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Audience Survey Project
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Book Synopsis Revitalising Audience Research by : Frauke Zeller
Download or read book Revitalising Audience Research written by Frauke Zeller and published by Routledge. This book was released on 2014-10-24 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.
Download or read book Surveying Your Arts Audience written by and published by . This book was released on 1985 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recognizing the need to conduct audience studies to aid in arts organizations' policy development, this manual was developed to inform arts organization personnel on how to conduct a valid survey; to discourage poor surveys and raise the standards of audience information; and to provide guidance on when survey consultants should be chosen as well as what to expect from a consultant in terms of audience survey specifications. The manual can be used in a wide range of arts settings and includes survey questions as well as step-by-step instructions on planning, conducting, analyzing, and presenting audience surveys. Field tests were conducted to find out what the manual could do, and site visits monitored the progress of five projects. The manual contains six chapters: (1) "Why an Audience Survey"; (2) "Developing the Questionnaire"; (3) "Sample Design"; (4) "Collecting Survey Data"; (5) "Data Processing"; and (6) "Interpreting and Presenting Survey Results." An appendix of Model Survey Questions is included. (KWL)
Book Synopsis Audience Survey Project by : National Endowment for the Arts
Download or read book Audience Survey Project written by National Endowment for the Arts and published by . This book was released on 1982 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Pocketbook of Audience Research by : Joke Hermes
Download or read book The Pocketbook of Audience Research written by Joke Hermes and published by Taylor & Francis. This book was released on 2023-12-18 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, ‘Watching Post-Television’, offers ‘television’ as a shortcut to understanding today’s platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, ‘Methods with Method’, introduces different methodological tools to study cross-media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, ‘Methods in Action’, offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.
Book Synopsis Routledge Companion to Audiences and the Performing Arts by : Matthew Reason
Download or read book Routledge Companion to Audiences and the Performing Arts written by Matthew Reason and published by Routledge. This book was released on 2022-04-05 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Audiences and the Performing Arts represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. This study considers audiences contextually and historically, through both qualitative and quantitative empirical research, and places them within appropriate philosophical and socio-cultural discourses. Ultimately, the collection marks the point where audiences have become central and essential not just to the act of performance itself but also to theatre, dance, opera, music and performance studies as academic disciplines. This Companion will be of great interest to academics, researchers and postgraduates, as well as to theatre, dance, opera and music practitioners and performing arts organisations and stakeholders involved in educational activities.
Book Synopsis Taking Out the Guesswork by : Bob Harlow
Download or read book Taking Out the Guesswork written by Bob Harlow and published by . This book was released on 2015 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about three tasks crucial to sucessful audience building: understanding potential audiences, creating effective promotional materials, and tracking and assessing progress.
Book Synopsis Impacting Theatre Audiences by : Dani Snyder-Young
Download or read book Impacting Theatre Audiences written by Dani Snyder-Young and published by Routledge. This book was released on 2022-03-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dani Snyder-Young and Matt Omasta present an overview of the burgeoning subfield of audience studies in theatre and performance studies, followed by an introduction to the wide range of ways scholars can study the experiences of spectators. Consisting of chapter-length case studies, the book addresses methodologies for examining spectatorship, including qualitative, quantitative, historical/historiographic, arts-based, participatory, and mixed methods approaches. This volume will be of great interest to theatre and performance studies scholars as well as industry professionals working in marketing, audience development, and community engagement.
Book Synopsis Handbook on Radio and Television Audience Research by : Graham Mytton
Download or read book Handbook on Radio and Television Audience Research written by Graham Mytton and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
Book Synopsis Understanding Audiences by : Andy Ruddock
Download or read book Understanding Audiences written by Andy Ruddock and published by SAGE. This book was released on 2000-12-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
Download or read book Survey Research written by Roger Sapsford and published by SAGE. This book was released on 2006-11-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples. Thoroughly revised and updated, it presents: Concise and analytic coverage of multivariate analysis techniques A new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality An account of using materials on the internet Concise introductions and summaries to all chapters This book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented.
Book Synopsis Audience Survey Questionnaire W.P.A. Federal Theatre Project National Play Bureau 303 W. 42nd St. N.Y.C. "The Audience is the Best Critic." by : Federal Theatre Project (New York, N.Y.). Play Bureau
Download or read book Audience Survey Questionnaire W.P.A. Federal Theatre Project National Play Bureau 303 W. 42nd St. N.Y.C. "The Audience is the Best Critic." written by Federal Theatre Project (New York, N.Y.). Play Bureau and published by . This book was released on 1939* with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Storytelling Non-Profit by : Vanessa Chase Lockshin
Download or read book The Storytelling Non-Profit written by Vanessa Chase Lockshin and published by . This book was released on 2016-04-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
Book Synopsis Encyclopedia of Survey Research Methods by : Paul J. Lavrakas
Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas and published by SAGE Publications. This book was released on 2008-09-12 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author :Phillip Vannini Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 :9781433111815 Total Pages :0 pages Book Rating :4.1/5 (118 download)
Book Synopsis Popularizing Research by : Phillip Vannini
Download or read book Popularizing Research written by Phillip Vannini and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers students, academics and professional researchers a broad survey of ways to popularize research. Although each chapter discusses unique experiences, each follows a standard format, touching upon common elements: outlining what the research popularized was about, why the decision to popularize it was made, why certain media and genres were employed, what lessons researchers learned in the process, and how audiences responded. Throughout the book, readers are directed to the book's accompanying website, an excellent resource for highlighting how examples in the book come to life, what they sound like, and what they look like. Written in a clear and accessible style, this volume avoids specialized terminology and instead employs basic language that any student, academic, and professional across the social sciences and humanities will understand.
Book Synopsis Audience Research Methodologies by : Geoffroy Patriarche
Download or read book Audience Research Methodologies written by Geoffroy Patriarche and published by Routledge. This book was released on 2013-07-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
Book Synopsis The 1972-1973 WPSX-TV Audience Analysis Project by : WPSX-TV Audience Analysis Project
Download or read book The 1972-1973 WPSX-TV Audience Analysis Project written by WPSX-TV Audience Analysis Project and published by . This book was released on 1973 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Misinformation and Mass Audiences by : Brian G. Southwell
Download or read book Misinformation and Mass Audiences written by Brian G. Southwell and published by University of Texas Press. This book was released on 2018-01-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast media purvey misinformation, either deliberately or accidentally, to a mass audience on subjects ranging from politics to consumer goods to science and medicine, among many others. Because misinformation now has the potential to affect behavior on a massive scale, it is urgently important to understand how it works and what can be done to mitigate its harmful effects. Misinformation and Mass Audiences brings together evidence and ideas from communication research, public health, psychology, political science, environmental studies, and information science to investigate what constitutes misinformation, how it spreads, and how best to counter it. The expert contributors cover such topics as whether and to what extent audiences consciously notice misinformation, the possibilities for audience deception, the ethics of satire in journalism and public affairs programming, the diffusion of rumors, the role of Internet search behavior, and the evolving efforts to counteract misinformation, such as fact-checking programs. The first comprehensive social science volume exploring the prevalence and consequences of, and remedies for, misinformation as a mass communication phenomenon, Misinformation and Mass Audiences will be a crucial resource for students and faculty researching misinformation, policymakers grappling with questions of regulation and prevention, and anyone concerned about this troubling, yet perhaps unavoidable, dimension of current media systems.
