Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Au Coeur De Votre Reussite Le Marketing full books in PDF, epub, and Kindle. Read online Au Coeur De Votre Reussite Le Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Thierry Colmant
Publisher : Edipro
ISBN 13 : 2874960667
Total Pages : 242 pages
Book Rating : 4.8/5 (749 download)
Download or read book Au coeur de votre réussite ... le marketing written by Thierry Colmant and published by Edipro. This book was released on 2009 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hervé Kabla
Publisher : Editions Kawa
ISBN 13 : 2918866822
Total Pages : 701 pages
Book Rating : 4.9/5 (188 download)
Download or read book La communication digitale expliquée à mon boss written by Hervé Kabla and published by Editions Kawa. This book was released on 2013-10-31 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: En 2013, le « digital » s’est déjà répandu dans des entreprises du monde entier ; pourtant, la maîtrise de son langage et de son alchimie, mélange de savoir-faire stratégique, de communication, de création (et de co-création) de contenus, de marketing du bouche-à-oreille, de maîtrise d’ouvrage, de conduite du changement et de vision technologique, reste un mystère pour beaucoup. Ce livre a pour objectif d’aider les décideurs à remporter le défi de ce Web en constante évolution, sans cesse plus global (ou « glocal »), plus social, plus mobile et de plus en plus lié au coeur de métier de l’entreprise. Cet ouvrage prolonge, en outre, « Les médias sociaux expliqués à mon boss », en élargissant la thématique, et en donnant une large place aux médias sociaux en tant qu’un des éléments fondamentaux d’un mix marketing digital : 1/ Importance du digital, historique, caractéristiques et évolution : le digital est plus qu’une mode, c’est une véritable tendance de fond qui bouleverse nos économies, refonde nos entreprises, redéfinit les règles du jeu de la communication. 2/ Le contenu au coeur de votre stratégie de communication digitale : « le contenu est roi » est un euphémisme. Toute stratégie de communication digitale se base sur cette matière première et vise à l’utiliser de façon originale. 3/ Développer sa communication digitale : créer du contenu est fondamental, mais ne suffit pas. Ce chapitre vous montrera comment développer votre communication digitale efficacement. 4/ Structurer sa communication digitale : créer un site Web ou un blog est facile, conduire le changement dans une entreprise, mener sa gouvernance, faire évoluer les compétences est plus délicat. 5/ Pour ceux qui auraient raté la révolution digitale : si vous vous demandez encore si le digital peut faire quelque chose pour vous et votre entreprise, surtout si vous êtes une PME, alors ce chapitre est fait pour vous. Sinon, vous y trouverez des arguments solides pour convaincre vos collègues. Un guide pratique de la mise en oeuvre de la stratégie digitale en entreprise par MEDIA ACES ! Avec 28 schémas téléchargeables gratuitement pour expliquer la communication digitale à mon boss Pierre-Philippe Cormeraie, Directeur de l’Innovation BPCE, Blogueur depuis 2006, @PPC sur Twitter « Si vous avez acheté ce livre, vous devriez vous le faire rembourser ! » « Non par les auteurs ou l’éditeur de cet ouvrage, mais par votre entreprise. Pourquoi ? Parce que vous avez entre les mains l’ouvrage qui va vous permettre, de manière très concrète, de contribuer significativement à la réussite de votre entreprise en matière de communication digitale ». Dominique Delport, Global Managing Director de Havas Média Group et Président Havas Média France « Merci aux auteurs de ce livre de faciliter avec pugnacité ce difficile et indispensable transfert de connaissance. Vous l’avez compris, le digital, c’est l’air que l’on respire, omniprésent et indispensable. Je ne doute pas que cet ouvrage vous ait apporté une vraie bouffée d’oxygène et d’optimisme. C’est pour ma part ce que j’essaie de transmettre dans toutes les organisations que j’ai dirigées, comme Yann Gourvennec et Hervé Kabla dans leurs travaux ». Avec des contributions de : (Par ordre alphabétique) Hervé Bloch, Arnaud Bouchard, Frédéric Canevet, Olivier Cimelière, Jérôme Deiss, Denis Fages, Alban Fournier, Bruno Fridlansky, Jacques Froissant, Jean-Marc Goachet, Sarah Goodall, Catherine Headley, Natacha Heurtault, Cynthia Kari, Mohamed Khodja, Franck La Pinta, Stéphane Lapeyrade, François Laurent, Daniel Laury, David Parkinson, Philippe Gérard, François...
Author : EDMOND AMBOS
Publisher : Lulu.com
ISBN 13 : 1291769218
Total Pages : 119 pages
Book Rating : 4.2/5 (917 download)
Download or read book LA NEUROVENTE ® written by EDMOND AMBOS and published by Lulu.com. This book was released on with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Parrish
Publisher : eBook Partnership
ISBN 13 : 0993022170
Total Pages : 173 pages
Book Rating : 4.9/5 (93 download)
Download or read book Courir Un Lievre a la Fois written by David Parrish and published by eBook Partnership. This book was released on 2015-11-12 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "e;Le marketing au bout des doigts, sur votre telephone portable..."e; 'Courir Un Lievre a la Fois' vous propose de decouvrir le marketing strategique. Ce livre reunit des exemples pratiques et des techniques utilisables pour donner aux entrepreneurs creatifs les moyens de rendre leur entreprise encore plus performante. 'Comment vendre ?' est l'eternelle question. David Parrish, consultant et formateur de renommee internationale, illustre les messages les plus importants de la vente et du marketing grace a des anecdotes tirees de sa propre experience en tant qu'entrepreneur et des succes de ses clients de par le monde.'Courir Un Lievre a la Fois' a ete concu specifiquement pour etre un livre electronique. Chaque section est succincte et ecrite pour vous aider a creer votre plan marketing. Y sont joints des suggestions sur les demarches pratiques a adopter et les notions de marketing correspondantes, afin de vous aider a clarifier et affiner vos objectifs.Nous ne parlons pas ici de publicite. Une strategie marketing intelligente n'a pas besoin de coAter cher, ni d'etre flamboyante: il s'agit de comprendre votre entreprise, de reflechir a chaque etape et de concentrer vos efforts afin de developper des strategies et des techniques de ventes bien definies pour accroitre vos succes, vos profits et votre position sur le marche. 'Courir Un Lievre a la Fois' vous montrera la marche a suivre.Vous y decouvrirez la puissance du marketing viral et comment beneficier de recommandations de bouche-a-oreille. Vous comprendrez la difference entre le marketing strategique et le marketing operationnel, entre les communications marketing et une strategie complete et reflechie.La vente et le marketing devraient travailler ensemble sans encombres, soutenus par une strategie adaptee a votre entreprise, votre secteur d'activite et votre clientele. David pose les questions qui comptent et analyse des exemples concrets, creant ainsi une boite a outils marketing qui vous aidera a developper votre propre strategie marketing.'Courir Un Lievre a la Fois' vous incite a penser aussi a comment etre authentique afin que vendre ne soit plus une corvee et a comprendre ce que vous vendez et pourquoi vos clients le veulent. Ce livre vous aide a calculer la valeur du produit ou du service creatif que vous vendez et vous donne des moyens precis sur comment y arriver. Il vous incitera egalement a penser a vos marches locaux, nationaux et internationaux.Ce livre touche aussi aux complexites toutes particulieres des entreprises creatives, au fait de travailler dans un secteur qui vous passionne, a la valeur qu'on apporte a son travail, au choix des bons clients, a faire sa publicite de maniere efficace et a rendre votre entreprise rentable et prospere.Chacun des 63 courts chapitres vous suggerera des pratiques que vous pouvez mettre en action immediatement. Ecrit de maniere pragmatique et didactique, ce livre a ete cree pour les entreprises de toutes tailles - des starts-up aux entreprises etablies - avec une profusion d'idees et d'anecdotes inspirantes dans lesquelles puiser de maniere quotidienne.David Parrish a travaille avec des centaines de petites entreprises creatives et d'entrepreneurs, entreprises digitales, organisations culturelles et agences de developpement dans plus de 30 pays. Il est specialise dans les industries creatives et digitales, et aide les entrepreneurs a utiliser leur creativite pour mieux diriger leurs entreprises.'Courir un Lievre a la Fois' est son second livre, apres le succes de 'T-Shirts and Suits: A Guide to the Business of Creativity', traduit et publie dans sept pays.'Courir un Lievre a la Fois' est ecrit pour les entreprises creatives et digitales. En tant que boite a outils, il s'adresse a toutes les entreprises dans le secteur des industries creatives.
Author : Karen Kelton
Publisher :
ISBN 13 : 9781937963200
Total Pages : pages
Book Rating : 4.9/5 (632 download)
Download or read book Français Interactif written by Karen Kelton and published by . This book was released on 2019-08-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook includes all 13 chapters of Français interactif. It accompanies www.laits.utexas.edu/fi, the web-based French program developed and in use at the University of Texas since 2004, and its companion site, Tex's French Grammar (2000) www.laits.utexas.edu/tex/ Français interactif is an open acess site, a free and open multimedia resources, which requires neither password nor fees. Français interactif has been funded and created by Liberal Arts Instructional Technology Services at the University of Texas, and is currently supported by COERLL, the Center for Open Educational Resources and Language Learning UT-Austin, and the U.S. Department of Education Fund for the Improvement of Post-Secondary Education (FIPSE Grant P116B070251) as an example of the open access initiative.
Author : Zubin Sethna
Publisher : Emerald Group Publishing
ISBN 13 : 1781907862
Total Pages : 324 pages
Book Rating : 4.7/5 (819 download)
Download or read book Entrepreneurial Marketing written by Zubin Sethna and published by Emerald Group Publishing. This book was released on 2013-07-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing
Author : Andriy Burkov
Publisher :
ISBN 13 : 9781999579500
Total Pages : 141 pages
Book Rating : 4.5/5 (795 download)
Download or read book The Hundred-page Machine Learning Book written by Andriy Burkov and published by . This book was released on 2019 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a practical guide to get started and execute on machine learning within a few days without necessarily knowing much about machine learning.The first five chapters are enough to get you started and the next few chapters provide you a good feel of more advanced topics to pursue.
Author :
Publisher :
ISBN 13 :
Total Pages : 852 pages
Book Rating : 4.:/5 ( download)
Download or read book Marketing written by and published by . This book was released on 1978 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frans Johansson
Publisher : Penguin
ISBN 13 : 110160140X
Total Pages : 285 pages
Book Rating : 4.1/5 (16 download)
Download or read book The Click Moment written by Frans Johansson and published by Penguin. This book was released on 2012-08-30 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the story of every great company and career, there is one defining moment when luck and skill collide. This book is about making that moment happen. According to Frans Johansson’s research, successful people and organizations show a common theme. A lucky moment occurs and they take advantage of it to change their fate. Consider how Diane von Furstenberg saw Julie Nixon Eisenhower on TV wearing a matching skirt and top, and created the timeless, elegant wrap-dress. That was a “click moment” of unexpected opportunity. Johansson uses stories from throughout history to illustrate the specific actions we can take to create more click moments, place lots of high-potential bets, open ourselves up to chance encounters, and harness the complex forces of success that follow.
Author : Sapiens Editorial
Publisher :
ISBN 13 : 9781521359419
Total Pages : 24 pages
Book Rating : 4.3/5 (594 download)
Download or read book Summary Go Pro: 7 Steps to Becoming a Network Marketing Professional, by Eric Worre written by Sapiens Editorial and published by . This book was released on 2017-05-23 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: ORIGINAL BOOK SYNOPSISGo Pro is a book that presents the keys to becoming a Marketing or Networking professional. In the work, its author, Eric Worre, lays down a guide for anyone wanting to engage in multilevel marketing, either to strengthen their company or as a business by itself. His ideas expand the usual range of action and help to understand that there is a sure way to create a large and successful business with the freedom of self-management for both time and decisions.The 7 steps outlined here summarize the author's observations on how to become an entrepreneur with a marketing network, being both a salesman and manager at the same time, selling your own products or those of other companies, establishing your own working hours and working with whom you decide to work, all with a significant income.In these lines, we present the best of these ideas.-ABOUT SAPIENS EDITORIALBooks are mentors. Books can guide what we do and our lives. Many of us love books while reading them and maybe they will echo with us a few weeks after but 2 years later we can't remember if we have read it or not. And that's a shame. We remember that at that time, the book meant a lot to us. Why is it that 2 years later we have forgotten everything? That's not good.This summary is taken from the most important themes of the original book.Most people don't like books. People just want to know what the book says they have to do. If you trust the source you don't need the arguments. So much of a book is arguing its points, but often you don't need the argument if you trust the source you can just get the point.This summary takes the effort to distill the blahs into themes for the people who are just not going to read the whole book. All this information is in the original book.
Author : Richard Finnegan
Publisher : AMACOM
ISBN 13 : 0814436501
Total Pages : 142 pages
Book Rating : 4.8/5 (144 download)
Download or read book The Stay Interview written by Richard Finnegan and published by AMACOM. This book was released on 2015-03-18 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of all the obstacles and surprises managers know are heading their way each day, the one they least anticipate and prepare for is the resignation of a seemingly happy and extremely valued employee. It’s the cement truck they never saw coming their way--but they could have.This invaluable resource introduces managers to a powerful new engagement and retention tool that they absolutely must begin utilizing ASAP: the stay interview. Smart companies and managers who have realized the importance of being proactive with their employees and not taking anything for granted have begun conducting these periodic reviews in order to discover why their important talent might leave and to solve any problems before they actually quit.Written by the retention expert who pioneered the process, The Stay Interview shows managers how to: • Prepare for the stay interview• Anticipate an employee's top issues• Respond to difficult questions• Listen effectively and dig deeper• Craft a detailed and effective stay plan complete with timeline• Assess each employee's level of engagement, predict potential exits, and communicate results to upper managementWhen you have the right people in place, you can’t risk losing them. Complete with the five best questions to ask and sample scripts for different situations, The Stay Interview provides the key to saving yourself unnecessary headaches and surprises.
Author : Dave Kerpen
Publisher : McGraw Hill Professional
ISBN 13 : 0071800484
Total Pages : 254 pages
Book Rating : 4.0/5 (718 download)
Download or read book Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2012-11-02 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns. Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.
Author : E. Martin
Publisher : Springer
ISBN 13 : 0230511902
Total Pages : 300 pages
Book Rating : 4.2/5 (35 download)
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Author : Hermynia Zur Mühlen
Publisher : Open Book Publishers
ISBN 13 : 1906924279
Total Pages : 302 pages
Book Rating : 4.9/5 (69 download)
Download or read book The End and the Beginning written by Hermynia Zur Mühlen and published by Open Book Publishers. This book was released on 2010 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in Germany in 1929, The End and the Beginning is a lively personal memoir of a vanished world and of a rebellious, high-spirited young woman's struggle to achieve independence. Born in 1883 into a distinguished and wealthy aristocratic family of the old Austro-Hungarian Empire, Hermynia Zur Muhlen spent much of her childhood travelling in Europe and North Africa with her diplomat father. After five years on her German husband's estate in czarist Russia she broke with both her family and her husband and set out on a precarious career as a professional writer committed to socialism. Besides translating many leading contemporary authors, notably Upton Sinclair, into German, she herself published an impressive number of politically engaged novels, detective stories, short stories, and children's fairy tales. Because of her outspoken opposition to National Socialism, she had to flee her native Austria in 1938 and seek refuge in England, where she died, virtually penniless, in 1951. This revised and corrected translation of Zur Muhlen's memoir - with extensive notes and an essay on the author by Lionel Gossman - will appeal especially to readers interested in women's history, the Central European aristocratic world that came to an end with the First World War, and the culture and politics of the late nineteenth and early twentieth centuries.
Author : David Looseley
Publisher : Oxford University Press
ISBN 13 : 1781382573
Total Pages : 264 pages
Book Rating : 4.7/5 (813 download)
Download or read book Édith Piaf written by David Looseley and published by Oxford University Press. This book was released on 2015 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world-famous French singer Édith Piaf (1915-63) was never just a singer. This book suggests new ways of understanding her, her myth and her meanings over time at home and abroad, by proposing the notion of an 'imagined Piaf.
Author :
Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.:/5 ( download)
Download or read book CMA written by and published by . This book was released on 1992 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Latifa Louraoui
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Morocco written by Latifa Louraoui and published by . This book was released on 1986 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
