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Audience Ratings
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Book Synopsis Audience Ratings by : Hugh Malcolm Beville
Download or read book Audience Ratings written by Hugh Malcolm Beville and published by Psychology Press. This book was released on 1988 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Rating the Audience by : Mark Balnaves
Download or read book Rating the Audience written by Mark Balnaves and published by A&C Black. This book was released on 2011-10-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Book Synopsis Mobilising the Audience by : Tom O'Regan
Download or read book Mobilising the Audience written by Tom O'Regan and published by Univ. of Queensland Press. This book was released on 2002 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive integration of industry and academic audience research in Australia, this book introduces new directions in method and analysis. It is a contemporary probe into 'audience-making' and illustrates the ways marketers, producers and governments mobilise an audience. Case studies of Gen X, computer gaming, child audiences.
Book Synopsis The Handbook of Media Audiences by : Virginia Nightingale
Download or read book The Handbook of Media Audiences written by Virginia Nightingale and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Book Synopsis The Televiewing Audience by : Robert Abelman
Download or read book The Televiewing Audience written by Robert Abelman and published by Peter Lang. This book was released on 2011 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book won the Ohio Professional Writer's, Inc. 2014 Communication Competition Award Now in its second edition, The Televiewing Audience is a user's guide for the only household appliance that doesn't come with one. Watching television seems relatively effortless - it is, after all, a major form of entertainment in the U.S. and overseas - yet this book argues that there is nothing simple about watching television; it is a learned activity which is in a constant state of revision and upgrading. Now more than ever, televiewing requires the generation and application of critical thinking to guide program selection, inform appreciation, generate greater pleasure, and inspire dialogue after consumption. This book is about becoming a more thoughtful and informed consumer, designed to shatter the anonymity of the televiewer, and to create a sense of community, for we rarely think of ourselves as instrumental in the televiewing experience or think of the experience as a shared event. Designed for courses related to broadcasting, media effects, media literacy, and audience studies, this book provides a comprehensive overview of the ways in which television influences the way we think about ourselves and our culture. It places us center-stage in the extremely complicated, competitive, creative, and costly endeavor that is television.
Author :United States. Congress. Senate. Committee on Commerce. Subcommittee on Communications Publisher : ISBN 13 : Total Pages :48 pages Book Rating :4.3/5 (91 download)
Book Synopsis TV Blackout of Sporting Events by : United States. Congress. Senate. Committee on Commerce. Subcommittee on Communications
Download or read book TV Blackout of Sporting Events written by United States. Congress. Senate. Committee on Commerce. Subcommittee on Communications and published by . This book was released on 1975 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media Audiences by : John L. Sullivan
Download or read book Media Audiences written by John L. Sullivan and published by SAGE Publications. This book was released on 2019-07-24 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. John L. Sullivan's second edition of Media Audiences: Effects, Users, Institutions, and Power explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Book Synopsis Programming for TV, Radio, and the Internet by : Philippe Perebinossoff
Download or read book Programming for TV, Radio, and the Internet written by Philippe Perebinossoff and published by Taylor & Francis. This book was released on 2005 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2005-10-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Book Synopsis Encyclopedia of Television by : Horace Newcomb
Download or read book Encyclopedia of Television written by Horace Newcomb and published by Routledge. This book was released on 2014-02-03 with total page 2732 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Television, second edtion is the first major reference work to provide description, history, analysis, and information on more than 1100 subjects related to television in its international context. For a full list of entries, contributors, and more, visit the Encyclo pedia of Television, 2nd edition website.
Book Synopsis Handbook of Children and the Media by : Dorothy G. Singer
Download or read book Handbook of Children and the Media written by Dorothy G. Singer and published by SAGE Publications. This book was released on 2011-07-25 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-bullying, sexting, and the effects that violent video games have on children are widely discussed and debated. With a renowned international group of researchers and scholars, the Second Edition of the Handbook of Children and the Media covers these topics, is updated with cutting-edge research, and includes comprehensive analysis of the field for students and scholars. This revision examines the social and cognitive effects of new media, such as Facebook, Twitter, YouTube, Skype, iPads, and cell phones, and how children are using this new technology. This book summarizes the latest research on children and the media and suggests directions for future research. This book also attempts to provide students with a deliberate examination of how children use, enjoy, learn from, and are advantaged or disadvantaged by regular exposure to television, new technologies, and other electronic media.
Book Synopsis Annual Report of the Federal Communications Commission on the Effect of Public Law 93-107, the Sports Antiblackout Law, on the Broadcasting of Sold-out Home Games of Professional Football, Baseball, Basketball and Hockey by : United States. Federal Communications Commission
Download or read book Annual Report of the Federal Communications Commission on the Effect of Public Law 93-107, the Sports Antiblackout Law, on the Broadcasting of Sold-out Home Games of Professional Football, Baseball, Basketball and Hockey written by United States. Federal Communications Commission and published by . This book was released on 1977 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Television Criticism by : Victoria O'Donnell
Download or read book Television Criticism written by Victoria O'Donnell and published by SAGE Publications. This book was released on 2016-01-22 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television Criticism, Third Edition by Victoria O'Donnell provides a foundational approach to the nature of television criticism. Rhetorical studies, cultural studies, representation, narrative theories, and postmodernism are introduced for greater understanding and appreciation of the critical perspectives on television with in-depth methods of criticism. Illustrated with contemporary examples, this updated Third Edition includes a new, extensive sample critical analysis of The Big Bang Theory and reflects recent changes in the ways television is viewed across multiple devices and the impact of the Internet on television.
Book Synopsis Cheers TV Show: A Comprehensive Reference by : Dennis Bjorklund
Download or read book Cheers TV Show: A Comprehensive Reference written by Dennis Bjorklund and published by Praetorian Publishing. This book was released on 2018-01-01 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cheers TV Show: A Comprehensive Reference is authored by a sitcom expert who penned the most comprehensive reference book that has ever been written about the show. This definitive guide is the best resource for any fan who is intrigued and enthralled by one of the all-time classic television situation comedies. The contents have been thoroughly researched and all 275 episodes meticulously analyzed to develop an unabridged, credible reference source. Individual chapters are devoted to biographies of the cast (Ted Danson, Shelley Long, Kirstie Alley, Kelsey Grammar, Woody Harrelson, Rhea Perlman, George Wendt, John Ratzenberger, Bebe Neuwirth, Nicholas Colasanto) and narratives of their respective characters (Sam Malone, Diane Chambers, Rebecca Howe, Frasier Crane, Woody Boyd, Carla Tortelli-LeBec, Norm Peterson, Cliff Clavin, Lilith Sternin-Crane, Coach) to provide a thoughtful examination of their persona. Additional chapters are committed to a biography of the show from its inception through the series finale, and a narrative of the fictional Cheers bar, including bar regulars and memorable patrons (Robin Colcord, John Hill, Eddie LeBec, Nick Tortelli, Kelly Gaines, Melville’s, Gary’s Olde Towne Tavern, Bull & Finch Pub). Another section offers a detailed description of each Cheers episode in chronological order based on airing dates from 1982 to 1993. The summaries contain technical credits, episode writers, directors, and guest actors (with highlights of significant movie and television credits). The final chapter provides a listing of the Emmy nominations and awards earned over the show's eleven-year span of television dominance. In sum, this book is the most extensive analysis of Cheers available on the market. No other source is more complete, accurate, or extensive. Photos included.
Book Synopsis Audience of One: Donald Trump, Television, and the Fracturing of America by : James Poniewozik
Download or read book Audience of One: Donald Trump, Television, and the Fracturing of America written by James Poniewozik and published by Liveright Publishing. This book was released on 2019-09-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Book Review • Notable Book of the Year Washington Post • 50 Notable Works of Nonfiction in 2019 NPR.org • NPR 2019 Concierge Slate • 10 Best Books of the Year Chicago Tribune • Best Books of the Year Publishers Weekly • 10 Best Books of the Year Audience of One reframes America’s identity through the rattled mind of an insomniac, cable-news-junkie president.New York Times chief television critic James Poniewozik offers a “darkly entertaining” (Carlos Lozada, Washington Post) history of mass media from the early 1980s to today, demonstrating how a volcanic, camera-hogging antihero merged with America’s most powerful medium to become our forty-fifth president. In charting the seismic evolution of television from a monolithic mass medium into today’s fractious confederation of spite-and-insult media subcultures, Poniewozik reveals how Donald Trump took advantage of these historic changes by constantly reinventing himself: from a boastful cartoon zillionaire; to 1990s self-parodic sitcom fixture; to The Apprentice reality-TV star; and finally to Twitter-mad, culture-warring demagogue. Already lauded as a “brilliant and daring” (Annalisa Quinn, NPR) work that defines a generation, Audience of One emerges as a classic in cultural criticism.
Download or read book The Audience written by Peter Morgan and published by Dramatists Play Service, Inc.. This book was released on 2015-05-15 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: For sixty years, Queen Elizabeth II has met with each of her twelve Prime Ministers in a private weekly audience. The discussions are utterly secret, even to the royal and ministerial spouses. Peter Morgan imagines these meetings over the decades of the Queen’s remarkable reign, through Prime Ministers from Winston Churchill and Margaret Thatcher to the 2015 incumbent David Cameron. THE AUDIENCE is a glimpse into the woman behind the crown, and the moments that have shaped the modern monarchy.
