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Basic Advertising
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Book Synopsis Basic Advertising by : Donald W. Jugenheimer
Download or read book Basic Advertising written by Donald W. Jugenheimer and published by South-Western Pub. This book was released on 1991 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a concise introduction to advertising, utilizing a practical, essentials approach. The book is organized by the six Cs of advertising, providing an easy-to-remember verbal device to help readers understand the process and organization of the advertising business. Discussions include the following topics: how advertising is created, media, laws and ethics, careers in advertising, and how readers can utilize advertising.
Book Synopsis Basic Information Sources on Retail Store Advertising by :
Download or read book Basic Information Sources on Retail Store Advertising written by and published by . This book was released on 1955 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising & Selling and the Advertising Agency by :
Download or read book Advertising & Selling and the Advertising Agency written by and published by . This book was released on 1923 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1916 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Applications in Basic Marketing by :
Download or read book Applications in Basic Marketing written by and published by . This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clippings from the popular business press.
Download or read book Advertising and Selling written by and published by . This book was released on 1918 with total page 1644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis What I Know about Advertising by : T. B. Lawrence
Download or read book What I Know about Advertising written by T. B. Lawrence and published by . This book was released on 1921 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effective Advertising by : Gerard J. Tellis
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! "Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book." --Alan G. Sawyer, University of Florida Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as: * Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields.
Download or read book Ad Critique written by Nancy R. Tag and published by SAGE. This book was released on 2012 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.
Book Synopsis Illustration in Advertising by : William Livingston Larned
Download or read book Illustration in Advertising written by William Livingston Larned and published by . This book was released on 1925 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Book Synopsis The Advertising Handbook by : S. Roland Hall
Download or read book The Advertising Handbook written by S. Roland Hall and published by . This book was released on 1921 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Research by : Percival White
Download or read book Advertising Research written by Percival White and published by . This book was released on 1927 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pamphlets written by Irving National Bank and published by . This book was released on 1918 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book Poster Advertising written by and published by . This book was released on 1912 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
