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Attract Capture Convert
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Download or read book Optimize written by Lee Odden and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Book Synopsis The Conversion Code by : Chris Smith
Download or read book The Conversion Code written by Chris Smith and published by John Wiley & Sons. This book was released on 2022-04-26 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts. In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales Stop chasing leads and start attracting clients with amazing marketing and clever ads Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold An invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS and small businessescompeting in the hyper-competitive online environment. The Conversion Code, Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners and anyone else with a team who is responsible for growing revenue.
Book Synopsis Forum List Building by : John Hawkins
Download or read book Forum List Building written by John Hawkins and published by Scribl. This book was released on 2019-02-15 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find Out How You Can Easily Build Your Email List Using One Of The Top Internet Marketing Forums! “List building” is an online marketing technique used for compiling email addresses from customers and non-customers to engage them on a regular basis and gain more traffic to your website. There are several ways in which you can use a mailing list for this purpose. List building is the way ...
Book Synopsis The Conversion Code by : Chris Smith
Download or read book The Conversion Code written by Chris Smith and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." Dan Stewart CEO Happy Grasshopper "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online-the vast majority through social media, mobile apps, blogs, and live chat-before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the ...
Download or read book Conquer the Chaos written by Clate Mask and published by John Wiley & Sons. This book was released on 2024-02-26 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER Make your small business work for you with this expert guide on entrepreneurship In the newly revised second edition of Conquer the Chaos, celebrated author and CEO of Keap, a world-leading provider of marketing automation software for small business, Clate Mask, delivers yet another incisive and exciting roadmap to entrepreneurial success for small business owners. The book offers six non-negotiable, must-have strategies for entrepreneurs, as well as an engaging mix of stories, quotes, anecdotes, and examples that highlight businesspeople who have successfully confronted and overcome the daunting challenges that accompany self-employment. You’ll also find: A brand-new section on lifecycle automation and work, as well as work-life balance as a business owner How to avoid becoming trapped by your business and, instead, find time, money, and freedom in your entrepreneurial journey Strategies to move beyond surviving in your small business and begin growing and evolving An extraordinary take on small business ownership and entrepreneurship from someone who’s been on the frontlines of a growing company, Conquer the Chaos is a must-have resource for anyone hoping to get more money, more enjoyment, and more flexibility out of their company.
Book Synopsis Attract, Capture & Convert by : MR Mason Duchatschek
Download or read book Attract, Capture & Convert written by MR Mason Duchatschek and published by Buildatribe LLC. This book was released on 2014-03-12 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: IS THIS BOOK FOR YOU? If you don't ever want to spend another soul-crushing day working for the man then pay close attention. Maybe you've already got a business that has been successful in the past and you recognize that something needs to change NOW in order for you to keep it. If you want your freedom, but aren't that tech-savvy, it's OK. You don't have to be. We realize you went into business, or are looking to go into business, to do what you do best and like to do most. Maybe you're struggling with ideas on how to start a business or work from home. Maybe your current new business development strategies for your existing small business or home business aren't working like they used to. Maybe your budget is small or nonexistent and you have to be incredibly lean and resourceful to get the most out of every dollar you invest in your business, and your margins for error are slim. If any of the above apply to you, then this book is definitely for you. WHAT'S IN IT? This book highlights a number of online and offline marketing mistakes that entrepreneurs make every day that you should avoid at all costs. It hurts to learn these lessons the hard way. We built this book to be a quick read. It gives you an insider's look that is easy to understand and full of real-world examples that are practical, helpful, and inspiring. WHAT'S IN IT FOR YOU? You should walk away with key ideas that can help you attract, capture, and convert more of your ideal prospects into customers right away. You can do it online and offline, even if you're not a "techie." We will point out all kinds of unnecessary mistakes OTHER people make every day (so you don't repeat them). All you need to do is avoid them and/or do the opposite and you will have the best ways to make money online (and offline) using social media and web marketing strategy. In summary, you will discover: 1) What business trends are emerging and why (so you make the right moves instead of the wrong ones). 2) The importance of good keyword research (and the best tools to help you do it right the first time, quickly and easily). 3) The importance of creating useful content that serves your ideal prospects as well as other people who take care of them too (so you can get OTHER people promoting YOU effortlessly). 4) The importance of creating your content in all kinds of different formats (blogs, articles, videos, podcasts, social media posts, etc.) so your prospects find YOU when they're ready to buy. 5) The power of video and YouTube marketing (so you can sell your products, solve customer problems, and train employees online without having to add or manage unnecessary additional headcount). HOW IS THIS BOOK DIFFERENT? There are all kinds of new business books and "how to" books that talk about web marketing strategy, social media marketing, and ways to make money online. Unfortunately, most of them require you to try and become an expert at Facebook marketing, YouTube marketing (video marketing), Twitter marketing, Pinterest marketing, LinkedIn marketing, blogging, website design, and more. We doubt you have that much spare time to be playing around on the Internet when you've got a business to run. Learn how to... ... sell online 24 hours a day, 365 days a year, worldwide to an almost unlimited number of ideal prospects (even if you don't have, or ever want to hire, train, manage, or PAY salespeople). ... get found online when people are looking to buy what you have to sell. We'll also reveal some of our favorite online tools and "secret weapons" that we use to AUTOMATE time-consuming (but VERY necessary) tasks. Until recently, we only shared these "secret weapons" with our private consulting clients. We hope you enjoy reading this book as much as we enjoyed writing it.
Book Synopsis Conversion Optimization by : Khalid Saleh
Download or read book Conversion Optimization written by Khalid Saleh and published by "O'Reilly Media, Inc.". This book was released on 2010-11-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
Book Synopsis Never Before Seen CONVERSION PERSUASION TECHNIQUES by : Bernadette Waugh
Download or read book Never Before Seen CONVERSION PERSUASION TECHNIQUES written by Bernadette Waugh and published by . This book was released on 2019-04-25 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: RECEIVE the POWER of BEHAVIORAL PSYCHOLOGY and TRULY CONNECT in your face-to-face meetings, webinars, advertisements, presentations, and interviews. You will Maximize Sales and Profitability and avoid wasted AD SPEND. TRULY CONNECT and WINwith your 4 PROSPECT TYPES! Discover your own DRIVING FORCE and that of each of your Prospects. TRULY motivate and build team spirit. TheseSECRET TOOLSfrom Neurolinguistics inPERSUASIVE TECHNIQUESwill allow you to receiveHIGH CONVERSIONS IN: CLOSING MORE SALES, KNOWING YOUR RECRUITS and help them on the road to true success, BECOMING A LEADER OF INFLUENCE, RETURNING CUSTOMERS who are loyal to only you. Everyone can advertise, put off a webinar/presentation, conduct an interviewBUT very few really know how to inspire, connect, and close with aCONFIDENT "YES". RECEIVE: A Personal and Team-Building Quiz discovering what Prospect TYPE you are. With this New Insight, you will be taught how to apply it and reach Top Rank in your Company for Sales and Recruiting. With a complete analysis and countless Practical Applications. ATTRACT, CAPTURE through COPYWRITE HYPOTISM, and Keep them MESMERIZED by opening PANDORA'S BOX to Marketing! These INVALUABLE INSIGHTS can "NOT" be found elsewhere. Know your "4 MAIN PROSPECT TYPES" through High CONVERSION PERSUASION TECHNIQUES! Your Author has Disabled DRM for your Marketing Needs.
Download or read book Clockwork written by Mike Michalowicz and published by Penguin. This book was released on 2018-08-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It’s possible. And it's easier than you think. If you're like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash. Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient. Among other powerful strategies, you will discover how to: Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you. Pinpoint your business's most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business. Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the "weakest link in the chain" method to find the one fix that will add the most value now. Whether you have a staff of one, one hundred, or somewhere in between, whether you're a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you.
Book Synopsis Summary of Meera Kothand's The Blog Startup by : Everest Media,
Download or read book Summary of Meera Kothand's The Blog Startup written by Everest Media, and published by Everest Media LLC. This book was released on 2022-06-21T22:59:00Z with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 Niche is probably the most loathed word in your vocabulary right now. You’ve probably seen interconnected circles, taken questionnaires about your passions and interests, and still ended up back where you started. The real reason you’re unable to pick a niche is that you’re afraid to commit. #2 The fourth aspect is that your niche needs to have recurring income potential. You don't want to solve a problem that people only seek help for once. You want a niche where people have the opportunity to advance and fulfill their potential at various stages.
Download or read book Convert! written by Ben Hunt and published by John Wiley & Sons. This book was released on 2011-02-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site's conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.
Book Synopsis Capture, Convert, Captivate: How Creatives Can Use Email Marketing To Connect With Their Tribe, Make An Impact, and Create Consistent Income! by : Lise Cartwright
Download or read book Capture, Convert, Captivate: How Creatives Can Use Email Marketing To Connect With Their Tribe, Make An Impact, and Create Consistent Income! written by Lise Cartwright and published by . This book was released on 2019-09-07 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Consistent Income Doesn't Have to Be Hard! What if you could wake up tomorrow to a creative business that you adored, that excited you, that paid you what you've always wanted? What would be different? Would you be happier? What would your life look like day-to-day? Would you have more energy? Less stress? More money? Better relationships with your loved ones? What if I told you that this can be a reality for you, if you only knew how to attract the right people into your business? What if I told you it could take you less than 30 days to set up? Capture, Convert, Captivate is the book that provides a simple approach to developing a creative business that YOU want to work in. You'll learn: How to discover that the business you've always wanted is just around the corner How to find and attract the ideal leads you want to work with How to convert them into paying customers and clients How to create an amazing experience that has leads and clients/customers raving about YOU to all their friends! It's within your reach right now, you just don't know how to pull everything together to make it happen. Until now. Are you ready? The next chapter of your creative business-the most amazing business you've ever wished and dreamed for-is about to begin. All that's left to do is buy this book, crack it open and start absorbing. Then grab the 30-Day Action Plan at the end to get started! Don't wait! Scroll to the top and click (or tap) BUY NOW and start your Capture, Convert, Captivate journey today.
Book Synopsis The Conversion Equation by : Terri Levine
Download or read book The Conversion Equation written by Terri Levine and published by . This book was released on 2021-08-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Conversion Equation-A Proven Formula to Attract High-Level Prospects, Close More Sales, and Increase Your Profitability business and marketing consultant Dr. Terri Levine provides a proven effective formula that creates a conveyor belt of qualified prospects that puts you in control of your business wealth and gives you time freedom, too. Five times honored as one of the top business coaches in the world, Dr. Levine reveals the secret proven formula that turns your business into a hyper-profitable cash machine. Through case studies of actual clients and filled with practical tips, she shows the way to any business owner who wants to increase sales and profits.
Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Download or read book Blue Ocean Shift written by W. Chan Kim and published by Hachette Books. This book was released on 2017-09-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Book Synopsis Inbound Marketing, Revised and Updated by : Brian Halligan
Download or read book Inbound Marketing, Revised and Updated written by Brian Halligan and published by John Wiley & Sons. This book was released on 2014-09-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
Book Synopsis Advertising: Methods, Research and Practices by : Noprita Herari
Download or read book Advertising: Methods, Research and Practices written by Noprita Herari and published by Sayak Pal. This book was released on 2024-05-25 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.
