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Basic Marketing Research Using Microsoft Excel Data Analysis
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Book Synopsis Basic Marketing Research by : Alvin C. Burns
Download or read book Basic Marketing Research written by Alvin C. Burns and published by Prentice Hall. This book was released on 2008 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst ) designed specifically to use the power of Excel for marketing research applications. XL Data Analyst also features data analysis output that is exceptionally easy to understand and in professional table/report-ready format. All marketing research concepts are presented simply and intuitively. KEY TOPICS: 11 Step marketing research process; the industry; ethical issues, global applications. Basic descriptive statistics, confidence intervals and hypothesis testing, differences tests through one-way ANOVA, cross-tabulation/Chi-square, Pearson Correlation, and simple and multiple regression are all comprehensively covered. This is the ideal book for those who wish to teach basic marketing research to undergraduate students without learning cumbersome statistical analysis software but who have access to Excel". The XL Data Analysis Add-in is easy to master and use and performs analyses such as tests of proportions and hypothesis tests for percentages, not typically available on standard statistical analysis software.
Book Synopsis Basic Marketing Research by : Alvin C. Burns
Download or read book Basic Marketing Research written by Alvin C. Burns and published by . This book was released on 2011-03-11 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised for the solid foundation it builds for business students, Burns/Bush provides a unique step-by-step approach to market research that breaks down the intimidating subjects found in this course. This first Canadian edition builds on the core strengths of the U.S. edition while introducing Canadian coverage of key topics to demonstrate the relevance of the subject for Canadian marketers. The text is written in a student-friendly manner, with many examples, and provides students with the tools necessary to conduct basic analysis.
Download or read book Basic Marketing Research written by and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Basic Marketing Research by : Alvin C. Burns
Download or read book Basic Marketing Research written by Alvin C. Burns and published by . This book was released on 2005 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Analytics by : Wayne L. Winston
Download or read book Marketing Analytics written by Wayne L. Winston and published by John Wiley & Sons. This book was released on 2014-01-08 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
Book Synopsis Basic Marketing Research by : Naresh K. Malhotra
Download or read book Basic Marketing Research written by Naresh K. Malhotra and published by Pearson Educacion. This book was released on 2012 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills
Book Synopsis Tourism Marketing for Small Businesses by : Steven Pike
Download or read book Tourism Marketing for Small Businesses written by Steven Pike and published by Goodfellow Publishers Ltd. This book was released on 2018-02-22 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.
Book Synopsis Marketing Research by : Nigel Bradley
Download or read book Marketing Research written by Nigel Bradley and published by Oxford University Press, USA. This book was released on 2007 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.
Book Synopsis Contemporary Case Studies on Fashion Production, Marketing and Operations by : Pui-Sze Chow
Download or read book Contemporary Case Studies on Fashion Production, Marketing and Operations written by Pui-Sze Chow and published by Springer. This book was released on 2017-12-04 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Book Synopsis Structural Equation Models by : J. Christopher Westland
Download or read book Structural Equation Models written by J. Christopher Westland and published by Springer. This book was released on 2015-04-25 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compact reference surveys the full range of available structural equation modeling (SEM) methodologies. It reviews applications in a broad range of disciplines, particularly in the social sciences where many key concepts are not directly observable. This is the first book to present SEM’s development in its proper historical context–essential to understanding the application, strengths and weaknesses of each particular method. This book also surveys the emerging path and network approaches that complement and enhance SEM, and that will grow importance in the near future. SEM’s ability to accommodate unobservable theory constructs through latent variables is of significant importance to social scientists. Latent variable theory and application are comprehensively explained and methods are presented for extending their power, including guidelines for data preparation, sample size calculation and the special treatment of Likert scale data. Tables of software, methodologies and fit statistics provide a concise reference for any research program, helping assure that its conclusions are defensible and publishable.
Book Synopsis Basic Marketing Research by : Naresh K. Malhotra
Download or read book Basic Marketing Research written by Naresh K. Malhotra and published by Prentice Hall. This book was released on 2006 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.
Book Synopsis Security of Flood Defenses by : Jos de Lange
Download or read book Security of Flood Defenses written by Jos de Lange and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-07-08 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing physical and cyber security issues in hazardous installations which could result in major loss of containment of hazardous materials which in turn can result in major fires, explosions, and dispersion of toxic materials. Integrity Security aims to analyze the physical and cyber vulnerabilities taken advantage by adversaries, and also to provide measures for preventing or delaying intentional incidents and mitigating the consequences.
Book Synopsis The Virtual Team Maturity Model by : Ralf Friedrich
Download or read book The Virtual Team Maturity Model written by Ralf Friedrich and published by Springer. This book was released on 2017-10-25 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ralf Friedrich developed an academically validated and process-oriented maturity model with emphasis on special needs of virtual teams. He provides criteria and indicators of performance for virtual teams and combines different approaches of maturity models into an overall framework to measure and develop virtual team performance.This book describes the development and validation of the Virtual Team Maturity Model (VTMM®) consisting of 11 processes for virtual team collaboration, defined by inputs, methods, outputs and Key Performance Indicators (KPIs) assigned to four maturity levels. The model supports an algorithm for calculating the maturity level of the team based on a set of questionnaires.
Book Synopsis Developing Organizational Maturity for Effective Project Management by : Silvius, Gilbert
Download or read book Developing Organizational Maturity for Effective Project Management written by Silvius, Gilbert and published by IGI Global. This book was released on 2018-03-09 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite criticism for their serious shortcomings, maturity models are widely used within organizations. The appropriate applications of these models can lead to organizational and corporate success. Developing Organizational Maturity for Effective Project Management is a critical scholarly publication that explores the successes and failures of maturity models and how they can be applied competently to leadership within corporations. Featuring coverage on a wide array of topics such as project management maturity, agile maturity, and organizational performance, this publication is geared toward professionals, managers, and students seeking current research on the application of maturity models to corporate success.
Book Synopsis Sustainable Business Practices for Rural Development by : Hardeep Chahal
Download or read book Sustainable Business Practices for Rural Development written by Hardeep Chahal and published by Springer Nature. This book was released on 2020-05-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book includes empirical research papers and case studies embracing human capital, relational capital and structural capital in context to services and manufacturing sectors. It will highlight on the sustainable business practices manifested in the work culture, values and beliefs in context to rural regions. From a learning and managerial perspective, the book will identify effective business practices in varied service and manufacturing sectors significant for sustaining business performance and competitive advantage.
Book Synopsis Marketing Research for Managerial Decision Making by : Timothy R. Graeff
Download or read book Marketing Research for Managerial Decision Making written by Timothy R. Graeff and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel
Book Synopsis Marketing Research by : Alvin C. Burns
Download or read book Marketing Research written by Alvin C. Burns and published by . This book was released on 2004 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
