Base Of The Pyramid In Latin America

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Base of the Pyramid Markets in Asia

Author : Marlen Gabriele Arnold
Publisher : Routledge
ISBN 13 : 0429754140
Total Pages : 140 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Base of the Pyramid Markets in Asia by : Marlen Gabriele Arnold

Download or read book Base of the Pyramid Markets in Asia written by Marlen Gabriele Arnold and published by Routledge. This book was released on 2020-02-13 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located – Latin America, Asia, Africa, and affluent countries. This book focuses on the BOP markets in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.

The Base of the Pyramid Promise

Author : Ted London
Publisher : Stanford University Press
ISBN 13 : 0804797331
Total Pages : 233 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The Base of the Pyramid Promise by : Ted London

Download or read book The Base of the Pyramid Promise written by Ted London and published by Stanford University Press. This book was released on 2016-01-06 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve—and, increasingly, are demanding—better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential. Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date—both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.

Base of the Pyramid Markets in Affluent Countries

Author : Stefan Gold
Publisher : Routledge
ISBN 13 : 9780429423512
Total Pages : 152 pages
Book Rating : 4.4/5 (235 download)

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Book Synopsis Base of the Pyramid Markets in Affluent Countries by : Stefan Gold

Download or read book Base of the Pyramid Markets in Affluent Countries written by Stefan Gold and published by Routledge. This book was released on 2021 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order or groups within a country, society, region or continent, thus, this series contributes a profound understanding of BOP markets across the most important geographical areas around the world and presents valuable insights on how the private sector can work together with other stakeholders to develop and operationalize economically viable business models in BOP markets, all the while contributing to sustainable development. Private actors such as multinationals, SMEs and entrepreneurs have a critical role to play in achieving the Sustainable Development Goals agenda as laid down by United Nations in September 2015. Yet, BOP markets face unique challenges and the private sector alone cannot orchestrate sustainable value creation activities. Each volume presents several theoretical strands that highlight the diverse approaches and solutions to developing BOP markets further. Frugal, reverse and inclusive innovations can foster (sustainable) development and provide new business models and value streams that other countries can also benefit from. A variety of stylistic elements, such as research work, interviews and roundtable discussions, offer a wide and vivid impression of ongoing challenges and fruitful solutions.

The Fortune at the Bottom of the Pyramid

Author : C. K. Prahalad
Publisher : Pearson Prentice Hall
ISBN 13 : 0131877291
Total Pages : 305 pages
Book Rating : 4.1/5 (318 download)

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Book Synopsis The Fortune at the Bottom of the Pyramid by : C. K. Prahalad

Download or read book The Fortune at the Bottom of the Pyramid written by C. K. Prahalad and published by Pearson Prentice Hall. This book was released on 2006 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone." Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor-The CEMEX Story 221 From Hand to Mouth-The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Known Problems and Known Solutions: What Is the Missing Link? Known Problems and Unique Solutions Known Problems and Systemwide Reform Scaling Innovations Creating Enabling Conditions for the Development of the Private Sector The EID Parry Story Biographies of the Researchers/Writers of the Success Case Stories from "The Fortune at the Bottom of the Pyramid" 247 About the Video Success Stories 255 Index 257

Base of the Pyramid Markets in Affluent Countries

Author : Stefan Gold
Publisher : Routledge
ISBN 13 : 0429752229
Total Pages : 101 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Base of the Pyramid Markets in Affluent Countries by : Stefan Gold

Download or read book Base of the Pyramid Markets in Affluent Countries written by Stefan Gold and published by Routledge. This book was released on 2021-05-30 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order or groups within a country, society, region or continent, thus, this series contributes a profound understanding of BOP markets across the most important geographical areas around the world and presents valuable insights on how the private sector can work together with other stakeholders to develop and operationalize economically viable business models in BOP markets, all the while contributing to sustainable development. Private actors such as multinationals, SMEs and entrepreneurs have a critical role to play in achieving the Sustainable Development Goals agenda as laid down by United Nations in September 2015. Yet, BOP markets face unique challenges and the private sector alone cannot orchestrate sustainable value creation activities. Each volume presents several theoretical strands that highlight the diverse approaches and solutions to developing BOP markets further. Frugal, reverse and inclusive innovations can foster (sustainable) development and provide new business models and value streams that other countries can also benefit from. A variety of stylistic elements, such as research work, interviews and roundtable discussions, offer a wide and vivid impression of ongoing challenges and fruitful solutions.

Innovating for the Middle of the Pyramid in Emerging Countries

Author : Alvaro Cuervo-Cazurra
Publisher : Cambridge University Press
ISBN 13 : 1108570143
Total Pages : 407 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis Innovating for the Middle of the Pyramid in Emerging Countries by : Alvaro Cuervo-Cazurra

Download or read book Innovating for the Middle of the Pyramid in Emerging Countries written by Alvaro Cuervo-Cazurra and published by Cambridge University Press. This book was released on 2021-03-04 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.

The Lost City of the Monkey God

Author : Douglas Preston
Publisher : Grand Central Publishing
ISBN 13 : 1455540021
Total Pages : 348 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis The Lost City of the Monkey God by : Douglas Preston

Download or read book The Lost City of the Monkey God written by Douglas Preston and published by Grand Central Publishing. This book was released on 2017-01-03 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times and Wall Street Journal bestseller, named one of the best books of the year by The Boston Globe and National Geographic: acclaimed journalist Douglas Preston takes readers on a true adventure deep into the Honduran rainforest in this riveting narrative about the discovery of a lost civilization -- culminating in a stunning medical mystery. Since the days of conquistador Hernán Cortés, rumors have circulated about a lost city of immense wealth hidden somewhere in the Honduran interior, called the White City or the Lost City of the Monkey God. Indigenous tribes speak of ancestors who fled there to escape the Spanish invaders, and they warn that anyone who enters this sacred city will fall ill and die. In 1940, swashbuckling journalist Theodore Morde returned from the rainforest with hundreds of artifacts and an electrifying story of having found the Lost City of the Monkey God-but then committed suicide without revealing its location. Three quarters of a century later, bestselling author Doug Preston joined a team of scientists on a groundbreaking new quest. In 2012 he climbed aboard a rickety, single-engine plane carrying the machine that would change everything: lidar, a highly advanced, classified technology that could map the terrain under the densest rainforest canopy. In an unexplored valley ringed by steep mountains, that flight revealed the unmistakable image of a sprawling metropolis, tantalizing evidence of not just an undiscovered city but an enigmatic, lost civilization. Venturing into this raw, treacherous, but breathtakingly beautiful wilderness to confirm the discovery, Preston and the team battled torrential rains, quickmud, disease-carrying insects, jaguars, and deadly snakes. But it wasn't until they returned that tragedy struck: Preston and others found they had contracted in the ruins a horrifying, sometimes lethal-and incurable-disease. Suspenseful and shocking, filled with colorful history, hair-raising adventure, and dramatic twists of fortune, THE LOST CITY OF THE MONKEY GOD is the absolutely true, eyewitness account of one of the great discoveries of the twenty-first century.

Financial Inclusion at the Bottom of the Pyramid

Author : Carol Realini
Publisher : FriesenPress
ISBN 13 : 1460265521
Total Pages : 128 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis Financial Inclusion at the Bottom of the Pyramid by : Carol Realini

Download or read book Financial Inclusion at the Bottom of the Pyramid written by Carol Realini and published by FriesenPress. This book was released on 2015 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: As incredible as it may seem in this hyper-connected, technologically advanced era, half the planet's population exist as "Financial nomads"-those who nourish and shelter themselves without using traditional banking services. While the wealthy live at the top of a metaphorical pyramid, taking financial security and banking services for granted, there are billions of people who struggle at the pyramid's base in an exhausting state of financial exclusion and insecurity. Times are changing rapidly, but despite global uncertainty, technology has the capacity to reach and equip people in all walks of life. Advances in communications have reconfigured the ease with which we interact with our money-and these advances can provide innovative financial services to the unbanked and underserved around the world. Financial inclusion for all is indeed within our reach, and with this conviction, authors Karl Mehta and Carol Realini propose a vision for a better world and a blueprint to get there....

Next Generation Business Strategies for the Base of the Pyramid

Author : Ted London
Publisher : FT Press
ISBN 13 : 0137047894
Total Pages : 289 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Next Generation Business Strategies for the Base of the Pyramid by : Ted London

Download or read book Next Generation Business Strategies for the Base of the Pyramid written by Ted London and published by FT Press. This book was released on 2011 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its “second-generation” techniques reflect crucial lessons learned by “BoP” pioneers: lessons that dramatically increase the likelihood of success.

Humanistic Management in Latin America

Author : Consuelo A. García-de-la-Torre
Publisher : Routledge
ISBN 13 : 100038490X
Total Pages : 173 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Humanistic Management in Latin America by : Consuelo A. García-de-la-Torre

Download or read book Humanistic Management in Latin America written by Consuelo A. García-de-la-Torre and published by Routledge. This book was released on 2021-05-10 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanistic management has been part of a growing conversation about a different approach to management that contributes to dignity in the workplace and better organisations overall. The theoretical concepts have mostly derived from developed countries. This book seeks to redress the balance and looks at the development and application of the concepts, approaches and models of inequality, corruption, poverty, and uncertainty in the context of Latin America. The book provides a comprehensive overview of what is happening in Latin America in terms of Humanistic Management and the promotion of the Sustainable Development Goals. The first section describes the development of Humanistic Management by reviewing two different schools that have strongly influenced the discipline: the Montreal School and the Saint Gallen School. Humanistic Management is then presented as a model that can be used by scholars and practitioners in Latin America. The third part aims to explore how Humanistic Management has been, and could be, implemented across different organizations and business sectors in Latin America. Part four examines the implications of Humanistic Management for external stakeholders such as customers and consumers, suppliers, community, government, and universities. Finally, the conclusion provides new approaches to Humanistic Management for Latin America. Humanistic Management in Latin America will serve as a key reference and resource for teachers, researchers, students, experts and policy makers, who want to acquire a broad understanding of social responsibility and business across the world.

The Next 4 Billion

Author : Allen L. Hammond
Publisher : World Resources Institute
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis The Next 4 Billion by : Allen L. Hammond

Download or read book The Next 4 Billion written by Allen L. Hammond and published by World Resources Institute. This book was released on 2007 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers the four billion low-income consumers which constitute the majority of the world's population, and how to better meet their needs, increase their productivity and empower their entry into the formal economy.

Business Strategies for the Bottom of the Pyramid (Collection)

Author : Ted London
Publisher : FT Press
ISBN 13 : 0132808544
Total Pages : 1296 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Business Strategies for the Bottom of the Pyramid (Collection) by : Ted London

Download or read book Business Strategies for the Bottom of the Pyramid (Collection) written by Ted London and published by FT Press. This book was released on 2011-08-18 with total page 1296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable! Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and build “BoP” businesses that are sustainable, scalable, and consistently profitable! In Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation, Eric Kacou shows how to escape the “survival trap” that keeps many BoP businesses small, inefficient, and unprofitable. Drawing on his unique on-the-ground experience in Africa’s most challenging business environments, Kacou identifies new business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly and successfully. In Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value, Ted London and Stuart L. Hart share proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, really will help alleviate social ills, and really can scale. Finally, in Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Hart offers an up-to-the-minute primer on sustainable business for today’s executives, practical insights into what’s working and what isn’t, and expert insights for crafting and executing your company’s optimal sustainability strategy. From world-renowned leaders in successful bottom-of-the-pyramid business innovation, including Ted London, Stuart L. Hart, and Eric Kacou.

Voyages of the Pyramid Builders

Author : Robert M. Schoch
Publisher : Penguin
ISBN 13 : 1440651094
Total Pages : 372 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Voyages of the Pyramid Builders by : Robert M. Schoch

Download or read book Voyages of the Pyramid Builders written by Robert M. Schoch and published by Penguin. This book was released on 2004-05-24 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it a mere coincidence that pyramids are found throughout our globe? Did cultures ranging across vast spaces in geography and time, such as the ancient Egyptians; early Bud-dhists; the Maya, Inca, Toltec, and Aztec civilizations of the Americas; the Celts of the British Isles; and even the Mississippi Indians of pre-Columbus Illinois, simply dream the same dreams and envision the same structures? Robert M. Schoch-one of the world's preeminent geologists in recasting the date of the building of the Great Sphinx-believes otherwise. In this dramatic and meticulously reasoned book, Schoch, like anthropologist Thor Heyerdahl in his classic Kon-Tiki, argues that ancient cultures traveled great distances by sea. Indeed, he believes that primeval sailors traveled from the Eastern continent, primarily Southeast Asia, and spread the idea of pyramids across the globe, particularly to the New World of the Americas where they abounded until the days of the Conquistadors.

Architecture For Dummies

Author : Deborah K. Dietsch
Publisher : John Wiley & Sons
ISBN 13 : 1118069668
Total Pages : 353 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Architecture For Dummies by : Deborah K. Dietsch

Download or read book Architecture For Dummies written by Deborah K. Dietsch and published by John Wiley & Sons. This book was released on 2011-05-09 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sei es Michael Graves Bestseller-Produktdesign für Target oder Sir Norman Fosters Renovierung des Berliner Reichstagsgebäudes: Architektur ist nach wie vor ein Thema, das im Zentrum des kulturellen Interesses steht und großen Neuigkeitswert genießt. "Architecture For Dummies": Ein Crashkurs in Sachen Architektur - für Leser, die es eilig haben. Hier finden Sie die wichtigsten Informationen zum Thema Architektur. Ein Band aus der beliebten 'For Dummies-Reihe'. Behandelt werden alle Höhepunkte der Architekturgeschichte - angefangen bei den Pyramiden von Ägypten bis hin zu Frank Gehrys Guggenheim Museum in Bilbao. Das Buch erklärt genau, wie man ein Gebäude betrachtet und bewertet, und wann man nicht mehr von einem Gebäude, sondern von einem Kunstwerk spricht. Der Abschnitt "Part of Tens" behandelt u.a.: zehn große architektonische Meisterwerke, die zehn größten architektonischen und bautechnischen Misserfolge, zehn der interessantesten modernen Architekten und vieles andere mehr. Autorin Deborah Dietsch ist eine renommierte Expertin auf diesem Gebiet. Sie war früher Chefredakteurin des 'Architecture' Magazins und leitende Redakteurin des 'Architectural Record'. Aus ihrer Feder stammt auch das kürzlich erschienene Buch 'Classic Modern'.

The Emerald Handbook of Entrepreneurship in Latin America

Author : Oscar Montiel
Publisher : Emerald Group Publishing
ISBN 13 : 1800719574
Total Pages : 411 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis The Emerald Handbook of Entrepreneurship in Latin America by : Oscar Montiel

Download or read book The Emerald Handbook of Entrepreneurship in Latin America written by Oscar Montiel and published by Emerald Group Publishing. This book was released on 2022-06-23 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of Entrepreneurship in Latin America presents a detailed and extensive review of the most relevant literature published in Latin America, critically analysing and exposing historical processes along with emerging debates, suggesting future paths for its entrepreneurship ecosystems, agents, sectors and regions.

Strategy and Competitiveness in Latin American Markets

Author : Urs P. Jäger
Publisher : Edward Elgar Publishing
ISBN 13 : 178471142X
Total Pages : 353 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Strategy and Competitiveness in Latin American Markets by : Urs P. Jäger

Download or read book Strategy and Competitiveness in Latin American Markets written by Urs P. Jäger and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a combination of thorough research and practical examples, Strategy and Competitiveness in Latin American Markets explains how the concept of the sustainability frontier that the book develops resolves the long-running debate on whether sustainability requires trade-offs or not.

Cahokia

Author : Timothy R. Pauketat
Publisher : Penguin
ISBN 13 : 0143117475
Total Pages : 209 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Cahokia by : Timothy R. Pauketat

Download or read book Cahokia written by Timothy R. Pauketat and published by Penguin. This book was released on 2010-07-27 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating story of a lost city and an unprecedented American civilization located in modern day Illinois near St. Louis While Mayan and Aztec civilizations are widely known and documented, relatively few people are familiar with the largest prehistoric Native American city north of Mexico-a site that expert Timothy Pauketat brings vividly to life in this groundbreaking book. Almost a thousand years ago, a city flourished along the Mississippi River near what is now St. Louis. Built around a sprawling central plaza and known as Cahokia, the site has drawn the attention of generations of archaeologists, whose work produced evidence of complex celestial timepieces, feasts big enough to feed thousands, and disturbing signs of human sacrifice. Drawing on these fascinating finds, Cahokia presents a lively and astonishing narrative of prehistoric America.