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Author : Kara Shea McCarthy
Publisher :
ISBN 13 :
Total Pages : 113 pages
Book Rating : 4.:/5 (945 download)
Download or read book Attributes of Fluid Milk Affecting Purchase and Preference written by Kara Shea McCarthy and published by . This book was released on 2016 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jae Won Lee
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (13 download)
Download or read book Valuing Attributes of Fluid Milk in Laos written by Jae Won Lee and published by . This book was released on 2017 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study estimates the random utility function of fluid milk using 1,165 survey responses in Laos. It finds that both products' attributes and individual characteristics affect consumers' preference for the milk and the hypothetical brand of Laos-Korea has a potential compared to four real dairy products. Results also show that calories have a positive relationship with consumer's preference while the price and fat content have a negative one. The decision for choosing each brand is significantly affected by individual characteristics such as gender, age, whether or not respondents live with their children, the level of education, income, the frequency of purchasing milk per week, and the region where they live. The preference for five brands appears in the order of Foremost, Nabong, Thai-Danish, Meiji, and Lao-Korea, and probabilities of purchasing each brand at the mean level are 30.9%, 17.48%, 21.48%, 15.0% and 10.39%, respectively. Nabong that was Lao national milk brand still has a significant market power even though it was closed in 2008. The policies to promote milk industry by implementing its national milk brand again would be more effective if it focuses on the young generation, female consumers, families with children, quality of dairy products, and Vientiane capital areas.
Author : Stanley Dale Nollen
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.E/5 ( download)
Download or read book Brand Preferences in Fluid Milk written by Stanley Dale Nollen and published by . This book was released on 1966 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alexandru Grumezescu
Publisher : Woodhead Publishing
ISBN 13 : 0128157119
Total Pages : 596 pages
Book Rating : 4.1/5 (281 download)
Download or read book Milk-Based Beverages written by Alexandru Grumezescu and published by Woodhead Publishing. This book was released on 2019-05-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Milk-Based Beverages, Volume 9 in The Science of Beverages series, presents current status, developments, and technologies for researchers and developers to meet consumer demand and understand consumer trends toward healthy drinks. This resource takes a multidisciplinary approach to address issues in safety and quality control, while also discussing the nutritional and functional information that professionals in the beverage industry need. The book presents a framework for researchers, product developers, engineers, and regulators in the beverages industry for understanding new research developments in milk-based products to meet industry needs in producing competitive products. Covers the most recent advances in various milk-based products Includes a solid review of safety and hygiene for the development of new products Presents engineering techniques and applications using novel technologies
Author : Vithala R. Rao
Publisher : Springer Science & Business Media
ISBN 13 : 3540877533
Total Pages : 401 pages
Book Rating : 4.5/5 (48 download)
Download or read book Applied Conjoint Analysis written by Vithala R. Rao and published by Springer Science & Business Media. This book was released on 2014-02-20 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
Author : Stephanie Clark
Publisher : Springer Science & Business Media
ISBN 13 : 0387774084
Total Pages : 576 pages
Book Rating : 4.3/5 (877 download)
Download or read book The Sensory Evaluation of Dairy Products written by Stephanie Clark and published by Springer Science & Business Media. This book was released on 2009-07-30 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sensory Evaluation of Dairy Products, Second Edition is for all who seek a book entirely devoted to sensory evaluation of dairy products and modern applications of the science. It is an excellent scientific reference for training in dairy product evaluation and is a practical guide to the preparation of samples for sensory evaluation. The book contains updates of the original text of the well-received first edition, as well as brand new material. This unique book is designed for professionals involved in many aspects of dairy production, including academic teaching and research, processing, quality assurance, product development and marketing. It is an invaluable tool for those who compete in the annual Collegiate Dairy Product Evaluation Contest.
Author : Jacqueline H. Beckley
Publisher : John Wiley & Sons
ISBN 13 : 0813823978
Total Pages : 45 pages
Book Rating : 4.8/5 (138 download)
Download or read book Product Innovation Toolbox written by Jacqueline H. Beckley and published by John Wiley & Sons. This book was released on 2012-05-15 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.
Author : Riccardo Scarpa
Publisher : Springer Science & Business Media
ISBN 13 : 9781402036835
Total Pages : 456 pages
Book Rating : 4.0/5 (368 download)
Download or read book Applications of Simulation Methods in Environmental and Resource Economics written by Riccardo Scarpa and published by Springer Science & Business Media. This book was released on 2005-08-12 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simulation methods are revolutionizing the practice of applied economic analysis. In this book, leading researchers from around the world discuss interpretation issues, similarities and differences across alternative models, and propose practical solutions for the choice of the model and programming. Case studies show the practical use and the results brought forth by the different methods.
Author : F. Harding
Publisher : Springer
ISBN 13 : 1461521955
Total Pages : 178 pages
Book Rating : 4.4/5 (615 download)
Download or read book Milk Quality written by F. Harding and published by Springer. This book was released on 2013-12-14 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Milk has played a major contribution to the human diet in many different countries across the world since the dawn of time. The dairy cow was domesticated over 6000 years ago, she was the object of worship in the Middle East 2000 years before Christ, and milk and milk products are mentioned more than 50 times in the Bible. Milk and dairy products have become a major part of the human diet in many countries. It is not surprising therefore, that over many years considerable attention has been paid to improving the quality of milk. We have worked to improve the yield, the compositional quality and the hygienic quality, and have striven to minimise the level of contaminants which can find access to this, perhaps our most natural, unrefined and highly nutritious foodstuff. The chain of people involved in the milk industry extends from milk production-farmers, veterinarians and farm advisors-through transport to processing-quality controllers, manufacturers-and on to retailers, legislators, nutritionists, dairy educators and consumers. All will be interested in the quality parameters of milk which are reg ularly measured for commercial reasons, for trade, for legal requirements and for reasons of nutrition.
Author : Dennis Lee Oldenstadt
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (235 download)
Download or read book Retail Sales of Nonfat Dry Milk written by Dennis Lee Oldenstadt and published by . This book was released on 1959 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bernhard Freyer
Publisher : Springer
ISBN 13 : 9401791902
Total Pages : 344 pages
Book Rating : 4.4/5 (17 download)
Download or read book Re-Thinking Organic Food and Farming in a Changing World written by Bernhard Freyer and published by Springer. This book was released on 2014-10-17 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on the assumption that “organic has lost its way”. Paradoxically, it comes at a time when we witness the continuing of growth in organic food production and markets around the world. Yet, the book claims that organic has lost sight of its first or fundamental philosophical principles and ontological assumptions. The collection offers empirically grounded discussions that address the principles and fundamental assumptions of organic farming and marketing practices. The book draws attention to the core principles of organic and offers different clearly articulated and well-defined conceptual frameworks that offer new insights into organic practices. Divided into five parts, the book presents new perspectives on enduring issues, examines standards and certification, gives insights into much-discussed and additional market and consumer issues, and reviews the interplay of organic and conventional farming. The book concludes with a framework for rethinking ethics in the organic movement and reflections on the positioning of organic ethics.
Author :
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.3/5 ( download)
Download or read book The Economics of Dairy Marketing written by and published by . This book was released on 1966 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Warren Eugene Collins
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.:/5 (31 download)
Download or read book Factors Affecting the Demand for Fluid Milk written by Warren Eugene Collins and published by . This book was released on 1950 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Oregon State University. Agricultural Experiment Station
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (632 download)
Download or read book Retail Sales of Nonfat Dry Milk - 1 - Characteristics of Consumer Purchases and Use - 2 - Relationship Between Nonfat Dry Milk and Fluid Milk Purchases written by Oregon State University. Agricultural Experiment Station and published by . This book was released on 1959 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Henriques McFarlane
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (86 download)
Download or read book Fluid Milk Purchases as Related to Income, and Family Characteristics in Williamsport, Pennsylvania written by George Henriques McFarlane and published by . This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maurice O'Sullivan
Publisher : Woodhead Publishing
ISBN 13 : 9780081003527
Total Pages : 0 pages
Book Rating : 4.0/5 (35 download)
Download or read book A Handbook for Sensory and Consumer-Driven New Product Development written by Maurice O'Sullivan and published by Woodhead Publishing. This book was released on 2016-09-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Handbook for Sensory and Consumer Driven New Product Development explores traditional and well established sensory methods (difference, descriptive and affective) as well as taking a novel approach to product development and the use of new methods and recent innovations. This book investigates the use of these established and new sensory methods, particularly hedonic methods coupled with descriptive methods (traditional and rapid), through multivariate data analytical interfaces in the process of optimizing food and beverage products effectively in a strategically defined manner. The first part of the book covers the sensory methods which are used by sensory scientists and product developers, including established and new and innovative methods. The second section investigates the product development process and how the application of sensory analysis, instrumental methods and multivariate data analysis can improve new product development, including packaging optimization and shelf life. The final section defines the important sensory criteria and modalities of different food and beverage products including Dairy, Meat, Confectionary, Bakery, and Beverage (alcoholic and non-alcoholic), and presents case studies indicating how the methods described in the first two sections have been successfully and innovatively applied to these different foods and beverages. The book is written to be of value to new product development researchers working in large corporations, SMEs (micro, small or medium-sized enterprises) as well as being accessible to the novice starting up their own business. The innovative technologies and methods described are less expensive than some more traditional practices and aim to be quick and effective in assisting products to market. Sensory testing is critical for new product development/optimization, ingredient substitution and devising appropriate packaging and shelf life as well as comparing foods or beverages to competitor's products.
Author : Emmanouil Petrakis
Publisher :
ISBN 13 :
Total Pages : 75 pages
Book Rating : 4.:/5 (112 download)
Download or read book Which Credence Production Attributes Do Consumers Prefer? written by Emmanouil Petrakis and published by . This book was released on 2019 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: The interest of consumers for non-traditional food production attributes like antibiotics free and animal welfare have made consumer preferences more complex. These new attributes, usually non-identifiable by inspection or experience of the product are called credence attributes. The objectives of this study are to analyze consumer preferences for milk production attributes by eliciting the relative importance of these attributes for consumers, and to identify possible sources of heterogeneity related to consumer characteristics and actual purchase data. The research method used to elicit consumer preferences is Paired Comparison Method. Consumers from California and Texas were administered the online survey questionnaire in January 2017. The production attributes examined are organic, antibiotic free, non-Genetically Modified Organisms (GMO), production without growth hormones, humanely raised, free-range and grass-fed. Random Parameters Logit model was used for the estimation of participants’ preferences and the calculation of preference shares. Our results show that the most preferred production attributes are produced without growth hormones and animal welfare in both regions, with each attribute commanding a preference share greater than 20.0%. In general, there are differences in the ranking of the attributes between California and Texas, with the most significant being the 4.6% difference in the preference share of non-GMO attribute. Individual preference shares were estimated to examine demographic characteristics and buying habits of the participants as sources of heterogeneity in consumer preferences. Heterogeneity is found within the two regions with characteristics like gender, race and education influencing preferences.
