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Author : George Elliot Voyle
Publisher :
ISBN 13 :
Total Pages : 602 pages
Book Rating : 4.0/5 (24 download)
Download or read book A Military Dictionary written by George Elliot Voyle and published by . This book was released on 1876 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brice Martin & Elisha Stephens
Publisher : Scientific e-Resources
ISBN 13 : 1839473150
Total Pages : 324 pages
Book Rating : 4.8/5 (394 download)
Download or read book Strategic Brand Management written by Brice Martin & Elisha Stephens and published by Scientific e-Resources. This book was released on 2019-07-03 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on a solid theoretical underpinning, this book provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, to enable students to understand the practical application. Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework. The framework for the book separates a brand's concept into functional and emotional parts, looking at purchases that fulfil a functional need and how these develop into emotional decision-making processes. The language of the book is kept simple without compromising the effectiveness of the argument for diluting the analyses. The book has been written to meet the requirements to the syllabus of B.Com, BBA, M. Com and MBA courses of various Universities.
Author : Michael Slackman
Publisher : University of Hawaii Press
ISBN 13 : 9780824813789
Total Pages : 372 pages
Book Rating : 4.8/5 (137 download)
Download or read book Target written by Michael Slackman and published by University of Hawaii Press. This book was released on 1991-07-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Target: Pearl Harbor takes a fresh look at the air raid that plunged America into World War II by scrutinizing the decisions and attitudes that prompted the attack and left the United States unprepared to mount a successful defense. The core of the book concerns the events of December 7, 1941, as seen through the eyes of participants, both American and Japanese, military and civilian. The author's use of contemporary documents and interviews with survivors has enabled him to present a vivid and evocative picture of that day.
Author : Dane Butler
Publisher : Scientific e-Resources
ISBN 13 : 1839473169
Total Pages : 348 pages
Book Rating : 4.8/5 (394 download)
Download or read book Strategic Marketing Management written by Dane Butler and published by Scientific e-Resources. This book was released on 2019-06-08 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business scenario. There has been a paradigm shift in the role played by top managers to keep their business rolling smoothly. The existing and prospective managers are required to think strategically by carefully analyzing the business environment, both external and internal, while extrapolating the trends before taking crucial decisions. The book Strategic Marketing Management has been written keeping in view the needs of Business Schools covering courses. Various models and theories have been explained with examples from appropriate corporate scenario. Strategic Marketing Management is a field of management which provides strategic approaches to the challenges of marketing. This book studies the concept of strategic marketing in a succinct manner so that even a beginner will be able to understand the idea of strategic marketing easily. It will be highly useful to the students and teachers of Marketing Management. This book offers useful information for students of management and for marketers from companies of all sizes.
Author : Edward Samuel Farrow
Publisher :
ISBN 13 :
Total Pages : 946 pages
Book Rating : 4.:/5 (319 download)
Download or read book Farrow's Military Encyclopedia written by Edward Samuel Farrow and published by . This book was released on 1885 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Superintendent of Documents
Publisher :
ISBN 13 :
Total Pages : 1346 pages
Book Rating : 4.:/5 (29 download)
Download or read book Monthly Catalog of United States Government Publications written by United States. Superintendent of Documents and published by . This book was released on 1970 with total page 1346 pages. Available in PDF, EPUB and Kindle. Book excerpt: February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index.
Author : Dr Tim Benbow
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409482367
Total Pages : 256 pages
Book Rating : 4.4/5 (94 download)
Download or read book British Naval Aviation written by Dr Tim Benbow and published by Ashgate Publishing, Ltd.. This book was released on 2013-07-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1909 the British Admiralty placed an order for a rigid airship, marking the beginning of the Royal Navy's involvement with airpower. This collection charts the Navy's involvement with aviation over the following century, and the ways in which its rapid expansion and evolution radically altered the nature of maritime power and naval strategy. Drawing on much new historical research, the collection takes a broadly chronological approach which allows a scholarly examination of key themes from across the history of British naval aviation. The subjects tackled include long-standing controversies over the control of naval air power, crucial turning points within British defence policy and strategy, the role of naval aviation in limited war, and discussion of campaigns - such the contribution of the Fleet Air Arm in the Mediterranean and Pacific theatres of the Second World War - that have hitherto received relatively little attention. The collection concludes with a discussion of recent debates surrounding the Royal Navy's acquisition of a new generation of carriers, setting the arguments within an historical context. Taken as a whole the volume offers fascinating insights into the development of a key aspect of naval power as well as shedding new light on one of the most important aspects of Britain's defence policy and military history. By simultaneous addressing historical and current political debates, it is sure to find a ready audience and stimulate further discussion.
Author : Department of the Army
Publisher : Simon and Schuster
ISBN 13 : 1510720545
Total Pages : 224 pages
Book Rating : 4.5/5 (17 download)
Download or read book U.S. Army Desert Operations Handbook written by Department of the Army and published by Simon and Schuster. This book was released on 2013-03-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine working all day in 100-degree plus temperatures under constant life-threatening circumstances, sometimes relying only on the negligible amount of hydration from a cactus you’ve dug up. This is the life of a U.S. Army soldier in places like Iraq, Afghanistan, and elsewhere, which is why the U.S. Army Desert Operations Handbook is a vital reference for survival in one of the harshest environments in the world. This official guide covers how to plan and conduct operations, how the environment affects personnel and equipment, and most importantly, how to survive and receive supplies in the desert. The obvious problems with extreme temperatures are water location and mobility. However, from handling and caring for firearms to operating and fueling a tank, the entire game changes in the dry, sandy desert conditions. The skills in this guide are taken from lessons learned in real combat situations. Success in desert operations requires the ability to adapt with constant terrain and temperature changes, which are often drastic within the same twenty-four–hour period. All the while, the soldier must be able to move within a unit without being visible to unfriendly groups. This combat-tested manual is sure to arm anyone with the skills necessary to survive in the desert.
Author :
Publisher :
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.3/5 (21 download)
Download or read book The Paper Year Book written by and published by . This book was released on 1949 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Greg Donaghy
Publisher : UBC Press
ISBN 13 : 0774858354
Total Pages : 287 pages
Book Rating : 4.7/5 (748 download)
Download or read book Contradictory Impulses written by Greg Donaghy and published by UBC Press. This book was released on 2009-01-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patricia E. Roy is the winner of the 2013 Lifetime Achievement Award, Canadian Historical Association. Canada's early participation in the Asia-Pacific region was hindered by "contradictory impulses" shaping its approach. For over half a century, racist restrictions curtailed immigration from Japan, even as Canadians manoeuvred for access to the fabled wealth of the Orient. Canada's relations with Japan have changed profoundly since then. In Contradictory Impulses, leading scholars draw upon the most recent archival research to examine an important bilateral relationship that has matured in fits and starts over the past century. As they makes clear, the two countries' political, economic, and diplomatic interests are now more closely aligned than ever before and wrapped up in a web of reinforcing cultural and social ties. Contradictory Impulses is a comprehensive study of the social, political, and economic interactions between Canada and Japan from the late nineteenth century until today.
Author : Steve J. Plummer
Publisher : Lulu.com
ISBN 13 : 1445703580
Total Pages : 266 pages
Book Rating : 4.4/5 (457 download)
Download or read book A Man of Invention written by Steve J. Plummer and published by Lulu.com. This book was released on 2010-03-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jack Wheelwright was a talented artist and designer with a promising career when war broke in 1914. He volunteered for the Royal Navy and within weeks became one of the Royal Naval Air Service's first airship pilots. He saw action in the Dardanelles and then over the North Sea, defending convoys against enemy submarines. His greatest contribution, however, was his imagination and ability to adapt and design, transforming the Admiralty's fault ridden fleet of airships. The Suvivor of several air crashes, Jack volunteered again in 1939, putting his skills to use once more, this time fighting to prove the value of his work with barrage balloons. This is a story of human endeavour, generously illustrated with contemporary images and re-worked with greater detail. Chiefly, however, it is the story of a man of extraordinary ability, energy and determination.
Download or read book Popular Science written by and published by . This book was released on 1922-11 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Author : Ces Mowthorpe
Publisher : Alan Sutton Publishing
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.F/5 ( download)
Download or read book Sky Sailors written by Ces Mowthorpe and published by Alan Sutton Publishing. This book was released on 1999 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of the sky sailors - the men who pioneered a mode of air transport that today is virtually forgotten. During the first two decades of aviation pioneering (c.1890-1910), airshipmen greatly outnumbered aeroplane pioneers. But the great innovations in heavier-than-air aircraft, the advent of two world wars, and the bad publicity brought about by a few horrific airship disasters, changed the picture completely.
Author : John Abbatiello
Publisher : Routledge
ISBN 13 : 1135989532
Total Pages : 338 pages
Book Rating : 4.1/5 (359 download)
Download or read book Anti-Submarine Warfare in World War I written by John Abbatiello and published by Routledge. This book was released on 2006-05-02 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigating the employment of British aircraft against German submarines during the final years of the First World War, this new book places anti-submarine campaigns from the air in the wider history of the First World War. The Royal Naval Air Service invested heavily in aircraft of all types—aeroplanes, seaplanes, airships, and kite balloons—in order to counter the German U-boats. Under the Royal Air Force, the air campaign against U-boats continued uninterrupted. Aircraft bombed German U-boat bases in Flanders, conducted area and ‘hunting’ patrols around the coasts of Britain, and escorted merchant convoys to safety. Despite the fact that aircraft acting alone destroyed only one U-boat during the war, the overall contribution of naval aviation to foiling U-boat attacks was significant. Only five merchant vessels succumbed to submarine attack when convoyed by a combined air and surface escort during World War I. This book examines aircraft and weapons technology, aircrew training, and the aircraft production issues that shaped this campaign. Then, a close examination of anti-submarine operations—bombing, patrols, and escort—yields a significantly different judgment from existing interpretations of these operations. This study is the first to take an objective look at the writing and publication of the naval and air official histories as they told the story of naval aviation during the Great War. The author also examines the German view of aircraft effectiveness, through German actions, prisoner interrogations, official histories, and memoirs, to provide a comparative judgment. The conclusion closes with a brief narrative of post-war air anti-submarine developments and a summary of findings. Overall, the author concludes that despite the challenges of organization, training, and production the employment of aircraft against U-boats was largely successful during the Great War. This book will be of interest to historians of naval and air power history, as well as students of World War I and military history in general.
Author : Frank Charles Bowen
Publisher : London : S. Low, Marston & Company, Limited
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.:/5 (318 download)
Download or read book Sea Slang written by Frank Charles Bowen and published by London : S. Low, Marston & Company, Limited. This book was released on 1929 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 630 pages
Book Rating : 4.:/5 (321 download)
Download or read book The Popular Science Monthly written by and published by . This book was released on 1922 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 2954 pages
Book Rating : 4.3/5 (91 download)
Download or read book Whitaker's Books in Print written by and published by . This book was released on 1998 with total page 2954 pages. Available in PDF, EPUB and Kindle. Book excerpt:
