Bad Mexicans: Race, Empire, and Revolution in the Borderlands

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Publisher : W. W. Norton & Company
ISBN 13 : 132400438X
Total Pages : 482 pages
Book Rating : 4.3/5 (24 download)

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Book Synopsis Bad Mexicans: Race, Empire, and Revolution in the Borderlands by : Kelly Lytle Hernández

Download or read book Bad Mexicans: Race, Empire, and Revolution in the Borderlands written by Kelly Lytle Hernández and published by W. W. Norton & Company. This book was released on 2022-05-10 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Bancroft Prize • One of The New Yorker’s Best Books of 2022 • A Kirkus Best World History Book of 2022 One of Smithsonian's 10 Best History Books of 2022 • Longlisted for the 2022 National Book Award for Nonfiction • Shortlisted for the PEN/John Kenneth Galbraith Award for Nonfiction • Shortlisted for the National Book Critics Circle Award for Nonfiction • Shortlisted for the Mark Lynton History prize • Longlisted for the Cundill History Prize “Rebel historian” Kelly Lytle Hernández reframes our understanding of U.S. history in this groundbreaking narrative of revolution in the borderlands. Bad Mexicans tells the dramatic story of the magonistas, the migrant rebels who sparked the 1910 Mexican Revolution from the United States. Led by a brilliant but ill-tempered radical named Ricardo Flores Magón, the magonistas were a motley band of journalists, miners, migrant workers, and more, who organized thousands of Mexican workers—and American dissidents—to their cause. Determined to oust Mexico’s dictator, Porfirio Díaz, who encouraged the plunder of his country by U.S. imperialists such as Guggenheim and Rockefeller, the rebels had to outrun and outsmart the swarm of U. S. authorities vested in protecting the Diaz regime. The U.S. Departments of War, State, Treasury, and Justice as well as police, sheriffs, and spies, hunted the magonistas across the country. Capturing Ricardo Flores Magón was one of the FBI’s first cases. But the magonistas persevered. They lived in hiding, wrote in secret code, and launched armed raids into Mexico until they ignited the world’s first social revolution of the twentieth century. Taking readers to the frontlines of the magonista uprising and the counterinsurgency campaign that failed to stop them, Kelly Lytle Hernández puts the magonista revolt at the heart of U.S. history. Long ignored by textbooks, the magonistas threatened to undo the rise of Anglo-American power, on both sides of the border, and inspired a revolution that gave birth to the Mexican-American population, making the magonistas’ story integral to modern American life.

Migra!

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Publisher : Univ of California Press
ISBN 13 : 0520257693
Total Pages : 334 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Migra! by : Kelly Lytle Hernandez

Download or read book Migra! written by Kelly Lytle Hernandez and published by Univ of California Press. This book was released on 2010 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Migra! is the first and only substantive history of the U.S. Border Patrol. Hernandez breaks new ground in this deeply researched account of its formation and development."--George Sanchez, author of Becoming Mexican American: Ethnicity, Culture and Identity in Chicano Los Angeles, 1900-1945

City of Inmates

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Publisher : UNC Press Books
ISBN 13 : 1469631199
Total Pages : 312 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis City of Inmates by : Kelly Lytle Hernández

Download or read book City of Inmates written by Kelly Lytle Hernández and published by UNC Press Books. This book was released on 2017-02-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles incarcerates more people than any other city in the United States, which imprisons more people than any other nation on Earth. This book explains how the City of Angels became the capital city of the world's leading incarcerator. Marshaling more than two centuries of evidence, historian Kelly Lytle Hernandez unmasks how histories of native elimination, immigrant exclusion, and black disappearance drove the rise of incarceration in Los Angeles. In this telling, which spans from the Spanish colonial era to the outbreak of the 1965 Watts Rebellion, Hernandez documents the persistent historical bond between the racial fantasies of conquest, namely its settler colonial form, and the eliminatory capacities of incarceration. But City of Inmates is also a chronicle of resilience and rebellion, documenting how targeted peoples and communities have always fought back. They busted out of jail, forced Supreme Court rulings, advanced revolution across bars and borders, and, as in the summer of 1965, set fire to the belly of the city. With these acts those who fought the rise of incarceration in Los Angeles altered the course of history in the city, the borderlands, and beyond. This book recounts how the dynamics of conquest met deep reservoirs of rebellion as Los Angeles became the City of Inmates, the nation's carceral core. It is a story that is far from over.

Seeds of Empire

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Publisher : UNC Press Books
ISBN 13 : 1469624257
Total Pages : 368 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Seeds of Empire by : Andrew J. Torget

Download or read book Seeds of Empire written by Andrew J. Torget and published by UNC Press Books. This book was released on 2015-08-06 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the late 1810s, a global revolution in cotton had remade the U.S.-Mexico border, bringing wealth and waves of Americans to the Gulf Coast while also devastating the lives and villages of Mexicans in Texas. In response, Mexico threw open its northern territories to American farmers in hopes that cotton could bring prosperity to the region. Thousands of Anglo-Americans poured into Texas, but their insistence that slavery accompany them sparked pitched battles across Mexico. An extraordinary alliance of Anglos and Mexicans in Texas came together to defend slavery against abolitionists in the Mexican government, beginning a series of fights that culminated in the Texas Revolution. In the aftermath, Anglo-Americans rebuilt the Texas borderlands into the most unlikely creation: the first fully committed slaveholders' republic in North America. Seeds of Empire tells the remarkable story of how the cotton revolution of the early nineteenth century transformed northeastern Mexico into the western edge of the United States, and how the rise and spectacular collapse of the Republic of Texas as a nation built on cotton and slavery proved to be a blueprint for the Confederacy of the 1860s.

Land of Necessity

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Publisher : Duke University Press
ISBN 13 : 0822390787
Total Pages : 438 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Land of Necessity by : Alexis McCrossen

Download or read book Land of Necessity written by Alexis McCrossen and published by Duke University Press. This book was released on 2009-06-19 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in cooperation with the William P. Clements Center for Southwest Studies, Southern Methodist University. In Land of Necessity, historians and anthropologists unravel the interplay of the national and transnational and of scarcity and abundance in the region split by the 1,969-mile boundary line dividing Mexico and the United States. This richly illustrated volume, with more than 100 images including maps, photographs, and advertisements, explores the convergence of broad demographic, economic, political, cultural, and transnational developments resulting in various forms of consumer culture in the borderlands. Though its importance is uncontestable, the role of necessity in consumer culture has rarely been explored. Indeed, it has been argued that where necessity reigns, consumer culture is anemic. This volume demonstrates otherwise. In doing so, it sheds new light on the history of the U.S.-Mexico borderlands, while also opening up similar terrain for scholarly inquiry into consumer culture. The volume opens with two chapters that detail the historical trajectories of consumer culture and the borderlands. In the subsequent chapters, contributors take up subjects including smuggling, tourist districts and resorts, purchasing power, and living standards. Others address home décor, housing, urban development, and commercial real estate, while still others consider the circulation of cinematic images, contraband, used cars, and clothing. Several contributors discuss the movement of people across borders, within cities, and in retail spaces. In the two afterwords, scholars reflect on the U.S.-Mexico borderlands as a particular site of trade in labor, land, leisure, and commodities, while also musing about consumer culture as a place of complex political and economic negotiations. Through its focus on the borderlands, this volume provides valuable insight into the historical and contemporary aspects of the big “isms” shaping modern life: capitalism, nationalism, transnationalism, globalism, and, without a doubt, consumerism. Contributors. Josef Barton, Peter S. Cahn, Howard Campbell, Lawrence Culver, Amy S. Greenberg, Josiah McC. Heyman, Sarah Hill, Alexis McCrossen, Robert Perez, Laura Isabel Serna, Rachel St. John, Mauricio Tenorio-Trillo, Evan R. Ward

Villa and Zapata

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Publisher : Random House
ISBN 13 : 071266677X
Total Pages : 498 pages
Book Rating : 4.7/5 (126 download)

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Book Synopsis Villa and Zapata by : Frank McLynn

Download or read book Villa and Zapata written by Frank McLynn and published by Random House. This book was released on 2001 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mexican Revolution (1910-19) was the first seismic social convulsion of the twentieth century, superseded in historical importance only by the Russian and Chinese revolutions. Tierra y Libertad (land and liberty) was the watchword of the revolutionaries who fought a succession of autocrats in Mexico City. But the revolution was fired by a confusing multiplicity of issues- local, national, international, cultural, racial and economic. The two greatest rebel leaders were Francisco (Pancho) Villa and Emiliano Zapata, and Frank McLynn here tells the story of the Revolution through a dual biography of these legendary heroes.The great ten-year struggle that devastated Mexico was essentially a war on two fronts- in the north waged by Villa and a mobile army of ex-cowboys and ranchers; and in the south carried on by Zapata and an infantry army recruited from the peons of the sugar plantations. Villa was the Revolution's great military hero, but Zapata was its soul and the only rebel whose revolt was aimed at a genuine root-and-branch transformation of Mexican society. The two men reached the peak of their careers in 1914 when they met briefly in triumph in Mexico City. Failing to make common cause, over the next five years they gradually fell victim to their great rivals.

Exit Wounds

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Publisher : Univ of California Press
ISBN 13 : 0520395964
Total Pages : 347 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Exit Wounds by : Ieva Jusionyte

Download or read book Exit Wounds written by Ieva Jusionyte and published by Univ of California Press. This book was released on 2024-04-16 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turns the familiar story of trafficking across the US-Mexico border on its head, looking at firearms smuggled south from the United States to Mexico and their ricochet effects. American guns have entangled the lives of people on both sides of the US-Mexico border in a vicious circle of violence. After treating wounded migrants and refugees seeking safety in the United States, anthropologist Ieva Jusionyte boldly embarked on a journey in the opposite direction—following the guns from dealers in Arizona and Texas to crime scenes in Mexico. An expert work of narrative nonfiction, Exit Wounds provides a rare, intimate look into the world of firearms trafficking and urges us to understand the effects of lax US gun laws abroad. Jusionyte masterfully weaves together the gripping stories of people who live and work with guns north and south of the border: a Mexican businessman who smuggles guns for protection, a teenage girl turned trained assassin, two US federal agents trying to stop gun traffickers, and a journalist who risks his life to report on organized crime. Based on years of fieldwork, Exit Wounds expands current debates about guns in America, grappling with US complicity in violence on both sides of the border.

William Hanson and the Texas-Mexico Border

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Publisher : University of Texas Press
ISBN 13 : 1477329226
Total Pages : 241 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis William Hanson and the Texas-Mexico Border by : John Weber

Download or read book William Hanson and the Texas-Mexico Border written by John Weber and published by University of Texas Press. This book was released on 2024-05-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In his introduction to this manuscript, John Weber describes how, throughout his years of research on his earlier book on South Texas, he kept coming across the figure of William Hanson (1866-1931). Hanson appeared in reports of efforts to eliminate Mexican American voting in South Texas, in accusations of wrongdoing by Texas Rangers, and elsewhere. It wasn't until Weber completed his first book that he was able to go back into the archives, start pulling on threads, and begin to piece together a fuller picture of Hanson's life and activities. This project contains the fruits of his investigation. This is not a full biography of Hanson (the existing records do not really allow that), but rather a study of his activities in the 1920s and how they help us better understand the history and politics of the Texas-Mexico border. As Weber explains, Hanson was a close witness to history during these years, as well as an active agent of it. He was a captain in the Texas Rangers, an associate of Albert Bacon Fall, and the top official in the Immigration Service at the time of the creation of the Border Patrol. From these various positions and with the help of his powerful patrons, Hanson helped shape the ways that U.S. policymakers understood the border, its residents, and the movement of goods and people across the international boundary"--

Our Country/Whose Country?

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Publisher : Oxford University Press
ISBN 13 : 0197744044
Total Pages : 257 pages
Book Rating : 4.1/5 (977 download)

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Book Synopsis Our Country/Whose Country? by : Richard Abel

Download or read book Our Country/Whose Country? written by Richard Abel and published by Oxford University Press. This book was released on 2023 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Even in the earliest "Wild West" subjects, the lens of settler colonialism reveals major tropes that will become characteristic of westerns in their depiction of "our country"'s expansion across the North American continent. Single and split-reel fiction films initially may not have captured the vistas of plains and mountains depicted in the large historical paintings and murals described in the Introduction. After all, up to 1904, those companies producing motion pictures for sale or rental chiefly were located in or around New York (Edison, AM&B), Philadelphia (Lubin), and Chicago (Selig Polyscope). Moreover, their cameras, especially the bulky Biograph camera (using 68mm filmstock until 1903), kept them from venturing beyond their spartan studios, except for shooting travel films. The stories and characters that had long circulated in popular dime novels, however, proved a welcome source of inspiration. One figure was particularly notable. Kit Carson (1809-1868) was known as a trail-blazing hunter, trapper, scout, and Indian fighter whose frontier adventures led him frequently across the plains and into the western mountains in the mid-19th century. He had guided John Charles Frémont on no fewer than three expeditions (1842, 1843, 1845) through the Rocky Mountains into California on the Oregon and Santa Fe trails. Together they mounted an uprising against Mexico and prepared the way for California to become a state. Later the frontiersman led several campaigns against the Apaches, Navajos, and Kiowas in what became New Mexico. Carson's legendary stature as an American pioneer came largely from dime novels such as Kit Carson, the Prince of the Gold Hunters (1849) and The Prairie Flower, or the Adventures of the Far West (1849) as well as his "memoir," The Life and Adventures of Kit Carson, the Nestor of the Rocky Mountains (1858). Scores of novels featuring his fictional exploits were published and republished through the turn of the century. Even in its book cover design, The Fighting Trapper, Kit Carson to the Rescue (1874), for instance, graphically depicts his skill at hand-to-hand combat. Perhaps it is no wonder that AM&B made him the hero of its early story films, Kit Carson and The Pioneers (both 1903), shot with a more standardized camera (using 35mm filmstock) in the Adirondack Mountains, "amid scenery of the wildest natural beauty and enacted with the greatest fidelity to the original.""--

Tell-Tale Texas

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Publisher : Arcadia Publishing
ISBN 13 : 1439678596
Total Pages : 178 pages
Book Rating : 4.4/5 (396 download)

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Book Synopsis Tell-Tale Texas by : E.R. Bills

Download or read book Tell-Tale Texas written by E.R. Bills and published by Arcadia Publishing. This book was released on 2023-08-07 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover the suppressed testimony of the Lone Star State's uncomfortable past. Tinseltown almost always gets Texas wrong. The "Searchers" never did that much searching, the "Giants" were hardly ever big in terms of character and The Last Picture Show was just the beginning of a disturbing reveal. As acclaimed writer Stephen Harrigan suggests, the Lone Star State was not exactly a Big, Wonderful Thing, and for too many Texans, nothing was ever "Awright, Awright, Awright." A Black civil rights champion was assassinated in 1976, and the incident was buried. A "Cowtown Catcher in the Rye" was published in 1940, and the country club set made it disappear. And the war machines of Hitler and Mussolini were perfected with Texas oil during the Spanish Civil War. Author E.R. Bills challenges his proud neighbors, earnestly asking them to take a hard look at their past and examine their own historical amnesia, cultural fragility and fierce denial.

Uneven Roads

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Publisher : CQ Press
ISBN 13 : 1071824589
Total Pages : 593 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Uneven Roads by : Todd Shaw

Download or read book Uneven Roads written by Todd Shaw and published by CQ Press. This book was released on 2024-01-12 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uneven Roads helps students grasp how, when, and why race and ethnicity matter in U.S. politics. Using the metaphor of a road, with twists, turns, and dead ends, this incisive text takes students on a journey to understanding political racialization and the roots of modern interpretations of race and ethnicity. The book’s structure and narrative are designed to encourage comparison and reflection. Students critically analyze the history and context of U.S. racial and ethnic politics to build the skills needed to draw their own conclusions. In the Third Edition of this groundbreaking text, authors Shaw, DeSipio, Pinderhughes, Frasure, and Travis bring the historical narrative to life by addressing the most contemporary debates and challenges affecting U.S. racial and ethnic politics. Students will explore important issues regarding voting rights, political representation, education and criminal justice policies, and the immigrant experience.

Beyond Whiteness

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Publisher : Purdue University Press
ISBN 13 : 1612499201
Total Pages : 138 pages
Book Rating : 4.6/5 (124 download)

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Book Synopsis Beyond Whiteness by : Jonathan Karp

Download or read book Beyond Whiteness written by Jonathan Karp and published by Purdue University Press. This book was released on 2023-12-15 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of ethnicity, once in vogue, has largely gone out of fashion among twenty-first-century social scientists, now replaced by models of assimilation defined in terms of the construction of whiteness and white supremacy. Beyond Whiteness: Revisiting Jews in Ethnic America explores the benefits of reconfiguring the ethnic concept as a tool to analyze the experiences of twentieth-century American Jews—not only in relation to other “white” groups of European descent, but also African Americans and Asian Americans, among others. The essays presented here, ranging from comparative studies of Jews and Asians as “model minorities” to the examination of postethnic “Jews of color,” demonstrate that expanding ethnicity beyond the traditional Eurocentric frame can yield fresh insights into the character of Jewish life in the modern United States.

The Lynching of Mexicans in the Texas Borderlands

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Publisher : University of New Mexico Press
ISBN 13 : 0826358381
Total Pages : 232 pages
Book Rating : 4.8/5 (263 download)

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Book Synopsis The Lynching of Mexicans in the Texas Borderlands by : Nicholas Villanueva

Download or read book The Lynching of Mexicans in the Texas Borderlands written by Nicholas Villanueva and published by University of New Mexico Press. This book was released on 2017 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that ethnic and racial tension brought on by the fighting in the borderland made Anglo-Texans feel justified in their violent actions against Mexicans.

Justice and Legitimacy in Policing

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Publisher : Taylor & Francis
ISBN 13 : 1000785297
Total Pages : 145 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Justice and Legitimacy in Policing by : Miltonette Olivia Craig

Download or read book Justice and Legitimacy in Policing written by Miltonette Olivia Craig and published by Taylor & Francis. This book was released on 2022-11-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Justice and Legitimacy in Policing critically analyzes the state of American policing and evaluates proposed solutions to reform/transform the institution, such as implementing body-worn cameras, increasing diversity in police agencies, the problem of crimmigration, limiting qualified immunity, and the abolitionist movement. Considering the changes that have occurred in our sociopolitical climate, policymakers, scholars, and the public are in need of a book that focuses on the American policing institution in a comprehensive yet critical manner. Each chapter is devoted to a specific area of policing that has either received criticism for the problems it may create or has been proposed to effect reform. The chapters are sequenced such that readers are introduced to a spectrum of topics to expand the discourse on changes needed to achieve equitable policing. The book also encourages readers to consider the idea that achieving justice and legitimacy in policing cannot happen as the institution is now formulated, and it invites readers to use the topics discussed in each chapter to envision transformative propositions. Justice and Legitimacy in Policing is intended to engage policymakers and practitioners as well as interested members of the public. The scope of this book also makes it a valuable resource for academics and students.

Redemptive Dreams

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Publisher : Taylor & Francis
ISBN 13 : 1000990400
Total Pages : 155 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Redemptive Dreams by : Jason S. Sexton

Download or read book Redemptive Dreams written by Jason S. Sexton and published by Taylor & Francis. This book was released on 2023-11-10 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential piece in California Studies, Redemptive Dreams: Engaging Kevin Starr’s California offers the first critical engagement with the vision of California’s most ambitious interpreter. While Starr’s multifaceted and polymathic vision of California offered a unique gaze—synthesizing central features, big themes, and incredible problems with the propitious golden dream—his eight-volume California Dream series, along with several other books and thousands of published articles and essays, often puzzled historians and other scholars. Historians in the contemporary school of critical historiography often found Starr’s narrative approach—seeking to tell the internal drama of the California story—to be less attuned to the most important work happening in the field. Such a perspective fails to acknowledge key developments in historical subfields like Black and African American Studies, Chicana/o/x Studies, Asian Studies, Native Studies, and others that draw from the narrative in their critical work and how this relates to Starr’s contribution. But it also neglects Starr as a theological interpreter. Along with being a major figure in California institutional life, with literary output spanning genres from journalism to critical cultural and political commentary, to history and memoir, Starr’s unique contribution to California Studies as a distinctly Catholic historian has yet to be adequately understood. Through his lived experience as a devout Catholic to the particular theological features of this faith tradition that animated his views, this critical sociological perspective sheds new light on his project. With contributions from sociology, history, and theology, akin to investigations appearing in Theology and California: Theological Refractions on California’s Culture (Routledge), Redemptive Dreams offers interdisciplinary perspectives that highlight key features inherent in interdisciplinary theological reflection on place and illuminates these diverse disciplinary discourses as they appear in Starr’s articulation of the California Dream. Such a vision remains important for reckoning with California’s place in the world.

Crossed Wires

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Publisher : Oxford University Press
ISBN 13 : 0197639232
Total Pages : 833 pages
Book Rating : 4.1/5 (976 download)

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Book Synopsis Crossed Wires by : Dan Schiller

Download or read book Crossed Wires written by Dan Schiller and published by Oxford University Press. This book was released on 2023 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: "During the first century of the republic, two modes of communication at a distance - telecommunications - were etched into lands inhabited by Native Americans; contested by rival European powers; and occupied by the United States. Both telecommunications systems supported this expanding US territorial empire but, despite this overarching commonality, they branched apart in other ways. One network was owned by the state and the other by capital, and the two branches of the telecommunications system developed disparate rate structures, patterns of access, and social and institutional relationships. During the decades after the Civil War their divergence became politically charged. Would one model prevail over the other? Going forward, would it be the government Post Office or the corporate telegraph that set the terms of telecommunications development? The Post Office was the nation's originating system for communication at a distance. Both before and long after it was elevated to a cabinet department in 1829, furthermore, the Post Office was by far the largest unit of the central state. In 1831, the nation's 8700 postmasters comprised three-quarters of federal civilian employment; half a century later (excluding temporary postal employees and ordinary and railway mail clerks and letter carriers), some 50,000 postmasters accounted for perhaps one-third of all civilian employees in the executive branch. Though its relative weight as a government employer diminished after this, its workforce continued to swell. During the last two antebellum decades, meanwhile, an emergent technology - the electrical telegraph - was passed quickly from the federal government to private capital. The two systems' institutional identities immediately began to contrast in other ways"--

Golden States

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Publisher : Univ of California Press
ISBN 13 : 0520399722
Total Pages : 313 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Golden States by : Eileen Luhr

Download or read book Golden States written by Eileen Luhr and published by Univ of California Press. This book was released on 2024 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether they were utopian communitarians, sun-seeking gurus, or Protestant health reformers, Southern California's spiritual seekers drew on the United States' deepening global encounters and consumer cultures to pair religious and personal reinvention with cultural and spiritual revitalization. Through a rereading of the region's cultural landscape, Golden States provides an alternative history of California religion and spirituality, showing that seekers developed a number of paths to fulfillment that enhanced the region's lifestyle brand. Drawing on case studies as varied as surfing and yoga practices, Dr. Bronner's Magic Soaps, and the only designated "Blue Zone" in the United States, this work explores the long-term impact of alternative beliefs on the region. In doing so, it highlights the ongoing tensions between privileging personal choice and pursuing social good as communities navigated whether the commitment to the emotional and therapeutic needs and desires of individual believers should be pursued at the expense of broader efforts to achieve collective well-being.