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Au Coeur De La Marque 4e Ed
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Book Synopsis Au coeur de la marque - 4e éd. by : Géraldine Michel
Download or read book Au coeur de la marque - 4e éd. written by Géraldine Michel and published by Dunod. This book was released on 2022-05-18 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mieux comprendre le rôle des marques dans le contexte économique actuel est une clé de succès pour les entreprises. À travers des outils et techniques de gestion et d'évaluation, cet ouvrage permet de repérer les leviers pour construire une marque forte (image de marque, capital marque, identité de marque...), mettre en oeuvre les stratégies de développement efficaces (alliances de marque, extension de marque, gestion de marque sur Internet...) et d'évaluer la pertinence des actions menées. Cette 4e édition entièrement remaniée et mise à jour s'enrichit de nouveaux exemples et avis d'experts. L'accent est mis sur le développement de la marque à l'ère digitale.
Book Synopsis Fashion and Tourism by : Maria Gravari-Barbas
Download or read book Fashion and Tourism written by Maria Gravari-Barbas and published by Emerald Group Publishing. This book was released on 2023-12-14 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.
Author :Géraldine Michel (professeure en marketing et stratégie d'entreprise).) Publisher : ISBN 13 :9782100837137 Total Pages :271 pages Book Rating :4.8/5 (371 download)
Book Synopsis Au cœur de la marque by : Géraldine Michel (professeure en marketing et stratégie d'entreprise).)
Download or read book Au cœur de la marque written by Géraldine Michel (professeure en marketing et stratégie d'entreprise).) and published by . This book was released on 2022 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Au Coeur de la Marque - 3e Ed by : Géraldine Michel
Download or read book Au Coeur de la Marque - 3e Ed written by Géraldine Michel and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Au coeur de la marque by : Géraldine Michel
Download or read book Au coeur de la marque written by Géraldine Michel and published by . This book was released on 2017-11-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mieux comprends le rôle des marques dans le contexte économique actuel est une clé de succès pour les entreprises. A travers des outils et techniques de gestion et d'évaluation, cet ouvrage permet de repérer les leviers pour construire une marque forte (image de marque, capital marque, identité de marque...), mettre en oeuvre les stratégies de développement efficaces (alliances de marque, extension de marque, gestion de marque sur Internet...) et d'évaluer la pertinence des actions menées. Cette 3e édition entièrement remaniée et mise à jour s'enrichit de nouveaux exemples et avis d'experts. L'accent est mis sur le développement de la marque à l'ère digitale.
Book Synopsis Au coeur de la marque by : Géraldine Michel
Download or read book Au coeur de la marque written by Géraldine Michel and published by . This book was released on 2009 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mieux comprendre le rôle des marques dans le contexte économique actuel est une clé de succès pour les entreprises. Cet ouvrage vous invite à faire vivre vos marques et vous propose des outils et techniques de gestion et d'évaluation pour : Repérer les leviers nécessaires à la construction d'une marque forte : image de marque, capital marque, identité de marque... Mettre en oeuvre des stratégies de développement efficaces : extension de marques, alliances de marque, gestion de marque sur Internet... Evaluer la pertinence des actions menées. La théorie est complétée par des cas d'entreprises issus de différents secteurs et illustrés par un cahier couleur. De plus, cette 2e édition s'enrichit de nouvelles expertises sur la marque comme outil de management interne, la stratégie de marque pour monter ou descendre en gamme et la gestion des marques sur Internet. Que vous soyez chef de produit, directeur marketing, directeur général ou étudiant, ce livre sera pour vous une véritable clé d'entrée ou d'approfondissement du management de la marque.
Book Synopsis Sports Management in an Uncertain Environment by : Bhaskar Basu
Download or read book Sports Management in an Uncertain Environment written by Bhaskar Basu and published by Springer Nature. This book was released on 2023-06-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book delves into several aspects of sports and sports management from a vantage of uncertainty and turbulence unleashed initially by COVID-19. The book, divided into three broad sections, deals in strategy and governance of sports organizations, use and evolution of technology in sports, and sports consumption and media. It starts from the backdrop of how sport assumed a new-found importance in people's lives while reeling under several phases of pandemic-induced lockdowns. Consumers felt how integral sports was in their lives when there were no live games to watch and bond on. Players, leagues, organizers, and media are still recovering, along with viewers, as sports makes a tentative comeback in our lives. COVID-19 was a precursor of the disruptions to come. Both the supply and demand sides have taken note of those disturbances to prepare themselves for any such potential derailments. The organizations, franchises, athletes, media, health care, logistics on sports have been reworking their strategies to keep coping with uncertainties. On the other hand, the consumers have transformed their sports consumption behavior over these two years, aided by the enormous technological changes. Such a backdrop paved the way for researchers to understand how the sports industry has dealt with this impact and has rediscovered itself to take its coveted spot. This book is a snapshot of several global sports changes and how they continue to evolve in an increasingly turbulent and uncertain world. It will be a rich resource not only for academics studying sports management, but also event management organizations, administrators, and policymakers.
Book Synopsis Place Branding and Marketing from a Policy Perspective by : Vincent Mabillard
Download or read book Place Branding and Marketing from a Policy Perspective written by Vincent Mabillard and published by Taylor & Francis. This book was released on 2023-12-21 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.
Download or read book Exportateur Americain written by and published by . This book was released on 1913 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Special Protection of Trade Marks with a Reputation under European Union Law by : Michal Bohaczewski
Download or read book Special Protection of Trade Marks with a Reputation under European Union Law written by Michal Bohaczewski and published by Kluwer Law International B.V.. This book was released on 2020-04-09 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a mark acquires a reputation, it becomes a means of attracting consumers by communicating to them various messages going beyond the indication of commercial origin of goods or services. Thus, trade marks familiar to the general public enjoy a special legal protection regime above and beyond that afforded trade marks in general, allowing them to benefit from enhanced protection against reproduction or imitation detrimental to, or taking unfair advantage of, the distinctive character of the mark or its repute. This richly researched book, the first comprehensive guide to current European Union (EU) law and practice concerned with reputed trade marks, conducts an in-depth analysis of this extended protection provided by Regulation 2017/1001 on EU trade marks and Directive 2015/2436 under which it is mandatory across all Member States. Using a practical approach, focused on identifying and analysing the criteria for infringement of trade marks with a reputation in proceedings before civil courts and in administrative proceedings before the European Union Intellectual Property Office (EUIPO) or national trade mark offices, the author addresses such elements of the special protection regime as the following: prerequisites for infringement of the right to a reputed mark common to all recognised forms of infringement; how to demonstrate each type of infringement of the right to the trade mark with a reputation (blurring, tarnishment and unfair advantage); proof of reputation; distinguishing the concept of well-known trade mark; legitimate versus questionable justifications of the ‘due cause’ exception within the meaning of EU law provisions; use of a disputed sign falling under freedom of expression; identifying the role of likelihood of confusion under the special regime; and how to prove the existence of a link between the signs in dispute. The author pays detailed attention to the case law of the Court of Justice and General Court of the EU, as well as cases before the EUIPO and national courts. He takes into account research from a number of Member States (plus Switzerland), thus widening prior work in the field from its predominant English-language context. With this book practitioners will confidently approach cases before courts, the EUIPO and national EU trade mark offices involving enhanced protection of trade marks with a reputation. In addition, the book will help judges and trade mark offices examiners to interpret the EU provisions and assess claims regarding such reinforced protection. For scholars and students of intellectual property law, this book will prove a cornerstone volume in the field.
Book Synopsis Index-catalogue of the Library ... by : Library of the Surgeon-General's Office (U.S.)
Download or read book Index-catalogue of the Library ... written by Library of the Surgeon-General's Office (U.S.) and published by . This book was released on 1959 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Slogans written by Nicolette Makovicky and published by Routledge. This book was released on 2018-10-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on contexts of accelerated economic and political reform, this volume critically examines the role of slogans in the contemporary projects of populist mobilization, neoliberal governance, and civic subversion. Bringing together a collection of ethnographic studies from Greece, Slovakia, Poland, Abu Dhabi, Peru, and China, the contributors analyze the way in which slogans both convey and contest the values and norms that lie at the core of hegemonic political economic projects and ideologies.
Book Synopsis Sport Marketing Across the Spectrum by : Sport Marketing Association. Conference
Download or read book Sport Marketing Across the Spectrum written by Sport Marketing Association. Conference and published by . This book was released on 2007 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis British Museum Catalogue of printed Books by :
Download or read book British Museum Catalogue of printed Books written by and published by . This book was released on 1895 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bijdragen tot de dierkunde written by and published by . This book was released on 1981 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Abū Bakr Ibn al-ʿArabī (d. 543/1148) by :
Download or read book Abū Bakr Ibn al-ʿArabī (d. 543/1148) written by and published by BRILL. This book was released on 2024-09-23 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gathering the proceedings of a symposium organized on the occasion of the 900th anniversary of the qāḍī Ibn al-ʿArabī’s (d. 543/1148) passing, this volume brings together a diverse array of contributions highlighting his legacy, his relationship with his master al-Ghazālī (d. 505/1111), his unparalleled role in the transmission of Islamic knowledge in al-Andalus, and his lasting impact on various disciplines, including ḥadīth, theology, Islamic law, Quranic exegesis, legal theory, grammar, adab, and Sufism. This book, written by internationally recognized scholars, not only commemorates the scholarly legacy of Ibn al-ʿArabī but also illustrates how his intellectual teachings have shaped the landscape of Islamic thought in the Western Muslim world. Proudly, this book is the most accomplished reference bringing together recent advances on ongoing research around the qāḍī Ibn al-ʿArabī. Composed of articles written in English, Arabic and French, it will be of interest to specialists as well as the general public keen to learn more about the intellectual history of al-Andalus. Rassemblant les actes d’un colloque organisé à l’occasion du 900e anniversaire de la disparition du qāḍī Ibn al-ʿArabī (m. 543/1148), ce volume réunit un large éventail de contributions mettant en lumière son héritage, sa relation avec son maître al-Ghazālī (m. 505/1111), son rôle sans pareil dans la transmission du savoir islamique en al-Andalus, et son impact durable sur diverses disciplines, y compris le ḥadīth, la théologie, le droit islamique, l'exégèse coranique, la théorie juridique, la grammaire, l'adab et le soufisme. Ecrit par des chercheurs internationaux, ce livre ne commémore pas seulement l'héritage savant d'Ibn al-ʿArabī mais illustre également comment ses enseignements intellectuels ont façonné le paysage de la pensée islamique dans le monde musulman occidental. Cet ouvrage est la référence la plus accomplie rassemblant les avancées récentes sur les recherches en cours autour du qāḍī Ibn al-ʿArabī. Composé d'articles rédigés en anglais, en arabe et en français, il intéressera tant les spécialistes que le grand public désireux d'en apprendre davantage sur l'histoire intellectuelle de l'Andalousie. Contributors Mohammed Aalouane, Ilyass Amharar, Noureddine Elhmidy, Maribel Fierro, Kenneth Garden, Abdelghani Idaikal, Delfina Serrano-Ruano, Bruna Soravia, Jaafar Ben El Haj Soulami, and Abdallah Taourati.
Book Synopsis Index Catalog of the Library of the Surgeon General's Office by : National Library of Medicine (U.S.)
Download or read book Index Catalog of the Library of the Surgeon General's Office written by National Library of Medicine (U.S.) and published by . This book was released on 1959 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:
