Badvertising

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Badvertising

Author : Jim Morris
Publisher : Red Wheel/Weiser
ISBN 13 : 1632657511
Total Pages : 274 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Badvertising by : Jim Morris

Download or read book Badvertising written by Jim Morris and published by Red Wheel/Weiser. This book was released on 2021-05-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. “How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst “Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers. Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.

Badvertising

Author : Jim Morris
Publisher : Red Wheel/Weiser
ISBN 13 : 163265184X
Total Pages : 274 pages
Book Rating : 4.6/5 (326 download)

DOWNLOAD NOW!

Book Synopsis Badvertising by : Jim Morris

Download or read book Badvertising written by Jim Morris and published by Red Wheel/Weiser. This book was released on 2021 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. "How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place." --Jonah Berger, New York Times bestselling author of Contagious and The Catalyst "Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America's ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you'll never see advertising the same way again." --Drew Eric Whitman, bestselling author of Cashvertising How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in Badvertising. A provocative, truth-to-power expos of ad agencies' flaws, foibles, and failings--and why they matter to the consumer and to those in the business. Morris, an advertising legend known as "Tagline Jim," surveys myriad advertising "agents of stupidity." Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America's ad bunkers. Badvertising is a candid, never-seen-before accumulation of real-world don'ts and more don'ts, providing valuable cautionary tales of advertising's stupid side.

Tobacco: The Growing Epidemic

Author : Rushan Lu
Publisher : Springer Science & Business Media
ISBN 13 : 1447107691
Total Pages : 947 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Tobacco: The Growing Epidemic by : Rushan Lu

Download or read book Tobacco: The Growing Epidemic written by Rushan Lu and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 947 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the Tenth World Conference on Tobacco or Health, held 24-28 August 1997 in Beijing, China, and hosted by the Chinese Association on Smoking and Health and the Chinese Medical Association. Tobacco is now causing a worldwide epidemic of premature death and disability, affecting first men and then women in developed countries, and now increasingly affecting developing countries. The theme "Tobacco: The Growing Epidemic" was chosen to reflect the increasingly global nature of the problem.

The Four Keys to Advertising Success

Author : Spike Santee
Publisher : Xlibris Corporation
ISBN 13 : 1462865046
Total Pages : 78 pages
Book Rating : 4.4/5 (628 download)

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Book Synopsis The Four Keys to Advertising Success by : Spike Santee

Download or read book The Four Keys to Advertising Success written by Spike Santee and published by Xlibris Corporation. This book was released on 2011-04-30 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.

Badvertising

Author : Andrew Simms
Publisher :
ISBN 13 : 9780745349169
Total Pages : 0 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis Badvertising by : Andrew Simms

Download or read book Badvertising written by Andrew Simms and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncovers the devastating psychological, social and environmental costs of advertising.

Badvertising

Author : John Pellinghelli
Publisher :
ISBN 13 : 9781793115683
Total Pages : 120 pages
Book Rating : 4.1/5 (156 download)

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Book Synopsis Badvertising by : John Pellinghelli

Download or read book Badvertising written by John Pellinghelli and published by . This book was released on 2019-01-07 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Something is broken in the digital marketing world. We're seeing toxic agency-client relationships in which unethical, unprofessional and unacceptable business practices end up wasting millions of company dollars and driving marketing departments crazy. That's why we've coined a term for it. Badvertising. As digital marketing veterans (and the performance marketing agency behind some of the most successful direct to consumer brands in the world) we wrote this book to shine a light on what's happening and why it's wrong. But more importantly, we wrote this book to help educate all parties involved: CEOs, CMOs, CFOs, brands of all sizes, marketing agencies, ad tech companies, private equity and venture capital firms, consultants, customers, and anyone else who is part of the digital marketing ecosystem.If you're like us, if you have even the smallest desire to create greater clarity and trust; to establish higher standards of accountability for digital brands; to promote transparent business practices in the digital marketing world: you've come to the right place.

Adweek

Author :
Publisher :
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Adweek by :

Download or read book Adweek written by and published by . This book was released on 1991 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volumes for 1981-198 include four special directory issues.

Smoking 101, 2nd Edition

Author : Margaret O. Hyde
Publisher : Twenty-First Century Books
ISBN 13 : 1467704156
Total Pages : 124 pages
Book Rating : 4.4/5 (677 download)

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Book Synopsis Smoking 101, 2nd Edition by : Margaret O. Hyde

Download or read book Smoking 101, 2nd Edition written by Margaret O. Hyde and published by Twenty-First Century Books. This book was released on 2013-01-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that smoking is the most common drug addiction in the United States? Or that it can take only a single cigarette to become addicted? Packed with information on how smoking and second-hand smoke affect the human body, the debate over the right to smoke, the status of lawsuits against tobacco companies, and much more, this in-depth resource concludes with a detailed section on how to quit the deadly habit.

Editor & Publisher

Author :
Publisher :
ISBN 13 :
Total Pages : 998 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis Editor & Publisher by :

Download or read book Editor & Publisher written by and published by . This book was released on 1959 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.

Grow

Author : Jim Stengel
Publisher : Crown Currency
ISBN 13 : 0307720373
Total Pages : 338 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Grow by : Jim Stengel

Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

Peddling Poison

Author : Clete Snell
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313014132
Total Pages : 188 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Peddling Poison by : Clete Snell

Download or read book Peddling Poison written by Clete Snell and published by Bloomsbury Publishing USA. This book was released on 2005-07-30 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social acceptance of tobacco use obscures the fact that it is the single greatest preventable cause of death in the U.S., and approximately 80% of those who use tobacco products began using them before the age of 18. Indeed, tobacco companies in the past routinely targeted youth in their marketing and advertising, hoping to hook kids young and keep them with their original brand. Snell explores the tobacco industry's campaign to attract youth smokers and provides an overview of the FDA's investigation of the tobacco industry and how those investigations revealed the industry's deceptions and their specific intent to target youth. As a result, many anti-smoking advocacy groups and youth-led programs have sprung up to educate other youths about the deadly nature of tobacco addiction and the industry's marketing strategies. Parents, teens, teachers, and community and policy leaders here find an engaging, thoughtful, and informative discussion of a problem that has vexed this country for decades. As a result of the Master Settlement with the tobacco industry, many states have developed comprehensive programs that have resulted in a substantial decline in youth tobacco use. While national efforts at tobacco regulation have largely failed, local tobacco control efforts have mostly been successful. Snell shows that the future of youth tobacco policy depends on the continued funding of tobacco prevention programs at the state and local level and illustrates that there is considerable evidence that the tobacco industry is shifting its marketing approach to minority populations and developing nations.

The Role of the Media in Promoting and Reducing Tobacco Use

Author : Ronald M. Davis
Publisher :
ISBN 13 :
Total Pages : 692 pages
Book Rating : 4.:/5 (7 download)

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Book Synopsis The Role of the Media in Promoting and Reducing Tobacco Use by : Ronald M. Davis

Download or read book The Role of the Media in Promoting and Reducing Tobacco Use written by Ronald M. Davis and published by . This book was released on 2008 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Sustainable(ish) Living Guide

Author : Jen Gale
Publisher : Bloomsbury Publishing
ISBN 13 : 1472969138
Total Pages : 305 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis The Sustainable(ish) Living Guide by : Jen Gale

Download or read book The Sustainable(ish) Living Guide written by Jen Gale and published by Bloomsbury Publishing. This book was released on 2020-01-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easy, do-able, down to earth ideas and suggestions for everyone to help save the planet. If you want to save the planet, but your to-do list is already pretty long and remembering your re-usable coffee cup feels like a Herculean task, then this is the book for you. Covering every aspect of our lives from the stuff we buy and the food we eat to how we travel, work, and celebrate, this book provides stacks of practical, down to earth ideas to slot into your daily life, alongside a gentle kick up the butt to put your newfound knowledge into action. Practical tips include unsubscribing from all the tempting emails that drop into your inbox with details of the newest clothing range or the latest sale, and keeping a mug next to your kettle to work out how much water you actually need to boil each time, as over-filling kettles costs British households £68 million on energy bills each year. Find out how to fit "sustainable living" into your life, in a way that works for you. Change your impact without radically changing your life and figure out the small steps you can make that will add up to make a big difference (halo not included).

Dream Makers

Author : Jim “The Rookie” Morris
Publisher : Savio Republic
ISBN 13 : 1682617971
Total Pages : 208 pages
Book Rating : 4.6/5 (826 download)

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Book Synopsis Dream Makers by : Jim “The Rookie” Morris

Download or read book Dream Makers written by Jim “The Rookie” Morris and published by Savio Republic. This book was released on 2020-06-23 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Morris is no stranger to big dreams. Since he was five years old, he passionately yearned to play baseball in the major leagues. However, despite all his hard work and determination, a series of unfortunate events and injuries scuttled his career before he was twenty-five. Doctors told him he would never play again. Then at age thirty-five—after a string of highly implausible events and at an age when most players are retiring—Morris found himself on the mound as a relief pitcher for the Tampa Bay Devil Rays. His return to the game was so incredible that Disney made his story into a heartwarming film—The Rookie—with a stellar performance by Dennis Quaid. It was released to popular acclaim and was a huge box office success. It won the ESPY for Best Sports Movie in 2002 and the CAMIE award for Character and Morality in Entertainment. Dream Makers picks up where The Rookie left off. This compelling memoir explores the untapped territory of Morris’s life, including his contentious relationship with his father, his incessant and grueling struggle with pain and addiction, the mentorship with his wise and loving grandfather who kept him grounded, and the resolve and faith that drove him to overcome every tribulation. Dream Makers explores the transformative power of surrounding yourself with the best, most accomplished people possible—inspiring you to overcome life’s obstacles and achieve your dreams. Life can come at you fast, but with God, all things are possible. “It’s not about me. It’s what God can do through me.”

Breakthrough Advertising

Author : Eugene Schwartz
Publisher :
ISBN 13 : 9780998503509
Total Pages : pages
Book Rating : 4.5/5 (35 download)

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Book Synopsis Breakthrough Advertising by : Eugene Schwartz

Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Call Center Performance Enhancement Using Simulation and Modeling

Author : Jon Anton
Publisher : Purdue University Press
ISBN 13 : 9781557531827
Total Pages : 148 pages
Book Rating : 4.5/5 (318 download)

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Book Synopsis Call Center Performance Enhancement Using Simulation and Modeling by : Jon Anton

Download or read book Call Center Performance Enhancement Using Simulation and Modeling written by Jon Anton and published by Purdue University Press. This book was released on 1999 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management and design of call centres is increasing in complexity due to advancing technology and rising customer expectations. This guide provides managers with an understanding of the role, value and practical deployment of simulation in the planning, management and analysis of call centres.

The Teachers Guide to Media Literacy

Author : Cyndy Scheibe
Publisher : Corwin Press
ISBN 13 : 1412997585
Total Pages : 265 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Teachers Guide to Media Literacy by : Cyndy Scheibe

Download or read book The Teachers Guide to Media Literacy written by Cyndy Scheibe and published by Corwin Press. This book was released on 2012 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Deeper Sense of Literacy is the first book to suggest that media literacy is both a content area and an approach to teaching that can be integrated into any subject area. It combines theory and practical application in a way that addresses the most important questions related to media literacy in education today: what is it, why is it important, how can you teach it across a wide range of curriculum areas and grade levels, and does it work? Rather than focusing on how to teach media literacy, Scheibe and Rogow focus on actually using media literacy to teach lessons across the content areas.