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Automated Webinar Playbook
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Book Synopsis Automated Webinar Playbook by : Jason Drohn
Download or read book Automated Webinar Playbook written by Jason Drohn and published by . This book was released on 2020-08-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Skyrocket Digital Deal Flow With The Complete Automated Webinar PlaybookPrint Money On Autopilot With This Tutorial Guide + Checklist + Journal- Maximize deal flow for ANYTHING that sells more than $1,000 like coaching, consulting, accelerators, bootcamps, and big box digital products.- Automate your sales process and start pulling sales in every day... Not just when you launch or do a challenge!- Get the email automation plan for what goes out before and after the webinar to maximize attendance and conversion!- Find out what the call to action needs to be to get convert clicks to clients and customers... (HINT: it isn't a link to an order form!)
Book Synopsis Real-Time Marketing and PR by : David Meerman Scott
Download or read book Real-Time Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-09-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Book Synopsis Launch, Grow, Profit: Dropshipping Playbook by : Shu Chen Hou
Download or read book Launch, Grow, Profit: Dropshipping Playbook written by Shu Chen Hou and published by Shu chen Hou. This book was released on with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to dive into the lucrative world of dropshipping? Do you dream of running a successful online business that generates consistent profits? Look no further! "Launch, Grow, Profit: Dropshipping Playbook" is your comprehensive guide to building a thriving dropshipping empire from scratch. In this step-by-step playbook, we reveal the closely guarded secrets and proven strategies used by successful dropshippers. Whether you're a seasoned entrepreneur or a complete beginner, this playbook will equip you with the knowledge, tools, and techniques you need to succeed in the competitive e-commerce landscape. Launch Your Business with Confidence Learn the ins and outs of dropshipping and understand how it works to your advantage. We'll walk you through the entire process, from selecting the perfect niche and identifying profitable product categories to setting up your online store and choosing the right eCommerce platform. With our guidance, you'll lay a solid foundation for your business, ensuring a smooth and successful launch. Grow Your Reach and Dominate Your Market Discover the secrets to effective marketing and customer acquisition. From harnessing the power of social media, SEO, content marketing, and paid advertising to driving targeted traffic to your store through influencer collaborations, email marketing, and affiliate partnerships, we'll show you how to maximize your brand's visibility and attract a steady stream of eager customers. Optimize Your Profits and Customer Satisfaction Unlock the keys to profit maximization and customer retention. Our playbook will teach you the art of upselling and cross-selling, increasing your average order value and customer lifetime value. You'll also learn how to implement customer retention programs, personalized offers, and exceptional customer service to turn one-time buyers into loyal brand advocates. Plus, we'll reveal the secrets to generating positive reviews and leveraging social proof to build trust and credibility. Scale Your Business to New Heights Ready to take your dropshipping business to the next level? We've got you covered! Discover the strategies and techniques to scale your operations, expand your product lines, and diversify your revenue streams. You'll learn how to analyze key metrics, optimize your financials, and make data-driven decisions that drive profitability. With our guidance, you'll be well-equipped to automate and outsource tasks, freeing up your time to focus on strategic growth and long-term success. Overcome Challenges and Embrace Future Growth Every journey comes with obstacles, but we'll show you how to overcome common dropshipping challenges with ease. From staying up to date with industry trends and adapting to market changes to exploring potential avenues for expansion, such as international markets or private labeling, you'll be equipped to navigate the ever-evolving landscape of e-commerce and position yourself for long-term success. Unlock the Secrets of Dropshipping Success Today! Don't miss out on this invaluable resource for aspiring dropshipping entrepreneurs. "Launch, Grow, Profit: Dropshipping Playbook" is your roadmap to success, packed with actionable strategies, expert insights, and real-world examples. Whether you're starting from scratch or looking to take your existing business to new heights, this playbook is your ultimate companion on your dropshipping journey. Ready to turn your dreams into reality? Order your copy of "Launch, Grow, Profit: Dropshipping Playbook" today and embark on the path to dropshipping success. It's time to unleash your entrepreneurial potential, dominate your market, and build a profitable online business that stands the test of time. Get ready to launch, grow, and profit like never before!
Download or read book Expert Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2022-08-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.
Book Synopsis The Virtual Digital Agency Playbook by : Raissa Gomez
Download or read book The Virtual Digital Agency Playbook written by Raissa Gomez and published by Zee Publishing. This book was released on 2024-05-26 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets to Building a Thriving Digital Agency in the Age of AI Are you a digital agency owner or entrepreneur struggling to keep up with the demands of the modern marketing landscape? Do you dream of scaling your business, delivering exceptional value to clients, and dominating your niche? Look no further than "The Virtual Digital Agency Playbook" by Raissa Gomez. In this comprehensive guide, you'll discover how to harness the power of artificial intelligence (AI) to transform your agency into a lean, efficient, and highly profitable machine. Gomez, a seasoned digital marketing expert, reveals the proven strategies and tactics she's used to build and scale her own successful virtual agency. Inside, you'll learn how to: Identify and capitalize on profitable niches using AI-powered market research and competitor analysis. Craft irresistible service offerings that attract and retain high-value clients. Automate repetitive tasks and streamline workflows to maximize efficiency and productivity. Leverage AI tools and technologies to deliver exceptional results and exceed client expectations. Build and manage a high-performing virtual team of experts from around the globe. Navigate the legal and ethical considerations of AI implementation in your agency. Develop a future-proof strategy for scaling your business and achieving long-term success. Whether you're a seasoned agency owner or just starting out, "The Virtual Digital Agency Playbook" is your roadmap to unlocking the full potential of AI in your business. Don't get left behind in the digital age – embrace the power of AI and transform your agency into a thriving virtual powerhouse.
Book Synopsis The Customer Education Playbook by : Daniel Quick
Download or read book The Customer Education Playbook written by Daniel Quick and published by John Wiley & Sons. This book was released on 2022-04-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deliver maximum value to customers and clients with this blueprint to customer success In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand. In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also: Learn why you should prioritize customer learning and invest in customer training and education Discover how to create a detailed customer success and retention plan that emphasizes delivered value Determine how to implement a learning strategy that maximizes and scales lifetime customer value Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.
Book Synopsis Building Digital Power by : Karen Nilsen
Download or read book Building Digital Power written by Karen Nilsen and published by . This book was released on 2020-01-20 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everything I wish I knew when I started out as a digital campaigner."A deep dive on digital advocacy for campaigners, communicators, and strategists. In five parts:1) Digital Communications Strategy2) Email Strategy3) Action Page Strategy4) List Building & Segmentation5) Pro TipsNow more than ever, the world needs more people whose expertise is to change the world. And if those skills aren't already specialised enough, to fuel a cause in 2020 you also need to magically be an expert in online giving, digital advocacy and engagement.While there's no shortage of digital strategy advice, how much of it should non-profits pay attention to? Which ideas that sound intuitive could actually be hurting your long-term engagement? What is leading millions of potential donors and online activists to tune out over time? At Animals Australia, we put a lot of theories to the test and busted plenty of myths. This book outlines what worked for us in practice.And here's the truth. A decade of trial and error, research, and pushing boundaries has revealed one universal insight. The real key to building digital power has less to do with tech than it does people. It's about relationships -- forged and nurtured at scale. Tap into the power that exists when communication, design, and tech meet empathy, respect, and a supporter-centric mindset.
Download or read book Dotcom Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2020-04-07 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
Book Synopsis Summary of The Revenue Growth Habit by Alex Goldfayn by : QuickRead
Download or read book Summary of The Revenue Growth Habit by Alex Goldfayn written by QuickRead and published by QuickRead.com. This book was released on with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to grow your startup by 15% in 15 minutes every day. Think of The Revenue Growth Habit as your anthology of success strategies. Rather than centering around one single idea for growing your business, Alex Goldfayn’s breakthrough book explores a variety of methods, each of which have been proven to grow your business by 15% if you simply practice them for 15 minutes each day. Packaged in bite-sized chunks of user-friendly lingo, these strategies ensure that you don’t have to waste time with complicated terminology or reading the same sentence twice just to figure out what it says. That’s because Goldfayn writes with the busy business owner in mind, ensuring that you get the strategies you need most in the most efficient amount of time. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].
Book Synopsis Ransomware Protection Playbook by : Roger A. Grimes
Download or read book Ransomware Protection Playbook written by Roger A. Grimes and published by John Wiley & Sons. This book was released on 2021-09-14 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avoid becoming the next ransomware victim by taking practical steps today Colonial Pipeline. CWT Global. Brenntag. Travelex. The list of ransomware victims is long, distinguished, and sophisticated. And it's growing longer every day. In Ransomware Protection Playbook, computer security veteran and expert penetration tester Roger A. Grimes delivers an actionable blueprint for organizations seeking a robust defense against one of the most insidious and destructive IT threats currently in the wild. You'll learn about concrete steps you can take now to protect yourself or your organization from ransomware attacks. In addition to walking you through the necessary technical preventative measures, this critical book will show you how to: Quickly detect an attack, limit the damage, and decide whether to pay the ransom Implement a pre-set game plan in the event of a game-changing security breach to help limit the reputational and financial damage Lay down a secure foundation of cybersecurity insurance and legal protection to mitigate the disruption to your life and business A must-read for cyber and information security professionals, privacy leaders, risk managers, and CTOs, Ransomware Protection Playbook is an irreplaceable and timely resource for anyone concerned about the security of their, or their organization's, data.
Book Synopsis The New Marketing Playbook by : Ritchie Mehta
Download or read book The New Marketing Playbook written by Ritchie Mehta and published by Pearson UK. This book was released on 2021-06-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.
Book Synopsis The Email Marketing Playbook - New Strategies to Get Your Emails Noticed by : Adella Pasos
Download or read book The Email Marketing Playbook - New Strategies to Get Your Emails Noticed written by Adella Pasos and published by Adella Pasos. This book was released on 2020-08-13 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in learning how email marketing can improve your business and profits? If, YES, The email marketing playbook is a strategic guide that explains how to get started in email marketing, ways to generate a large list of prospects and the best types of email tactics to use so you can start making money today. If you want to learn everything you’ll ever need to know about email marketing, this is the book for you! What is inside of this book? >> Email Marketing Basics Best Practices for Email Marketing How to Choose an Email Marketing Provider Reasons to A/B split test campaigns Steps to Creating Highly Optimized Campaigns >> List Building Ideas The Most Effective Ways to Increase Subscribers Email content that actually gets opened Exactly What to Say in Email To Get People to Buy >> Key Metrics & How to Interpret Data Creating Your First Email Campaign List of Powerful Subject Lines The Top Email Marketing Performance KPI's Ways to Automate Email Marketing for Sales List of Ways to Make Money from an Email List Over 15 Email Marketing Resources with Links FAQ's on Email Marketing and Getting Started
Book Synopsis The AliExpress Arbitrage Playbook by : Barrett Williams
Download or read book The AliExpress Arbitrage Playbook written by Barrett Williams and published by Barrett Williams. This book was released on 2024-08-21 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: **The AliExpress Arbitrage Playbook Your Ultimate Guide to E-commerce Success** Unlock the secrets to building a profitable online business with "The AliExpress Arbitrage Playbook"! Dive into the world of e-commerce and discover how to harness the power of AliExpress to create a lucrative arbitrage empire. This comprehensive guide takes you through every step of the process, from discovering profitable niches to scaling your business to new heights. **What you’ll learn** - **Introduction to AliExpress Arbitrage** Understand the basics of arbitrage, the advantages of using AliExpress, and an overview of the entire process. - **Finding Profitable Niches** Master the art of niche research, drill down into sub-niches, and evaluate their profitability. - **Kitchen Gadgets Sub-Niche Analysis** Explore why kitchen gadgets are a lucrative sector and conduct a thorough competitive analysis. - **Micro-Kitchen Tools Trends** Stay ahead by identifying emerging trends and tracking seasonal interests in micro-kitchen tools. - **Product Selection Strategies** Learn how to select winning products, analyze reviews, and calculate potential profits. - **Sourcing from Reliable Suppliers** Find and vet trusted suppliers while negotiating the best deals. - **Validating Your Product Ideas** Test the market on a small scale, gather customer feedback, and fine-tune your offerings. - **Setting Up Your Online Store** Get practical advice on choosing the right e-commerce platform, designing a user-friendly store, and essential tools you’ll need. - **Crafting High-Converting Product Listings** Write compelling product descriptions, optimize images, and use customer reviews to boost conversions. - **Pricing Strategies** Navigate price elasticity, competitive pricing models, and dynamic pricing tactics. - **Marketing Your Micro-Kitchen Tools** Implement content marketing, social media advertising, and influencer collaborations to drive sales. - **Leveraging SEO for Traffic** Dive deep into keyword research, on-page and off-page SEO techniques. - **Effective Use of Paid Advertising** Utilize Google Ads, Facebook and Instagram ads, and measure your ROI to maximize returns. - **Customer Service and Retention** Offer stellar customer support, build loyalty programs, and handle returns efficiently. - **Monitoring and Analyzing Performance** Track key metrics, use analytics tools, and adapt your strategy based on data. - **Scaling Your Business** Automate tasks, expand your product line, and enter new markets for exponential growth. - **Building a Brand** Create a strong brand identity, maintain consistency, and leverage branding for long-term success. - **Managing Inventory and Logistics** Implement efficient inventory management, choose reliable logistics partners, and streamline your supply chain. - **Legal and Financial Considerations** Navigate tax obligations, protect your intellectual property, and manage your finances effectively. - **Case Studies and Success Stories** Get inspired by real-life case studies and learn from successful entrepreneurs. - **Troubleshooting Common Challenges** Overcome supplier issues, handle negative feedback, and navigate sales slumps. - **Beyond AliExpress** Explore other platforms, international expansion strategies, and future trends in e-commerce and arbitrage. Packed with insights, strategies, and practical advice, this playbook is your go-to resource for mastering AliExpress arbitrage. Embark on your journey to financial independence and entrepreneurial success today!
Book Synopsis Mobile DevOps Playbook by : Moataz Nabil
Download or read book Mobile DevOps Playbook written by Moataz Nabil and published by Packt Publishing Ltd. This book was released on 2023-09-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to use mobile DevOps for faster, more efficient mobile development by uncovering the secrets of mobile application development lifecycle Key Features Discover best practices and mobile DevOps tools for test automation, app releases, performance optimization, security, error tracking, and more Enhance efficiency, speed, and quality of your development process with mobile DevOps Explore mobile DevOps components like continuous integration, testing, deployment, and monitoring Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionTo build mobile apps, you need to understand mobile-first features, tools, and processes that help you build, test, and release robust apps faster and more efficiently. The multitude of challenges stemming from mobile development's inherent complexities, including native iOS and Android app creation, cross-platform frameworks, and the implementation of scalable architectures within extensive teams, collectively contribute to a substantial number of obstacles that can significantly prolong the release process. This book will help you understand and implement the best practices of mobile DevOps for continuous integration, testing, delivery, deployment, and monitoring. You’ll explore different challenges faced by developers due to varied OSs, the unforgiving nature of mobile applications, and continuous updates to mobile phones and learn how to maneuver through these challenges. You’ll also get to grips with the latest trends while discovering the potential future of mobile DevOps, with valuable insights and guidance about integrating mobile development teams into your organization. By the end of this book, you’ll be well-equipped to successfully implement mobile DevOps and build fast, qualitative, and efficient mobile apps for your team or organization.What you will learn Discover the principles, components, and concepts of mobile DevOps Develop a successful mobile CI/CD strategy in your organization Identify the tools and processes for mobile app release and distribution Develop and release mobile applications efficiently and reliably Implement continuous testing with mobile DevOps Leverage Mobile DevSecOps to improve security, efficiency of your Mobile app development process Understand how Platform Engineering and IDP Teams can improve Developer Productivity in Mobile DevOps Identify and fix problems with mobile application performance and data usage Who this book is forThis book is for DevOps engineers looking to learn more about mobile DevOps to build effective processes for releasing mobile apps quickly and frequently. It’s also an excellent resource for mobile developers, mobile release managers, mobile architects, mobile platform engineers, and QA engineers, involved in mobile app development. Familiarity with DevOps and mobile app challenges related to testing, releasing, and monitoring especially at scale is a prerequisite.
Book Synopsis The Definitive Guide to Marketing Automation by : Jon Miller
Download or read book The Definitive Guide to Marketing Automation written by Jon Miller and published by . This book was released on 2013-02-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis ChatGPT Prompt Engineering Mastery Playbook by : Dwayne Anderson
Download or read book ChatGPT Prompt Engineering Mastery Playbook written by Dwayne Anderson and published by Estalontech. This book was released on 2023-05-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: ChatGPT Prompt Engineering Mastery Playbook - 1000+ Prompts Dor Sales And Marketing " is a comprehensive guide to using prompts for sales and marketing purposes. The book covers a wide range of topics related to sales and marketing, such as mastering sales and marketing frameworks, maximizing conversion and engagement, boosting lead generation and sales, taking your marketing to the next level, building your brand, and aligning sales and marketing. In addition to these broad topics, the book includes specific prompts for analyzing business challenges, conducting market research for new leads, analyzing market trends, conducting keyword research for content marketing, collaborating with team members, creating email marketing campaigns, conducting business analysis, collaborating with influencers, creating customer service templates, analyzing customer behavior, and conducting A/B testing. The book's approach is unique in that it focuses on using prompts to help readers develop their own customized solutions to various sales and marketing challenges. By providing a wide range of prompts for different aspects of the sales and marketing process, the book empowers readers to create their own unique strategies tailored to their business needs. The prompts are designed to help readers think creatively and come up with innovative solutions to common sales and marketing problems. By using the prompts, readers can develop a deeper understanding of their customers, improve their marketing strategies, and ultimately increase their sales and revenue. Overall, the "ChatGPT Prompt Engineering Playbook Series" provides a comprehensive guide to using 1000 prompts for sales and marketing purposes , a good enhanced copy to the recent 1st book titled "500+Prompts for Productivity". By covering a wide range of topics and providing specific prompts for different aspects of the sales and marketing process, the book empowers readers to develop their own customized solutions to common business challenges. Whether you are a seasoned sales and marketing professional or just starting out, this book provides valuable insights and practical guidance for achieving success in the ever-changing world of sales and marketing.
Book Synopsis The Digital Innovation Playbook by : Nicholas J. Webb
Download or read book The Digital Innovation Playbook written by Nicholas J. Webb and published by John Wiley & Sons. This book was released on 2011-08-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening." His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO). Demystifies the hyper-complex world of Digital Innovation Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life.
