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Author : Haekyung Lee
Publisher :
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.:/5 (89 download)
Download or read book Attributes of Clothing Determining Purchase and Satisfaction written by Haekyung Lee and published by . This book was released on 1983 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jikyeong Kang-Park
Publisher :
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.:/5 (319 download)
Download or read book Consumers' Satisfaction with Ready-to-wear Apparel Products written by Jikyeong Kang-Park and published by . This book was released on 1991 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Documentation Associates
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.:/5 (319 download)
Download or read book A Comprehensive Inventory and Analysis of Federally Supported Research in Aging, 1966-1975 written by Documentation Associates and published by . This book was released on 1976 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.E/5 ( download)
Download or read book Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior written by and published by . This book was released on 1998 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Loradel B. Ang
Publisher :
ISBN 13 :
Total Pages : 81 pages
Book Rating : 4.:/5 (16 download)
Download or read book Consumer behavior that affects purchase intentions of locally manufactured garments written by Loradel B. Ang and published by . This book was released on 2016 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers purchase intentions is of utmost important to select, secure and dispose of products, services, experiences to satisfy their needs and its impact in the industry and society. These days, consumers have a wide range of choices when they shop. The diversity of preference in the purchase of garments makes analyzing consumer buying behavior a tricky task. The study aims the following: to describe consumer characteristics in terms of age, gender, civil status, occupation, income, and level of education; to determine consumer behavior such as fashion, satisfaction, price, quality, and loyalty that affects the buying preference or purchase intention; to determine the combined effects of characteristics (age, gender, civil status, occupation, income, level of education) and consumer behavior to purchase intention of consumers. Primary data has been utilized in this study. Recent behaviors of three hundred seventy seven (377) purposively sampled respondents in Metro-Manila provided significant attributes of locally manufactured garments. Group preference attributes have been analyzed using regression and descriptive statistics. The results show that consumer behavior of fashion, satisfaction, price, quality, and loyalty has a significant difference with respect to purchase intentions of consumers. Furthermore, purchase intention varies according to characteristics of consumers. These findings are relevant to help guide local garment manufacturers, designers and marketers to capture the preference and purchase intention of the consumers so as to provide better products to maximize profits and to meet consumers’ expectations.
Author : Richa Kumari
Publisher : GRIN Verlag
ISBN 13 : 3656333378
Total Pages : 41 pages
Book Rating : 4.6/5 (563 download)
Download or read book Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing written by Richa Kumari and published by GRIN Verlag. This book was released on 2012-12-12 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: Business economics - Marketing, Corporate Communication, CRM, Market Research, language: English, abstract: Before the globalization most of the retaining used to be done in retail stores. In recent years non-store retailing has been growing much faster than the store retailing includes selling of the final consumer through the internet, direct mail, catalogs, the telephone and other direct selling approach. Customer became more luxurious so according to them satisfaction and quality are main focal point for the retail outlet store because one satisfied customers brings more than twenty customers and one unsatisfied customers take two hundreds customers back. Changes in customers’ expectation and perceived quality and perceived value all works in concert to drive the customer satisfaction. This research is intended to understand the impact of quality attributes on customer satisfaction in Indian apparel retailing.
Author : Violet Mugalavai
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783848435449
Total Pages : 128 pages
Book Rating : 4.4/5 (354 download)
Download or read book Attitudinal and Normative Factors Influencing Apparel Choice written by Violet Mugalavai and published by LAP Lambert Academic Publishing. This book was released on 2012-04 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior in the purchase of apparel products may have great influence on the outcomes obtained by the consumer. Judging the quality of clothing requires knowledge and skills during planning, purchasing and consumption. This factor has not been given a lot of focus and yet it is a concern raised by consumers of all ages. This study on its part targeted undergraduate students at Moi University to investigate the attitudinal and normative factors that influence the choice of apparel products, and the satisfaction derived from the chosen apparel with specific reference to sex, year of study and department of study. It was found out that both attitudinal and normative factors affect the choice and satisfaction of apparel among the respondents studied. The use of various attributes studied and the satisfaction derived from them in choosing apparel varied by sex, year of study and course of study to varying degrees. The knowledge and skills needed prior to selecting apparel were not highly utilized. Highly critical characteristics of apparel quality included color/print/design, price, and fashionability of the product.
Author : James Carroll Cooper
Publisher :
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.3/5 (129 download)
Download or read book Consumer Characteristics and Post-purchase Satisfaction written by James Carroll Cooper and published by . This book was released on 1981 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tony Hines
Publisher : Routledge
ISBN 13 : 1136403531
Total Pages : 350 pages
Book Rating : 4.1/5 (364 download)
Download or read book Fashion Marketing written by Tony Hines and published by Routledge. This book was released on 2007-02-07 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Download or read book The Affect of Garment Attributes on the Purchase Intentions of Fifteen to Twenty-Five Year Old Females written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The sheer size of the generation, in which 15- to 25-year-olds belong, will have effects on the present state of the retailing market, as well as the future state of the market as this large cohort continues to ages. Due to this potential, marketers are eager to understand this generation of consumers. They know the purchasing power of these consumers as a whole, but they do not necessarily understand the fashion groups within the large generation or what attributes each fashion group finds important when intending to purchase a garment. It is important to understand the different lifestyles within this age cohort because lifestyle marketing is becoming more accepted and the knowledge of subgroups will be important for successful marketing. The purpose of the research has been to understand more about the lifestyle and consumer behavior of the 15- to 25-year-old United States female consumer, in terms of the affects garment attributes have on their intent to purchase apparel products. Ten garments were purchased and four garments were designed and produced for use in the questionnaire. Two pilot studies were conducted to collect information on the 15- to 25-year-olds' fashion styles, favorite stores shopped and favorite brands worn. The results from the pilot studies assisted in the selection of garments and the development of the online research questionnaire. From the 250 usable responses, the results showed that the attributes styling, brand, price, place and fabrication and fiber content have a statistically significant (p-value less than 0.05) affect on the 15- to 25-year-old consumer's intent to purchase an apparel product. Overall, there was a statistically significant difference (p-value less than 0.05) among the fashion groups' responses when brand, price and place where known attributes. However, there was an overall similarity when styling and fabrication were known. The favored style among all fashion groups was the top garment with the most embellishmen.
Author : Satria Bangsawan
Publisher : Routledge
ISBN 13 : 1000192342
Total Pages : 363 pages
Book Rating : 4.0/5 (1 download)
Download or read book The Future Opportunities and Challenges of Business in Digital Era 4.0 written by Satria Bangsawan and published by Routledge. This book was released on 2020-07-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the main challenges faced by all entrepreneurs, is the need to growth. Growth is part of all organizations, it implies continuous growth of sales, purchases, number of employees, profit and thus the growth of the enterprise. Most innovations that are part of the organizations are derived from the internal organization. Industrial Revolution 4.0 provides both opportunities and challenges to all entrepreneurs to grow their business. The rapid development of technology and all digital aspects create opportunities of innovation in organizations. These proceedings provide details beyond what is possible to be included in an oral presentation and constitute a concise but timely medium for the dissemination of recent research results. It will be invaluable to professionals and academics in the field of business, entrepreneurship and economics to get an understanding of recent research developments.
Author : Norzuwana Sumarjan
Publisher : CRC Press
ISBN 13 : 1138001511
Total Pages : 638 pages
Book Rating : 4.1/5 (38 download)
Download or read book Hospitality and Tourism written by Norzuwana Sumarjan and published by CRC Press. This book was released on 2013-11-18 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2–3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management - Hospitality and tourism marketing - Current trends in hospitality & tourism - Technology, advancement and innovation in hospitality and tourism - Green hospitality and tourism - Food service and food safety - Relevant areas in hospitality and tourism Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.
Author : Kenneth E. Runyon
Publisher :
ISBN 13 :
Total Pages : 814 pages
Book Rating : 4.E/5 ( download)
Download or read book Consumer Behavior and the Practice of Marketing written by Kenneth E. Runyon and published by . This book was released on 1987 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Shaw Ryan
Publisher : New York : Holt, Rinehart and Winston
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.3/5 ( download)
Download or read book Clothing; a Study in Human Behavior written by Mary Shaw Ryan and published by New York : Holt, Rinehart and Winston. This book was released on 1966 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Humberto Jesús Corona Pampín
Publisher : Springer Nature
ISBN 13 : 3031221923
Total Pages : 125 pages
Book Rating : 4.0/5 (312 download)
Download or read book Recommender Systems in Fashion and Retail written by Humberto Jesús Corona Pampín and published by Springer Nature. This book was released on 2023-03-01 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes the proceedings of the fourth workshop on recommender systems in fashion and retail (2022), and it aims to present a state-of-the-art view of the advancements within the field of recommendation systems with focused application to e-commerce, retail, and fashion by presenting readers with chapters covering contributions from academic as well as industrial researchers active within this emerging new field. Recommender systems are often used to solve different complex problems in this scenario, such as product recommendations, size and fit recommendations, and social media-influenced recommendations (outfits worn by influencers).
Author : D. CHANDRA BOSE
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120345819
Total Pages : 494 pages
Book Rating : 4.1/5 (23 download)
Download or read book PRINCIPLES OF MANAGEMENT AND ADMINISTRATION written by D. CHANDRA BOSE and published by PHI Learning Pvt. Ltd.. This book was released on 2012-03-09 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, now in its second edition, continues to provide a thorough treatment of the principles of management and administration. The contents of this book in this edition have been enhanced to serve the expanding needs of management students. Divided into eleven parts, this book in Part I (Introduction) provides an overview of the key concepts of management. In Part II (Planning) and in Part III (Organising and Staffing), the emphasis has been laid on the traditional functions of management. Similiarly, Part IV (Direction and Controlling) and Part V (Management in Future) of this book outline the key futuristic thoughts. As the book advances to Part VI (Personnel Management) and Part VII (Financial Management), it explains the best practices and steps to their implementation its potential benefits and pitfalls. Part VIII (Production Management) deals with the organisational functions. Part IX (Marketing Management) and Part X (Management Information System) of this book discuss the role played by the information system in an organisation. Finally, in Part XI (Project Management), it describes the meaning, life cycles and the method of preparing a project in an organisation. Designed for the students of B.Com (Pass and Hons.) and BBA courses, this book will also be valuable to all those who are studying for professional qualifications such as MBA, CA, ICWA and CS. NEW TO THIS EDITION Includes three new parts—Part VIII (Production Management); Part X (Management Information System) and Part XI (Project Management) Contains two new chapters, Organisational Culture and Group Dynamics (Chapter 11) and Career Strategy and Career Development (Chapter 23). Incorporates new sections in several chapters to broaden the coverage.
Author : Carlo Vezzoli
Publisher : Routledge
ISBN 13 : 1351277987
Total Pages : 512 pages
Book Rating : 4.3/5 (512 download)
Download or read book Product-Service System Design for Sustainability written by Carlo Vezzoli and published by Routledge. This book was released on 2017-09-08 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on a huge European and Asian research project, is a state-of-the-art examination of the theory and practice of system innovation through Product-Service System (PSS) design for sustainability from a trans-cultural viewpoint. PSS design incorporates innovative strategies that shift businesses away from simply designing and selling physical products to developing integrated systems of products and services that satisfy human needs. The book provides background, advice and tools for designers interested in sustainable PSSs and has a wealth of case studies for practitioners to digest.
