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Author : California Bankers Association
Publisher :
ISBN 13 :
Total Pages : 223 pages
Book Rating : 4.:/5 (775 download)
Download or read book Bank Advertising Law Guide (October 1991) written by California Bankers Association and published by . This book was released on 1997* with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gene Elerding
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.:/5 (345 download)
Download or read book Bank Advertising Law Guide (October 1992) written by Gene Elerding and published by . This book was released on 1992 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gene R. Elerding
Publisher :
ISBN 13 :
Total Pages : 193 pages
Book Rating : 4.:/5 (775 download)
Download or read book Bank Advertising Law Guide written by Gene R. Elerding and published by . This book was released on 1997 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gene R. Elerding
Publisher :
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.:/5 (437 download)
Download or read book Advertising Law Guide written by Gene R. Elerding and published by . This book was released on 1999 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James E. Turner
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (231 download)
Download or read book Federal Advertising Law Guide written by James E. Turner and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lee Wilson
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.F/5 ( download)
Download or read book The Advertising Law Guide written by Lee Wilson and published by . This book was released on 2000 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.
Author : Bank Marketing Association (U.S.)
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (23 download)
Download or read book Federal Advertising Law Guide Update written by Bank Marketing Association (U.S.) and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Office of the Comptroller of the Currency
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.A/5 ( download)
Download or read book 1991 Comptroller's Manual for National Banks: Laws written by United States. Office of the Comptroller of the Currency and published by . This book was released on 1991 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dean K. Fueroghne
Publisher : Rowman & Littlefield
ISBN 13 : 1442244895
Total Pages : 398 pages
Book Rating : 4.4/5 (422 download)
Download or read book Law & Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Author : James E. Turner
Publisher :
ISBN 13 : 9781556950094
Total Pages : pages
Book Rating : 4.9/5 (5 download)
Download or read book Federal Advertising and Marketing Law Guide written by James E. Turner and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Douglas J. Wood
Publisher : Lulu.com
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.3/5 (91 download)
Download or read book Please be Ad-vised written by Douglas J. Wood and published by Lulu.com. This book was released on 2003 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.3/5 (91 download)
Download or read book Complying with the telemarketing sales rule written by and published by . This book was released on 2004 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David McF Stemler
Publisher :
ISBN 13 : 9780769879901
Total Pages : pages
Book Rating : 4.8/5 (799 download)
Download or read book Federal Advertising and Marketing Law Guide written by David McF Stemler and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : National Library Australia
ISBN 13 :
Total Pages : 1098 pages
Book Rating : 4./5 ( download)
Download or read book APAIS 1992: Australian public affairs information service written by and published by National Library Australia. This book was released on with total page 1098 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Lichtenberger
Publisher : Praeger
ISBN 13 : 0899301223
Total Pages : 0 pages
Book Rating : 4.8/5 (993 download)
Download or read book Advertising Compliance Law written by John Lichtenberger and published by Praeger. This book was released on 1986-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's advertising professional is confronted by a bewildering legal maze of statutes, rules, regulations, court decisions, and regulatory rulings that determine important advertising decisions. Finding one's way through the maze can be time-consuming, not to mention extremely costly and frustrating. This authoritative reference manual can make that task easier, more productive, and cost-effective. This easy-to-read comprehensive guide provides readers with a thorough understanding of the practical impact of advertising restrictions. It offers an exhaustive analysis of hundreds of Federal Trade Commission cease-and-desist orders, National Advertising Division/National Advertising Review Board decisions, landmark federal and state court decisions, federal and state laws, rules and regulations, and advertising industry self-regulatory guidelines. The author addresses the various requirements of the FTC, FCC, NAD/NARB, and the network clearance departments. Special types of advertising are examined, such as those relating to alcoholic beverages, drugs, children's advertising, professional advertising, and political advertising. Major advertising compliance issues are discussed, including false, unfair, and deceptive advertising; advertising substantiation; comparative advertising; warranties; and commercial speech. Major applicable laws such as the Lanham Act, Federal Trade Commission Act, the Federal Food, Drug, and Cosmetic Act, and the Magnuson-Moss Warranty Act are covered. In addition, a wealth of appendixes and other full-text materials are included that will enable the advertising and marketing executive to avoid costly errors. All information is presented in a highly readable style to benefit both layment and expert.
Author : Jo Ann Robinson
Publisher : Praeger
ISBN 13 : 9781573566056
Total Pages : 1950 pages
Book Rating : 4.5/5 (66 download)
Download or read book National Guide to Educational Credit for Training Programs 2004-2005 written by Jo Ann Robinson and published by Praeger. This book was released on 2004 with total page 1950 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 25 years, this guide has been the trusted source of information on thousands of educational courses offered by business, labor unions, schools, training suppliers, professional and voluntary associations, and government agencies. These courses provide academic credit to students for learning acquired at such organizations as AT&T, Citigroup, Delta Air Lines, General Motors University, NETg, and Walt Disney World Resort. Each entry in the comprehensive ^INational Guide^R provides: ^L ^L ^DBL Course title ^L ^DBL Location of all sites where the course is offered^L ^DBL Length in hours, days, or weeks ^L ^DBL Period during which the credit recommendation applies^L ^DBL Purpose for which the credit was designed ^L ^DBL Learning outcomes ^L ^DBL Teaching methods, materials, and major subject areas covered^L ^DBL College credit recommendations offered in four categories (by level of degrees) and expressed in semester hours and subject areas(s) in which credit is applicable. ^L ^L The introductory section includes ACE Transcript Service information. For more than 25 years, this guide has been the trusted source of information on thousands of educational courses offered by business, labor unions, schools, training suppliers, professional and voluntary associations, and government agencies. These courses provide academic credit to students for learning acquired at such organizations as AT&T, Citigroup, Delta Air Lines, General Motors University, NETg, and Walt Disney World Resort. Each entry in the comprehensive ^INational Guide^R provides: ^L ^L ^DBL Course title ^L ^DBL Location of all sites where the course is offered^L ^DBL Length in hours, days, or weeks ^L ^DBL Period during which the credit recommendation applies^L ^DBL Purpose for which the credit was designed ^L ^DBL Learning outcomes ^L ^DBL Teaching methods, materials, and major subject areas covered^L ^DBL College credit recommendations offered in four categories (by level of degrees) and expressed in semester hours and subject areas(s) in which credit is applicable. ^L ^L The introductory section includes ACE Transcript Service information.
Author : Lewis Rose
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (2 download)
Download or read book Advertising Law Guide written by Lewis Rose and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
