three cups of coffee). How and why to use live events to explode your online visibility (clue: the strategies in this section won't have even occurred to your competitors). How to create and manage a workable digital PR campaign in whatever time you have available, whether it's 20 minutes per week or 8 hours per day. How to use two hashtags on Twitter to 'unlock' a hidden world of journalists desperate to write about you (clue: see an example of this strategy where we sent 3 tweets which got us featured in Forbes, The Telegraph, and The Guardian websites in less than 2 weeks). What most businesses don't realise is that journalists, editors, and bloggers are crying out for good stories to write about. Provided that you understand exactly what they are looking for and how to position your business in a way that makes you interesting, rather than have to push push push, these gatekeepers will be coming to you asking for more! About The Authors Charlie and Luke head up Exposure Ninja's Digital PR team. With years of experience running campaigns for businesses in every imaginable market (and even some unimaginable ones!), they have developed a set of simple, easy-to-follow systems that mean any business can get the sort of visibility online that previously seemed out of reach.Tim Cameron-Kitchen is a 5-time bestselling author and Head Ninja at Exposure Ninja. Having helped tens of thousands of businesses to improve their online visibility and attract more customers from the Internet, he is one of the UK's leading Digital Marketing authorities and now runs the 65-strong digital marketing company Exposure Ninja. Who Is This Book For? Whether you are a solopreneur looking for free advertising or a large multinational wanting to develop a Digital PR strategy to tap into the new generation of online authorities, this book will guide you through the processes that Exposure Ninja uses day in, day out to get coverage for their clients in any market. From e-commerce stores to tradesmen, the range of strategies covered in this book means that whatever you sell and to whomever you sell it, you'll find the perfect angle for you.Hidden ExtrasThis book comes with FREE lifetime updates and a digital marketing review worth £198. Details inside.

The Email Lifestyle

Author : Ritoban Chakrabarti
Publisher : Ritoban Chakrabarti
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Email Lifestyle by : Ritoban Chakrabarti

Download or read book The Email Lifestyle written by Ritoban Chakrabarti and published by Ritoban Chakrabarti. This book was released on with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Email Lifestyle is the luxury of waking up when you want to, working on your own time, not having to answer to anybody, having plenty of time in your hands to spend with family and friends, travelling to awesome places, meeting a ton of cool people, and following your dreams and passions. In fact, the money generated with Email Marketing becomes a FUEL to fulfil your passions. Email marketing is a business that only takes a couple of hours every single day. And you have the rest of the day to yourself. You can do your business while chilling at the beach with your wife. The best part is ANYONE can do this. And I will show you how... Heck, I got started on an old computer sitting on a little desk in my parents house in India with a ridiculously slow internet dealing with college pressure and family expectations. So, what's your excuse?

Ninja Marketing Toolkit

Author : Susan Lintell
Publisher : New Generation Publishing
ISBN 13 : 1910266965
Total Pages : 181 pages
Book Rating : 4.9/5 (12 download)

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Book Synopsis Ninja Marketing Toolkit by : Susan Lintell

Download or read book Ninja Marketing Toolkit written by Susan Lintell and published by New Generation Publishing. This book was released on 2014 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're in business, working in a marketing environment or just want to develop your skills, there's something in here to help you. The Ninja Marketing Toolkit offers you powerful, simple tools for understanding, designing and implementing marketing plans. The Ninja Marketing Toolkit is a practical, inspiring handbook, a companion you can use time and time again. You'll discover powerful techniques and marketing tools to design and implement your own marketing plan. Whether your business is large or small, you're looking for personal development or you just like marketing, you will thoroughly enjoy the journey! The Ninja Marketing Toolkit is an original approach to presenting information, using concise text and bullet points in an attractive, digestible format that's fun to use. There are templates for you to use to develop a powerful and practical marketing plan to help you get the results you want.

Video Marketing Mayhem

Author : Sam Doyle
Publisher : Sam Doyle
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis Video Marketing Mayhem by : Sam Doyle

Download or read book Video Marketing Mayhem written by Sam Doyle and published by Sam Doyle. This book was released on with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Video Marketing Mayhem. Learn how to harness one of the most profitable tools on the internet, video marketing. An introduction to marketing with videos, the basics, mastering YouTube, simple tools for creating videos, how to boost profits using videos and many more valuable lessons in this highly profitable marketing strategy.

Ninja Affiliate System

Author : Frederick Jones
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781530933617
Total Pages : 108 pages
Book Rating : 4.9/5 (336 download)

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Book Synopsis Ninja Affiliate System by : Frederick Jones

Download or read book Ninja Affiliate System written by Frederick Jones and published by Createspace Independent Publishing Platform. This book was released on 2016-04-07 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: ATTENTION: Looking to make a living online? "Discover How To Get Started As An Affiliate Marketer And Make a Small Fortunate Selling Other People's Products..." Find Out The Exact Steps To Become a Top Affiliate Marketer In Any Industry! Let me be blunt with you... They say that you need a product in order to become successful as an online marketer. It's true to a degree but untrue in a general! You see, people are quietly making a small fortunate from home selling other people's products. Whether it's selling information product or products sold on Amazon, anyone can get started with very minimal experience, tools and resources. Allow me to introduce you to... Ninja Affiliate System How I Made $436,797 In One Year Selling Other People's Product This is THE essential course on affiliate marketing. If you're just starting out, this is the perfect companion. Here's exactly what you'll get inside the Ninja Affiliate System course: What you'll discover in this eBook: What affiliate marketing is and how it works. Know how it works before you get started so you can avoid any pitfalls. Why affiliate marketing is one of the best ways to generate revenue online. Affiliate marketing is one of the easiest ways to start making money on the side. The different types of affiliate network. Know these top networks and how they work. How to choose the best affiliate network and product for you. With so many networks and products, how do you know where to do? How to sign up and get started as an affiliate. Taking that first step is the most crucial. Follow these steps to get started. How to create a landing page for your affiliate products. A landing page will attract more buyers and convert those visitors into paying customers. How to use PPC advertising to drive traffic to your landing page. How to create ads that get clicked and that offer great ROI. How to build a mailing list and setup an autoresponder. With an email list, you're able to follow-up on your leads. This is an important part of building a successful online business. How to use content marketing to become an authority in your niche and attract traffic for years to come. How to use social media to grow your prominence online. How to write persuasive copy that encourages sales. How to grow and scale up your affiliate marketing business. Advanced affiliate marketing techniques and lessons for more sales. Secret tactics to winning affiliate contests. ...and much, much more! Get Instant Access Right Now!

Predictive Marketing

Author : Omer Artun
Publisher : John Wiley & Sons
ISBN 13 : 1119037336
Total Pages : 217 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Predictive Marketing by : Omer Artun

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Hiring for Diversity

Author : Arthur Woods
Publisher : John Wiley & Sons
ISBN 13 : 1119800900
Total Pages : 310 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Hiring for Diversity by : Arthur Woods

Download or read book Hiring for Diversity written by Arthur Woods and published by John Wiley & Sons. This book was released on 2021-08-10 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: You want to build a more diverse organization, but how will you shift your hiring practices? Learn the playbook from the world’s top talent executives and the global leader in diversity recruiting. Hiring for Diversity: The Guide to Building an Inclusive and Equitable Organization brings together the most cutting-edge practices for implementing a diversity hiring strategy that leaves your organization with a comprehensive view and an actionable plan. Using the author’s research-backed Equal Hiring Index ® and work with hundreds of leading employers, the book offers readers the most actionable examples of the policies and practices that inclusive hiring leaders employ today. You’ll learn: How to take stock of your existing hiring and retention practices to identify the most urgent and high impact opportunities Where to enact tactical changes to your hiring practices and policies that will reduce bias and improve accessibility How to develop a comprehensive diversity sourcing strategy by building a holistic understanding of underrepresented communities How to shift the mindset and behavior of people in your organization to collectively advance your diversity hiring efforts How to measure your progress and report your impact in your diversity hiring Perfect for human resources professionals, managers, executives, and board members, and existing and aspiring leaders passionate about diversity, Hiring for Diversity will also earn a prominent spot on the bookshelves of anyone interested in making the company they work in more inclusive, fair, and equitable.