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Attract Your Ideal Customer A Workbook For Making More Money
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Book Synopsis Attract Your Ideal Customer: A Workbook for Making More Money by : Mark Anthony Germanos
Download or read book Attract Your Ideal Customer: A Workbook for Making More Money written by Mark Anthony Germanos and published by . This book was released on 2014-08-08 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Attract your ideal customer, you will learn: * How to create an ideal customer persona. Your ideal customer wants to buy what you are selling. The more you know about her, the more able you are to publish content online that attracts here and gets her to call you. * You have to use Facebook and social media as a business tool. Attract your ideal customer dives deeply into using Facebook to set your brand and attract your ideal customer to you. * You have to monitor and protect your online reputation. People are checking you out online before calling. Make sure what they find paints you and your business in a positive light.
Book Synopsis Make More Money Help More People by : Robyn Crane
Download or read book Make More Money Help More People written by Robyn Crane and published by . This book was released on 2017-05-31 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make More Money Help More People Get Paid What You're Worth And Make A Greater Impact! I believe that the more money you make the more people you help. You have so much value to offer, it's time you learn the systems and tools you need to give people a real opportunity to work with you, because working with you makes their lives better. The success of your business relies on how good you are at driving people to the next step, which some refer to as "sales." Every step of the way, including getting leads, closing sales and even fulfilling on your promises has to do with how well you influence people to take action. This drives them into your world, makes them a client, and guides them to transforming their lives. This book will reveal, THE SINGLE MOST POWERFUL PROCESS I have ever used for myself, and my clients. It will help you attract ideal clients, and create IRRESISTIBLE OFFERS in such a way, that your IDEAL target clients want to buy from you and get real RESULTS. You get to make more money and help more people! Even better, it's delivered in a simple way you to use immediately. I've included stories, case studies and the specific strategies and tools that you need to get INCREDIBLE results - fast. Take this seriously... This book absolutely can change your life, so that you can do what you're on this planet to do... help more people!
Book Synopsis Attracting Perfect Customers by : Stacey Hall
Download or read book Attracting Perfect Customers written by Stacey Hall and published by Berrett-Koehler Publishers. This book was released on 2001-10-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.
Book Synopsis The Copywriter's Guide to Getting Paid by : Roy Furr
Download or read book The Copywriter's Guide to Getting Paid written by Roy Furr and published by CreateSpace. This book was released on 2015-07-25 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's How to Land Awesome Clients and Earn a Great Living as a Copywriter... So, you bought some copywriting books or programs, but you're still not making the money you want as a copywriter? Then this is the book you need. Get an insider's perspective on what it takes to get started and get paid as a copywriter. In these pages, you'll discover... How to get your first copywriting client... What type of copywriting work pays best... The best way to get started, even with zero experience... How to promote yourself and attract great clients... Why some copywriters get rich, while others struggle... And a whole lot more - including a proven "irresistible offer" template for getting your first paying project. If you want to turn your copywriting skills into cash in your pocket, you'll find what you're looking for in this quick read.
Book Synopsis Win New Customers by : Jean Ginzburg
Download or read book Win New Customers written by Jean Ginzburg and published by Createspace Independent Publishing Platform. This book was released on 2017-09-20 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't know where to begin. You are frustrated because you don't know all the strategies and tactics to grow your business. You are all over the place-starting one thing, finding that at first sight it might not be working and giving up. Then jumping to the next shiny thing and only to find that, it too has failed. This is known in the community as "shiny object syndrome." You love your idea or product but you don't know how to use digital marketing as a channel for your business. You also feel overwhelmed at all the steps needed to take to get to the final destination and it makes you uneasy. And on top of all that, you are getting customers haphazardly. One month you might have a ton of customers, the next months it's crickets. You have an amazing business and a solid product. And I know you want to get there! I know you want to feel successful. You want to get to the point where you know what you need to do to create a strategy for your business. You understand how to execute on next steps. You don't feel like digital marketing makes your head hurt or is too complex and complicated. You understand all the main components of digital marketing and you know how to use each of the components and at which time. You see your business growing and are excited you've created a successful venture. With this book, I can take you there! I can get you to where you WANT to be. You have probably tried from one to dozens of books, courses and paid programs targeted to entrepreneurs. These courses typically lure entrepreneurs in with amazing results and stretched stories of how someone, somewhere has made thousands of dollars utilizing this one method that will make you rich. This book is different. And do you know why? Because this framework has been refined and perfected over five years. This isn't just a quick system that I set up. This is a framework that worked for my business AND my clients' businesses. This book goes through all the aspects of customer acquisition. You don't need to buy multiple books for how to create funnels or how to run Facebook ads. This book contains the ultimate guide to how to find new customers. This framework is a long-term investment in your business. This isn't about making a quick buck. If you want to invest in your business to have as your own for your revenue stream or to eventually sell, this formula I used to grow my clients' businesses from several thousand dollars per month to 7 figures per year can help you do that.
Book Synopsis 11 Ways Financial Advisors Attract Their Ideal Clients With A Book by : Adam Witty
Download or read book 11 Ways Financial Advisors Attract Their Ideal Clients With A Book written by Adam Witty and published by Advantage Media Group. This book was released on 2013-11-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Leads. Free Publicity. Speaking Opportunities. Ultimate Authority & Credibility. This book teaches you how to quickly and easily use a book as rocket fuel to propel the growth and expansion of your business. Inside, 11 financial advisors, who became authors, reveal how they have used their books to attract their ideal clients and grow their businesses as a result. You will learn: • How Ann Vanderslice, President and CEO of Federal Retirement Planning Strategies, expanded her local business to a national enterprise in the span of one year with the help of her book. (Chapter 2) • How Founder of Strategic Wealth Designers, Matt Dicken, uses his book to turn a “lukewarm lead” into a “hot lead” before meeting with potential clients, making first-time appointments more productive and successful. (Chapter 3) • How Mike Canet, President & Founder of Prostatis Financial Advisors Group, leveraged his book to “create the aura of celebrity, credibility, and expertise” and appear in hundreds of journals, newspapers and major stations across the country – and doubled his income in the span of two years. (Chapter 4) • How CEO of First Financial Partners, Matt Zagula, promoted his book on national TV, creating a campaign that uncovered a new market for his business and generated a 7-figure rate of return. (Chapter 7) • How Thomas Helbig, Founder & CEO of Retirement Advisory Group, found an easy way to write his book and turned his “struggling” business into a success that doubled his income in one year. (Chapter 12)
Book Synopsis Master the Media to Attract Your Ideal Clients by : Derrick Kinney
Download or read book Master the Media to Attract Your Ideal Clients written by Derrick Kinney and published by John Wiley & Sons. This book was released on 2004-09-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Master the Media to Attract Your Ideal Clients "This book is a marketing masterpiece. It should be required reading for all financial professionals." -Janine Wertheim, Chief Marketing Officer Securities America, Inc. "Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'" -Harold Evensky, CFP author, Wealth Management "This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!" -Brian Tracy, President, Brian Tracy International author, Create Your Own Future "Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there." -Gail S. Waisanen, CLU, Editor, Life Insurance Selling "Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients." -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning
Book Synopsis Attract: 4 Simple Steps to Engaging Your Ideal Client with Zero Prospecting by : Josh Schoenly
Download or read book Attract: 4 Simple Steps to Engaging Your Ideal Client with Zero Prospecting written by Josh Schoenly and published by Lioncrest Publishing. This book was released on 2016-10-18 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's real estate world, many agents feel as though they're losing. They are trained to market themselves in a miserable and stressful manner: shouting to the masses and begging for business. It's humiliating and ineffective. Plus, there are no retirement plans, pension plans, or paths to exit with a profit. But it doesn't have to be this way. As a real estate agent Josh Schoenly experienced these negatives firsthand and became determined to find a more effective and enjoyable way to attract clients. He succeeded, and now so can you. In this book, Josh shares how you can take control with the winning strategies to attract business in a predictable and enjoyable fashion, without the hassle. Using direct response internet marketing and Josh's four-principle approach of Identify, Attract, Connect, and Converse, you'll build an audience of people who will be begging you to be their agent. You're about to learn how to play an entirely different game-a game you can win.
Book Synopsis The 5-Day Client Attraction Book Strategy by : Jerome Lewis
Download or read book The 5-Day Client Attraction Book Strategy written by Jerome Lewis and published by DRES Media. This book was released on 2023-09-29 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Secrets to Fast-Track Book Writing and Beyond in 2024 Are you constantly stuck with the daunting question: "What should I write about?" Ever wondered how to swiftly go from a blank page to a book that speaks volumes about your expertise? In this groundbreaking guide, unlock the secrets to fast and efficient book creation and much more, setting a firm foundation for your success in 2024 and beyond. From understanding why books are still a potent tool in your arsenal to mastering the art of implementation, this book holds the key to unlocking a reservoir of potential that can elevate your brand and business to unprecedented heights. Why is speed so crucial in writing your book, and how can you achieve it? Find out in the very first chapter that sets the tone for a transformative journey. What makes books an enduring asset in the digital age? Delve into the second chapter that presents irrefutable facts about the undying relevance of books in 2024. Have you heard of the STRIKE method? If not, prepare to have your mind blown with strategies that can be a game-changer for your business. How can video communication enhance the reach and impact of your book? Uncover the synergies between books and videos that can set you apart in the competitive market. What role does Generative AI and ChatGPT play in content creation, and how can it streamline the process? Learn about the revolutionizing technologies that can be your allies in crafting high-quality content effortlessly. Are you keen to monetize your expertise and boost your service's visibility organically? Discover strategies that can open avenues to generate revenue while enjoying the process of creation. Can a book be your ultimate marketing asset? Yes, and we show you how to craft content that resonates and engages, creating a loyal clientele. What is the Fast Action Client Attraction Strategy (FACTS), and how can it help in client retention? Dive deep into strategies that not only attract but retain clients, building a sustainable business model. What lies beyond the threshold of new beginnings? Embark on a journey of exploration and discovery, as you step into a world brimming with opportunities. How can you get help with implementation? As you reach the end, find out the avenues to seek assistance and make your vision a reality. Step into a world where every page turned unveils a new strategy, a fresh perspective, and actionable insights that are designed to bring your dream project to fruition, fast and efficiently. The book is more than just a guide; it is your mentor, ready to handhold you through the exhilarating path of book creation and its myriad benefits. Join us in this empowering journey and transform your "What to write about" into "Can't wait to write about!" Grab your copy now to open the door to endless opportunities waiting to be seized.
Book Synopsis 111 Tips to Create Your Book Trailer by : Doris-Maria Heilmann
Download or read book 111 Tips to Create Your Book Trailer written by Doris-Maria Heilmann and published by eBook Partnership. This book was released on 2021-01-20 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Web has gone VIDEO… 90% of all web traffic will soon be video! This 2nd - revised, expanded and updated - edition of the popular book trailer and video-guide helps you to market your novels or non-fiction books. It shows you how to master the composition of your book trailer, and where to find free music and photos. The Web has gone VIDEO… 90% of all web traffic will soon be video. Video has become the way we share, the way we communicate, the way we connect, and the way we buy and sell - especially books. Video has also become the way we search (YouTube is the second most popular search engine), the way we “surf,” and the way we make buying decisions. 111 Tips to Create Your Book Trailer Promote Your Book, Using Video to Invite New Readers In more than 111 tips it guides you step by step how to plan, create, and upload your videos, and most of all: how to attract new readers with your book trailer. Video book trailers are an important marketing tool for Indie Authors and Publishers! YouTube and other video-sharing sites have enabled authors to spread the message about their books to a wide audience. Also, thanks to the fact that videos are ranked very high in Google’s search results. After all, Google owns YouTube - which in turn means that smart video marketing of books will top any other way of advertising. Video marketing is one of the most important promo techniques available to authors!
Author :Nancy Hartwell Enonchong Publisher :Strategic Book Publishing & Rights Agency ISBN 13 :1631351850 Total Pages :310 pages Book Rating :4.6/5 (313 download)
Book Synopsis Harem Slave by : Nancy Hartwell Enonchong
Download or read book Harem Slave written by Nancy Hartwell Enonchong and published by Strategic Book Publishing & Rights Agency. This book was released on 2014-08 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Inspired by actual events . . . inspiring and enlightening!" - Ann B. "A heart-wrenching but inspiring tale of courage, resilience, and human survival. Beautifully written." - Jane R. "A must read! Tammy refuses to surrender and no matter what they do to her, her spirit is not broken." - Rachel M. "The suspense is intense. A sad story, but extremely well written." - Marie C. "This book really took me by surprise. It's fundamentally a horror story, a fascinating psychological study of what slavery does to the victim—and to her owners. An unflinching look at human trafficking carried out with finesse and grace." - Kristin W. "I stayed up reading this book until five a.m., then called in sick so I could finish it. I simply could not put it down. Best book by far I have ever read." - Chad K. "A fantastic book on a terrifying topic. I just wanted to curl up somewhere and keep reading. Fell in love with the gutsy heroine." - Doug H. "I didn't want to put this book down even long enough to eat. A revealing and restrained treatment of an explosive topic. Riveting!" - John H. "This book made me cry and shook me to the core. I was moved beyond words." - Leigh "I simply could not put this book down and polished it off in one day. The heroine's amazing strength of character and good heart shine through on every page." - Cathy D.
Book Synopsis Clone Your Best Clients by : Heidi Thompson
Download or read book Clone Your Best Clients written by Heidi Thompson and published by . This book was released on 2017-05-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could clone your best clients and work with them over and over again?Imagine how happy, fulfilled, and profitable you'd be if you could work with more of these ideal clients who appreciate and respect your work and don't object to your prices. Sounds magical, doesn't it? Clone Your Best Clients can help you identify, find, and attract your ideal clients.This book introduces readers to the "Clone Your Best Clients System," a process creative entrepreneurs and wedding business owners use to understand their very best clients and attract more clients just like them. You'll learn how to identify the clients you love to work with and create a marketing plan unique to your business that consistently attracts more of your ideal clients. If you want to work with more of your ideal clients and take the guesswork out of your marketing, this book is for you.
Download or read book Rich As F*ck written by Amanda Frances and published by . This book was released on 2021-01-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: READY FOR MORE MONEY THAN YOU KNOW WHAT TO DO WITH? For too long, the subject of money has been shrouded in fear, secrecy, and anxiety. It's time to look behind the curtain at money, while stepping into the empowered financial reality that is available to you. Reading Rich As F*ck is sure to ignite an avalanche of change in the most important areas of your life. Once you finally see money for what it is and realize your power over your finances, life will never be the same. It's time you know the truth about money. It's time for you to have more money than you know what to do with. This is your blueprint.Whether you experience debilitating anxiety when thinking about your bills, are buried by debt, feel guilty for wanting more than you have, are stuck in a feast-or-famine cycle, if money has always been the problem for you and never a solution, or if you are simply seeking the next steps on your path of financial growth, this revolutionary book holds your answers. In Rich As F*ck, Amanda Frances demystifies the topic of money, cracking the code of financial liberation and abundance. Her magnetic words will open your heart and mind and help you see the truth about how money actually works.
Download or read book The 100-Page Book written by Mike Capuzzi and published by Bite Sized Books. This book was released on 2020-07-16 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED AND REVISED FOR 2022! Writing and Self-Publishing a Book to Attract Ideal Customers (Clients, Patients, Students, Members) Isn't Difficult. All You Need is an Experienced Guide to Show You Exactly What to Do! But first a warning, this book is not for everyone. This book is not focused on convincing you to write a book or showing you how to make money selling books. Instead, this is all about how to create a strategic sales tool for your business, in the form of a book. The 100-Page Book is all about saving time and creating profitable results. If you are reading these words right now, there's a good chance you are searching for help writing a book-one that will differentiate your business and position you as an authority. There is no shortage of how to author a book books or books on how to self-publish a book, however what I share in The 100-Page Book is different for many reasons, including: A 100-page book is faster to write and publish-big benefits for you! A 100-page book if faster and easier to read-big benefits for your readers! Short, helpful books, around 100-pages, are ideal for today's busy consumers. My specific, direct-response marketing recipe for writing a customer attraction book. The 100-Page Book is about writing a book to attract your ideal customer and getting them to take the specific action shared in your book. Not only that, this book (which should take you only about an hour to read), shares these gems of wisdom: The #1 reality of what your book really is (page 19). Forget these two things and your book is diluted (page 21). The critical first step before writing a single word (page 23). The critical second step before writing a single word (page 29). A Capuzzi-mantra to always remember (page 36). The critical third step before writing a single word (page 51). The 100-Page Book is short on purpose and you will be able to quickly read it and start on your own 100-page book. The first part focuses on who I wrote this book for and what my ideal reader will get out of it (including some special gifts). The second part focuses on my 100-Page Book Blueprint and shares the exact recipe I use for my own books and my clients' books. I also share my best strategies, examples and resources for creating your own short, helpful book. The last part shares an effective path forward for you to create your own 100-page book! Plus, I am including several bonus gifts I created exclusively for readers of The 100-Page Book. Pick up your copy today by clicking the Buy Now button at the top of this page!
Book Synopsis The 1-Page Marketing Plan by : Allan Dib
Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Book Synopsis Marketing Success Formula by : Rajesh Srinivasan
Download or read book Marketing Success Formula written by Rajesh Srinivasan and published by Notion Press. This book was released on 2018-12-17 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Powerful 4-step Marketing formula by Rajesh Srinivasan is the ultimate tool to grow your business without wasting huge time and money on unproductive advertising, cold calling or any other wasteful marketing tactics. Apply these techniques and watch your revenues grow at lightning speed. In this guide, you will learn: Three ways to choose your ideal target market. 6 different ways to craft a killer value proposition and differentiate your product/service from the competition. Three effective ways to generate more revenues which will put more money in your bank account. How to use the 80/20 principle to eliminate the advertising waste, increase the Sales and Profits effortlessly. How to use social proof to build credibility and increase the response rates of your ads dramatically. And many other practical ideas to improve the efficiency of your marketing efforts. Visit rajeshsrinivasan.com and register to get more marketing ideas.
Book Synopsis Cracking the Client Attraction Code by : Carla McNeil
Download or read book Cracking the Client Attraction Code written by Carla McNeil and published by . This book was released on 2014-12-12 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: THIS BOOK CAN SAVE YOU HUNDREDS OF HOURS AND THOUSANDS OF DOLLARS! This book will change the way you think about your business, from how you approach new clients to how you talk to yourself about you and your business. Carla McNeil and Nilofer invited 13 heart-centered, successful marketers to the Best Client Seminar to present their stories, strategies and best practices. They invited folks whose businesses focus on spirituality and wellness such as Amethyst Wyldfyre, the Empress of Empowerment to Jeff Herring, the King of Article Marketing, an expert at content creation and other marketing strategies. Carla and Nilofer asked each presenter one question: What is the unique transformation you want to offer our audience? Although the answers vary wildly depending on the personalities and expertise of the individual presenters, all agree on three factors. They are each explained in the book. You've seen books like this before and wonder... Will each author really reveal his or her secrets? Will there truly be something I can use to create a more lucrative business? Did Gary Douglas really reveal what I need to ask to have my business grow exponentially? PJ VanHulle has an unusual practice called "zing clunk test," will it work for me? Do I struggle with the question "Can I be a heart-centred person and a successful entrepreneur?" Or is this a contradiction? Does Craig Duswalt really show me how I can write a book myself? Will Tracey Fieber's strategy to "Inspire clients to say yes," really work for me? Many heart-centred entrepreneurs don't charge enough for their products and services to break even. Give too much away. Feel uncomfortable marketing and selling. Believe that being heart-centred is all about loving and giving. And making money is just about "taking." All of these business owners are here to tell you that's just not true! ABOUT THE AUTHORS This book began with the dream of Carla McNeil and Nilofer Safdar to prove that heart-centred marketing isn't a contradiction. And to show both concrete marketing strategies and what they call the "inner game"-those limiting beliefs that keep you stuck. They started talking to each other via social media outside the course. They just had this connection between them and spent almost a year together where they did mastermind calls with each other, supporting each other through their business and that was really fun. There was always this idea to create an event together. Nilofer had been creating tele-summits for about 3 years. She loved doing tele-summits, learned a lot and did a great job. Creating a tele-summit with together with Carla was a natural extension of that experience. Nilofer had been learning marketing, and really wanted to create a tele-summit on sales and marketing. It was challenging to decide what they were going to do together because when they first met; through the online course we had very different areas of expertise and business models. Carla was just starting to build a social media business and Nilofer was developing her business in healing, motivation, self-help and empowerment. In the beginning it appeared to be a real challenge to connect the dots between what they could do together. The tele summit and resulting book brought it all together.
